Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Multitasker’s Struggle: Lessons from Tega’s Four Business Ideas.

Transcript

The Multitasker’s Struggle: Lessons from Tega’s Four Business Ideas. · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

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  There are lots of Nigerian business people who are at the
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  ideation stage and who haven't gotten any level of traction in
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  their business and who are wondering should I continue or
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  should I stop? And that's the reason why I'm
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  making today's episode. Just in case I used to many
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  technical terms. Let me slow it down and let me
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  flesh it out a bit. In fact, let me give an example.
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  There's someone who's reached out to me.
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  Let's just call him Tiger. The Tiger, of course, not his
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  real name. But of course, if you hear this
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  and you're wondering is this me, then yes, actually, this is you.
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  So Tiger the Tiger reached out to me recently.
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  Let me check my messages. When did he reach out to me?
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  I can't see the date. OK, so he reached out to me on
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  Saturday. Today is the what's today's
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  date? The 23rd?
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  OK, today is Monday, the 23rd of March.
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  And so he reached out to me the Saturday prior.
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  So you can see that our chat is just a couple of days old now.
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  He reached out to me because he's been listening to the
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  podcast on Spotify and he says he has a lot going on on his
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  head. Oh, by the way, for those of you
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  who are discovering the podcast for the first time, make sure
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  you subscribe on Spotify, on Apple iTunes, you know,
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  Youtubes, wherever it is that you get your audio content so
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  that as we drop useful, valuable episodes, you can always stay up
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  to date. Then if you'd like to reach out
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  to me, just like how Tiger the Tiger, again, not his real name.
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  If you want to reach out to me, just like how Tiger reached out,
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  you want to connect, then you can call me, send me a text
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  message or a WhatsApp message on 08064662140.
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  So take a sense. He has a lot that's going on on
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  his head. And of course I was like, sure,
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  all right, no Allah, no problem. Just shoot your shot.
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  Let's see what you're dealing with.
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  Now. The reason why I take that
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  attitude is because, first of all, I like meeting people who
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  listen to the podcast because I genuinely want to know where you
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  guys are at, the kind of business problems that you're
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  facing so that I can make podcast episodes that directly
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  address those sorts of problems. I don't want to stay here
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  talking theory, theory, theory. Meanwhile, those of you who are
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  my loyal listeners are going through some very practical
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  difficulties that I am not addressing.
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  So that's also another reason why I say, you know, folks
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  should reach out just like Tiger did.
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  Again, the number is 08064662140.
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  But I have to clarify one thing. So as I look, is it that you
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  have a lot to share, Abby, you're seeking for a solution
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  Because as much as I like talking to you guys and you will
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  have a lot on your minds, the truth of matter is, you know, I
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  run the business. So we have to keep our
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  conversations, you know, tight, tight, tight, tight, you know,
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  sharp, sharp, sharp, so that we can drill down to exactly what
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  it is that is on the person's mind.
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  Also, because I'm a sales coach and a business development
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  consultant, so there's a sales problem, I can help you do that.
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  But if you have a lot that you're trying to get off your
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  chest, I'm probably not the person you should be speaking to
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  because I don't have training in mental health, in psychology, in
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  psychotherapy, in psycho. Kinney Kong, Kinney Kong, all
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  these different things. I don't have training and all
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  that, so I might not be able to help.
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  So Tega clarifies that he actually seeking a solution and
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  cool, no problem, I can work with that.
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  So he said he was listening to the podcast where I spoke about
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  personal branding as a financial asset and also talking about
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  passion. And then Tega mentions that he
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  has different ideas. 1, he wants to start a movie production
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  outfit. Another 1, he wants to build a
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  media brand. Then he also wants to start a
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  creator hub. Then he also wants to build a
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  startup in Ed tech that is education tech.
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  And then he doesn't know exactly where it is that he wants to
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  start from. And now he's going to make money
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  and get an impact in Nigeria. Now, for those of you who are
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  regular listeners, you'll remember that I actually do have
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  a framework for this, and that is how to start your business or
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  how to create your business in three easy steps.
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  Number one, it means that we have to pick the right idea #2
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  we have to validate the idea to be sure that there's market
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  demand that people not only like the idea, but they're also
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  willing to pay for the idea and pay enough that will make sense
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  for you to continue. And then we'll now build a
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  selling framework around it. So that is the three-step
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  framework that I use to make sure that my clients start off
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  business the right way. And of course, yes, when we're
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  talking about which one to select, yes, that's where we
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  look at things like what's your passion, What are you talented
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  in, excuse me, you know, things like that.
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  So yeah, all of that has to do is that one.
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  But The thing is, honestly speaking, if you're going to
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  enter into your business journey and you're going to have 345
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  ideas just like tech I did does, sorry, let's repeat.
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  He wants to start a movie production outfit.
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  That is 1. He wants to build a media brand.
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  That's another one. I'm not sure what that means
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  anyway, building a media brand. Then he wants to start a creator
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  hub. That's another one.
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  He wants to do a startup in education tech.
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  So that is for business, for ideas.
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  Now, you're not going to get off the ground if you're trying to
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  push 4 things at the same time. So I'm glad that he wants to
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  start 1. He wants to pick one.
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  Unfortunately, it doesn't matter how talented you are, you
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  actually have to pick one because you're not going to make
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  progress otherwise. So I told him like, dude, that's
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  a lot. And you listen to the podcast,
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  so you know the deal you actually have to narrow down.
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  But still, I didn't get one question from him.
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  So I told him, you know that this is how it works.
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  I can answer one question for free, or we can schedule a paid
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  session so we can start sorting through and entangling all these
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  issues because in this case, there is a lot to untangle.
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  So I asked him, which do you prefer?
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  Then the guy said, not surprisingly, that he would like
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  to try the one question for free.
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  I said OK sure, no problem. So what is your one question?
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  Think about it. And then he asked, with all
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  these ideas I have now how do I know which one to start?
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  So 9 I begin to laugh because I was kind of confused.
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  So excuse me, I'm recovering from a sore throat.
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  So it means that he has all these ideas, but he hasn't
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  actually started on any of them or that's what I thought.
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  So I was like, Guy, are you at the dreaming stage, Abby, you
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  have actually tried one or two of these things.
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  And then he said that, well, he's kind of confused because
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  he's starting on the movie production stage and they're
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  currently in pre production, but they haven't started shooting.
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  Pre production is where you do things like you guys write the
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  script, what else? OK, you guys write the script,
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  you come up with the idea, you're probably thinking about
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  actors, thinking about locations.
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  No, things like that. That is what pre production is
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  about. So he says that currently at the
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  pre production stage and he wants to know whether he should
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  keep going. So I had to give him some Franco
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  opinion. And if you're in this situation,
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  this is the Franco opinion I'm going to give you now because
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  the pre production stage now just the planning stage as per
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  with a try reason, one or two things.
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  If you are at this stage ideation stage, dreaming stage,
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  planning stage, you know, with a plan as we go, you know
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  implements, but you never done the implements like you actually
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  haven't started doing a couple of things and you're asking
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  should I stay or should I stop? Your question is premature
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  because you have not reached any roadblock, you have not gotten
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  any comma, any K leg, you haven't gotten any traction or
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  you haven't gotten any negative signal from the market that says
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  go ahead or do not go ahead. So this question is premature.
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  So I told him there are a couple of things we'll have to look at
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  would would have to look at if you have 345 ideas, you've tried
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  a couple of things. Which ones gave you the most
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  tractions? That's where did you make the
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  most progress in terms of making some money or in terms of
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  getting people to sign up for your product or service or
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  whatever? What kind of traction did you
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  achieve in trying to move forward?
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  Where did you face impediment? Where did you face roadblock?
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  Where did you face comma? Where did you face difficulty
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  then of these ideas that you've been exploring, which one do you
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  feel as if you know will give you money?
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  You know, get by. You won't give you financial
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  return or I won't give you personal fulfillment.
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  But The thing is, you need to have done enough so that we can
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  answer that question. Have we made traction?
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  Have we hit roadblock? Have we been making small money?
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  Where have we made money easy? Where where we're making money
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  be difficult. Which one they sweet me, Which
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  one am I enjoying? Which one will I not?
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  You know, you actually have to be doing something first at the
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  dreaming stage or at the planning stage.
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  We actually can't answer that question.
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  Should I stay or should I go? Should I advance or should I
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  retreat? Should I pick this one or should
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  I drop that one? You haven't done enough yet.
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  And so that's why I told him I can't answer the question
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  because I don't have any data. So if you are about enter into
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  the entrepreneurial space in Nigeria, you want to make a good
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  go of it. You're still at the ideation
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  stage, you're still coming up with ideas.
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  Honestly speaking, until you actually start doing something,
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  walk somewhere, go somewhere, talk to one or two people, try
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  to sell. So until you do something, we
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  don't have enough data. There's no information on ground
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  that we can usually decide should we go forward or should
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  we? Should we go backward?
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  We actually have to do something.
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  You can't stay at the planning stage and then decide this is a
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  good idea or this is a bad idea. Because honestly speaking, on
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  paper, everything is a good idea until you try executing it.
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  Is it is when you try to execute that you know that OK, this is a
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  good idea, but I don't have the skill set to make this thing
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  move forward or I don't have the resources to help this thing
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  move forward, or I don't have the connections to help this
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  thing move forward or you know, or I don't have the personal
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  interest, but we actually have to try something.
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  So please reach out to me 08064662140.
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  I'd love to help you solve your business problems, but if you
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  had the ideational stage, you suppose try one or two things
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  first. At least then we'll have some
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  data about whether we're to move forward or whether we're to make
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  AU turn or whether we're to pivot or whether we're to do
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  whatever. But you have to try something
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  first, and then for those of you who want free coaching, think
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  really hard about what you want your free question to be.
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  But anyway, it sounds as if Tega the Tiger is paid off now
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  because of you. It's not a cheap something.
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  Honestly speaking, if you're coming from Tega's background,
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  you're one of these upper middle class kids, You know, you have
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  money to finance a movie, they actually have money to build an
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  Ed tech, or you have money to run the Co working space.
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  Come on, don't be cheap. Don't be cheap.
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  It's just a couple 100 grand. Get a coach, get somebody behind
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  you and let's solve this problem.
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  So that's it. Thank you very much for
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  listening. I will catch you all some other
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  time and then remember if you want to connect just like Tega
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  de Tiger did. The number to call me to send me
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  a text message or a WhatsApp message is 08064662140.