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How To Attract More Of The Right Guests with Data and AI - Gina Lambright, Sojern [Sponsor Bonus]
Are you looking to attract more travelers to book a stay with you and enhance their experience when they do? If so, you'll love this episode because we're learning from Gina Lambright, VP of Marketing at Sojern, a SaaS-based travel marketing platform powered by AI and machine learning.
Gina shares insights on how hospitality providers can use data to drive direct bookings, increase campaign ROI, and build long-term loyalty. You'll learn about the importance of owning and managing data well, the benefits of personalized marketing, and how Sojern is working with clients to drive results.
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