Latest / The David Spisak Show
Ron Frey: Most Dealers Will Get AI Wrong
Plenty of dealers are hoping AI is the magic bullet. Ron Frey says if you think it is, you're wrong.
He's earned the right to say it. Ron was a founding partner and COO at TrueCar, Chief Strategy Officer at AutoNation, and Global Chief Strategy Officer at CDK Global. He's delivered 10,000 cars a year sight unseen. Ron says nothing about why that worked has changed since 1985. Including what it means for AI. And that right now feels a lot like 1998, when the internet had everyone confused. Except this time, it's moving much faster.
And the dealers who get scared and pull back? He says they'll…
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