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The Truth About Goals: What Real Estate Coaches Don’t Tell You · The Real Estate Agent Playbook

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  every real estate agent hears it every year
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  especially now with all the coaches
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  every real estate agent who's ever sold the house
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  seems to be a coach all of the brokerages
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  the team leads and everything
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  we have to set goals we have to business plan
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  I'm here to tell you one thing you can do differently
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  instead of having those goals right in front of you
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  pasted so you can absolutely have a successful year
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  in the year to come this is something that
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  I have taken from a good buddy of mine
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  and I wanna bring it to you
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  my audience uh
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  to help you understand that
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  this one shift in mindset can change your entire life
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  forever stay tuned
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  what's up guys Jeremy Kane Real Estate Agent Playbook
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  helping you win every single day
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  at the game of real estate
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  we are now on the podcast
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  so if you hear this and it's something you like
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  please share it with your favorite real estate agent
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  if you're watching on YouTube
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  please make sure you smash that like button
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  hit the subscribe in the notification bell
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  if it sounds like something you want to come back to
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  we focus solely on organically generation um
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  and everything that has to do with my entire business
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  the brokerage that I am at
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  and my organization that I lead
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  over 125 agents at the current time
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  so if you're interested in all that
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  do all those things but let's get right into it
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  so as things have developed in this career
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  and real estate has you know
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  definitely become an entrepreneurial journey and we've
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  we've definitely had all the personal development
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  with the launch of YouTube and podcasts
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  and all the things and
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  all the personal development that is at our fingertips
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  this is one thing that seems to you know
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  really relate to real estate agents right
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  as as we grow our businesses
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  and as we have
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  the ability to make a really good living
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  this is something that I've you know
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  come across and just want to first put out there
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  your net worth is not your worth
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  and this is something that I see all the time
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  I see coaches and agents and you know
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  the biggest red flag you can have is
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  if an agent leads a conversation with how much GCI
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  they made right
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  the truth is that the reason that they do that is
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  is probably because they're hiding something because
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  you know obviously we talk transactions we talk volume
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  first of all
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  people shouldn't be leading with that right
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  in the coaching space credibility definitely matters
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  but if they lead with GCI
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  it's really hard to track where that really came from
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  right how many transactions
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  how much this
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  so it's impossible almost to reverse engineer
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  unless you go look them up on the MLS
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  or look them up on homes
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  com or whatever that looks like but the bottom line is
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  and that even those people that lead with that
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  currently need to hear is
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  your net worth
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  has nothing to do with your worth to society
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  and where that goes so in thinking about this
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  I mean like
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  where are we going here um
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  this is exactly where we start
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  so much of our goal setting
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  we wanna make this amount of money
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  we wanna do this and then we say okay
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  if I'm gonna make this amount of money
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  I have to do XYZ these transactions
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  we reverse engineering this is a very common practice
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  and probably practice in 95% of those goal setting
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  business planning sessions that were referring to
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  so
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  this is absolutely something we need to keep an eye on
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  but understand that this part is a complete shift
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  in what we're going to however
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  I know that probably at the time of watching this video
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  you have your goals you have them set
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  we're ready to go
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  because we're towards the end of the year
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  if that's the case
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  I don't want you to crumble them up and throw them away
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  so hold tight and so here's the deal
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  the problem with those goals in real estate is
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  they are usually you know
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  annual goals
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  and we've talked a lot about setting 12 week goals
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  and all those things well
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  in real estate with our you know
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  transaction cycle
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  it's a little bit harder to get those goals right
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  because truthfully we are going to the
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  actions we put in today
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  with prospecting and lead generation
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  and whatever are probably gonna show their face
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  at least 30 to 90 days out right
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  you'll start to see some momentum
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  so that's the first thing secondly
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  if we're sitting here and we're making a 12 week goal
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  the truth is I probably have at least 45 days of
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  those closing scheduled out
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  now granted you know
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  lenders can move quicker and we can put stuff in there
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  but for sitting at a point in time January 1st
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  right and I'm saying okay
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  this quarter quarter one of 2025
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  or whatever year you're watching this
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  I wanna make $100,000 in GCI right
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  if that's the case I and I'm like
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  okay ready go
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  I've already basically put myself out to February 15th
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  ish right
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  and then I only have 45 days left of the quarter
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  with February March
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  and so that's the thing like
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  are we setting the goals based on that
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  and out how we go right
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  that's the first part
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  but the second part is we have these bigger goals
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  we have you know
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  seasons in real estate hot markets
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  buying markets whatever
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  as we go through the year
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  based on your geography and where you're at
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  and if we're doing this
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  we sometimes set these big goals
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  and sometimes we come out of the gate
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  and we just don't get it right
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  partially because we started Day 1 and we're like
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  okay let's go and we get a running start and you know
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  if you're maintaining consistency and momentum
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  hopefully your income goes like this on a yearly basis
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  well
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  the truth is that if we're always chasing that dollar
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  that's on our board that's our goal
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  we absolutely
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  will have a tendency to refresh that and change it
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  and chop and change and do it
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  and make it comfortable for us
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  so we can do you know what it is
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  cause a lot of times when goal setting
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  business planning were fired up
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  we wanna set these high goals and then come quarter 1
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  we're looking at it and we're like
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  oh man that means I have to you know
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  do double what I did last quarter
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  every single quarter or triple or whatever that is
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  or maybe quarter 1
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  I I put up a goose egg and here I am right
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  and that's the problem
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  because then that goal becomes further and further
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  as a distant piece and while it is measurable as we
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  we kind of quote the smart goals
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  it is measurable by a way where you're like
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  I I'm not gonna be able to get that no way
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  and so as we kind of do that
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  then that goal becomes less incentivizing
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  that goal becomes less motivating for us
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  naturally as humans
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  I don't care who you say you are what you've done
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  like
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  if that goal becomes further and further out of reach
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  we kind of just look the other way or we take it down
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  or we change it right
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  we lower it or whatever it is
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  and that's not what we wanna do
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  that's not what we set out to plan in the first part
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  so as we go here
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  if we can take those goals and shift to a standard
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  right you say
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  well standards
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  how are they measurable well
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  here's the deal I want to take those goals
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  and I want you to think for 30 minutes
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  after you watch this video
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  and this is 100% from my good buddy Louie Galt um
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  and if you're vibing with this
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  check out his new course predictable production
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  you can follow him on Instagram at Louie Galt
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  but if you look at it and you're like okay
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  if I meet all of these standards
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  four or five standards that I can meet right
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  maybe it's get up and you know
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  work out be done with my morning routine
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  everything by 6 a m
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  this is my morning routine
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  that's a standard right
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  morning you know
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  morning routine done by 6 a
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  m or 7 a
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  m or whatever it is
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  you meet that standard 365 days in a row
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  will you be closer to your other goal
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  your goals that you set right
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  and then maybe it's okay we're gonna do you know
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  a lot of people have time blocking
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  we've done this you know
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  project in our in our group
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  in our live Mastermind Zoom calls that we offer
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  to people for absolutely free in our group
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  and it's like okay
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  we're gonna timeblock this
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  I'm gonna follow my timeblocks
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  I'm actually gonna do the prospecting power hour
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  whatever it is I'm gonna do power hour five
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  just five of seven days a week
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  or four of seven or seven of seven
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  whatever that standard is you set
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  that standard isn't measurable right
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  I'm going to put my phone away after six thirty PM
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  right so with that standard
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  we have to set expectations with our clients
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  and why are we going to do that
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  so that we can have intentional time with our families
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  and those kind of things so as you can see
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  these standards are there right
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  at the end of every single day
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  or the beginning of the next day
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  I like it at the end of the day
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  look back did I meet all five of those standards
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  and I promise you
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  if you take the time to match the goals to
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  the standards you will absolutely crush those goals
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  but you're focused on the standard
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  you're measuring by the standard
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  if you measure it day in day out and prove it
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  don't change the standard
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  don't veer from the standard
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  like Ben Moot Newman the standard is his thing right
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  if we can do that
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  we are absolutely going to crush the goals that we have
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  so take some time
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  attach standards to the goals you've already set
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  as we head into the New Years
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  we have the holiday whatever
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  you know whenever you're watching this
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  even if it's not January 1st right
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  cause that's not a magical day of threshold
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  where all the sudden
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  the New Year's here and everything goes
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  we use it as you know
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  a mental block to be honest with you
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  so set those standards attach them over your goals
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  paste them over your goals
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  and you will absolutely
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  see a difference in your goal planning
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  as we move forward
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  but I would like to leave you with this one quote
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  that I'm reading from the infinite game
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  and I'm gonna read it and we'll go from there
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  so here's the quote that I'm gonna leave you with
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  from the infinite game as for us
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  those who choose to embrace the infinite mindset
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  our journey is one that will lead us to feel inspired
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  every morning safe when we are at work
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  and fulfilled at the end of each day
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  and when it is our time to leave the game
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  we will look back at our lives and our careers and say
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  I lived a life worth living and more important
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  when imagining what the future holds
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  we will see
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  how many people we've inspired to carry on the journey
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  without us
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  that is where we wanna get to with an infinite mindset
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  with a standard set each and every day
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  certainly we can do the business planning
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  we can set the goals we can have them
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  but we need to shift them from the
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  you know financial
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  you know goals that were setting and all the things
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  especially in real estate
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  because a lot of variables come into play in real
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  estate right
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  and time is one of those
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  if you sell 502,000 and your goal was to make 505,000
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  right you're pretty happy okay
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  but if you sell 250,000
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  and your 500,000 goal was out there
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  the truth is
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  your standards weren't where they needed to be
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  you aren't doing the activities that need
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  to get to those goals so work on those standards
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  work on setting them place them right over those goals
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  keep both pieces of paper
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  place a standard right over it
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  and you will absolutely crush the New Year
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  so I hope that helped please like comment subscribe
• 11:08
  share this with somebody that needs to see it
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  and again special thanks to my good friend Louie Galt
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  go follow him on Instagram
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  YouTube all the things
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  and he does have a new course called
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  Predictable Production for Real Estate Agents
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  is absolutely amazing so we'll see you next time
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  bye bye