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21. The 80/20 Rule That Will Change How You Look at Your Clients with Scott Peterson
Scott Peterson walked onto the Oregon State basketball team by leaving messages on the coach's home phone until someone called back. He started his sales career bribing his way into meetings with Dunkin' Donuts. He launched his consulting firm in 2014 with a non-compete, no local network, and a city he barely knew. And somewhere in all of that, he built one of the most practical, data-driven sales frameworks for founder-led businesses you'll hear about. Scott is the founder of Carver Peterson Consulting and author of "Beyond the Founder Rainmaker." This one's got hustle, hoops, and hard-won…
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