Direct Appointments vs Discovery Calls (A/B Test Results)

Gym Business Coach Podcast · Oct 3, 2023 · 19m

In the fitness world, there's a lot of chatter about adding a 'pre-qualification' or 'discovery' call before in-person appointments. The idea is to prequalify potential clients over a brief 7-10 minute call, and hopefully, when they come in, they're more likely to sign up.

Usually, Tim and Randy's gym booked direct appointments and sealed the deal face-to-face. The new approach suggests an initial call, followed by an in-person consultation.

On the surface, it seems like adding extra steps, potentially complicating the client's journey. But on the flip side, it seems practical; after all…