Latest / The Relentless Pursuit of Winning Podcast / The Unwritten Rules of Being a Great Podcast Guest | Noemi Beres

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The Unwritten Rules of Being a Great Podcast Guest | Noemi Beres · The Relentless Pursuit of Winning Podcast

• 0:00
  When I started out podcast guesting, I had my notes different places so I could see them.
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  If it gives you comfort, peace of mind, do that.
• 0:09
  Mm-hmm.
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  You need to step up your game a little bit and bring more energy into the conversation because people will hear it.
• 0:16
  Even if they don't watch it, even if they just listen to it they can they can feel it straight away.
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  Humor always works.
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  So if you use that wisely, it can be good.
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  The host will help you to promote your business.
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  you have to be respectful because
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  this is not a self promotion space.
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  You have to find a sweet spot.
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  Hey folks, welcome to another episode of the Relentless Pursuit of Winning Podcast.
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  My name is Rick Meekins .
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  I'm gonna be your host today
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  We have Noemi Beres in our studio today.
• 1:01
  How are you today?
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  I'm very well, Rick.
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  Thank you so much for inviting me today.
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  I was really looking forward to our conversation.
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  Absolutely.
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  Absolutely.
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  I I am as well.
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  I I love, I love talking about podcasting and and I love our conversation today.
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  We'll we'll talk about guesting on podcasts.
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  And I think it's such an important conversation.
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  I mean, you know, you've, you know, it's talked to we've worked with hundreds of people, and it's it's really interesting, you know, how different each episode is gonna be.
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  It's exciting, it's a journey, you know, but you know, we're gonna talk about how.
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  we can make that journey really fruitful for the people that are actually investing the time and the energy to to make a great show.
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  So thank you so much for being here.
• 1:39
  And folks, if you haven't done it already, I'd be grateful if you like, subscribe, and hit the bell so you can get updates every time we drop a new episode.
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  And without further ado, let's get to it.
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  So Noemi, would you please let our audience know who you are, what you do and why you do what you do?
• 1:52
  Yes, of course.
• 1:53
  So I'm Noemi Barris, as you said.
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  I live on the beautiful Mediterranean island of Cyprus in Europe.
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  And I run a podcast booking agency called Podcast Connections.
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  We help entrepreneurs, business owners to get booked on quality shows like yours, And we help them to grow their business, to build their brand and build their authority.
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  And that's what we've been doing in the past six years.
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  But I've been an online entrepreneur since 2007.
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  And I worked in different spaces, online marketing, sales, content creation, and I love what I've been doing.
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  And, you know, 2020 arrived, pandemic happened, and we had to pivot.
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  And that's how we ended up in the podcasting world.
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  And I think the journey is amazing.
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  I love working with people from all across the globe.
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  Thanks to technology.
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  We talked about like technology can be very distracting and
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  We rely on so much, but thanks to it we can you know, we can have this conversation today.
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  Absolutely, absolutely.
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  And I I'm again I'm excited to have this conversation.
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  You know, one one of the things that I I that that we'll talk about is, you know, how to how to really prepare, you know, for being a podcast guest.
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  I mean, it's it's like one thing to have a book or have a framework or or something like that, or or have, you know, something to pass back, you know, to to people that walked
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  your your path.
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  it's one thing to be able to tell that story something else entirely to
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  really make sure that you're benefiting from it.
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  You know, we talk about like digital footprints, we talk about, you know, content creation, that sort of thing.
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  But I'd love to hear your thoughts on how people can get the most out of their podcasting experience.
• 3:27
  Thank you for that great question.
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  I think it's really important to emphasize that we need to prepare for our conversations.
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  We need to prepare for our interviews.
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  And it's funny because what you just mentioned, I just posted about it on LinkedIn today, not to wing, not to wing a conversation.
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  So for me, and I always keep telling to my clients as well that please listen to an episode before you get on a show, before you get on the podcast.
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  Because that's how you will get to know the host, you will feel the vibe of the conversation.
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  It's really important.
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  And you can get prepared because sometimes the host will ask you the similar style of questions during the conversation.
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  So the first thing is listen to an interview, listen to an episode before you get on the show.
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  And also please be super clear about your topics and talking points.
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  And that's absolutely fine that we usually have free-flow conversations.
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  But it's still a big help also for the podcast host to send you your topics and talking points you want to talk about.
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  It's kind of the framework of the conversation or the guideline of the conversation.
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  And we can talk about anything else, of course, but we still need something to rely on.
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  And you, as a guest, you need something to rely on when you're there on the show.
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  Because
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  I came across people and they told me, I talk about sales, I talk about marketing.
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  It's like, yeah, that's absolutely fine, but it's just very broad and you need to stand out with your topics when you get on a show because that's how you how that's how people
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  will remember you and won't stop listening to you because you have a framework, you are organized, you are put together and you are worth listening.
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  I I I agree with that.
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  I agree with that.
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  Especially, you know, I I always when I speak to people, just interviewing them to be on the show, like we do a pre show, and I say, you know, really what's unique about you?
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  You know, I I've you know, we've had this conversation, before, which is in your area of expertise, which is which is all great, but how are we gonna keep our audience interested?
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  You know, this is this is a mutual win.
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  we're both, you know, the guest and, you know, myself, we're trying to make an experience for the audience, which I think is just so important.
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  Where have you seen people really, kind of fall down, like in in preparing for their preparing for their interviews?
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  I think it's it sometimes I think not listening to anything.
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  And they have no clue what they can expect, or when they fail with the preparation, maybe when they overbook themselves.
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  And they, for example, do tail-to-tail interviews.
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  And and I think that's really important that once you have an interview, just focus on that single interview during that, like you know, during during that period of time.
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  And also being present.
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  during the conversation and it's not necessarily before, but like being present and somehow try to leave your life behind, your family behind.
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  You may be in your home office and you have screaming kids around you.
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  But once you're there, try to be present and try to listen.
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  I think it's really important because it it will really decide how the conversation goes and flows and bring your positive energy.
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  So even if you are a little down that day or you are not really
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  you know feeling up to it.
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  Maybe, you know, if you are really don't feel like doing that interview that day, maybe re reschedule.
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  Because it's not it's so bad when you come with like bad energy or negative thoughts.
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  And it's really important to yeah, just to have that kind of positive presence and smile.
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  Don't forget to smile.
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  Yeah, definitely, definitely.
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  What do you what do you think about the chemistry, you know, between a between a guest and a host?
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  How how much of that responsibility is is on the guest?
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  I think it's kind of 50-50.
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  And of course, the host is the host.
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  It's like you are a guest stepping into a house.
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  So obviously, there's obvious there's there's already an ambience there when you step into the host place.
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  And once you feel that kind of energy coming from the host that they're welcoming, they're holding space for you calmly and
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  I think that's that's really important, but I would say it's 50-50 because your energy, the guest energy, is as important as the host.
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  So if you are kind of monotone or or you are, you know, you sound a little bit boring, so you need to You need to step up your game a little bit and bring more energy into the
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  conversation because people will hear it.
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  Even if they don't watch it, even if they just listen to it while, you know, cooking, running, jogging, being in the gym, they will listen and they will feel that what's going
• 8:01
  on.
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  they can they can feel it straight away.
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  They don't even have to watch you.
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  yeah, yeah, absolutely, absolutely.
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  Tell tell me about the formula if if there is one for for a show, or not for a show, but for like answering a question, really.
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  So if if I'm a guest, you know, you're the host, you asked me a question, how do I how do I need to deliver that in a way that I'm not boring, I'm not monotone, How what what what
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  are your thoughts on that?
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  I love that question.
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  And nobody really asked me that ever on a podcast show.
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  And I love that.
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  I think it's about the pose and it's about the silence and the pace of your of your of your chat or your conversation.
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  I mean, first of all, you don't need to feel all the silence when you are a guest on the show.
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  And also keeping the pace when you talk, it's really important to slow down because we tend to speak very fast.
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  when we're getting excited about something or when we're talking about our passion project or work or our babies, aka our business.
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  So when we are on a show, we need to slow down a little bit and be more articulate, but also kind of bringing that kind of positive energy through our words as well.
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  I think that's really important because it's so much easier to understand us when we do that.
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  If we really just like speed up, people just
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  you know, they they will stop listening to us because this is too much, you know, for the brain.
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  So what I learned also from many like, you know, speaking experts on LinkedIn as well, how important is that to slow down when you do a speaking gig or when you are on podcast?
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  It's it exactly the same rule applies.
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  And, you know, just keeping those you don't have to fill up the silence all the time.
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  And silence is as important during a conversation as
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  The words and the expressions we use.
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  Wow, that's that's interesting.
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  That's interesting.
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  I as a host, you know, I'm I'm always very cognizant of of dead air.
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  You know, it's like, okay, nobody's saying anything.
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  What what are we gonna do?
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  and interestingly, you know, as as a listener, you know, it's it's like when people take their time and and and speak, you know, I I have to put my my Spotify on like, you know,
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  two and a half times so I can like so it gets into my brain at at a at a speed that I can actually follow.
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  That is really interesting, but
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  You know, I mean, in support of that, you know, when I listen to like audiobooks and that sort of thing, they do talk at a rate that is is much, much slower than than I would
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  think.
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  that is that is really interesting.
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  I never considered that.
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  What what about like storytelling?
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  what what how how important is that?
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  And you know, I I find that like even when I'm on people's podcasts, I I feel like, you know, sometimes my examples get a little bit
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  little bit long and I don't know the ideal time, you know, for delivering that story.
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  We have an ideal time for delivering our stories.
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  The importance is to make it as open, as vulnerable as you can, like when it comes to your stories.
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  Because that's how people align with you.
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  And I think it's it's so important.
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  But also, you yeah, and an average the average length of a podcast interview is about 40-45 minutes.
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  So we can have a 20-minute monologue about our life and what we did.
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  So
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  Try to like when you're at home and trying to prepare for your podcast interview, try to find a sweet spot, I would say.
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  And and maybe write it down, maybe record it, play it back to you, record it with someone at home, do a mock interview.
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  Actually, we you know we're doing that if somebody asks us to do just doing a mock interview and just test, like maybe just even you know, check it with a stopwatch.
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  Like how long does it take to to tell you the story?
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  And especially when you're starting out with podcast guesting, it's really important that like keep it to like a sweet spot.
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  And I wouldn't I can't say you how many minutes is that because obviously it depends on the question you got asked.
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  But yeah, let's not go there over, you know, the monologue part because that can I've I've heard those podcast interviews when the podcast guest didn't basically let the podcast
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  host talk.
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  Because it just went on and on and on.
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  And I think we need that kind of back and forth during a conversation.
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  It's important that we are both heard, not just our story.
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  What is what is it like?
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  I d I don't know if it's ever happened to you, but what is it like for a a guest when like a host interrupts?
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  You know, so you're you have this answer that is a five minute long prepared, you know, monologue answer and the and the host jumps in, you know, at minute three and says, Hey,
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  wait, you know, let's you know, let's let's address a particular topic.
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  What what what are your thoughts on that?
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  How do you feel about that?
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  It's very interesting because it's so funny.
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  You just asked this question.
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  I was on a podcast this week and the host was like that.
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  But she told me up front that you might start to tell your story, and I will stop you.
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  And I will, you know, I want to specify a few things in your story, and I'm going to do that.
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  So I think as long as as the guest is aware of that.
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  That you're going to do that.
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  So you won't like scare them or stop them in their tracks.
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  Like, what is what are they doing?
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  Like, why are they doing that to me?
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  So maybe tell the tell the guest.
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  And I love the host approach, like, I'm annoying me.
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  Are we I'm going to do that?
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  So just, you know, just be ready.
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  And I was fine.
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  It was a bit strange at the beginning because nobody really stopped me when I was telling my story.
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  But like we are people, we are human.
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  We can we can talk to each other, talk with each other.
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  And you can you can completely tell that to a guest that that's how I roll, this is the the style of my show.
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  And as as you know, as long as we both know it, I think it can work.
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  Obviously, it's not over talking each other because that can be a bit tricky when it comes to podcasts.
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  And I would just tell anyone that like, please don't do that.
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  First, it's it's just a very strange experience when you listen to a conversation, but
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  people over talk each other.
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  I don't know.
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  It's maybe it's my pet peeve.
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  I don't like that in in daily conversations either.
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  So for me it's it's really important when you like when you listen to the other person, you stop and listen.
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  And it still has a flow, but it's for me is it's kind of a form of respect, I guess.
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  Yeah.
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  Yeah.
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  I I know I've had to had to break in on on guests that were just just just monologuing.
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  and I kind of felt badly about it because I could see, they were jarred, you know, by by that.
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  But I I always think about it from the perspective of of the audience.
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  if you're listening to a person just, you know, go on, it's easy to get distracted and you lose some of the value.
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  of the of the show.
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  And then, you know, just as you said, you know, it's a dialogue.
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  You know, it's just that going back and forth really makes it really makes it interesting.
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  I don't I don't know if you have an opinion like just on listening to shows, if you've if you heard them where the guest, I mean where the host, you know, just jumped in and said,
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  Hey, well, you know, let's let's talk about this, you know, this this particular piece of what you were you were referring to.
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  Have you?
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  think I did a few times when the when the host started to kind of you know reroute the conversation a nice way or a kind way you can get away with it or or maybe you use a sense
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  of humor because humor always works when it comes to conversation it's like we'll just let's stop you there I would love just the can be just and and it's like
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  And I think it works.
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  Like it's Humor always works.
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  So if you use that wisely, it can be good.
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  So they won't feel interrupted in their thoughts.
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  Yeah.
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  Yeah, yeah.
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  I I never w I never want them to feel like they're they're on edge.
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  You know, you c as you said, you know, create this experience, this environment for them.
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  It's like this is a safe space, you know, say, you know, what what you need to say.
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  That's that's really cool.
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  You know, one the other things I was thinking about is a lot of times, you know, guests, you know, say, Hey, you know, ask me any question, you know, I'll be, you know,
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  vulnerable, I'll be tr I'll be transparent.
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  from the perspective of a guest, you know, how do you
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  come off authentically, but within, you know, whatever boundaries you've you've you've established.
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  So there might be that one or two topics that you perhaps didn't think of that, you know, I as the annoying host, you know, ask you about.
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  How how do you how do you navigate that?
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  Maybe it's a good idea to use that on in this, you know, in the submission forms when they apply to be a guest.
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  So please tell me any questions that I you don't want to be asked.
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  So everybody is super clear about that.
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  But I also know what you said.
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  I understand that sometimes they don't want to tell you and they just face it through the conversation.
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  It's like, I don't want to, you know, answer the questions.
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  The good thing is that most of the podcast hosts will edit the interview.
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  So
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  Maybe if you don't want that, you can tell them afterwards.
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  It happened to one of my clients.
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  She didn't want a particular part in the conversation.
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  And the host, I mean, luckily the host had that option that she he sent the whole flow of the conversation to her.
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  And then she could take out the parts she didn't like.
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  It it's a bit, you know, extra work for the host.
• 16:50
  Yeah, I mean, we are human, so.
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  We can we can figure it out together.
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  Maybe it's just it's it's good to be clear about it before the conversation starts.
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  So it's it won't be any you know shocking experience to the guest either.
• 17:04
  Mm-mm.
• 17:04
  That's that's such a good good point.
• 17:07
  You know, it's it's a human-to-human connection.
• 17:08
  You know, we're we're having a conversation, we're sharing with other humans, we're we're opening ourselves up.
• 17:13
  I I think it's I think it's such a beautiful collaboration, if if you will.
• 17:17
  And and yeah, to your point, I mean that that that actually happened on one of our shows.
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  We I was co-hosting a different show.
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  And we we went into you know went into an area where you know the guests didn't want to go and you know she was just very, very clear about it, you know, very like, hey, you know,
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  this isn't a question, you know, that I'm comfortable with.
• 17:34
  Can we ask a different question?
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  Can you edit this part out?
• 17:36
  It's like, sure, absolutely no problem.
• 17:38
  I I I think it's important.
• 17:40
  You know, I I think the trust between a guest and a host has got to be, you know, top, top level, top shelf.
• 17:46
  so it's important.
• 17:46
  Thank you so much for that.
• 17:47
  What do you think about I've I've seen a few instances where guests had notes, you know, for their stories.
• 17:55
  And, you know, I could see them, you know, looking down.
• 17:58
  Wha wha what are your thoughts on that?
• 18:01
  I I'm going to share a secret with you, Rick.
• 18:03
  I used to have those notes too.
• 18:04
  So especially because I'm not a native speaker.
• 18:07
  So When I started out podcast guesting, you know, like six years ago, I I had my notes different places so I could see them.
• 18:15
  And you know, you know, if you If it gives you comfort, if it gives you, you know, peace of mind, do that.
• 18:23
  But that's why you need to practice.
• 18:25
  So you don't look like somebody is reading something and not looking at you.
• 18:29
  I think that's really important.
• 18:31
  And everything comes with practice.
• 18:33
  So y I think you can expect that from someone who just started out podcast guesting and not entirely, you know, sure how to tell the story.
• 18:41
  But in my opinion, they at least they made an effort in not just winging it and blabbering about something and they're trying to deliver a put together conversation.
• 18:53
  Mm.
• 18:54
  might need more practice.
• 18:55
  And I know what you mean.
• 18:56
  I've seen that too a few times.
• 18:58
  But on the other hand, I, you know, I was watching one of my favorite podcasts.
• 19:03
  No, two.
• 19:04
  one is Louis Hose, The School of Greatness, and the other one is The Diary of a CEO by Stephen Bartlett.
• 19:12
  And I can see, like when I watched it, they were in their notes too, even the podcast hosts, and they were checking it and and
• 19:19
  going through the question and something, you know, jotting down things.
• 19:22
  And and why not?
• 19:24
  We are we are human.
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  We are not like with this magical brain and sometimes we forget things.
• 19:29
  So I think it just makes it more human.
• 19:32
  You know what's interesting?
• 19:32
  I did I did a I did a live interview where I I was hosting I was hosting with a with a with a gentleman and the the the live environment is is different.
• 19:41
  You know, and this was this was a conversation that was a very in-depth conversation and I absolut I absolutely needed to take notes, you know, because the what he was saying was it
• 19:52
  was it was like very, you know, very deep information.
• 19:55
  I wanted to have follow ups and I didn't want to interrupt his
• 19:58
  his his line of thought, you know, and I didn't want to miss anything.
• 20:01
  And so yeah, I had my tablet, I was taking notes.
• 20:03
  I'm just like, okay, this is this is great.
• 20:05
  Now back, just like Stephen Bartley does.
• 20:07
  So like, okay, so at one point you said blah blah blah.
• 20:09
  I I thought that was important, but but I I get I think I I remember I remember just getting distracted, you know, seeing like a guest, you know, they're going over here and
• 20:18
  they're just like and then they're over here and it's like and they're just like
• 20:22
  what you mean.
• 20:23
  And and and you know, again, looking at it from the perspective of, you know, the audience the audio audio audience, you know, obviously they're not they're not gonna hear it, but
• 20:30
  the the video audience, I I think it kind of takes away, you know, from that that natural flow, you know, that people expect from podcasts.
• 20:38
  You know, they're exp I believe that people are expecting like an authenticity.
• 20:42
  So you tell your story.
• 20:43
  absolutely.
• 20:45
  Yeah, yeah.
• 20:46
  believe you know, I don't necessarily believe you as much if you're, you know, reading it.
• 20:49
  And that's just
• 20:50
  I agree.
• 20:50
  I agree.
• 20:51
  Yeah.
• 20:51
  And it and again it is it needs practice.
• 20:53
  Everybody needs practice to do that, uh, you know, with confidence.
• 20:57
  So if you're not confident yet to be on shows, just you know, experiment at home and record yourself.
• 21:04
  You can totally do that on Zoom.
• 21:05
  Like you click on it, you record something, as if something is asking questions from you.
• 21:10
  And I think that's a great practice.
• 21:12
  And you can watch it back.
• 21:13
  You can watch your body language, you can see your facial expression.
• 21:16
  I was like
• 21:17
  completely freaked out with my facial expression on podcast shows at the beginning because I can be really like I don't know, like my face was like a different story.
• 21:26
  It's like, my gosh, I need to I need to calm my face down when I'm on shows because so that's that's why it's good to watch back your shows, listen to your interviews.
• 21:35
  I know many people don't like you know listening to their own voice, but you need to do that in order to improve.
• 21:43
  It's part of the journey.
• 21:44
  But yeah, we all need to learn these things.
• 21:46
  I mean, we weren't born like superstar podcast guests during at our first conversation either.
• 21:52
  Like it needs time for sure.
• 21:54
  I mean I mean in full transparency.
• 21:56
  I mean as as a host, you know, I go back and I look at shows like especially from years ago.
• 22:00
  Like we started, I think like twenty seventeen, twenty eighteen.
• 22:03
  I'm looking at the first show and I'm just like, my gosh.
• 22:06
  You know, and it was on it was on Zoom, you know, and it was like it was so terrible.
• 22:11
  And even from a couple of years ago, you know, as as, you know, we were just building this brand, you know, the the whole the whole my whole
• 22:18
  the the whole environment changed.
• 22:20
  You know, so I look at a show from two years ago and I'm just like, wow, I'm I'm I'm I'm I don't I don't like that anymore.
• 22:26
  But, you know, I think that my son was actually podcasting before I was and he was actually the person that, you know, looked at the show.
• 22:34
  And and, you know, and and this is my advice to a guest as well.
• 22:37
  He's like, you know what?
• 22:38
  Just put it out there.
• 22:39
  Just keep going.
• 22:40
  Just keep going.
• 22:40
  You'll get better.
• 22:41
  Don't worry about it.
• 22:43
  Yeah.
• 22:43
  I would say the same thing.
• 22:44
  And I'm I think you'd say the same thing to guests.
• 22:46
  It's like, you know, you're not your first show, your first ten shows, you know, may not be perfect.
• 22:50
  They may not be, you know, what you want them to be, but go back and watch them, listen to them and learn, experience, you know, grow from them, you know, with you know, in full
• 22:58
  transparency, I mean, for all of our shows, we actually have a like after the show is over, we have a we pull a transcript and we run it through, you know, our our tool and it
• 23:07
  gives us metrics on how the show went, both on
• 23:10
  The guest, you know, from the audience experience, the guest experience, and then from my experience as well.
• 23:13
  And it always tells me I do a horrible job.
• 23:15
  You know, it's it's it's it's just depend it's just really neat it feels the need to smash my ego.
• 23:21
  And and I'm sure that, you know
• 23:24
  I I hope I'd get, you know, top marks or something in that
• 23:29
  Exactly, exactly, exactly.
• 23:31
  But the the authenti authenticity, I think, is great.
• 23:34
  I know what you so here's a here's another question for you.
• 23:37
  and this I I know it's dependent on the I know every host is different, every editor's different.
• 23:42
  there are shows where the show is just
• 23:45
  Published, you know, just you know, just raw, just the way that it is, you know, and so any mistakes or whatever, I mean, they're included in the show, any pauses, et cetera, et
• 23:52
  cetera.
• 23:53
  And then there are others that are that are edited, you know, and they're edited, I'll say they're they're partially edited so you don't hear the mistakes, but then there are other
• 24:01
  shows still where they're cleaned up to like any repetition.
• 24:06
  So if you give one answer and then another question is answered and you
• 24:09
  you know, give the same answer, you know, that that repetition is rem removed.
• 24:13
  So, you know, it's just really efficient for the audience.
• 24:16
  Do you have an opinion on what style is best?
• 24:19
  A conversation with my friends, and there are a lot of you know podcasters and guests among them.
• 24:25
  And now at the age of AI, I mean we have all these tools and we can clean it up perfectly.
• 24:30
  Like it sounds like magic, and there's no or or strange things happening during the conversation.
• 24:36
  I would say to find that kind of middle way, the sweet spot between the two, because if something is too
• 24:43
  kind of I would say quote unquote hygienic or so cleaned up, I think it loses the human touch.
• 24:50
  And we need a few ums and ahs and like because it sounds that's how we talk.
• 24:55
  And we are not like robots or we are not like you know AI generated, you know, voices or whatever here, you know, behind the mics.
• 25:04
  So of course there are times when you need to edit a few things out because it
• 25:10
  It will be a more pleasurable experience for the for the listeners, for the audience to follow the conversation.
• 25:17
  But I wouldn't clean it up completely like 100%.
• 25:20
  I would like, I love this, you know, 80-20% in business.
• 25:23
  So I would say, like, let's stick to like okay, 80%.
• 25:26
  let's let's go with the original version and 20% when you have like mistakes or you know, whatever is happening during the conversation, extra silence, like to.
• 25:35
  We can clean up that twenty.
• 25:37
  But I would say just finding that sweet spot between so n everything just feels natural and more human when we talk.
• 25:44
  Yeah, I I agree with that.
• 25:45
  I agree with that 100%.
• 25:46
  it's it's funny you mentioned like the the AI piece.
• 25:48
  Um, you know, it's it's like some sometimes I want to like if I'm gonna do a LinkedIn post or something like that, I just want to misspell something just so you know that I actually
• 25:57
  wrote it, you know.
• 25:58
  You know, make a make a grammatical error just so you know it was it was written by hand.
• 26:03
  It's it's it's funny.
• 26:05
  there was a there was a a manufacturer a long time ago that used to do that.
• 26:08
  They were made they made everything by hand and they would
• 26:10
  you know, put something in there, you know, just so you knew it wasn't made by a machine.
• 26:14
  Interesting.
• 26:15
  one one of the one of the so we talked about preparing for the interview.
• 26:19
  We talked about, you know, stories and all that good stuff.
• 26:22
  The one of the things that you've mentioned, there are times when there are opportunities for the guests to really
• 26:28
  really benefit from being on the show.
• 26:31
  You know what I'm saying?
• 26:31
  So they might have, you know, it might be a giveaway.
• 26:34
  It might be, you know, whatever that footprint is that they need to leave on the audience's audience's memory, ideally get them to take action.
• 26:41
  What kinds of things do you see or what what kind of preparation do guests need to make in order to be able to deliver that?
• 26:46
  When we when somebody signs up with us, we have a strategy call with them.
• 26:50
  And we always talk about the call to action at the end of the show.
• 26:53
  Because believe it or not, Rick, I mean, so many people, they're just not clear about what they want to say.
• 26:59
  They might want to line up all their social media links or or everything that they've done, or you know, all the websites they connected to.
• 27:07
  But I would say the probably the most efficient approach is to pick one or two.
• 27:13
  For example, social links, websites that you want to use.
• 27:16
  And what I love to do, like for example, for myself, when I'm a guest on the show, I will tell people that please reach out to me on LinkedIn.
• 27:25
  Because it's not just directing them to my website and having a conversation with them or, you know, having a sales call, which I don't like to use the word anyway, but like
• 27:34
  reaching out on LinkedIn and establishing somehow like kind of a relationship first.
• 27:39
  Mm-hmm.
• 27:40
  can reach out to me, type my name in, it's Noemi Beres.
• 27:43
  You find me there.
• 27:44
  There's a tiny microphone sign next to my name, and I'm happy to connect with you.
• 27:48
  Just get in touch.
• 27:50
  So it's just so much easier that, okay, fill out this form, do this, do that, and then be get on a 15-minute call and I'm going to sell you something.
• 27:57
  And like because Word in 2026, that's now how sales works.
• 28:02
  So if you want to do a call to action, again, it needs the personal touch.
• 28:06
  We need to
• 28:07
  Well, one of my friends told me the other day that it's like, you know, dating and getting married.
• 28:12
  So you don't skip ahead.
• 28:14
  Like you meet someone, you're not gonna be like, I want to marry you like after five minutes.
• 28:19
  It's the same like reaching out to someone, for example, and and giving that kind of call to action, like, okay, let's let's let's take it slowly, maybe, but you can reach out to
• 28:28
  me and I'm happy to start a conversation and we can figure out whether we are a good fit or not when it comes to business.
• 28:34
  And
• 28:35
  I love that kind of call to action at the end of the course.
• 28:38
  Or for example, for authors, you can give away one, two chapters from your book.
• 28:43
  I work with a lot of authors and they do that too.
• 28:46
  And they can tell you it's like, okay, just, you know, visit my website.
• 28:50
  I'm giving away free, you know, the first two chapters of my book.
• 28:54
  You are just you're welcome to sign up.
• 28:56
  It's no
• 28:57
  You know, there's nothing you extra you have to do for that.
• 29:00
  So and also make it as easy for people as possible.
• 29:04
  Because if you make it too complicated, they won't take action.
• 29:08
  Like I mean, usually people are a bit lazy.
• 29:11
  I mean, we all know that.
• 29:12
  We won't take those extra miles to to get in touch with you.
• 29:15
  So make it as easy as possible when it comes to call to action.
• 29:19
  With with respect to that call to action, what is what should a guest expect from a host in order to help promote whatever that call to action is?
• 29:28
  I think they usually like they use that call to action, they can use that in the show notes.
• 29:32
  And if they don't do it, you can you can always ask them to include your call to action, your website, your social links in the show notes.
• 29:40
  And what I've seen so far during podcast guesting, they are really happy to promote you.
• 29:46
  Most I would say ninety nine percent of the shows I've been a guest on, they were so welcoming when it came to promoting something.
• 29:55
  But it's also you you weren't like kind of self promoting during the conversation.
• 29:59
  So you you were a bit patient during the conversation.
• 30:02
  You were trying to add value to the conversation and not telling the host that, like, yes, you can find that, you know, answer it on the page 52 in my book, and they don't say
• 30:13
  anything.
• 30:13
  So You always have to find a sweet spot.
• 30:16
  And then The host will help you to promote your business.
• 30:19
  But just you have to be respectful because
• 30:22
  this is not a self promotion space.
• 30:24
  You are creating value, adding value to someone's life, to the host's life and to the listener's life.
• 30:30
  So just to be super clear about that, because some people just forget it and they're just over promoting themselves during a conversation.
• 30:37
  Yeah, that's that's that's that's that's really a tough one.
• 30:39
  I've I've had that experience and I've you know try to explain it to guests.
• 30:43
  It's like, yes, we will we will talk about your book.
• 30:45
  I I promise, you know, but if you try to promote your book during the show, people are just gonna tune out.
• 30:51
  So it's really important to, you know, and and I love work I love working with with with authors.
• 30:56
  We've had you know lots of authors on the show and and they bring such depth, you know, to their expertise.
• 31:02
  But you know, again, I mean, those that were on the show that said, hey, and like you said, on page fifty-two, you can see it's like, well, uh thank you so much for that.
• 31:13
  you know, the other piece that that I find important and want to get your thoughts on is guests promoting, you know, their episode.
• 31:21
  So we do an episode.
• 31:22
  You and I have done this episode.
• 31:24
  I'm gonna publish it in a couple of weeks.
• 31:26
  And it's gonna go out.
• 31:27
  You know, what do you see as your responsibility in terms of helping to get the word out about the about the show?
• 31:34
  I think the guest responsibility is huge.
• 31:36
  And I keep talking about this on podcasts.
• 31:39
  Like, please, please promote the episode.
• 31:41
  I keep telling to my clients as well.
• 31:44
  Obviously, I can't push them to do that.
• 31:45
  Like I wish I could.
• 31:47
  But it's so important because at the end of the day, podcast guesting is a marketing strategy.
• 31:54
  It's one of the best relationship marketing strategies in the world.
• 31:58
  So, people, please, if you listen to the show right now and you have an episode going live, please repurpose that content.
• 32:05
  Share it not once, twice, three times, four times on LinkedIn, because nobody will remember what you posted two days ago and two weeks ago or two months ago.
• 32:14
  So you can actually rotate your post and you can write different posts about that, the same conversation, just from a different angle.
• 32:22
  what I usually do, for example, I do a teaser.
• 32:25
  Before the interview goes live, after the interview.
• 32:27
  And they are pretty popular as well.
• 32:29
  That, like, I was on this show, amazing.
• 32:31
  Like, I love the energy.
• 32:33
  Stay tuned, it's coming.
• 32:34
  And then when the show goes live again, I will post again.
• 32:37
  And maybe three weeks later, you know, the same interview will pop up again, what with a different wording, with a different description.
• 32:46
  And it works like magic because you can't guarantee that everybody checked those first two posts.
• 32:51
  Yeah.
• 32:51
  Because the the algorithm changes and people's attention is, you know, like goldfish attention.
• 32:57
  So they won't pay attention to things.
• 32:59
  So you can repeat yourself as many times as you want from a different angle.
• 33:03
  And it's really important that to tag the host because it you will reach the text followers on the different social media platforms.
• 33:13
  And and what I've seen, Rick, that many podcast hosts they don't tag their guests.
• 33:19
  when they post the when the episode went live.
• 33:22
  And many times I just came across the episode, they posted a like, you know, a short video about me or they posted something about me, but I had no idea because they never tagged
• 33:30
  me.
• 33:31
  So it goes both w you know ways.
• 33:33
  Like please tag each other because that's how you get a bigger following.
• 33:37
  That's how you exchange bas basically the attention of the two
• 33:42
  different follower groups and you can reach the host followers and they can reach your followers and that's amazing because that's how you create business.
• 33:49
  In the past couple of months, I I got messages that like, I saw your that you were a guest on this podcast.
• 33:56
  And you know, I I loved what you know reading about it on LinkedIn and I watched it.
• 34:01
  And it's like that's that's why we do it.
• 34:03
  I mean, this is a marketing strategy.
• 34:05
  You need to repurpose that content and post about it.
• 34:08
  otherwise people won't know about it if you don't post about it.
• 34:11
  It's like you need to promote it.
• 34:13
  That's it.
• 34:14
  It's easy.
• 34:14
  You know, I wow, we can go two different directions with this.
• 34:17
  I think I I want to talk about the the marketing aspect of this.
• 34:20
  You know, so you've you've got a marketing background.
• 34:22
  You you look at marketing on on a on a on a grander scale.
• 34:25
  What I think that our audience really needs clarity on is is what that expectation is.
• 34:32
  So, you know, yes, we're putting content out there, but what what should we expect or what do we need to do?
• 34:37
  in order to or what should we respect in terms of that turning into, you know, actual business for us?
• 34:43
  You know, and and I know that there's not necessarily a a clear, straight line, but I I think there's got to be some level of expectation that people can have.
• 34:50
  Absolutely.
• 34:51
  I get this question a lot about you know the ROI of podcast guesting.
• 34:55
  And it's really hard to tell because this is not like a Facebook ad or not like an Instagram ad that you have the metrics, the analytics, everything, and you know the
• 35:04
  numbers exactly.
• 35:06
  I try to explain a way that podcast guesting is a long term marketing strategy.
• 35:11
  You need to build up your podcast guesting muscles, you need to get out there and showing up with consistency, persistency.
• 35:19
  Day after day, week after week.
• 35:21
  And I would say at least three, four, five months of podcast guesting will bring you results.
• 35:27
  But you need to build up a momentum.
• 35:30
  I had a few people, they signed up with us, they started to work with us, and after two episodes, they asked me, so okay, I'm my book selling, you know, is not, you know, it's
• 35:40
  not up there.
• 35:40
  And and I don't know, I'm not getting hundreds of clients out of just two episodes.
• 35:45
  And I told them,
• 35:46
  you know, the episodes they didn't even go live yet.
• 35:48
  So it takes time and patience.
• 35:51
  So you and you need to do it.
• 35:52
  Like you need to, you know, light the small fires and and you need do keep doing them for a few months to see the result.
• 36:00
  And podcast guesting is about building your authority, building your brand, creating a lot of content and creating evergreen content.
• 36:10
  And also it's it's perfect for like SEO.
• 36:12
  It's still perfect for SEO because whomever type your name into Google and you pop up.
• 36:17
  And you, this person, you know, they know something because they are appearing on all different kinds of shows.
• 36:24
  So it's about again, authority building is a really important part, and credibility.
• 36:29
  Because people, there are so many fakeness in this world right now.
• 36:33
  With AI, we can generate people, voices, whatever.
• 36:36
  We can do anything.
• 36:37
  But
• 36:38
  Like these conversations, they do build credibility.
• 36:41
  If somebody wants to do business with you, they can watch you, they can see you on different shows.
• 36:47
  How do you react?
• 36:48
  What do you do?
• 36:49
  How do you you know how how do you appear in the world, in the business world?
• 36:52
  I think it's really important.
• 36:54
  And AI can take that away from you.
• 36:56
  Like they it can take away these, you know, conversations.
• 37:00
  So it it helps with you with that.
• 37:03
  You know you know what's interesting.
• 37:04
  we do, and of course we'll do it with this show, we we do, you know, a lot of shorts.
• 37:08
  You know, just you know, two, three minute clips that, you know, brilliant clips that, you our our guests have given us.
• 37:13
  Do you do you recommend that your clients prepare for you know, prepare those types of sentence thoughts?
• 37:20
  You know, it doesn't necessarily have to be like a a s a script, you know, you know, full script, but you know, do you do you think that they should put something like that
• 37:27
  together?
• 37:27
  You mean the the guests or um I don't know, we don't really do that with with our clients.
• 37:35
  I mean what I seen like we getting clips from the hosts, you know, as promo material.
• 37:46
  sure, I guess I'll give you a little bit of background.
• 37:41
  So I was I'm speaking to one of my guests, and they're a professional speaker.
• 37:45
  And one of the things that he said to me is like, Yeah, I've got I've got, you know, bites, you know, little, you know, two, three minute bites that I can include in our
• 37:52
  conversation just so you have yeah.
• 37:54
  So you have thoughts on that?
• 37:56
  We haven't really used that technique to be honest.
• 37:58
  uh it's not something that I mean, but it might be worth to consider, I I I guess if people use that.
• 38:05
  It's yeah see, we always learn from each other during a podcast conversation, so we haven't used it so far, but now you gave me an idea.
• 38:12
  It's like yeah, it it's worth considering.
• 38:14
  Yeah, I mean it's it's so it's so I think I always think back.
• 38:18
  It's just so important to be to to be memorable, you know.
• 38:21
  Um it helps with that overall that overall marketing message.
• 38:25
  It helps with the authority.
• 38:26
  And if you're somewhat prepared, like, you know, the question that people ask me is like, you know, how do you, you know, maintain that relentless pursuit of winning?
• 38:32
  I'm just like, that's my question.
• 38:34
  I asked my guest.
• 38:35
  But you know, people ask me that.
• 38:36
  You know, and it's it's it's
• 38:38
  You know, it's a story and it comes from, you know, my history, my life, you know, as as an athlete, and I just find it to be so important and something that, you know, I really
• 38:45
  want audience to to remember and and use in their lives.
• 38:49
  So cool, very very interesting.
• 38:51
  any so since we're at the end, I will ask you the question.
• 38:55
  we talk about winning, and winning is something any anyone can define for themselves.
• 38:59
  The question I have for you is what do you recommend to someone in order to maintain that relentless?
• 39:03
  For me it means to being consistent and p persistent whatever you do.
• 39:08
  And I think that really like reflects on sports too, because if you you know if you did sports, it's all about like being consistent, being persistent.
• 39:15
  You keep showing up, you keep doing these things.
• 39:18
  And it's exactly the same thing when it comes to guesting and comes to business.
• 39:22
  Just keep going, never give it up, but do it in a heart-centered way and care for people.
• 39:28
  Like whatever you do.
• 39:29
  I always do it in a go-giver way.
• 39:32
  shout out to Bob Berg and the go-giver community that like adding value to people's lives, helping them, serving them, it's really important.
• 39:39
  And whatever energy you give out to the universe, or whatever you believe in, it always comes back tenfold.
• 39:45
  And I think that's really important.
• 39:47
  And you will win.
• 39:48
  There's no doubt about that.
• 39:50
  And I've seen this so many times in my life.
• 39:52
  Like, I keep showing up, I keep helping serving people.
• 39:55
  I get all these good.
• 39:57
  energy back from from everybody.
• 39:59
  And just l just showing love and kindness.
• 40:02
  And I think it's it's so simple.
• 40:04
  But we still you know haven't been doing that.
• 40:06
  Yeah, yeah.
• 40:07
  Yes, you you absolutely do.
• 40:09
  You absolutely have amazing energy.
• 40:11
  I mean, how does someone have energy like that just through an email?
• 40:14
  I mean, it's just like
• 40:17
  you know, funny thing is like sometimes I just smile when I reply to people because they even feel it even through the written words.
• 40:25
  It's so funny.
• 40:26
  It's like it's energy travels.
• 40:27
  I I I believe in that.
• 40:29
  So
• 40:30
  Mm-hmm.
• 40:30
  Well, you said the other piece of that though, you said is is being heart centered.
• 40:34
  to me, you know, that means, you know, w we care.
• 40:37
  You know, we we care about the people that we serve and that sort of thing.
• 40:40
  Why why is that so important?
• 40:42
  e especially now with everything becoming so artificial in the world and not just the intelligence but the whole world, the way we interact with each other, that we don't smile
• 40:53
  at each other in the streets, if you are in a big city or you don't talk to each other, you don't say hello.
• 40:58
  I think that's being leading with a heart center way in your business and life, it makes such a huge difference.
• 41:05
  And it doesn't matter where you are.
• 41:06
  I'm in Cyprus, you're in the US, it doesn't matter.
• 41:08
  It
• 41:09
  It just helps to, you know, create a better society and and community around us because these are just tiny things, just being kind.
• 41:18
  It doesn't cost us anything.
• 41:20
  We just need to do it and and work on it.
• 41:23
  Mm.
• 41:23
  Mm.
• 41:24
  Yeah.
• 41:24
  I I agree with that.
• 41:25
  I agree with that.
• 41:26
  I I feel like you know, in in some ways, you know, we we kind of lose our humanity.
• 41:30
  We end up being very siloed.
• 41:31
  But the thing I love about this age is, you know, as you said, you know, I can have this conversation with you.
• 41:36
  I had an opportunity to meet you, you know, and you're thousands of miles away.
• 41:39
  And, you know, it's it's it's really such a such an excellent gift, you know, to to be able to communicate and work with people from around the world and and and learn, you
• 41:48
  know, just so much from so many people.
• 41:50
  Thank you.
• 41:50
  So much for your wisdom and your insight.
• 41:52
  I'm I'm so grateful for you being on the show finally.
• 41:55
  I know it's only been like three weeks, but you know.
• 41:58
  And thank you so much for inviting me, Rick.
• 42:00
  It was a pleasure and yeah, I really enjoyed that conversation.
• 42:04
  Thank you.
• 42:04
  much.
• 42:04
  Thank you so much.
• 42:05
  And folks, thank you so much for watching or listening to another episode of the Relentless Pursuit of Winning podcast.
• 42:10
  We'll catch you next time.