568. Creating Meaningful Marketing in the B2B World
“It’s isn’t always the biggest, baddest, or fastest mouse trap that gets the mice. It’s the one with the stinkiest cheese.”
This translates directly to marketing.
So says Soon Yu, author of Iconic Advantage: Don't Chase the New, Innovate the Old.
Soon helps companies realize that they don’t have to be the fastest, biggest or have the best technology in order to be successful. But they do have to connect with their audience, and the best way to do that is through meaningful marketing.
If there is no emotional connection created with customers, they’re just competing on price. There aren’t many…
The skinny
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