E09 - MAXIMIZING YOUR BUSINESS DEVELOPMENT EFFORTS | With Kahlil Trocme
In this episode of the 1% Edge podcast, Carlos Nouche speaks with Kahlil Trocmé, head of business development at Factored, about effective strategies for maximizing business development efforts. They discuss the importance of understanding ideal customer profiles (ICP) and buyer personas, the role of playbooks in sales, effective messaging, outreach strategies, and the impact of technology on sales productivity. Kahlil shares his personal journey in sales and offers valuable insights on building high-performing sales teams, both in-office and remote.We hope you enjoyed! - Carlos and the 1%…
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