343: Flashback - 5 Ways You Know You Are A One Night Stand Marketer

GTM Made Simple · Aug 27, 2019 · 24m

Are you a one-night-stand marketer?

Are you constantly trying to close the deal after only the first encounter?

Here’s how you know I’m describing you:

You Focus on Leads, Not Engagements

When you use number of leads as a metric of success, you miss the point.

Instead of spending your time chasing leads, ask yourself, “Are the RIGHT people getting engaged?”

You Value Conversions Over Conversations

Marketers love getting alerts every time someone fills out a form.

But what happens next?

Take every conversion, and turn it into a conversation.

Ask For Registrations Over Focusing on Pipeline

Your…