What Are Consumers Lovin’ About Fast Food? Maybe Not What You Think [Report]

The New Mainstream Podcast · Aug 17, 2016 · 39m

Total Market Consumers Prefer Taste Over Health When It Comes To Fast Food Choices. The fast food industry is projected only to grow about 2% annually over the next five years according to IBIS World. As a result, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? Our report takes a closer look at the preferences among total market consumers eating at quick service restaurants. Download Our Report Here -…