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How to Align Sales & Marketing Before an IPO or M&A | GTM: Get The Money [LIVE] w/ Shelli Ryan
You finally hit $50M ARR. The board is thrilled, and a major capital event is on the horizon. So why is your revenue suddenly plummeting?
In this episode of GTM: Get The Money®, Chris sits down with global dealmaker and fixer Shelli Ryan, CEO of AdHocCR.
Shelli has led over 150 growth campaigns across 69 countries, and she is here to expose the uncomfortable truth about high-growth tech companies: revenue often drops 12 months before a capital event, and drops again right after an IPO.
Why? Because leadership gets distracted, teams retreat into silos, and the core Go-To-Market engine gets…
The skinny
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