Jack the Ripper: The Letter That Sold a Serial Killer
Jack the Ripper is the most famous serial killer in history, and the name may have been written in a newsroom to sell newspapers. In 1888, a red-ink letter signed "Jack the Ripper" arrived at a London news agency, and the men who led the investigation later said they believed a journalist wrote it.
In this episode of Killer Marketing, Emily Rask follows the Whitechapel murders from the Leather Apron panic to the Dear Boss letter, then into the marketing behind them: The Star's circulation boom, the hoax letters that kept the name alive, the waxworks show and the museum that cashed in, and the…
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