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Amazon Listing Optimization in the AI Era | Working Session with Jon Tilley of ZonGuru

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For years, brands focused on keyword density, search volume, and traditional SEO tactics. But Amazon's product discovery engine is evolving, and AI is changing how listings are understood, ranked, and recommended.

In this episode of Selling on Giants, Will Haire sits down with Jon Tilley of ZonGuru for a live working session exploring the future of Amazon listing optimization. Instead of another theory-heavy discussion, they demonstrate how AI is reshaping product listings and why many brands are still optimizing for an Amazon algorithm that no longer exists.

Using a real…

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