Latest / The Wellness in Hospitality Podcast
114. The Broken Model - Why Boutique Hoteliers Miss The Mark
What if I told you that the wellness model you're following was designed for a business reality that no longer exists?
In this episode, I'm calling out what I believe is the broken wellness model that's plaguing the boutique hotel industry, and why it's costing you guests, revenue, and authenticity.
Here's the problem:
the wellness model we're all following was built around what worked 2 to 3 decades ago.
It was fundamentally spa-led, designed for a business reality that is completely different from your boutique property today.
When you follow traditional hotel metrics where spa represents…
The skinny
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