661. What You Need to Know to Operationalize Your ABM Program
ABM takes both a strategic approach and an operational approach to be successful.
But a lot of companies run into roadblocks at some point along the way. And the limitations their programs encounter are not strategic — they're operational.
So, how can you tighten up the operations behind your ABM program to make it run more successfully? Leah Allan, Vice President of Marketing at Model N, came on this episode of the #FlipMyFunnel podcast to give us some pointers on the matter.
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The skinny
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