Keeping Your Authentic Voice in the Age of AI with Kim Calvi

UnF*ck Your Legal Marketing · Nov 10, 2026 · 39m · transcript

Summary

Gary Johnson talks with Kimberly Calvi, founder of Boston Edits and a content strategist with 24 years of experience, about using AI in legal marketing without sacrificing original thought, critical thinking, or an attorney’s authentic voice. They discuss practical safeguards for AI-assisted content, how clear and empathetic writing builds trust, and how professionals can uncover their own thought leadership.

Keywords

AI legal marketing, attorney content strategy, authentic voice, original thought, critical thinking, law firm marketing, thought leadership, content editing

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