Latest / Scrappy but Successful [Consultant's Personalities When No One's Watching] / 21. The 80/20 Rule That Will Change How You Look at Your Clients with Scott Peterson

Transcript

21. The 80/20 Rule That Will Change How You Look at Your Clients with Scott Peterson · Scrappy but Successful [Consultant's Personalities When No One's Watching]

• 0:03
  What's happening everybody? Welcome to Scrappy But Successful.
• 0:08
  This is where I sit down with your favorite consultants and we find out if they're successful today
• 0:14
  because they're sophisticated or because they're a little bit scrappy. I'm your host, Jack Tompkins,
• 0:19
  CEO of Pineapple Consulting, always helping small businesses become more data-driven.
• 0:25
  Fun fact of the day, babies are born with up to 300 bones, but by the time they're adults, they only have 206
• 0:31
  because the bones end up fusing together. Not that funny today, but pretty interesting.
• 0:37
  Today I'm joined by my friend Scott Peterson. He's the founder of Carver Peterson Consulting.
• 0:43
  He's the author of Beyond the Founder Rainmaker. He's a dad, he's ran incredibly high performing
• 0:49
  sales teams, and now he helps do that for small businesses. Scott, do you fall more on the sophisticated side
• 0:56
  or more on the scrappy side?
• 1:01
  I love the question. I definitely fit on the scrappy side. That's been part of the DNA from the jump.
• 1:07
  I was always really small growing up. I was younger in the class and on the smaller side of things.
• 1:13
  Through scrappiness, I found my way onto teams that I didn't belong on. Definitely scrappy.
• 1:19
  I like to think that I've got some sophistication as well. I love to read and learn and all those things,
• 1:25
  but definitely on the scrappy side.
• 1:31
  We will see if the data agrees with you. Take us back to the beginning. Where'd you grow up?
• 1:38
  Did you have any entrepreneurs in the family?
• 1:43
  Ya, I grew up in Corvallis, Oregon, which is home of Oregon State University. My dad was an entrepreneur.
• 1:50
  He built custom homes there for 40 years. He built beautiful homes.
• 1:56
  Corvallis was a wonderful place to live. A lot of people were moving there because of Oregon State.
• 2:03
  People were always looking for nice homes and my dad got referred a lot of good business.
• 2:09
  As a result, I got to see him interacting with clients at our home quite often.
• 2:16
  When people are building homes, a lot of the work ends up being done on nights and weekends.
• 2:22
  We saw clients in our house at our dinner table. Seeing my dad interact with them was a really cool
• 2:29
  experience as a little kid.
• 2:35
  They say living rooms make the best conference rooms in some cases.
• 2:42
  Yah. I learned a lot from watching him. As I got a bit older, I got opportunities
• 2:48
  to dig holes for him and scrap homes and do a little filing. The entrepreneurial blood definitely runs in the family.