What Comes After Reputation Management with Cuyler Owens

What's Working in Auto · Sep 17, 2026 · 46m · transcript

Reputation management is no longer a strategy. It's table stakes.

That's where Widewail CEO Cuyler Owens starts, and he doesn't mean reputation stopped mattering. He means the hard part moved. Asking for reviews, responding to them, showing up in search and now in answer engines: every operator serious about this business is already doing it. So the question becomes what else all that feedback is good for.

His answer is that dealership decisions have run on two inputs, the numbers coming out of the DMS and what the staff says they need, and that the customer's own voice has been the missing…