Latest / The Real Estate Agent Playbook / eXp Realty’s Vision for Growth | Behind the Nasdaq Bell Ceremony
Transcript
- 0:00we all talk about bucket list items
- 0:02last week I achieved a bucket list item
- 0:04that I didn't even know I had
- 0:06I was honored to be invited with 50 of my closest EXP
- 0:11realty uh
- 0:12influencers and leaders and top producers
- 0:15as well as executives
- 0:16to ring the opening bell at the NASDAQ stock exchange
- 0:20pretty amazing experience
- 0:22I'm gonna break it down the importance of it
- 0:24and why
- 0:25it is now a bucket list item that I have checked off
- 0:29for me personally stay tuned
- 0:36what's up guys Jeremy Cane with the XP Realty
- 0:38the Real Estate Agent Playbook
- 0:39super excited for this one
- 0:42uh it's just a little bit out of the norm
- 0:45uh talking a little bit about my experience last week
- 0:49something that I never even thought
- 0:51you know was a thing
- 0:52and here I am seeing my face on Times Square uh
- 0:56rubbing shoulders with the best of the best
- 0:58of this great company
- 0:59and I just want to share that experience with you guys
- 1:02a little bit so as always
- 1:04please like comment subscribe
- 1:06typically we have content on here about you know
- 1:09growing your business organically
- 1:11through a bunch of different means
- 1:12I share everything
- 1:13and anything that I have done to be a successful
- 1:16top producing agent year after year
- 1:18and the whole goal is to help you win every single day
- 1:21at the game real estate
- 1:22so we're gonna talk about one of my wins uh
- 1:24this this week
- 1:25and maybe you'll put it on your bucket list as well
- 1:28so let's get into it so first and foremost
- 1:30what is the significance of ringing the bell
- 1:33truth be told there was no stock market floor
- 1:36it was done in a studio uh
- 1:39the CEO and the founder of the company
- 1:41pressed a screen that had a button on it
- 1:43signifying the opening of the NASDAQ
- 1:46for trading that day
- 1:48super cool experience around hit the entire prestige
- 1:53we did pictures we did all the things
- 1:56ultimately at a ceremony that commemorated EXP
- 1:59Realty's position on the NASDAQ stock exchange
- 2:03E X P had been invited to ring the closing bell before
- 2:08twice I believe
- 2:09but this was the first time they were invited to bring
- 2:11ring the opening bell
- 2:13so to be invited out of a company with
- 2:15you know 87,000 agents
- 2:17and other 5,000 or so employees and executives
- 2:21to be invited and in this room
- 2:23to be a part of this with 50 other people or so
- 2:26was absolutely amazing the day was filled
- 2:31you know with more than just the stock exchange
- 2:33so how it started we arrived uh
- 2:36we had a coffee and you know
- 2:38pastry networking event you know
- 2:40kind of just getting to see old friends
- 2:42shaking hands kissing babies
- 2:43doing all the things but really
- 2:45you know connecting with the people that maybe were new
- 2:48new faces in the room and so on
- 2:50which I I was one of those people
- 2:52so pretty cool to be there um
- 2:56my business partner Mike Shard was also there
- 2:58but out of the Wolf Pack
- 2:59those were the only two that were there
- 3:01so to be in a room full of agents that have
- 3:03close 13 deals in a year with teams 600 and so on
- 3:07was absolutely amazing
- 3:09so from there we went to the ceremony
- 3:12truth be told it's like a newsroom studio
- 3:15just like you know
- 3:169 news downtown here in Denver
- 3:18so cameras lights
- 3:19all the things um
- 3:21and a desk in the middle that
- 3:23that is the stock exchange
- 3:24the NASDAQ desk that has the screen on it
- 3:27that you press the button to start the trading
- 3:29so we did that we went through it
- 3:31there was a producer there
- 3:32who was telling us exactly what to do
- 3:34real estate agents are you know
- 3:36sometimes can't stop talking and networking
- 3:39so it was a little bit difficult
- 3:40but she did an amazing job
- 3:42we went through the process and what we did was okay
- 3:45this is Group 1 the executives
- 3:47Group 2 is the board
- 3:48Group 3 was the agents and Group 4 was
- 3:51you know
- 3:51everybody else to support staff or whatever it was
- 3:54and so they did that they told us how it was gonna go
- 3:59um we took pictures
- 4:00you know group by group by group until it was one big
- 4:03big group and family um
- 4:05then we went through and we rang the bell uh
- 4:09did the thing that was a countdown
- 4:11right at 9:30 Eastern
- 4:13signifying the opening of trading that day
- 4:16the confetti flew we got crazy
- 4:18we got hyped uh
- 4:19and then what we did was we exited again and then got
- 4:24uh our picture taken with um
- 4:26the two executives uh
- 4:28Leo Pereh the CEO of E XP and Glenn Sanford
- 4:32the CEO of E XP World Holdings
- 4:34which is the stock company that's traded uh
- 4:37under the stock symbol E XP I
- 4:39and the founder of E XP Realty
- 4:40so that was really cool to kind of
- 4:43you know get that stuff
- 4:44we'll get those pictures as we go
- 4:46and so then the the real stuff happened right
- 4:49the ceremony was awesome it was a great experience
- 4:52but then EXP had a content creation hour
- 4:56more networking uh
- 4:57and then we we went into a mastermind
- 5:00we went into a company wide live stream mastermind
- 5:04where they made some
- 5:06announcements that were absolutely amazing
- 5:09um couple announcements were that
- 5:12you know workplace is being sunset
- 5:14which is Workplace's inner office communication tool
- 5:17that thousands of referrals are traded on
- 5:19each and every day um
- 5:22I guess not every day but
- 5:24it's an inner office
- 5:26communication tool where referrals are traded often
- 5:29and just different ways
- 5:31you can connect with your state brokers
- 5:32you can connect with other states and you know
- 5:34groups within the groups and all the things
- 5:36and so um
- 5:38they announced that uh
- 5:40since Facebook was sunsetting
- 5:42that product that we would be uh
- 5:45moving over to Slack Pro so
- 5:46all the XP agents will have a membership to Slack Pro
- 5:50um they can use it for their own
- 5:52you know team concepts and all of that
- 5:54but also in order to communicate uh
- 5:57you know company wide 90,000 agents and so on um
- 6:01then they also introduced an AI platform tool
- 6:05uh that
- 6:06you know I talked to Glenn about this personally
- 6:08and it was a little bit like
- 6:09it's basically in its rarest form
- 6:12it's going to be
- 6:14a AI that monitors your incoming messages and emails
- 6:19and you know kind of prioritizes them for you
- 6:22tells you when something is urgent and
- 6:24you know so you can manage that
- 6:26uh the long term vision
- 6:28for something like this is to help agents
- 6:30who are in the business build out a CRM
- 6:33just by the nature of the communication
- 6:35coming in and going out
- 6:37you know building out templates and all of those things
- 6:40so that might be pretty cool if that comes to fruition
- 6:42but just like anything in AI it's very new
- 6:45um and
- 6:46and that was kind of the vision
- 6:47that was really cool to have a one on one
- 6:49candid conversation with Glenn
- 6:51uh regarding that
- 6:52that will be available to agents at DXP who cap um
- 6:56so meet the 16,000 dollar cap requirement
- 6:59or hit the icon award which I have 3
- 7:02soon to be 4 of those so um
- 7:04pretty cool tool there
- 7:06then the big announcement came over that spring
- 7:08Benson who is a influencer team leader out of Utah
- 7:14had left a competing brokerage uh
- 7:16that has a very similar model uh
- 7:19kind of was formed after after our model uh
- 7:22she is leaving a 7 figure
- 7:24a year downline to join with the XP
- 7:27and her quote was ultimately
- 7:30she knows that the EXP is going to win in the space uh
- 7:33EXP has a longer you know
- 7:36history
- 7:37and has gotten through some things that she sees as
- 7:40you know part of that but her
- 7:41her quote specifically was that
- 7:43she knows that EXP is gonna win
- 7:45and she doesn't like losing
- 7:47so that was really cool to
- 7:48to hear from her and have that
- 7:51you know that big time top
- 7:54top of that company come over and see what I see
- 7:59what I talk about on this channel a ton
- 8:01which is the value and the future of EXP Realty
- 8:06and what it gives to agents
- 8:08and then the next announcement was
- 8:10Abel with one path Realty
- 8:12decided to make the move over uh
- 8:15bring his $1.77 billion in production since 2,018
- 8:19and one path royalty into the EXP ecosystem
- 8:23also he was in the room got to talk to him
- 8:26absolutely incredible to see
- 8:28that these massive team leads
- 8:31and influencers and brokers
- 8:33are partnering with something
- 8:34and essentially
- 8:35just bolting on to the EXP value proposition
- 8:39to take the entire EXP Realty family to new levels
- 8:42and then we broke into a you know
- 8:45in person mastermind only where there was
- 8:48you know
- 8:49the the leaders of the AI company talking about their
- 8:52their vision and what they see and how they had been
- 8:55you know brought into the EXP family uh
- 8:58another team lead that talked about you know
- 9:01how she has grown her team nationally um
- 9:04through the short term you know rental environment
- 9:07closing like 11 deals a year and talking about
- 9:11you know kind of the struggles and the successes and
- 9:14and how the EXP Realty model has really helped her um
- 9:18and her growth and then a team out of Minnesota
- 9:21the Pemberton team uh
- 9:23the two leaders kind of run that team
- 9:25or if they're talking how they
- 9:27you know inspire and
- 9:29and do
- 9:29all of the things that they do for their production
- 9:31team but all of this can apply to revenue share
- 9:34organization and
- 9:35sitting back in that room and seeing that there was
- 9:38a hundred different strategies
- 9:40a hundred different ways that this
- 9:43you know companies
- 9:45model is leveraged for ultimate success
- 9:48was absolutely incredible
- 9:50the conversations that I had with
- 9:52you know solo agents
- 9:53doing 50 million a year to huge teams to spring
- 9:57to able to Glen and Leo and just hearing how this
- 10:01you know
- 10:02this company is so dedicated to moving forward
- 10:05and being bold uh
- 10:06and
- 10:06and kind of taking this where the pros go to grow uh
- 10:11motto to a different level right
- 10:14one thing that I took away from my individual
- 10:16conversations with Glen and Leo respectively
- 10:19Glenn is really focused on tools and resources
- 10:21and international growth
- 10:23where Leo is really focused on
- 10:25you know making EXP's model
- 10:29undeniably great
- 10:31by partnering with the very best of the best
- 10:34the people that are doing this at the top of a
- 10:37top of their game
- 10:38top of their state top of the industry
- 10:40and just that kind of yen and Yang of Glenn and Leo
- 10:44and the leadership made me understand
- 10:47this was absolutely incredible
- 10:48but also sitting there
- 10:50being able to have a conversation with these
- 10:52these incredible people who are so inspiring was
- 10:56was 100% worth the trip to New York City
- 11:00um I did get some time with the wife
- 11:02um out there saw some of the landmarks
- 11:04which was really cool um
- 11:06but ultimately the power that was in that room
- 11:09you know and the fact that anyone can do it right
- 11:13that was a huge piece of of the entire experiences
- 11:17there's so many people doing it different ways
- 11:20and everybody's there to collaborate and help
- 11:22and everyone was like yeah
- 11:23let's connect and let's do this and you know
- 11:26collaborate on podcast and all the things
- 11:28it just shows that this you know
- 11:31this is real right
- 11:32and this is something that happens with the XP
- 11:35because obviously
- 11:36we're cloud based brokerage and don't have
- 11:38you know brick and mortar offices for the entire
- 11:41state and all the things
- 11:42and the energy that is kind of built up um
- 11:48inside of you you know
- 11:49when we're out doing our deals
- 11:50talking to people is just on another level
- 11:54when you actually do come together and collaborate
- 11:56in these you know
- 11:57different rooms that you find yourself in
- 11:59and it's all about getting to that next room right
- 12:02and the fact that I was invited into that room
- 12:04absolutely an honor um
- 12:07it never really said why or how we got the invite um
- 12:10so it's just about networking and
- 12:13and who you know and what's going on
- 12:15but essentially there was no one in there that wasn't
- 12:18100% dialed into growth uh
- 12:22in one way shape or form
- 12:24and that was super inspiring
- 12:26and made the trip 100% worth it
- 12:29you know after that it was an all day thing
- 12:31we had lunch before and then
- 12:33you know a couple other you know hours for content and
- 12:36you know networking and so on
- 12:38and then I was out right I
- 12:39I jumped on a plane and and looking back on the
- 12:42the trip right obviously standing in Times Square
- 12:46I did leave that part out of the
- 12:48the bell ceremony after
- 12:50we did the ceremony
- 12:51and did the pictures with the leadership
- 12:53then we all went outside and took a picture um
- 12:56on
- 12:56on Times Square saw our faces up on the 7 story board
- 13:00that was pretty cool uh
- 13:02but standing there thinking about like
- 13:04holy cow like three and a half years ago
- 13:07I was at a small local brokerage
- 13:09small as a relative term um
- 13:11but to be standing on Times Square
- 13:15seeing your face ringing the bell for
- 13:17you know
- 13:18the publicly traded company that you represent and
- 13:20and that you work for was
- 13:22was really next level and so
- 13:24reflecting a little bit on that room
- 13:26and those conversations the truth is
- 13:28the EXP Realty
- 13:29will likely be the largest brokerage
- 13:31by agent count in the world
- 13:34but the constant uh
- 13:36drive towards improvement
- 13:38and all of the things is absolutely different right
- 13:42we wanna be the not only the biggest but the boldest
- 13:46right we talked about the word bold
- 13:47Glen Samford on stage talked about
- 13:49his word of the year was bold
- 13:51and just to see how that that comes together
- 13:55and the innovative tools
- 13:56and the collaboration in that room
- 13:57and the collaboration you know
- 13:59taking it back to our Revshare organizations
- 14:01or our teams is
- 14:03is really
- 14:04something that's really special to be a part of
- 14:07so understanding that
- 14:08it's not just about being the biggest right
- 14:10it's not just about getting the most agents
- 14:12it's about
- 14:13getting the most agents that have the most impact
- 14:16you know to be bold in our communities
- 14:18to help people with the dream of home
- 14:20home ownership and all of those things really is real
- 14:24right you can say whatever you want
- 14:26from the outside perspective
- 14:27but I can tell you being in this room
- 14:29the passion the energy
- 14:31not only to you know
- 14:33serve our communities and
- 14:34and help people with home ownership
- 14:36but to help agents grow wealth and to help
- 14:40you know
- 14:40people be true entrepreneurs in this real estate space
- 14:44that the executives are dialed in
- 14:47the agents are dialed in the team leads
- 14:49the brokers it's just one big
- 14:51you know movement that ultimately
- 14:54wants to be the biggest and the boldest out there
- 14:57and to be a part of that is absolutely amazing
- 14:59so at the end of the you know
- 15:01the mastermind we went through a
- 15:04exercise that the boys from Minnesota do when when
- 15:08when I win you win at EXP
- 15:12we all win that's the absolute truth
- 15:14from being a publicly traded company
- 15:16and equity ownership agent owned company
- 15:19to having the connection to the executives
- 15:23the people that you see on stages
- 15:24that most of the time you just read articles about
- 15:27but never have the chance to have a real conversation
- 15:30them their constant dedication
- 15:32being in that room makes EXP
- 15:34by far the best decision I've ever made in my career
- 15:38right not only I'm able to help my age
- 15:40or help my clients and serve them
- 15:43and help them build wealth through real estate
- 15:45I'm also able to help agents
- 15:46build wealth through real estate
- 15:48without having all the you know
- 15:50liabilities
- 15:50and all of the things that come with being a managing
- 15:53broker but ultimately
- 15:55100% hands down
- 15:56a bucket list item that I didn't even know I had
- 15:59was checked last week in New York City
- 16:02so to the EXP leadership thank you so much
- 16:05if you're out there wondering okay
- 16:07like let me let me know more about it
- 16:10please book a call with me
- 16:11I'd be happy to talk to you about our organization
- 16:13about the brokerage anything that you need
- 16:16it's not for everybody but it absolutely is for me
- 16:19so I hope that helps please like comment subscribe
- 16:22we'll see you next time bye bye