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Go-to-Market Plays #1: When To Do a Launch
A lot of marketers think launch starts on launch day…and they’re very wrong.
In this new miniseries called Go To Market Plays, Daniel and Tamara break down go to market strategies in ten minutes or less. Tamara insists the best launches start months in advance, not just when you hit publish.
Plus, Daniel and Tamara talk about launch seeding. People put too much pressure on launch day when it should really include moments before and after, so you’re not relying on just one day. Tamara gives an example from the Notion AI launch, too.
And, how does being an early adopter of a product lead to…
The skinny
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