Latest / Mortgage Marketing Radio / Ep#32: How to Automate Your Social Media Marketing

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Ep#32: How to Automate Your Social Media Marketing · Mortgage Marketing Radio

• 0:00
  In today's highly competitive mortgage industry, building profitable relationships with
• 0:04
  real estate agents is essential for success.
• 0:06
  However, finding effective ways to secure agent relationships can be a challenge.
• 0:11
  With so many mortgage loan originators vying for the attention of real estate agents,
• 0:15
  it can be difficult to stand out and establish meaningful connections.
• 0:20
  Our new case study featuring loan officer Chris Cogill is a must-read.
• 0:25
  This has closed a remarkable 36 million in funded loans from agent referrals.
• 0:31
  And in this case study, he shares his proven strategies for building strong relationships
• 0:35
  with real estate agents and leveraging those relationships to drive more business.
• 0:39
  To get your hands on this resource, head over to LOKestudy.com and download your free copy
• 0:45
  of the case study today.
• 0:47
  You'll find actionable insights and practical tips that Chris used to close 36 million
• 0:52
  in funded loans from agent referrals and how you can, too.
• 0:56
  Don't miss out.
• 0:57
  Go check it out right now, visit LOKestudy.com and download your free copy today.
• 1:19
  Bye, the Mortgage Marketing Institute, your number one source for truth in mortgage marketing.
• 1:28
  Hey there, loyal listeners, Jeff Zimfer, welcome to another episode of Mortgage Marketing
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  Radio.
• 1:43
  So glad you're here.
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  Hey, just want to make a point that if you ever want to reach out to me, you can do so
• 1:49
  anytime over email.
• 1:51
  Right now the email to use is the following info at Mortgage Marketing Institute.com.
• 1:58
  Always open to hearing your thoughts, suggestions, input, questions you might have, featured guests
• 2:02
  you might want me to feature on the podcast, love to hear your feedback on that or feel
• 2:06
  free to just leave a comment here on the blog if you're listening to this on the blog.
• 2:10
  And if you're listening on your mobile device, hopefully you've subscribed by now to Mortgage
• 2:14
  Marketing Radio.
• 2:15
  You've subscribed obviously on iTunes or Stitcher for Android so you don't miss a single
• 2:20
  episode.
• 2:21
  And I do hope you're enjoying them.
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  If you are, take a moment, leave a rating.
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  If you wouldn't mind, that helps us come up in some of the search rankings and simply
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  have a bigger broader reach and have a bigger impact in the mortgage industry, which is
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  what we're trying to do, which leads me to today's guest, my friend colleague industry expert
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  Jason Lutz, COO at Derivion Group.
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  You may know of Derivion Group through a variety of their products, the most popular of which
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  is rate alert that has been out there for quite a number of years and it's a fantastic
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  app for receiving all the mortgage-backed security rate alert updates, how to properly and
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  effectively inform your clients and partners about the mortgage interest rate market and
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  to be ahead of the curve when it comes to locking, floating and just being an informed
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  professional and conveying that information to your clients and referral partners.
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  What you may not know about Jason Lutz and his team is they have a host of other products,
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  apps and tools that are incredibly useful and beneficial to you in your business, which
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  is why we invited Jason to talk to us today and share a little bit about two in particular.
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  One is called buyer zap b-u-y-e-r-z-a-p-p, you can find it online at buyerzap.com.
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  It's the only app with live alerts that drive realtors and buyers back to you every day.
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  I've checked this out, it's professional, it's slick, it lives on people's phone, you
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  can co-brand it and it is really cool because talk about staying top of mind with relevant,
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  useful content to send to your partners and your clients, past, present, future,
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  really, really sharp app. I encourage you to check that out. You can zap one person at a time
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  or zap many customer alerts, groups, anything you want to do, you can zap them with the buyerzap.
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  The other product we'll be talking about is the social, hello social bot.
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  The other product that I want to tell you about, which you'll hear more about from Jason
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  at just a moment, is social bot. The biggest frustration I hear from a lot of loan officers
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  when it comes to social media is I don't know what to post, I don't know how often, I don't have
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  time, my company won't let me. Well, hello social bot handles every single one of those excuses,
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  reasons, objections, as to why you may not be as active on social media as you should be.
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  We all know that's where people live today. If you want to be top of mind, you want to be engaged
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  along the buyer journey, hello social bot can help you do that through auto posting of cool
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  custom content across all your social media platforms. It's compliant, it's professionally
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  written, it looks professional and they're doing a great job helping drive awareness and business
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  back to loan officers. So I'm going to be very informative, grab your pen, grab your pencil,
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  make notes. Hope you like today's episode. Again, if you do, leave me some comments,
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  subscribe. Without further ado, let's take it over to Mr. Jason Lutz.
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  Jason, welcome to the show. Thank you. Glad to be here.
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  Well, we're glad to have you, you know, my whole intent and purpose in hosting this podcast really
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  is to bring what I call truth and mortgage marketing to the lender world. And sometimes that includes
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  featuring, you know, solution providers out there in the marketplace that are doing what I think
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  look to be some really cool solutions, apps, platforms that help us, you know, grow our business
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  become better marketers and things like that. But I also am a believer in, you know, separating
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  the wheat from the chaff and bringing only bringing those things that I think, you know, can truly
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  make a difference to somebody's business. So that's why I asked you to be here today. So great.
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  Yeah. And so if you wouldn't mind, just for a moment, tell the listeners briefly about your
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  company, what you guys do and, you know, what you do. Yeah, no, perfect. Yeah. Mom, again, my name's Jason
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  Lutz. I'm a COO of Derivion Group, which I'm sure most of you haven't heard of. However, you've
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  probably heard, you know, they've heard of like rate alerts. Rate alerts been around for a long
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  time. And that's sort of our flagship product. Right. Jeff, it's an MBS alert service. It's been
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  around seven years or so. It's the most widely used by far, mainly because it's the fastest.
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  And if you have it, you know, for those of listening, check it out railer.com. It's a cool product.
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  We also have another product called Byers app under the Derivion Group. And it's a loan
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  officer news app. It actually sort of helped do the same type of thing that we're going to be
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  talking about today, which is sort of being in front of people at the right time. And with Byers app,
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  it's a loan officer's news app that you can give out to real estate agents and prospects.
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  You can co-brand it. But the key thing that's different about that anything else is that it
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  actually focuses on mortgage and real estate news, positive mortgage and real estate news. We sort
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  of modeled it after like an ESPN app or, you know, Fox news, CNN news app where you're getting push
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  notifications. You're, you know, in this little sort of group, whether it's politics or sports or
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  whatever, that's your app that you go to and read the news. Well, Byers app is the app that people
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  go to read mortgage and real estate news and it's branded as a loan officer. And by the way,
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  it is a very sharp looking app. You reference DSPN. Of course, lots of money and, you know,
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  very professional look behind that brand. And yours looks really equally professional. I have to say
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  in the way that you guys populate kind of the news feed and you got nice, you know, visual elements
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  to it. So it's not just completely text based. And the co-branding looks great as well. And that's
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  a really interesting concept, right? Staying top of mind for news related items in real estate and
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  mortgage, which deals with this bigger problem. You and I were talking about before we hit record,
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  which is going to be the theme. I think of our overall conversation, which is, you know, how is
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  mortgage professional? Do we stay top of mind before, during and even after the transaction? And I'm
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  sure you see different engagement levels based on the stage. The client is at in that transaction.
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  And feel free to kind of elaborate on any of that if you want.
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  Well, yeah, I mean, you're hitting on it. And I think everyone listening, those, the key to
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  marketing, anything, whether or not it's mortgages, real estate. I worked at GoDaddy for three and a
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  half years. So that's why I learned a lot about internet marketing. Is being in front of the
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  person at the magic moment, right? When they decide to purchase or refi or buy the car or whatever it
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  is, you can have the greatest marketing ever. And if the person isn't of the mindset to do whatever
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  it is you're trying to get them to do, it's a waste. Like a good example of this. I just,
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  this happened me just a little bit ago where I was up. I purchased a car, right, Jeff? And I do it
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  very quickly. I just go in by the car and I'm done because I'm an idiot. I hate the process.
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  I know almost nothing about cars. Like I am the sale car salesman's like wet drink. Yeah,
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  they like to see you coming. Yeah, I just, I get the process done and the humility over.
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  So anyway, I bought a car and but after I bought the car for about six or seven weeks, I was getting
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  calls after calls, cold calls, all these people try to sell me a car, right? They could have been
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  the greatest cold color ever, but they weren't there at the magic moment when I was ready to buy
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  the car. And so with buyers app, we want to be in front of the person at that magic moment. And
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  there is, there's not a lot of better places to be than on someone's phone providing good quality
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  content that genders credibility for the loan officer over time. So that also leads us into
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  yellow social bot. I mean, you know, talk a little bit about that. That accomplishes the same
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  thing, which is being in front of your prospects, in front of your real estate agents in a cool way,
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  so that when they are ready to either buy or refinance or switch mortgage guys or gals,
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  you'll be in front of them, reminding them over and over again that you know what you're doing
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  and you're providing good quality content on the way. Yeah, that's definitely key. You know,
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  right time, right place is what it's all about. So let's talk a little bit about social bot,
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  then, which is, you know, essentially auto posting what you guys call cool custom content
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  to the office social media. So that means posting the Facebook Twitter, Google Plus, LinkedIn,
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  Pinterest, all the big usual spots. How does that process work? I guess my first question is
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  the type of content and where it comes from. So we generate our own content. It's all self-made.
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  And the content isn't like salesy. You know what I mean? Like, as a loan officer,
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  you can only sort of say, hey, I'm a loan officer if you're ready to buy or refi on your guy,
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  but you can only do that so many times on social media and you look like a complete jerk and it
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  doesn't feel good. And no one wants to do that on social media. Mainly like, you might be okay
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  with doing it with someone you don't know, you know what I mean? But once you're telling your
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  friends and your family the same thing over and over again and real estate, they know your loan
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  officer. It doesn't feel good to be salesy. So what we do with Ella's social bot is that we have
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  writers that create content about what's going on in the mortgage and real estate market today.
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  Sort of the direction of rates and why? What's the real estate trends? The kind of information
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  that anyone that is, I don't know, in the mode of wanting to buy home or actually owns a home
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  or is a real estate agent, they're all interested in the real estate market because that's the
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  biggest asset. That's the kind of content that we create on a daily, weekly basis,
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  tons of pieces to choose from. But the great thing from a loan officer's perspective
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  is that it's all done for them. Like, you set the schedule once and then you're done,
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  you don't have to post or search for or deal with any sort of social media marketing on your
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  own on the business wisely, except for the follow up that occurs when people comment and share
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  and like. Okay. And so the format, if you will, of this content, meaning text images and other
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  types of content, what's the mix there? We have all kinds. So one key element. And by the way,
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  any of you that are listening that are maybe thinking about jumping into social media
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  marketing on your own, which I know everyone is perfectly capable of creating good content.
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  Well, they already do, they're sharing cat videos. Yeah, that's right. Okay, well then good.
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  That's obviously a joke. I mean, we need to get much better than that.
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  No, it's, you know, but what we do and we think is sort of the uniqueness of our service is that
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  I mean, cat videos is a good example, but then you take it to one other, which is a lot of people
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  sit there and they'll say, okay, I'm going to start with the social media marketing and maybe they
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  do some blog posts and then they post it to, you know, Facebook and LinkedIn and all the other.
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  But then you get busy, right? And people will take a CNBC article or CNN article or something
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  of that nature and then post that onto their social media. Do not do that ever. Why not? See,
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  we're just talking a second ago. We want to hit someone at the magic moment when they are ready to
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  buy or refinance or real estate agents ready to for a deal or financial planner, whatever. Well,
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  God forbid, we actually hit them at the magic moment because all we did is send them to
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  some other website that is chock full of ads on real estate and mortgages and all that,
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  other kind of stuff because they've been surfing and that looking around,
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  preliminary. And we've pushed them out of their world. So what we do with Ella's social bot is
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  all the content as ours. So all of it is on their own branded page. So what they stay in your
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  world while at the same time because the content is coming from you, it engenders credibility.
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  There is no credibility at all that's engendered by posting a CNBC article, right? Anyone can do that.
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  Yeah. So to clarify what you're saying is if you are sharing an article from the third party
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  source and they click over to that, you're exposing them to all the various ads and distractions and
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  maybe they'll go to lending to your rocket mortgage or something because that's now a very large
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  in your case. What was the site you said the example? Like, I forget the name.
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  Well, like CNBC, they have ads, right? Because they're based on the user's behavioral pattern.
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  So they've been to, you know, lending tree, just to scope out rates, then that's the ad they're
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  going to see. Yeah, I don't re-targeting can happen there and all that. But yeah, the big point
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  there is, right? They've got so CNBC's got money. There's lots of ads there. So they're going to
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  be advertising those related products. And you could, your point is you potentially could lose
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  somebody on that buyer journey and get distracted by that other noise, right? For sure, for sure.
• 15:43
  I mean, you know, listen, I mean, we all get busy and you're like, listen, you know, there is
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  one thing this true. You need to be in front of people regularly and you just want to, you know,
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  give them a little touch. I mean, because Facebook, for example, is 20% of the internet traffic.
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  So if you're not on Facebook in a meaningful way, you're missing out on a lot of places where you
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  can have a lot of chances where you can, you can be in front of somebody so that you are there
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  at the right time. Yeah. Yeah. Okay. So you mentioned set the schedule. What are the options on
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  frequency, you know, of content being posted? Yeah, we have all kinds of content and you get to choose,
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  like just like you said, the frequency. So we have a few pieces that go out every day. Now you
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  don't have to post it every day. In fact, I strongly suggest you don't. And we have people in
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  place that kind of help with best business practices and that kind of thing. But we have pieces
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  that are geared towards Facebook, for example, because they're very skimable, skimable. They look
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  great on the phone because they're picture oriented. They're just, they're fantastic. But then we
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  have ones that are very meaty in-depth market analysis is what it's called. And that is great for
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  maybe Facebook, if you have a lot of professionals like real estate agent friends, financial planners,
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  that kind of thing. But certainly linked in because it gives similar information, I guess, is the
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  in-depth because it's about stuff that's happening here and now, right? It's timely stuff. But it's,
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  it has a little bit more meat on the bone. It gives historical perspective about what's going on.
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  The kind of stuff that a financial planner, tax accountant, real estate agents really like because
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  they can get a real good perspective on not only where we're at, but maybe how it's similar
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  to how it's been in the past. So you can get kind of a beat on if it can happen in the future. So
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  plus we have fun stuff too. You mentioned cat videos. We have what's called weekly interesting
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  real estate news and home tips. And it's not quite cat videos because we want it to be industry-specific.
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  But this stuff gets clicked. And here's another tip for anyone that's looking to do it on the
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  realm because this is one of our better performing in terms of just clicks, right? And likes and shares.
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  Which is that piece, which we talk about cool new technology for homes that's just coming out now.
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  We post a lot actually of when celebrities sell their home or list their home because
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  man, everyone clicks on that. They want to see what Gwen's Define House looks like or Tito
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  Ortiz and Oscar Dello. They're just interested, right? You're curious on what their house looks like.
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  That's a piece that while it gets traffic and that's good. And it maybe sort of reminds them
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  the real estate because we only do real estate and mortgage-related stuff. But it kind of misses
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  the market and gender and credibility, right? Because posting a listing house. That's where our
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  in-depth market analysis, our weekly real estate news comes in, our daily market overview,
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  and a bunch of other pieces that we have. Well, the point you're making is you need a mix
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  of types of content. It can't just be all business, right? Because it's social media, right?
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  So people are socializing in and you do want to have a certain percentage of your content that
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  is shareable. Obviously, some of the real estate mortgage-related info, market info, that's
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  definitely shareable for those people that share with their friends or whatnot. But yeah, to your
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  point, the celebrity stuff and that kind of general news, if you will, it's interesting. Yeah,
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  it does get more close because that's the world we live in today, right? It is. And that's the thing.
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  I mean, something that you would post on Facebook, you would never post on LinkedIn. And the weekly
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  interesting news stuff with listings and things like that, the celebrities, it's not something that's
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  all that appropriate for LinkedIn. But where lots of cat videos live, it's fine. People really like it.
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  So is it the idea then that if I go in there and I select the frequency or whatever,
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  and I'm going to select the social profiles that I want it to post to, will it take, let's just say
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  that one particular piece of content, and it'll reformat it for the appropriate social channel,
• 20:05
  right? So Twitter obviously has its own formatting. Yeah. So when it posts, it posts just like any other
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  Facebook post or LinkedIn, and it looks right. And then when they click on it, right? And to read the
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  article like you would any of the others that you've ever seen, it launches your own branded page
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  where the actual article is, right? And you know, with your branding and your phone numbers and
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  all that kind of stuff. Okay. And I can see I'm on a sample of that page and it has a contact form
• 20:36
  prominently displayed there on the page. Yeah. Well, yeah, we have a contact form. It's actually
• 20:41
  a good point. We have a contact form on our page. But this is the deal. And here's another sort of
• 20:46
  tip that when someone responds on Facebook or when someone goes to this seizure article,
• 20:53
  clicks on the article, looks at the article, they're not likely to reach out to you via the contact
• 20:59
  form because that's not their behavior. What they'll do though is they'll comment on it. They'll,
• 21:04
  you know, like or share it and all that within Facebook. One of the key things I think in that,
• 21:12
  frankly, it's done to go down all the time is that you want to when someone actually expresses
• 21:18
  interest in any way in an article, take the time to give them a call, take it offline because
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  Facebook is sort of a means to an end. You don't want these conversations to totally live on Facebook
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  because it's not likely you're going to get into the depth or even be able to truly honestly sell
• 21:38
  them on anything on Facebook. And many of us are friends with people on Facebook, you have three,
• 21:45
  four, five hundred friends, some of them have two thousand friends. You're not talking to two
• 21:49
  thousand people on any sort of regular basis. So use that opportunity just to kind of re-engage with
• 21:55
  that individual and ask them, you know, what their real estate and mortgage related needs are and
• 21:59
  that kind of thing. And also just get reacquainted with it. Yeah, absolutely. Okay. So let's address
• 22:05
  the white elephant in the room for those listening that are at companies where,
• 22:12
  hey, my company doesn't allow me to post on social media. First of all, I feel for you.
• 22:18
  What have you guys get around that? I know I'm sure you've seen some rogue warriors do their
• 22:22
  own thing, but what's your approach to help people with that? Yeah, it's a scary time for a lot
• 22:29
  of companies in terms of marketing and, you know, of any kind, right? And social media is especially
• 22:36
  sort of worrisome to some companies because they don't really have perspective and optics into
• 22:44
  a loan officers Facebook, LinkedIn or anything else. And so because of that, many companies just say
• 22:53
  forget it. You're not allowed to post anything business related on any sort of social media because
• 22:58
  we don't have a way to review, release, track, archive or any of it. So we would just prefer you stay
• 23:06
  away from it. And obviously for loan officers with those at those companies, it's a super drag
• 23:11
  because we all know the power of social media. We all know that that's where people's eyeballs are
• 23:16
  and it would be really nice that we could be in front of people on a regular basis where their
• 23:20
  eyeballs are, right? So what we've done is a very sort of unique to any product that I know in the
• 23:27
  sense that kind of for the first time a loan officer's wants are in sort of perfect alignment with
• 23:35
  the compliance his needs. So with the corporate edition of Losocial Live, it allows the company
• 23:42
  to review the content that we generate, right? Say, hey, this looks good and then release it.
• 23:49
  It is then archived so that they have it in the event that they're audited or anything like that
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  and they don't have to go search around to every loan officer's social media outlet.
• 23:59
  And there's also a monitoring piece which to loan officers, it's a little scary, right?
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  Because what the only way mortgage companies a lot of times will allow their loan officers to
• 24:15
  post on social media is if they're able to actually monitor their social media. Does that make sense?
• 24:21
  Yeah. Because they want to see when they post something, what they post it.
• 24:26
  With Losocial Bot, we can have it so that if any trigger term is to note it like APR or the mortgage
• 24:37
  companies name or anything else, only those things, by the way, on the loan officer's social media,
• 24:42
  it just flags the compliance officer so that they can review that as well.
• 24:47
  Giving that piece of mind that everything is copacetic on the social media marketing front
• 24:52
  for their loan officers. It completely solves all the compliance worries about social media
• 24:59
  and marketing on social media and loan officers marketing on social media while giving loan officers
• 25:06
  in my estimation, the best social media I use marketing loosely tool for them for their various
• 25:15
  social media outlets. Why do you use marketing loosely? Well, because I don't, marketing to me sounds
• 25:22
  like you're selling, like you're telling them, hey, we have a new ARM program or we have a new
• 25:30
  jumbo product or a new, you know, that to me is marketing and we're doing you're engaging.
• 25:39
  We're engaging. We're providing a tremendous amount of value for the loan officers to provide
• 25:46
  to their followers, their friends and their prospects on social media, right? And in that way,
• 25:55
  since they're providing such great value, they can now be in front of them more frequently.
• 26:01
  If you're going to market somebody and take a, I have a buddy, I went to, I went to high school with
• 26:09
  and he sells, he sells what's it called? Advocate care. Have you ever heard of Advocate care?
• 26:16
  Advocate, is the company Advocate care? Yeah, he sells like advocate products. It's like a,
• 26:22
  it's like a network marketing type company and they sell like protein shakes and all this
• 26:29
  other stuff, right? Nutrition supplements, yeah. Exactly. Well, he's an insurance salesman and he
• 26:35
  also sells this advocate stuff. And his method of marketing on Facebook is basically to take a
• 26:41
  picture of this product that they create, which is Spark. Spark is a, is sort of like Red Bull without
• 26:49
  the caffeine, I guess, which I don't know how that works, but it's supposed to be healthy. Healthy
• 26:53
  leg. Well, that's the whole point. So he takes a picture of it every morning and says, hey,
• 27:01
  you just started my day with Spark. It's great. Let me know if you want any type. Well,
• 27:05
  to me, that's sort of marketing, but it misses the boat because he took a picture of the product.
• 27:11
  He's telling me it's great, but there's no reason for me to believe that he knows anything more
• 27:15
  about nutrition, how the body absorbs chemicals, why this product is better than the thousand
• 27:21
  products in high health, right? There has been none of that. And for simply a blatant promo
• 27:30
  or ad, basically, it's it. And that doesn't work. Well, it certainly doesn't work long-term.
• 27:37
  You could do that every now and then. Well, people chew that out very quickly. When there's no
• 27:40
  value, there's no relevancy, no context attached to it. Exactly. And that's really what we're doing
• 27:47
  with with L.O. social bot. Clearly, there's no loan officer on the planet that's going to tell
• 27:52
  everyone each day, hey, I'm a loan officer. If you need to alone, give me a call. I mean,
• 27:57
  it would be horrendous. But with this, you can be in front of them a lot, reminding them that
• 28:04
  you're a loan officer, you're in real estate, you know what you're doing while at the same time
• 28:08
  providing value. So the question then on this, you've got the automated social posts and they're
• 28:14
  going to this, you know, destination page. I dare I call it a blog. Is the content, does it live
• 28:20
  on that, on that site, ongoing? So you have this kind of repository history of content?
• 28:24
  Yeah, that's a great question. The answer is right now, this second, while we're recording it,
• 28:31
  the answer is no. It's actually one page. It looks beautiful, but it is one page. And the rest of
• 28:38
  the articles obviously live on Facebook. But we're launching, just so happens next week.
• 28:44
  That's for a softball, huh? Yeah, I didn't even know. I didn't even know. I'm just trying to follow
• 28:53
  a flow here. Thank you for this. We're launching next week, where it is a blog format. It looks
• 29:02
  absolutely amazing. Truly, it does. And obviously, I'm on the CEO, so I'm sort of paced.
• 29:08
  You're a little biased there. A little biased, and I help create it, but it really is super slick.
• 29:13
  So now it really does. It is a blog. It has historical posts, and it will, you know, gain depth,
• 29:21
  so that the average time that someone spends on your page when it's generated from Facebook or
• 29:26
  LinkedIn or whatever will be far greater. So yeah, that's coming up this next week.
• 29:31
  Yeah, which is good, because it helps you also in positioning yourself as an authority,
• 29:34
  right? You've got that history of content. Yeah, good. Absolutely. Good point.
• 29:38
  All right, another quick question then. So I'm looking at the combining, and I'm sure you have
• 29:41
  clients who do this who combine different apps or, you know, products, tools that you have. For
• 29:47
  instance, we earlier talked about buyers app and catching people at the right time, right?
• 29:52
  In that framework of potentially buying a house or selling, I'm thinking here that a good
• 29:58
  marriage would be, and I'm only looking at two of your offerings right now, but combining
• 30:04
  social bot and somehow integrating buyers app. By the way, for listeners, by the way, that's
• 30:10
  B-U-Y-E-R-Z-A-P-P buyers app. Integrating those two. Do you guys do that?
• 30:18
  Well, we do. I mean, in fact, we have bundles where you can get RAID Alert,
• 30:21
  Buyer's app, L-O-Social bot. You can get them all three for just 500, well, 499, but
• 30:29
  5, well, basically 500 bucks a year. And a lot of our members do that because they enter in,
• 30:36
  like, from L-O-Social bot, and we get the question, well, hey, I like the content, but can I email
• 30:41
  it out to people, you know what I mean? And we're like, well, yeah, we have a product for that. And so
• 30:47
  absolutely, you can get a bundle deal. The only thing I'll tell everyone that's listening is
• 30:52
  when you go in and you purchase, let's say, L-O-Social bot, just go through the normal checkout
• 30:58
  the way normally would. You're going to get a call from our customer service reps and just ask
• 31:03
  them about the bundle deal, and they'll tell you all about it, they'll tell you about the advantages
• 31:07
  of it, and then they'll get you all set up. Okay, so there's the opportunity to bundle.
• 31:11
  And you are offering your products to individual officers and the companies, right?
• 31:16
  Oh, absolutely. I mean, all of them, we have corporate deals. I mean, L-O-Social bot that we just
• 31:21
  talked about, that's certainly an enterprise deal, and it has a tremendous amount of value. In fact,
• 31:27
  our RAID Alert, we have an enterprise edition where you can actually have everything that RAID
• 31:34
  Alert has, right? All the MBS alerts, all the marketing, twice daily commentary, all this kind of
• 31:41
  stuff, which go to RAID Alert.com, check it out. But if you have a corporate account, we will
• 31:46
  completely wipe label it as your company. So it will completely look and feel in your URL of your
• 31:52
  company so that you have your own MBS alert service. Yeah. Well, that's all good stuff. And really,
• 31:59
  again, sharp looking products, definitely well built in. You guys made an investment in making these
• 32:04
  look professional, both of them. I mean, the only two were, I know you've got multiple, but the
• 32:08
  two were focused on with social bot and buyers app. They're really, really sharp. I want to kind of
• 32:13
  maybe close out by asking you a question I'm thinking about. How do I formulate this? Oftentimes,
• 32:20
  you know, I don't know if you've heard this said in the past. I used to hear this in the corporate
• 32:23
  world all the time. Like, you know, these marketing executives would say, where's the ROI in social media?
• 32:29
  I don't know if you've ever heard that. Of course. So I guess I'll leave it there. How would you
• 32:35
  answer that? Well, first of all, it's, it is often difficult to determine, to be quite honest.
• 32:44
  Meaning, well, just just this is the context. I was meaning, I know this specific loan came because
• 32:50
  I was present in social media, right? Yeah, that's what I mean. So it is sort of a rare set of
• 32:57
  circumstances that you are able to sort of, you know, determine whether it was an email,
• 33:06
  a phone call, a text message or whatever, determine the sole reason that's a real estate agent
• 33:12
  or a prospect or whoever picked up the phone and called you because it probably, if it's true
• 33:20
  marketing, wasn't any one thing. It was the consistent reminder that you are who you are and
• 33:26
  that you know what you're doing. Having said that, though, there's all sorts of testimonials on
• 33:31
  our website page about loan officers that have marketed on their own with Facebook. Like, they've
• 33:38
  done what we basically do, but they did it on their own and they absolutely love it. And then
• 33:42
  there are those people like, hey, I wish I could have marketed on Facebook, but I never found the
• 33:46
  time. Didn't know what the post, you know, whatever the reason was and they love it. So the ROI
• 33:53
  specific, though, is that we have loan officers that come to us. In fact, I sent out an email
• 33:59
  sort of a softball again. Yesterday requesting testimonials from loan officers that actually
• 34:06
  could specifically identify a deal that came from L.O. social law and we were flooded with them.
• 34:14
  So it's, but having said that, you know, they got all kinds of other deals that you just aren't
• 34:20
  able to pinpoint to one particular thing. No, that's a great answer. And I know it's not the
• 34:25
  easiest question to answer either, but it was a good answer. And I think, you know, the point you
• 34:30
  made is if you're not top of mind, if you're not, you know, in the agent world, they used to talk
• 34:35
  about, you know, no, there's no such thing as secret agents or successful real estate agents.
• 34:41
  And so if you're the, if you're the best kept secret in town, right, that's, that's no good. You've
• 34:45
  got to be well-known, right? It's the build, like, no-like interest factor and all those things.
• 34:50
  And social media today is one of the most effective ways you do that and do it at scale, too,
• 34:55
  which is, which is great and advantageous. And so you can't necessarily always measure that
• 34:59
  at scale because you're having, you're influencing is what you're doing and you're positioning
• 35:04
  and you're doing it repeatedly over time. So that, you know, those people that are ready to take
• 35:09
  an action will then bubble up and they'll private message you or they'll respond or, you know,
• 35:14
  on your post and, hey, I'm thinking about refining. I know that happens many, many times for people
• 35:19
  in social media. Well, absolutely. And this is the thing. We, first of all, our product is so
• 35:25
  affordable. It's less than a buck a day. That'd be number one. Yeah. That's called no-brainer.
• 35:31
  You get one deal. It pays for it for five years. I don't know. I mean, depending on where you are
• 35:37
  in the country, the second thing is sort of an interesting math sort of thing, which is the
• 35:44
  average loan officer, in fact, the average person, I should say, has 300 friends on Facebook. And
• 35:51
  I'll just use Facebook along with forget about the other social media because that's predominant
• 35:54
  where people market. About 10% of those people statistically speaking are going to move every year
• 36:01
  because now we're every 10 years people move, right? And so those are people who are ready to buy a
• 36:06
  house. So that's about 30 people a year. Now, most loan officers get almost nothing from Facebook
• 36:13
  or that they can even theoretically contribute to because they don't, they don't market that way.
• 36:18
  They post cat videos and pictures of their family and that kind of thing, right? And they just
• 36:21
  don't have that sort of mechanism to regularly post good quality content, stay in front of them.
• 36:27
  It is somewhat inconceivable that over a course of time that you are going to get a deal from it
• 36:35
  or two deals from it while at the same time elevating your status. So, I mean, the pride between
• 36:42
  the price point and the fact that there is zero effort associated with it and now you have a
• 36:47
  meaningful social media presence, it doesn't get a lot better. Yeah. And as we had kind of alluded to
• 36:53
  several times throughout this call is that that's how people are evaluating you today is online.
• 36:59
  What is your presence online? What type of content do you have? What level of engagement do you have
• 37:03
  with that content and responding to people, which is by the way just another quick tip when people
• 37:09
  like or make a comment, you got to respond back, right? Don't just leave them hanging. It's a conversation.
• 37:15
  Absolutely. Absolutely. And by the way, another tip, many people we talk to,
• 37:22
  loan officers say, yeah, you know what, though, I just want to post on my business page.
• 37:28
  And then you ask them how many people are following your business page and they have like 10.
• 37:33
  So, basically, it's, you know, with Ella's social bot, you can post on your business page,
• 37:37
  your personal page, both. I mean, we don't, we actually don't really don't care. But if you're going,
• 37:42
  if you have a ton of friends on your Facebook, on your personal page, then be engaging them.
• 37:48
  Don't put all the good stuff somewhere else, right? So, where, where no one is.
• 37:53
  Well, that's a great point. And, you know, you don't really separate the business from the
• 37:59
  quote friends online and social, particularly on on Facebook. The point being there, you can,
• 38:04
  you can post business related content on your personal page. So, along as like you gave that
• 38:11
  example about your friends on the nutritional supplements, if all you're doing is hitting people
• 38:14
  over the head with a pitch, a pitch, a pitch, you know, then that's going to really alienate your
• 38:20
  audience for sure. So, as long as relevant content and it's useful content, then, you know, hey,
• 38:26
  it's no problem. People, people like that. So, that's all good. Well, this is, this is really
• 38:32
  cool, man. I encourage listeners to check out your various solutions. And there's multiple sites
• 38:39
  we can give them. What are a couple that you want to give out to direct people to and or how to
• 38:44
  contact you? Well, absolutely. So, for sure, go to hellosocialbot.com, check it out. All of our
• 38:52
  products, by the way, it's a buck for 30 days. So, regardless of the plan you pick or whatever,
• 38:59
  you're only charged a dollar to see if it is what I say, and if it's not, cancel, right?
• 39:07
  Well, you get started for a buck for 30 days? Hey, you get to try any of them for a buck for 30
• 39:12
  days. Yeah. So, you get to get a full test drive tons of time and really see if it's, like you said,
• 39:19
  if you can envision an ROI, if you see the value in it over time, I mean, it's one thing for me to be
• 39:23
  kind of, you know, jibber jabber on a podcast and saying how great it is. But, you know, it's another
• 39:28
  thing to be able to create a good website that looks like. But once you get in it and start using it,
• 39:32
  is it working for you? And if the answer is yes, then you'll go past the 30 days and you'll
• 39:37
  continue on a membership, which most of our products, about 87% of the people that do, which is
• 39:42
  insanely high. But if you're like, hey, this isn't for me or whatever, you're out of buck. So,
• 39:49
  it's pretty low. Yeah. Yeah, that's awesome. That's great risk reversal. All right, so hellosocialbot.com
• 39:55
  is the main one. How about if anybody, let's say we've got a company listening, they want to
• 40:00
  talk to you about an enterprise plan. Oh, yeah, just contact me directly. Contact me at 480-409-1175.
• 40:13
  Or you can email me at LutzLUTZ at Derivion.com and that's D-E-R-I-V-I-A. Awesome. And more
• 40:26
  good things coming as you talked about for this year, just improving the overall product platform.
• 40:31
  So, that's exciting stuff. Definitely want to stay connected to that and let's update our listeners
• 40:36
  and our audience on the blog as you guys release new stuff. Absolutely. Thank you.
• 40:41
  You bet. Well, I hope listeners you've got a lot out of today's session. Go check out the resources
• 40:45
  over there. If you're not active and engaged in social, you pretty much aren't part of the conversation.
• 40:51
  And if you're not part of the conversation, you can't get any business. So definitely check out
• 40:56
  what socialbot and the other tools buyers have to offer. I thank you for listening here today.
• 41:02
  If you do like this episode, please leave us a rating on iTunes or Stitcher or subscribe if you
• 41:06
  haven't. And you know that I appreciate you. So thank you for listening this episode. We will
• 41:10
  see you on the next one. Bye for now. Thanks for listening to Mortgage Marketing Radio.
• 41:16
  One more truth in Mortgage Marketing. Get more free training and resources at Mortgage
• 41:22
  MarketingInstitute.com.
• 41:39
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