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310 - How Food Brands Create Menu Hits with Jessica Serrano, CMO at Dig
The secret ingredient to success in the food industry isn’t a secret... it actually lies with your customers.
In this episode, Daniel chats with Jessica Serrano, the mastermind behind the New York chain of locally farmed and fresh, fast-casual restaurants. From using in-season ingredients to making items from scratch, it’s proved to be a hit. Jessica says they rely on inbound messages from customers about their experiences, what they liked and didn’t like, etc. to improve the menu. Will introducing AI help streamline this process? It’s a possibility.
Plus, never doubt the ability of word of…
The skinny
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