Latest / The Marketing Millennials
How to Turn Clicks Into Real Revenue | Bathroom Break #104
Most marketers track clicks…but almost nobody is using them correctly.
Jay and Daniel break down how to turn click data into one of the most powerful tools in your marketing stack. From building high-intent audiences to improving segmentation, they explain why clicks should be treated as a signal, not just a metric.
They cover how to create retargeting audiences from click activity, why tagging clicks by topic unlocks smarter campaigns, and how to filter out low-quality or misleading clicks so you’re not optimizing based on bad data.
Jay also shares a simple (and slightly controversial) way…
The skinny
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