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421 The Hidden Beliefs That Control Your Behavior With Nir Eyal
The Beliefs That Shape Our Behavior
One of the most frustrating experiences in life is knowing exactly what to do, but still not doing it.
If you've ever tried to quit drinking, build a new habit, improve your health, or pursue a goal and found yourself slipping back into old patterns, you're not alone.
In this episode, I talk with behavioral design expert and bestselling author Nir Eyal about why this happens.
The answer isn't a lack of knowledge.
It's BELIEF.
The Motivation Triangle
Nir explains that motivation isn't just about wanting something.
It's actually built on three elements…
The skinny
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