Latest / Influencer Confidential / How to Save 10+ Hours a Week as a Content Creator #308

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How to Save 10+ Hours a Week as a Content Creator #308 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. As a content creator or influencer, chances
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  Speaker 1: are you're wearing all the hats. You're doing it all
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  Speaker 1: and you're trying to find a way to be efficient
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  Speaker 1: with your time and save time. And listen, I'm gonna
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  Speaker 1: be the first person to level set and tell you
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  Speaker 1: that being a content creator is hard work. It requires
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  Speaker 1: busting your butt. It is a full-time job or more.
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  Speaker 1: I always say creators are people who will work 80
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  Speaker 1: hours so that they don't have to work 40 for
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  Speaker 1: someone else. Someone made that quote up. I did not,
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  Speaker 1: but it is a true statement. And I do like
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  Speaker 1: to level set and say that there is a lot
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  Speaker 1: of work to be done. However, however, we are all
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  Speaker 1: humans and we need to like put boundaries around work.
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  Speaker 1: I have very strong boundaries around work. And you know,
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  Speaker 1: at the end of the day, you can decide what
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  Speaker 1: those boundaries look like, but there are ways to save
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  Speaker 1: time on mundane tasks, on things that just don't make
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  Speaker 1: sense to be investing your time in. So what I'm
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  Speaker 1: going to go over in today's video, or if you're
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  Speaker 1: listening in the podcast are actual things creators in my
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  Speaker 1: community are doing. I asked them, I'm like, guys, how
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  Speaker 1: are you guys saving time? How are you guys not
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  Speaker 1: like so burnt out and draining time. And this is
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  Speaker 1: what they said. So the information y'all are about to
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  Speaker 1: hear is from real creators, how they are saving time
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  Speaker 1: in their workflow to again, not work less, not think
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  Speaker 1: this is easy, but to actually be efficient with our time.
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  Speaker 1: So the first thing that I do want to share
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  Speaker 1: when it comes to time savings, I understand I teach pitching. Okay.
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  Speaker 1: Everyone knows that about me. I'm the pitching to brands girl.
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  Speaker 1: I teach how to reach out to brands. I am
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  Speaker 1: also a human that understands that there is a lot
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  Speaker 1: of work involved in outreach, right? Putting your list together,
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  Speaker 1: emailing people, all of that. And I'm not gonna shy
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  Speaker 1: away from that. However, not everyone wants to be pitching
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  Speaker 1: as much as I may want them to be pitching.
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  Speaker 1: So my first time-saving hack for you would be to
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  Speaker 1: find brands that have budget, that have applications, that have jobs,
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  Speaker 1: and start there. If you are able to do that,
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  Speaker 1: versus just outbound pitching or cold pitching to the wind,
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  Speaker 1: I think it's a great place to start. Now, y'all know,
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  Speaker 1: and I'm not gonna hide around the bushes here, I
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  Speaker 1: do have a job board. It is a creator job
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  Speaker 1: board I have set up. I am very passionate and
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  Speaker 1: excited about this job board. It's called the Paid Creator.
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  Speaker 1: And what the Paid Creator is gonna be doing is
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  Speaker 1: sending these opportunities to your inbox. It is going to say, hey,
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  Speaker 1: UGC creator, $ 700 job. We're looking for a pet one.
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  Speaker 1: Or we're looking for travel creators. Or hey, we're looking
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  Speaker 1: for whatever. These are being sent to you. So what
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  Speaker 1: does that do? It cuts time from you having to research, pitch,
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  Speaker 1: and reach out, right? Because the opportunities are being sent
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  Speaker 1: to you. So I would definitely recommend that y'all look
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  Speaker 1: at the paid creator newsletter we have set up. I
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  Speaker 1: will include a link below. There's a free version available
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  Speaker 1: so you can start getting those opportunities and pitch them.
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  Speaker 1: Sometimes we don't even give a job, but we tell
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  Speaker 1: you about a product launch like This hotel just launched
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  Speaker 1: a renovation. Pitch them. Here's the contact. Or these gummy
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  Speaker 1: bears are launching a new flavor. That's interesting. Go pitch them.
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  Speaker 1: So sometimes it's not even jobs. It's launches or things
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  Speaker 1: that are happening so that you don't even have to
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  Speaker 1: think and you can just go out and reach out
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  Speaker 1: to them. Today's podcast episode is sponsored by me. Sidewalker Daily.
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  Speaker 1: If you love what we do here and you love
• 3:32
  Speaker 1: listening to our programming, make sure you find out ways
• 3:34
  Speaker 1: that you can work with us. We're here and happy
• 3:36
  Speaker 1: to support you in all areas of your creator business.
• 3:39
  Speaker 1: Need a media kit designed or a portfolio? We can
• 3:41
  Speaker 1: do that. Looking to have a self-study program over 30
• 3:45
  Speaker 1: hours of examples and video to help you pitch brands?
• 3:48
  Speaker 1: We got you. Need a one-on-one coach, someone who can
• 3:51
  Speaker 1: jump into your business with you, hold your hand, and
• 3:53
  Speaker 1: guide you with strategy and tips? I would love that opportunity.
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  Speaker 1: Go ahead and check out the links below in today's episode.
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  Speaker 1: We're going to share with you all the different ways
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  Speaker 1: that we can support you, and we strongly suggest getting
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  Speaker 1: on a call with someone on our team who can
• 4:05
  Speaker 1: point you in the right direction of what you need
• 4:08
  Speaker 1: based on where you are in your business. So get
• 4:10
  Speaker 1: on a call with our success manager. Submit an inquiry
• 4:13
  Speaker 1: to our design team or book a coaching with us.
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  Speaker 1: I can't wait to work with you. So the second
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  Speaker 1: thing that I think is going to save you a
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  Speaker 1: lot of time is perfecting your pitch template. Now, I
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  Speaker 1: don't want you guys just copying and pasting pitches out, right?
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  Speaker 1: That's not helpful. You obviously need to put love into
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  Speaker 1: your pitches and make them smart. However, your opening can
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  Speaker 1: always be the same. Your ending can always be the same.
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  Speaker 1: And then there's parts in the middle that you tweak. Now,
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  Speaker 1: one of the strategies that I mention and go really
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  Speaker 1: in-depth in my pitching program is the idea of pitching
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  Speaker 1: per category. So what does that mean? If I wanted
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  Speaker 1: to pitch, I don't know, sunscreen companies, but I also
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  Speaker 1: wanted to pitch suitcases, instead of having your brain be like,
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  Speaker 1: pitch a sunscreen and then pitch a suitcase, no. This week,
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  Speaker 1: we're going to pitch 50 sunscreen companies. Then we're writing
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  Speaker 1: one pitch, right? That's very similar in category, and we're
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  Speaker 1: kind of swapping out the names. That is going to
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  Speaker 1: help you save time if you are efficient in your outreach, right?
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  Speaker 1: And once you've tested a pitch and you know that
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  Speaker 1: it converts, it brands respond to it, it has strong opens,
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  Speaker 1: the email subject line is good, then you can scale
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  Speaker 1: that pitch. So for me, I have a pitch that
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  Speaker 1: I send that I get about a 50-50 yes on
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  Speaker 1: that pitch. When I send it out, I get brands
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  Speaker 1: on calls. This doesn't happen because it's a magical pitch.
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  Speaker 1: This happens because I've refined it. I've tested it. And
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  Speaker 1: now that I know it works, I put it into
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  Speaker 1: my this works pile, right? So figuring out your solid
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  Speaker 1: pitch template is worth the time because it will be
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  Speaker 1: time up front, but it will save you a lot
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  Speaker 1: of time in the end when you are in flow
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  Speaker 1: and outreaching to brands. You're going to see it's going
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  Speaker 1: to save you considerable amounts of time is marking the
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  Speaker 1: pitches that got you yes or no's, throwing up the
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  Speaker 1: ones that didn't work, scaling on the ones that did.
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  Speaker 1: It's also very similar, you guys, to like how ads
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  Speaker 1: are run, right? Like if an ad flops, we throw
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  Speaker 1: it out. If it adds as well, we put more
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  Speaker 1: money behind it. Very similar thought process here. I kind
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  Speaker 1: of tied this into the second tip. We talk about
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  Speaker 1: batch content creating, right? Well, batch pitching is also a thing.
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  Speaker 1: If you just set time and time block your calendar
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  Speaker 1: and say, this is my two hour deep focus block
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  Speaker 1: to outreach, to pitch, to do whatever you need to do.
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  Speaker 1: to hit your goal of reaching out to 10 to
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  Speaker 1: 20 brands this week. This again, the time blocking, it's
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  Speaker 1: more effective if you do things in blocks of time.
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  Speaker 1: Doing things 15 minutes here, 10 minutes there, 30 minutes there.
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  Speaker 1: It's just not as effective as a time block. So
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  Speaker 1: blocking out time for certain tasks in your business, mark
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  Speaker 1: it on the calendar, have it as a red block,
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  Speaker 1: have it scheduled in so that you can use your
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  Speaker 1: time efficiently and it's like set out for you to
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  Speaker 1: do it. One thing I am very straightforward about y'all,
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  Speaker 1: you guys know I'm not like content creator extraordinaire. I
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  Speaker 1: don't teach content. I teach brand deals and pitching, but
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  Speaker 1: I will say as a business owner, I need to
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  Speaker 1: make content. And the thing that just works for me
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  Speaker 1: is having my idea bank. I am not fancy when
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  Speaker 1: it comes to this. I just have it on my
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  Speaker 1: phone in notes and I have content ideas. And right now,
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  Speaker 1: if you were to go through, I probably have like 30.
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  Speaker 1: Anytime I see a hook, online that I want to replicate.
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  Speaker 1: Anytime I hear someone say something interesting, I'm like, oh,
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  Speaker 1: I'm going to make a video on that. I'm going
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  Speaker 1: to make a video on that. Having my idea bank
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  Speaker 1: filled out when it comes to my content day, I'm
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  Speaker 1: not like setting aside time to idea generate or look
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  Speaker 1: for things. Now I do have to script. That takes
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  Speaker 1: me time, but at least my ideas are there. And
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  Speaker 1: content is something that you're going to be doing weekly, right?
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  Speaker 1: Daily for some of us. So you want to have
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  Speaker 1: some sort of idea bank or something that you can
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  Speaker 1: just quickly have it available to you. That's why I
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  Speaker 1: do it in the notes app, because I think if
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  Speaker 1: I had to like go to Notion or write it down,
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  Speaker 1: I wouldn't personally. I want to set myself up to succeed.
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  Speaker 1: So having a system that allows you to just write it.
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  Speaker 1: I love notes because it also ties into my laptop.
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  Speaker 1: So I can either use it on desktop or mobile
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  Speaker 1: and I can just put that idea there and it
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  Speaker 1: saves it. Similarly, you could be doing this on Instagram
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  Speaker 1: or TikTok, like saving videos, creating collections, creating boards. Because again,
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  Speaker 1: once it comes to create the content, you already have
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  Speaker 1: those ideas there. And you're just going to move faster. Now,
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  Speaker 1: something you may want to consider if you're a more
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  Speaker 1: advanced creator is looking into like a repurpose tool. You
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  Speaker 1: could either look into tools like repurpose.io or a scheduler,
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  Speaker 1: a metric cool, something that's going to help your content
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  Speaker 1: live further. I think a lot of time is wasted,
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  Speaker 1: like manually posting content on all the platforms. There's technology
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  Speaker 1: out there that can support you in this. So if
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  Speaker 1: you literally just posted the video on Instagram. And you
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  Speaker 1: want it to go on TikTok and Pinterest and LinkedIn
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  Speaker 1: and all the places, use a repurpose tool. I know
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  Speaker 1: that repurpose.io, some of our creators in our community use it.
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  Speaker 1: They love it. They're able to reshare. I also have
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  Speaker 1: people that are scheduling their content because that just works
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  Speaker 1: for them. And as they have a scheduler, they're able
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  Speaker 1: to say where they want it to live. Again, it
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  Speaker 1: creates work on the front end because you have to
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  Speaker 1: schedule stuff. But then you're not working on the daily
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  Speaker 1: grind of like going and posting it on six or
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  Speaker 1: seven sites, right? It just is automatically doing it. Another
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  Speaker 1: tip that I love, especially if you guys use Gmail,
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  Speaker 1: is their saved templates. You guys want to have saved
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  Speaker 1: canned responses for certain things in your business. For example,
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  Speaker 1: your follow-up email. Have it as a canned response inside
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  Speaker 1: of Gmail. The way it actually works is I wanted
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  Speaker 1: to go to my Gmail settings. You hit the little
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  Speaker 1: three buttons. You hit Template. And then under template, you
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  Speaker 1: can insert your template. You can save a new one.
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  Speaker 1: You can delete them. And again, you're not using this
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  Speaker 1: to send out emails, but like that way it can
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  Speaker 1: just be there. Your follow-ups, you know, your standard follow-up email, right?
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  Speaker 1: Or if you're always getting the same questions, having that
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  Speaker 1: same thing, setting up like an auto responder. You know,
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  Speaker 1: if you are going to have people email you all
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  Speaker 1: the time, maybe you have something that auto responds. Hey,
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  Speaker 1: thanks so much for reaching out. If you're a brand,
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  Speaker 1: like here's a quick form you can fill out. Or
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  Speaker 1: if you're a follower and you want to share some love,
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  Speaker 1: Like we take 24 to 48 hours to get back
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  Speaker 1: to you. Auto responder or some sort of something could
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  Speaker 1: be really helpful as well, depending on the email that
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  Speaker 1: you use. I know Gmail makes it really simple to
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  Speaker 1: do that. Same thing with the templates. Same thing with
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  Speaker 1: scheduling out emails. If you are in flow and you
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  Speaker 1: are like in pitching flow, you can schedule emails to
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  Speaker 1: get sent. You can schedule your follow-ups to get sent.
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  Speaker 1: So you don't have to think about it, right? And
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  Speaker 1: sometimes creators like it's the mundane tasks of doing them
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  Speaker 1: again and again versus just scheduling it up front. Boom,
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  Speaker 1: you're going to save time on the back end because
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  Speaker 1: you don't have to come back and follow up. That
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  Speaker 1: follow up was scheduled and it went out. Now, there's
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  Speaker 1: obviously risk because like what if the brand responds to you, right?
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  Speaker 1: So using some sort of follow up tool like a
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  Speaker 1: boomerang or, you know, mail tracking tools that can help
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  Speaker 1: you make sure that follow up only gets sent out.
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  Speaker 1: If the email was not responded to, you can definitely
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  Speaker 1: set those up. They exist. Like I said, MailTrack.io or Boomerang,
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  Speaker 1: they have those available as well. When it comes to
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  Speaker 1: setting up time and saving time, I think a lot
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  Speaker 1: of creators have told us that they lose a lot
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  Speaker 1: of time like doom scrolling or just being online. We
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  Speaker 1: have to figure that out, y'all. Whether it's setting up,
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  Speaker 1: you know, time limits yourself. on your iPhones, putting your
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  Speaker 1: phone in a drawer, buying the little brick tool and
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  Speaker 1: blocking your screen time limits. Because here's the thing, you
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  Speaker 1: guys know these tools are meant to make us addicted
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  Speaker 1: and it's just part of the beast, right? And as
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  Speaker 1: long as we're aware and we can mitigate like, okay,
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  Speaker 1: I need to make sure I am productive today. I
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  Speaker 1: cannot have TikTok during these certain hours. I actually do
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  Speaker 1: it the other way. I do social media during working
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  Speaker 1: hours and then personal time with my family, I have
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  Speaker 1: it blocked. So from like 6 to 10 p.m., it
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  Speaker 1: is blocked. I cannot access it because I do not
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  Speaker 1: want to be scrolling when I'm with my family. I'm
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  Speaker 1: happy to scroll at work because I work on social media. So,
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  Speaker 1: you know, you could also figure out what works best
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  Speaker 1: for you with your efficiency and what you want to do.
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  Speaker 1: But setting up those restrictions is also going to bring
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  Speaker 1: you back your time and give you back your time. Lastly,
• 11:54
  Speaker 1: I will mention something that Inner Circle, my private membership
• 11:57
  Speaker 1: community does. And if you're curious about it, you can
• 12:00
  Speaker 1: always just like message us that you want to learn
• 12:02
  Speaker 1: more about Inner Circle. But one thing that we have
• 12:04
  Speaker 1: set up is weekly coworking sessions. So every week we
• 12:07
  Speaker 1: have a coworking session where where creators come together and
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  Speaker 1: get work done. They all share what they're working on
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  Speaker 1: and then they share if they achieved it. And people
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  Speaker 1: have said that this has ramped up their productivity like threefold.
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  Speaker 1: They are actually finishing things because they have like a
• 12:21
  Speaker 1: group of people that they're body doubling with. So whether
• 12:24
  Speaker 1: you want to do it with us or you want
• 12:25
  Speaker 1: to find your own core working group or your own
• 12:27
  Speaker 1: accountability group, body doubling, having someone that sits there with
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  Speaker 1: you and helps you It's a great way to save
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  Speaker 1: your time back because you're actually focused in the deep work.
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  Speaker 1: You're getting it done. And then you're actually being more productive.
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  Speaker 1: So I find that that definitely saves you time in
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  Speaker 1: the long run. Like I said, if you are a
• 12:44
  Speaker 1: creator that wants to join our Inner Circle community, it's
• 12:47
  Speaker 1: something I am very passionate about. So go ahead and
• 12:50
  Speaker 1: comment Inner Circle below and someone on our team will
• 12:53
  Speaker 1: reach out and share with you how we can get
• 12:55
  Speaker 1: you into our community. Until next time.