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Sean Callanan on Revolutionizing Sports Marketing
Mike "C-Roc" dives into the fascinating world of sports digital marketing with Sean Callanan, founder of Sports Geek. Sean has pioneered the digital transformation of sports teams and leagues worldwide, creating innovative strategies to grow digital fanbases and drive revenue.
From his early days as a frustrated sports fan turned tech-savvy entrepreneur, Sean shares how he combined his IT background and love of sports to revolutionize the way teams connect with their fans. He discusses his groundbreaking "Digital Dollars" process, the challenges of engaging fans across platforms, and how…
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