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Star Wars Marketing: 1976 v 2026 · Aggressive Negotiations: A Star Wars Podcast

• 0:00
  Speaker 1: Going to regret this.
• 0:02
  Speaker 2: Welcome to the nerd party.
• 0:06
  Speaker 3: Hi this is nick anastasio lead editor and writer on
• 0:10
  Speaker 3: mall shadow lord and you're listening to aggressive.
• 0:13
  Speaker 2: Negotiations Welcome to Aggressive Negotiations, your guided tour on all
• 0:22
  Speaker 2: of the locations in the nooks and crannies of the
• 0:24
  Speaker 2: Star Wars galaxy far, far away that you never knew
• 0:27
  Speaker 2: you wanted to explore, but you're so happy that you did.
• 0:31
  Speaker 2: I'm one of your hosts, Jedi Master John Mills, and
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  Speaker 2: joining me... is a special guest this week due to
• 0:37
  Speaker 2: the laziness of Jedi Master Matthew Rushing, who couldn't be
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  Speaker 2: bothered to join you, but I love all of you
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  Speaker 2: so much. I wouldn't miss it for the world, nor
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  Speaker 2: would our special guest co-host. Welcome, Yancey Evans' longtime friend
• 0:51
  Speaker 2: to the show, Jedi Master Yancey. So pleased to have
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  Speaker 2: you on here. Are you ready to discuss the marketing
• 0:59
  Speaker 2: of the original Star Wars back in late 1976, comparing
• 1:05
  Speaker 2: it to the marketing blitz, question mark, that we're seeing
• 1:08
  Speaker 2: from Disney now?
• 1:10
  Speaker 1: Yes, I am. I've been away for quite a while.
• 1:14
  Speaker 1: It's great to be back on this side of the universe. Uh, yeah,
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  Speaker 1: this is going to be a great discussion when you,
• 1:21
  Speaker 1: when you asked me to come on and I was,
• 1:24
  Speaker 1: this was actually something I was thinking about a while ago,
• 1:27
  Speaker 1: which was, um, the buildup to star Wars in 76.
• 1:32
  Speaker 1: Cause we're coming up on the 50th anniversary of the
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  Speaker 1: original star Wars. And in February, it's going to be
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  Speaker 1: back on the big screen. I'm not sure why it's
• 1:41
  Speaker 1: not me, but that's okay.
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  Speaker 3: Okay.
• 1:42
  Speaker 2: That's, well, that's another, one does not ask Mr.
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  Speaker 3: Gosling to give up a blockbuster. See, you know that.
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  Speaker 1: Exactly. Uh, so I thought about this and I ran
• 1:53
  Speaker 1: it by you and I just think it's an interesting
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  Speaker 1: topic because we're now on the 50th anniversary of when
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  Speaker 1: the promo for this film really kind of, uh, started
• 2:03
  Speaker 1: taking off. So it's going to be a great conversation.
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  Speaker 2: Yeah. I, I, For anybody that's too young to know,
• 2:11
  Speaker 2: I mean, I'm kind of too young to know, my
• 2:14
  Speaker 2: real awakening to Star Wars, after seeing it, obviously, I
• 2:18
  Speaker 2: was very young when I saw it in the movie theater,
• 2:21
  Speaker 2: Empire Strikes Back was really my first go-through with the
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  Speaker 2: marketing that I can remember. So I'm really fascinated to
• 2:29
  Speaker 2: get your perspective, because you got a couple of years
• 2:32
  Speaker 2: on me, and In November 1976, I think it was
• 2:36
  Speaker 2: November 12th is when the novelization was released. Right. And
• 2:39
  Speaker 2: it did pretty well. Like it showed up and people
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  Speaker 2: liked it. And there was some internal chatter over at
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  Speaker 2: Fox where I think it was Charles Lippincott started getting
• 2:50
  Speaker 2: on the hype train. And he was like, we got
• 2:51
  Speaker 2: to put a trailer together for Christmas, guys.
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  Speaker 3: We got to get something in the theater.
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  Speaker 2: So my question to you is, I think the trailer
• 3:00
  Speaker 2: was first attached to King Kong.
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  Speaker 3: The 1976 remake. Yeah. Is that true?
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  Speaker 1: I think that may have been correct. Uh, it, in fact,
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  Speaker 1: I'm pretty sure that's when I saw it was on
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  Speaker 1: King Kong. Um, that was the first time. So, uh,
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  Speaker 1: just my backstory, whenever anybody asked me, when did, when
• 3:17
  Speaker 1: did your fandom start? I actually say that my fandom
• 3:20
  Speaker 1: started in like November, December of 1976, uh, because, um, there's,
• 3:27
  Speaker 1: there's a whole interesting backstory. So Charles Lippincott was hired
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  Speaker 1: by George Lucas, um, fairly early on in this whole
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  Speaker 1: endeavor to start promoting the film because the concern was
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  Speaker 1: Fox wasn't really going to promote this because it's a
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  Speaker 1: science fiction film. At the time, science fiction films just
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  Speaker 1: did not do well. Or if they did, it was
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  Speaker 1: kind of like, let's make 10, maybe 15 million if
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  Speaker 1: we're really lucky. And I think George felt there was
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  Speaker 1: a little more there. Obviously, he didn't know what it
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  Speaker 1: would become, but I think he thought there might be
• 4:02
  Speaker 1: a little more Meat on the bone. So he brought
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  Speaker 1: in Charles Lippincott, who had this idea of the best
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  Speaker 1: way you could describe it is guerrilla marketing. So through
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  Speaker 1: the summer of 76, he and Gary Kurtz a couple
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  Speaker 1: of times, and a couple of times they had Mark
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  Speaker 1: Hamill with them, would run around to these different conventions.
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  Speaker 1: They went to like Midland Con and San Diego Comic Con,
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  Speaker 1: and they started promoting the film Among Us. science fiction fans.
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  Speaker 1: Cause obviously they felt if they could get enough interest generated,
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  Speaker 1: that would at least help the initial box office. And
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  Speaker 1: if they could somehow break out with the general public, uh, that,
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  Speaker 1: that might help. But the, the problem was the studio
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  Speaker 1: just was not the outside of Alan Ladd. Nobody at
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  Speaker 1: the studio was convinced that this film had a shot. Um, but, uh,
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  Speaker 1: But it's really funny because through circumstance, that was kind
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  Speaker 1: of beyond everybody's control. The guerrilla marketing campaign actually worked
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  Speaker 1: out great because the film was originally slated to come
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  Speaker 1: out Christmas of 76. But because of delays, they had
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  Speaker 1: to basically start re-editing the film all over over the summer.
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  Speaker 1: And then ILM famously didn't have very many shots done
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  Speaker 1: at all. And, and then, so that led to the
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  Speaker 1: August decision by Alan Ladd that we're going to, we're
• 5:44
  Speaker 1: going to delay this thing. Um, and that led to
• 5:47
  Speaker 1: some really interesting things, which like you pointed out, the
• 5:50
  Speaker 1: novelization was originally supposed to tie in like a normal novelization.
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  Speaker 1: You know, it comes out about a month before the
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  Speaker 1: movie comes out. It comes out with the movie. It's gone.
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  Speaker 2: Well, but in terms of the novelization, I've read it
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  Speaker 2: a couple of times. It's famously ghostwritten by Alan Dean Foster.
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  Speaker 2: Very different vibe than the movie. So my question to you,
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  Speaker 2: did you read the novelization when it came out that
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  Speaker 2: winter or did you hold off until the movie came out? No, no, no.
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  Speaker 1: I read it.
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  Speaker 3: Yeah.
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  Speaker 1: So I already knew about this movie because there was a, magazine, um, uh,
• 6:34
  Speaker 1: Jim Steranko, uh, uh, famous artist. He had a magazine
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  Speaker 1: called media scene, uh, which eventually became preview magazine in
• 6:43
  Speaker 1: the eighties.
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  Speaker 3: Uh, it was a, I didn't know it became preview. Yeah.
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  Speaker 1: Yeah.
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  Speaker 3: Okay.
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  Speaker 1: So it was originally, so media scene was originally a magazine, uh,
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  Speaker 1: focused on sci-fi and horror, uh, type films, uh, And
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  Speaker 1: Lippincott and George gave him free reign, his reporters free
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  Speaker 1: reign to run around, ask questions. And they did a
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  Speaker 1: write up and the what they called the November, December
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  Speaker 1: article issue. And on the cover was the Ralph McQuarrie's
• 7:18
  Speaker 1: TIE fighter pilot, you know, kind of shooting at the
• 7:21
  Speaker 1: Millennium Falcon that that famous promotional art he had done.
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  Speaker 2: The shot that we finally kind of saw come to
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  Speaker 2: life in Solo, a Star Wars story.
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  Speaker 3: Right, exactly. Yeah, the Kessel Chase, yeah.
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  Speaker 1: Yep, and so that came out, and it had a
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  Speaker 1: bunch of production art. It had a couple of photos,
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  Speaker 1: but it was mainly interviews with, I think, Mark Hamill.
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  Speaker 1: I read it when I saw it. I used to
• 7:44
  Speaker 1: hang out. At B.
• 7:45
  Speaker 3: Dalton Bookstores. Oh, pour one out for B.
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  Speaker 1: Dalton. Yeah, exactly.
• 7:51
  Speaker 3: I still miss B. Dalton. If you're going to bring
• 7:53
  Speaker 3: something back from the past, screw Blockbuster. I want B.
• 7:55
  Speaker 3: Dalton books back.
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  Speaker 1: Exactly. I want B. Dalton books back. Yeah. So my
• 7:58
  Speaker 1: mom worked at the mall. She worked at a shopping
• 8:01
  Speaker 1: store called Diamonds. And our B. Dalton bookseller was right
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  Speaker 1: by it. And I read the media scene. You know,
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  Speaker 1: they used to just let you read. You'd just read
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  Speaker 1: the whole magazine. And I read the entire thing. the
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  Speaker 1: entire interview. And I was, I was like, Oh God,
• 8:15
  Speaker 1: I got to see this movie. About two weeks later,
• 8:18
  Speaker 1: the books on the shelf at B Dalton. And I
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  Speaker 1: see the cover and the covers like, Oh man, that
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  Speaker 1: covers cool. It's, uh, it's Ralph McQuarrie's, uh, original concept
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  Speaker 1: for the, uh, the, uh, um, the poster for star Wars,
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  Speaker 1: which has Vader and has little Luke and lay on
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  Speaker 1: the foreground. And my mom bought it for me. Um,
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  Speaker 1: And I read that thing. I read it on a weekend.
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  Speaker 1: It was either late November or early December. And I
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  Speaker 1: was so hooked on the story that I read it
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  Speaker 1: again over Christmas break.
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  Speaker 2: See, that's so cool to me because I remember... I mean,
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  Speaker 2: the thing is, it's inverted for me. There was always
• 9:03
  Speaker 2: a copy of it sitting around the house, but I
• 9:06
  Speaker 2: kind of read it.
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  Speaker 3: I was.
• 9:08
  Speaker 2: Yeah, Empire Strikes Back came out, I was six when
• 9:12
  Speaker 2: it came out. And like, you know, we had Splinter
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  Speaker 2: of the Mind's Eye. I remember kind of reading Splinter
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  Speaker 2: of the Mind's Eye when I was that age. But like,
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  Speaker 2: Alan Dean Foster's not accessible for a six-year-old. Let's just
• 9:23
  Speaker 2: call facts facts, guys, right? So I sat there. So like,
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  Speaker 2: my first real memory of reading the Star Wars novelization,
• 9:30
  Speaker 2: I didn't get around to it until college. So I
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  Speaker 2: had the movie like baked in my brain. So it's
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  Speaker 2: curious to me because of how different it is. And
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  Speaker 2: it's part of this hype train leading up. Maybe we
• 9:39
  Speaker 2: should shelve this for another discussion, but it had to
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  Speaker 2: be so wild because the movie, you can see the
• 9:46
  Speaker 2: DNA between the two, but the book is so radically
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  Speaker 2: different in its approach.
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  Speaker 1: Right. Well, and what was really cool about this time
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  Speaker 1: was when the book came out that Christmas, the trailer drops.
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  Speaker 1: So in my mind, I'm finally starting to put these pieces,
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  Speaker 1: puzzle pieces together, what this movie is going to look like.
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  Speaker 1: And so when I reread the book, I kind of
• 10:10
  Speaker 1: had those visuals in my mind. Oh, that must be
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  Speaker 1: Princess Leia. that's Han Solo. Oh, that's Luke Scott. Okay. Now,
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  Speaker 1: and now those little puzzle pieces are starting to form.
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  Speaker 1: So when I reread it, I'm reading it from the
• 10:23
  Speaker 1: context of, okay, I know who these characters, most of them,
• 10:26
  Speaker 1: at least I know who they are. Um, I had
• 10:29
  Speaker 1: actually read. So the funny thing was I was actually,
• 10:33
  Speaker 1: I didn't even realize this. And then it dawned on me.
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  Speaker 1: I'm like, I know I did a book report on
• 10:38
  Speaker 1: star Wars because, um, we were allowed, you know, we
• 10:42
  Speaker 1: had a reading list. Uh, I was, I was in fourth,
• 10:45
  Speaker 1: fifth grade, fourth grade, I think fifth, maybe, uh, we
• 10:48
  Speaker 1: had a dedicated reading list. You could pick from these books,
• 10:51
  Speaker 1: but you were always allowed to pick one book of
• 10:52
  Speaker 1: your own choosing, but you had to prove to the
• 10:55
  Speaker 1: teacher that you read, you know, you read it. So
• 10:57
  Speaker 1: it was like a three page, you know, it's a
• 10:59
  Speaker 1: full thing where you got to break down the characters,
• 11:01
  Speaker 1: the story, the themes and all that stuff. I'm a
• 11:04
  Speaker 1: nine year old kid, you know, just getting into this and, uh,
• 11:07
  Speaker 1: pretty well read at the time. And, um, I do
• 11:11
  Speaker 1: for a book report in February of 1977, Star Wars.
• 11:16
  Speaker 3: See, that's, that's a baller move right there. That's fantastic.
• 11:21
  Speaker 1: Yeah. And my teacher had no idea. She had no
• 11:23
  Speaker 1: frame of reference. And then it was funny. The next
• 11:25
  Speaker 1: year she was like, that's what this was. You know,
• 11:28
  Speaker 1: after you saw the movie, like, yeah, it was.
• 11:31
  Speaker 3: But that's super cool.
• 11:33
  Speaker 1: Yeah. But the funny thing was, is by the time, um, Uh,
• 11:38
  Speaker 1: so it was, uh, Oh, what's her name? Um, Judy
• 11:42
  Speaker 1: Lynn Del Rey. She ran, uh, Del Rey and they
• 11:45
  Speaker 1: had a decision to make and, um, it became official.
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  Speaker 1: So the funny thing is, is they knew the film
• 11:51
  Speaker 1: was not coming out Christmas of 76 by the time,
• 11:55
  Speaker 1: you know, August, September rolls around and, but it didn't
• 11:58
  Speaker 1: become official, official Fox. Yeah. We're not releasing this until, uh,
• 12:04
  Speaker 1: summer of 77. But Judy Lynn Del Rey said, yeah,
• 12:08
  Speaker 1: screw it. This is actually kind of a blessing in
• 12:10
  Speaker 1: disguise because we can continue to gin some hype for
• 12:14
  Speaker 1: this book, especially as more and more promotional stuff comes
• 12:18
  Speaker 1: out about the book. More people may pick it up.
• 12:21
  Speaker 1: It had an initial print run of 500,000 copies, which
• 12:24
  Speaker 1: it sold out of by the time February rolled around,
• 12:28
  Speaker 1: which is crazy because there's no movie yet. It's a
• 12:32
  Speaker 1: movie that's seven months out. And then by the time
• 12:35
  Speaker 1: the movie actually released it, it sold over a million copies.
• 12:39
  Speaker 1: So in a weird way, the delay actually, I think
• 12:45
  Speaker 1: helped the film because I don't, I don't know that
• 12:48
  Speaker 1: it would have had, I mean, it would have still
• 12:50
  Speaker 1: have a huge cultural impact, but having that film delayed
• 12:55
  Speaker 1: until summer when kids are off, you know, for three
• 12:59
  Speaker 1: months and they got nothing else to do, but go
• 13:01
  Speaker 1: to the movies and, And go and see that again
• 13:04
  Speaker 1: and again and again. Whereas at Christmas time, you know,
• 13:07
  Speaker 1: you might get to see it a couple of times,
• 13:08
  Speaker 1: but then you're back at school. Unless you go to
• 13:10
  Speaker 1: it on the weekends.
• 13:12
  Speaker 2: You know, and what's really interesting is in modern climate,
• 13:18
  Speaker 2: there's this whole thing about like delaying a movie is
• 13:21
  Speaker 2: viewed as, oh, this is so bad.
• 13:22
  Speaker 3: It's so troubled. There's no good. Oh, dear. So Star
• 13:25
  Speaker 3: Wars gets that shift.
• 13:27
  Speaker 2: There was another movie that greatly benefited from a shift
• 13:29
  Speaker 2: just like that, which was Titanic, which was supposed to
• 13:32
  Speaker 2: come out in the summer. They couldn't get it done.
• 13:35
  Speaker 2: And they're like, fine, it's going to be. And I
• 13:36
  Speaker 2: remember at the time, even in the mid 90s, people
• 13:40
  Speaker 2: were like.
• 13:41
  Speaker 3: Oh, Cameron's movie. This is finally the one that's going
• 13:43
  Speaker 3: to cost him his career.
• 13:44
  Speaker 2: There's no way this is going to work for it.
• 13:46
  Speaker 3: And then look what happens.
• 13:47
  Speaker 1: Right.
• 13:47
  Speaker 3: Like it's the juggernaut success of all time.
• 13:50
  Speaker 1: Right. Because literally that that. Christmas, other than the James
• 13:55
  Speaker 1: Bond movie, there was nothing that came out of any
• 13:57
  Speaker 1: consequence at all. So it had this free lane for
• 14:03
  Speaker 1: months and months and months.
• 14:05
  Speaker 3: Yeah.
• 14:07
  Speaker 2: And the thing is, it's so interesting as well, because
• 14:10
  Speaker 2: I can see, even if it's not written down anywhere,
• 14:12
  Speaker 2: there had to be at least one Fox executive that
• 14:15
  Speaker 2: was like, well, I mean, do we really want to
• 14:16
  Speaker 2: go up against King Kong? This is a remake of
• 14:19
  Speaker 2: King Kong.
• 14:20
  Speaker 3: De Laurentiis. but they're going to have a live King Kong.
• 14:24
  Speaker 3: He's going to be a giant.
• 14:25
  Speaker 2: Like, and then of course you see King Kong and
• 14:27
  Speaker 2: probably there was at least a couple of Fox execs
• 14:29
  Speaker 2: that were like, we can release the film as is.
• 14:31
  Speaker 3: And we would have cleaned up against this thing.
• 14:33
  Speaker 1: Yeah.
• 14:34
  Speaker 2: Anybody who hasn't seen the 1976 King Kong, it's inexperience.
• 14:38
  Speaker 3: You don't forget it. You definitely don't forget it.
• 14:40
  Speaker 1: Rick Baker's work is amazing though. I will say that.
• 14:43
  Speaker 1: Rick Baker's.
• 14:43
  Speaker 2: I'll never, I'll never speak ill of Rick Baker, but, uh, Yeah,
• 14:48
  Speaker 2: the movie wasn't... No, it wasn't great.
• 14:50
  Speaker 3: Not great. Yeah. It was a little.
• 14:52
  Speaker 1: Great cast, though. Really good cast.
• 14:56
  Speaker 2: You know, poor De Laurentiis group. They certainly had their
• 14:59
  Speaker 2: string of woes over time.
• 15:00
  Speaker 3: Yeah, exactly.
• 15:01
  Speaker 2: But, you know, I still get excited when I see
• 15:03
  Speaker 2: that DEG lion spinning across the screen, though. So it's
• 15:06
  Speaker 2: like seeing Orion Films or something like that coming up
• 15:11
  Speaker 2: on the screen.
• 15:12
  Speaker 1: Right.
• 15:13
  Speaker 3: So you were on the hype train. like I was
• 15:15
  Speaker 3: already on the hype train. So you were already on.
• 15:17
  Speaker 2: The hype train and like, was it, were you on
• 15:20
  Speaker 2: the hype train so much that like, uh, you noticed
• 15:23
  Speaker 2: other people on the hype train? I mean, it's a
• 15:25
  Speaker 2: lot harder to like get in contact with people that
• 15:27
  Speaker 2: there's no internet back then sort of thing. So was there,
• 15:30
  Speaker 2: was there like sort of like a star Wars secret
• 15:32
  Speaker 2: handshape club that was starting up?
• 15:34
  Speaker 3: You know, I think, I.
• 15:36
  Speaker 1: Think what really kicked off the hype train, especially among
• 15:39
  Speaker 1: people my age and at my school, at least I
• 15:42
  Speaker 1: noticed this, um, Was the release of the first issue
• 15:46
  Speaker 1: of Star Wars, the comic book by Marvel. Because most
• 15:52
  Speaker 1: kids of my age have probably seen the trailer. It
• 15:54
  Speaker 1: had run a while. I know it wasn't necessarily a
• 15:58
  Speaker 1: well-regarded trailer among certain types of people. I mean, it
• 16:02
  Speaker 1: is a different trailer because... you don't have any context
• 16:06
  Speaker 1: of what's going on. It's just random shots from different
• 16:10
  Speaker 1: scenes in the movie. Um, you know, I, I know
• 16:13
  Speaker 1: the R2, I still remember R2D2 falling over with no
• 16:17
  Speaker 1: sound under other than a thud, um, got a lot
• 16:21
  Speaker 1: of laughs because, uh, nobody, nobody, what, what the hell
• 16:25
  Speaker 1: is this?
• 16:25
  Speaker 3: You know?
• 16:26
  Speaker 1: So you have no context of what that is. Um, uh, so, uh,
• 16:31
  Speaker 1: And then, of course, the music track is actually Vivaldi's
• 16:36
  Speaker 1: Winter from The Four Seasons. Kind of pitched down. It's weird.
• 16:41
  Speaker 1: It's kind of pitched down, so it's slower. So it
• 16:46
  Speaker 1: doesn't exactly have a vibe of Flash Gordon, which I
• 16:50
  Speaker 1: knew by that time. This is supposed to be inspired
• 16:52
  Speaker 1: by Flash Gordon, because Lucas had stated it as much
• 16:54
  Speaker 1: a number of times. But friends in my school were starting...
• 17:00
  Speaker 1: we're starting to get into the hype train because of
• 17:02
  Speaker 1: the comic book. They had, I had a copy of
• 17:05
  Speaker 1: the comic and passed around my friends and people like, wow,
• 17:08
  Speaker 1: this is really cool. And I was like, yeah, the
• 17:10
  Speaker 1: movie's coming out in May. And, um, again, you've got
• 17:16
  Speaker 1: months of lead up and it's funny now in retrospect,
• 17:21
  Speaker 1: you know, the people who were at Marvel at the
• 17:23
  Speaker 1: time have stated quite clearly, you know, guys like Jim Shooter,
• 17:28
  Speaker 1: that Star Wars literally saved Marvel because they were struggling
• 17:33
  Speaker 1: mightily at the time. Uh, they got a really sweet
• 17:37
  Speaker 1: deal from Lippincott because they'd already been burned on a
• 17:40
  Speaker 1: bunch of, uh, adaptations, which never sell well to begin with. Um,
• 17:45
  Speaker 1: and then there was some, um, Jack Kirby had done
• 17:48
  Speaker 1: some 2001, a space Odyssey comic, which, uh, took place
• 17:51
  Speaker 1: after the events of the movie and it failed miserably
• 17:55
  Speaker 1: and it cost them a.
• 17:55
  Speaker 2: Bunch of money. This is the first I'm hearing of that.
• 17:58
  Speaker 2: So I'm going to need to read, I need to
• 18:00
  Speaker 2: lay a hand. I need to find something online so
• 18:02
  Speaker 2: I can see it.
• 18:04
  Speaker 1: So they were in really dire straits, but the first
• 18:07
  Speaker 1: issue of Star Wars sells 500,000 copies. And all of
• 18:12
  Speaker 1: a sudden that comic is just selling like crazy. And,
• 18:16
  Speaker 1: you know, by the time the movie comes out, they've, uh.
• 18:20
  Speaker 2: So, I mean, the thing is, history has, you know,
• 18:25
  Speaker 2: and you alluded to this earlier, obviously nobody knew the
• 18:28
  Speaker 2: scale it was going to go to, but it's always
• 18:31
  Speaker 2: been sort of, and I think part of it is
• 18:34
  Speaker 2: Lucas's personality, that he was always like, yeah, it'll do fine,
• 18:37
  Speaker 2: it'll do fine. Like, he always, he's always like setting
• 18:40
  Speaker 2: his expectations.
• 18:41
  Speaker 3: Lower sort of thing. He's like, oh, it'll do okay.
• 18:44
  Speaker 2: But from your perspective, while the scale of the success
• 18:48
  Speaker 2: might have been surprising, like were signs pointing toward at
• 18:51
  Speaker 2: least a modest hit, like something that would have been
• 18:54
  Speaker 2: a feather in his cap sort of thing, like another
• 18:58
  Speaker 2: American graffiti style thing of like, hey, you know, this
• 19:01
  Speaker 2: is hip and cool and this guy's good for making
• 19:04
  Speaker 2: movies sort of thing.
• 19:05
  Speaker 1: Yeah, I think so. I think a number of things happened.
• 19:09
  Speaker 1: And again, it's all because of circumstances that nobody really planned.
• 19:15
  Speaker 1: You've got the conventions building up hype with the sci-fi crowd.
• 19:18
  Speaker 1: You've got the book selling well, you got the comic
• 19:21
  Speaker 1: selling well. So on the surface, it's probably doing real
• 19:23
  Speaker 1: well among nerds, you know, with the sci-fi folks. So,
• 19:29
  Speaker 1: you know, okay, yeah, we're going to at least make
• 19:31
  Speaker 1: our budget back. Okay, cool. I think a mistake happened,
• 19:35
  Speaker 1: which created a bunch of almost like, you know, what
• 19:40
  Speaker 1: they call FOMO, fear of missing out. Because Fox could
• 19:44
  Speaker 1: not get this movie in theaters. Nobody would take it.
• 19:47
  Speaker 1: None of the theater chains would take the movie. and
• 19:49
  Speaker 1: they had to they had to cut special deals uh
• 19:52
  Speaker 1: with theater chains uh with their they had a film
• 19:56
  Speaker 1: coming out that summer um hold on let me let
• 20:00
  Speaker 1: me get the name of it I want to get
• 20:01
  Speaker 1: it because I want to be factually correct Oh, The
• 20:05
  Speaker 1: Other Side of Midnight. That was supposed to be Fox's
• 20:07
  Speaker 1: big tentpole. It was a romance melodrama type movie. That
• 20:12
  Speaker 1: was the big tentpole. And the only way you could
• 20:15
  Speaker 1: show this movie was if you took Star Wars. And so,
• 20:19
  Speaker 1: of course, a bunch of theaters said, yeah, we're not
• 20:21
  Speaker 1: doing that. And they waited until Fox would come back
• 20:26
  Speaker 1: and deal with them again where they could just buy
• 20:28
  Speaker 1: the film Other Side of Midnight on its own. So
• 20:33
  Speaker 1: they only had 32 theaters initially lined up. Not, you know,
• 20:38
  Speaker 1: today a blockbuster is 4,000. You know, if it's not
• 20:40
  Speaker 1: in 4,000 theaters, why isn't this in 4,000 theaters? What's
• 20:44
  Speaker 1: going on? Think about it. Right. 32 theaters. Now, it
• 20:48
  Speaker 1: actually debuted in 32 theaters. And what happened was if
• 20:53
  Speaker 1: all the nerds are coming out and all the kids
• 20:55
  Speaker 1: are lining up, what does that look like? Oh, my gosh.
• 20:58
  Speaker 1: It's nonstop lines of people. who want to see this film.
• 21:01
  Speaker 1: And it builds up like curiosity. I'm like, oh, wow,
• 21:05
  Speaker 1: I need to go see this because here's my local,
• 21:08
  Speaker 1: you know, news company showing people standing in line for
• 21:11
  Speaker 1: hours to go see this movie.
• 21:13
  Speaker 2: I got to at least see what this is about.
• 21:15
  Speaker 2: Why are people lined up for it? Now, see, that's
• 21:18
  Speaker 2: very interesting to me because to your point about like, oh,
• 21:21
  Speaker 2: if it doesn't open on 4,000 screens, what are we
• 21:23
  Speaker 2: even doing here?
• 21:23
  Speaker 3: I got to make, you know, X amount of blah, blah, blah, blah, blah.
• 21:26
  Speaker 2: And what's really interesting is you cast what you're you're
• 21:30
  Speaker 2: putting there and people do forget that part of it,
• 21:32
  Speaker 2: that you start with.
• 21:34
  Speaker 3: These 32 theaters.
• 21:35
  Speaker 2: It reminds me very much of a movie like, um,
• 21:39
  Speaker 2: you know, obsession or backrooms that sort of has this
• 21:43
  Speaker 2: slow burn. And it's so interesting because I think you're
• 21:46
  Speaker 2: illustrating right here. If you give the movie a shot
• 21:51
  Speaker 2: just to find an audience, right.
• 21:54
  Speaker 3: Uh, it will.
• 21:55
  Speaker 2: And if the, if people had instead, uh, dismissed it
• 21:59
  Speaker 2: because oh it's not in my local multiplex then this
• 22:03
  Speaker 2: movie dies on the vine right oh it's only in
• 22:05
  Speaker 2: 32 theaters it's a limited run what do i care
• 22:08
  Speaker 2: whereas i think audiences are so interesting in that in
• 22:14
  Speaker 2: that regard we're here setting up though we we are
• 22:19
  Speaker 2: in that different era I haven't really seen anything pushing
• 22:24
  Speaker 2: for the 50th anniversary release in February. I mean, I've
• 22:26
  Speaker 2: read the press release, obviously. I know it's happening. But
• 22:30
  Speaker 2: if I were to walk into my office tomorrow and say, hey, everybody,
• 22:35
  Speaker 2: do you know when Star Wars is hitting theaters again?
• 22:38
  Speaker 3: We're here in November of 2026. Yeah. Not a single
• 22:42
  Speaker 3: person could tell me that it was coming out in February.
• 22:44
  Speaker 1: Exactly. Yeah.
• 22:45
  Speaker 3: It's almost like they're relying on you and me and Matt.
• 22:48
  Speaker 1: Right.
• 22:49
  Speaker 3: And others, so like, hey, guys, go out and do
• 22:51
  Speaker 3: your thing.
• 22:51
  Speaker 1: Go out and do your thing.
• 22:53
  Speaker 3: Yeah, go recreate this. Yeah.
• 22:55
  Speaker 1: Yeah.
• 22:55
  Speaker 2: So do you think Disney is asleep at the switch?
• 22:58
  Speaker 2: Do you think that they're messing this up, that they're
• 23:01
  Speaker 2: not recognizing times are different?
• 23:03
  Speaker 1: Well, I think– well, okay, so this is one area
• 23:06
  Speaker 1: where I think– I don't, actually. And the reason why
• 23:11
  Speaker 1: I don't is we come from an era when– film
• 23:16
  Speaker 1: was actually really super culturally relevant, uh, in the seventies
• 23:21
  Speaker 1: and eighties, uh, it impacted culture in a lot of ways. Um,
• 23:27
  Speaker 1: you know, you get like, look at Quentin Tarantino's career
• 23:30
  Speaker 1: is all predicated on calling back to this particular era
• 23:35
  Speaker 1: of filmmaking, you know, directors from that era, the kind
• 23:38
  Speaker 1: of the, the kind of that whole vibe and style, uh,
• 23:42
  Speaker 1: I modern film is really like that anymore. It's, it's
• 23:46
  Speaker 1: more consumer driven. It's more. So you don't have to
• 23:50
  Speaker 1: necessarily promo something a full year. You know, like when
• 23:54
  Speaker 1: empire came out, you know, you had trailers almost the
• 23:56
  Speaker 1: full year before the movie came out, slowly building up interest. Hey,
• 24:00
  Speaker 1: here comes the next star Wars. I just don't think
• 24:03
  Speaker 1: it's that way. I think everybody's like, okay, three month window.
• 24:05
  Speaker 1: We'll push it. It'll be in theaters for a month, maybe,
• 24:09
  Speaker 1: maybe 45 days if we're super lucky. And then it's
• 24:11
  Speaker 1: gone and we're moving straight to streaming. So I don't
• 24:14
  Speaker 1: think stuff has quite the cultural, you know, Star Wars
• 24:19
  Speaker 1: ran for over a year before it was actually technically
• 24:23
  Speaker 1: re-released in June of 78. I still remember going to
• 24:28
  Speaker 1: the same theater I saw it on opening weekend and
• 24:31
  Speaker 1: And they had the one year anniversary poster, you know,
• 24:34
  Speaker 1: with the birthday cake with the one and all the
• 24:36
  Speaker 1: action figures surrounding it. And it was an event. People
• 24:40
  Speaker 1: showed up for that. You know, this is a movie
• 24:41
  Speaker 1: they've been playing in that theater for a year solid.
• 24:45
  Speaker 1: And people still showed up for that, you know, because
• 24:48
  Speaker 1: it was, it was just a thing. And I just don't,
• 24:52
  Speaker 1: you know, we have moments where you kind of, we
• 24:54
  Speaker 1: kind of touch that like Barbie, you know, where it
• 24:57
  Speaker 1: kind of grabs everybody's attention for a few months. And
• 25:00
  Speaker 1: then it's kind of, It's kind of gone. So I
• 25:03
  Speaker 1: don't know. I mean, I would certainly like to see
• 25:06
  Speaker 1: some promotion for it. I'm hoping we'll see some around Thanksgiving, maybe.
• 25:11
  Speaker 3: Yeah, that would be, I.
• 25:14
  Speaker 2: Think, actually one of the funniest things that they could
• 25:16
  Speaker 2: possibly do, which, of course, you can't. But if we
• 25:20
  Speaker 2: lived in a perfect world, it would actually make me
• 25:24
  Speaker 2: laugh a whole lot if the trailer for the 50th
• 25:27
  Speaker 2: anniversary of Star Wars was attached to david fincher's uh
• 25:33
  Speaker 2: the further misadventures of cliff booth because i remember in
• 25:37
  Speaker 2: 99 when the trailer for fight club was attached to
• 25:40
  Speaker 2: the phantom menace yeah and being one of a handful
• 25:43
  Speaker 2: of people like this looks great and everybody else in
• 25:46
  Speaker 2: the theater was like the hell is this doing in
• 25:48
  Speaker 2: front of a star wars movie i was like no
• 25:50
  Speaker 2: this looks really good guys mark my words it's gonna
• 25:53
  Speaker 2: be something yeah um so i i i have My
• 25:58
  Speaker 2: own answer to this question is sitting in my brain.
• 26:00
  Speaker 2: I think this can be a good final question because
• 26:02
  Speaker 2: it does tie into the marketing sort of thing. But
• 26:05
  Speaker 2: you mentioned the release window. This is very famously, supposedly
• 26:10
  Speaker 2: going to be the quote-unquote untouched version from 1977. Now,
• 26:15
  Speaker 2: we could go back and forth and say, Well, are
• 26:18
  Speaker 2: they going to use the 35mm audio track or the
• 26:22
  Speaker 2: 70mm audio track? Are they going to use the Dolby Mix?
• 26:25
  Speaker 2: Are they going to remaster for 5.1?
• 26:27
  Speaker 3: Blah, blah, blah. All of that type of stuff.
• 26:29
  Speaker 2: Do you think that after that theatrical release window, this
• 26:34
  Speaker 2: version actually lands on Disney Plus?
• 26:39
  Speaker 1: You know, honestly, I don't know. And the only reason
• 26:41
  Speaker 1: I don't know is because I don't know if this
• 26:44
  Speaker 1: has George's blessing. That's the only thing I don't know.
• 26:47
  Speaker 3: You know, really?
• 26:48
  Speaker 2: Because famously, supposedly this would never happen in it. Like
• 26:52
  Speaker 2: he swore this would never happen.
• 26:54
  Speaker 1: Right. And so I don't know if, if, if George
• 26:57
  Speaker 1: hasn't given their, his blessing, maybe they, they just kind
• 27:00
  Speaker 1: of released this just on the sly, you know, not
• 27:04
  Speaker 1: on the sly, obviously, but you know, it's just kind
• 27:06
  Speaker 1: of like a one-off type thing. And we move on
• 27:08
  Speaker 1: from there. I don't know. I mean, I certainly hope
• 27:11
  Speaker 1: I get, get it on home video, a home video release.
• 27:14
  Speaker 1: I certainly do. Cause I'll end, I've watched, you know,
• 27:18
  Speaker 1: I have copies of the, you know, despecialized versions.
• 27:21
  Speaker 2: I have no idea what you're talking about. Please, everybody
• 27:25
  Speaker 2: send your angry letters to Yancey, not to me.
• 27:28
  Speaker 3: I don't have any idea what he's talking about.
• 27:30
  Speaker 1: I don't know what that is.
• 27:30
  Speaker 3: I don't know what that is at all.
• 27:33
  Speaker 1: Yeah, exactly. So, you know, again, I'm fine with it.
• 27:40
  Speaker 1: they're George's films, you know? So I'm more of the,
• 27:43
  Speaker 1: I'm more of the artist's desire on this. I would
• 27:48
  Speaker 1: hope that George has given his blessing for this. If
• 27:52
  Speaker 1: he hasn't, that would be really weird. And I like,
• 27:56
  Speaker 1: is he going to be on the red carpet when they,
• 27:58
  Speaker 1: when they premiere this?
• 28:00
  Speaker 3: I would give it everybody's a double middle finger.
• 28:02
  Speaker 2: Well, how could you, how would you not have a
• 28:04
  Speaker 2: guy walking along?
• 28:05
  Speaker 3: I mean, like seriously, exactly.
• 28:06
  Speaker 1: Exactly. That's so that would be insane. Um, I do
• 28:11
  Speaker 1: want to say one. So there is one funny story
• 28:14
  Speaker 1: about the, um, about the impact that star Wars had, uh,
• 28:17
  Speaker 1: right after its release.
• 28:19
  Speaker 3: Yeah.
• 28:20
  Speaker 1: So, so theater scrambled, obviously once, once it did all
• 28:24
  Speaker 1: this theaters were scrambling to, uh, get it in, in
• 28:27
  Speaker 1: theaters as quickly as possible. All the, all the theaters
• 28:30
  Speaker 1: that rejected them like, Hey, yeah, come on, send us
• 28:32
  Speaker 1: a copy. We'll take it. Right. Um, the, the best
• 28:35
  Speaker 1: story though is, uh, what happened to, um, man's Chinese theater, uh,
• 28:41
  Speaker 1: also known as Grumman's Chinese theater. So they debuted the film, but, uh,
• 28:48
  Speaker 1: they had an agreement to show William Friedkin's sorcerer. Oh,
• 28:55
  Speaker 1: two months, two weeks later and Paramount would not let
• 28:59
  Speaker 1: them out of the agreement. Um, Fox exec said, oh,
• 29:03
  Speaker 1: don't worry about it. You're fine. This film's not going
• 29:06
  Speaker 1: to do that great. Some Fox exec told them, don't
• 29:09
  Speaker 1: worry about it. It's fine. We're okay with that. And
• 29:12
  Speaker 1: then you can move it down to the cheapo Hollywood
• 29:15
  Speaker 1: theater down the street, which man's also owned. So this
• 29:19
  Speaker 1: film did so much crazy business. They had to run
• 29:22
  Speaker 1: screenings all day long, all night long. What they ended
• 29:26
  Speaker 1: up doing is right before Sorcerer was about to debut,
• 29:31
  Speaker 1: They shut down the Hollywood theater for 48 hours and
• 29:35
  Speaker 1: they completely upgraded the theater. They gave it new, new speakers.
• 29:40
  Speaker 1: They added two rows of seats. They reupholstered because of the,
• 29:43
  Speaker 1: the theater was in a dilapidated state and they put
• 29:46
  Speaker 1: it in that theater. And then after two weeks after
• 29:49
  Speaker 1: the sorcerer failed, they moved it back to the Chinese
• 29:53
  Speaker 1: theater and also ran it at the Hollywood theater simultaneously.
• 29:57
  Speaker 2: Yeah.
• 29:58
  Speaker 3: As somebody who has seen.
• 30:02
  Speaker 2: Restoration efforts up front, the fact that they turned it
• 30:07
  Speaker 2: around that fast, that had to.
• 30:08
  Speaker 3: Cost them an arm and a leg.
• 30:09
  Speaker 2: They had to get every union contractor in the entire town.
• 30:13
  Speaker 3: It's like, no, no, no, you don't understand.
• 30:15
  Speaker 2: You have literally 14 days to make this happen, and
• 30:18
  Speaker 2: it's got to happen.
• 30:20
  Speaker 3: Yeah. Yeah. You know, that's so cool. I've never heard
• 30:24
  Speaker 3: that story before.
• 30:25
  Speaker 1: Yeah.
• 30:25
  Speaker 3: That's wild.
• 30:26
  Speaker 1: I can't imagine that actually happening with a film today.
• 30:29
  Speaker 1: I really can't.
• 30:30
  Speaker 2: No.
• 30:31
  Speaker 3: Goodness, no.
• 30:31
  Speaker 1: It's just.
• 30:34
  Speaker 2: The thing is, going back to the question, I think
• 30:37
  Speaker 2: that Disney, the ultimate baller move, and this could have been...
• 30:41
  Speaker 2: I mean, I'm not sitting in any back smoky rooms
• 30:45
  Speaker 2: or anything like that, but this could have been the...
• 30:48
  Speaker 2: The way they thread the needle with Lucas is they say,
• 30:51
  Speaker 2: we'll release it, but only in theaters. And we go
• 30:55
  Speaker 2: back to the Disney vault mentality where we'll re-release this
• 30:59
  Speaker 2: every few years, but we will never officially release the
• 31:02
  Speaker 2: official version to home video.
• 31:05
  Speaker 1: That could be. That could very well be, which would
• 31:07
  Speaker 1: infuriate the Lucas haters even more.
• 31:11
  Speaker 3: Which would make me even happier.
• 31:13
  Speaker 2: Because that's sort of the space that I live in.
• 31:16
  Speaker 2: I just enjoy other people's pain sometimes.
• 31:18
  Speaker 3: I don't know. It's something wrong with me. But I mean,
• 31:21
  Speaker 3: especially people who love to... Oh, you know what? Don't go...
• 31:23
  Speaker 3: I don't want to go down the road.
• 31:25
  Speaker 1: Don't go there. Don't go there.
• 31:26
  Speaker 2: I'll say that officially speaking, I wish that they would
• 31:30
  Speaker 2: release an ultimate set. I would save up all my money.
• 31:34
  Speaker 2: I'd rob a bank. I'd sell meth. I'd do whatever
• 31:37
  Speaker 2: I needed to do. If they released... Every version of
• 31:43
  Speaker 2: Star Wars Empire and Jedi that had ever been released,
• 31:45
  Speaker 2: every audio– and you could switch what audio track you wanted, mono, Dolby,
• 31:49
  Speaker 2: anything like that. That would be heaven to me. Like
• 31:52
  Speaker 2: I would be Howard Hughes locked in a room. You
• 31:54
  Speaker 2: wouldn't see me for months because I'd watch all the
• 31:57
  Speaker 2: different versions.
• 31:58
  Speaker 1: And the one thing I wanted was– and they intimated
• 32:01
  Speaker 1: that this was eventually going to happen. I still remember this.
• 32:04
  Speaker 1: This was like 2009, 2010, that they were working on
• 32:07
  Speaker 1: an Ultimate Edition Blu-ray. And what it would include is–
• 32:11
  Speaker 1: All that behind-the-scenes footage they shot for Star Wars and
• 32:16
  Speaker 1: Empire that they hired the guys. And you'd see bits
• 32:20
  Speaker 1: of it here and there in making of and behind-the-scenes stuff.
• 32:24
  Speaker 1: But they had like over 30 hours of stuff. And
• 32:27
  Speaker 1: Lucas really wanted a lot of this stuff to see
• 32:29
  Speaker 1: the light of day. And they were talking about new
• 32:32
  Speaker 1: documentaries and including all this stuff. And I was like,
• 32:36
  Speaker 1: I really wish we'd gotten that. You know, that's just...
• 32:40
  Speaker 1: That's the stuff I live for, especially, you know.
• 32:43
  Speaker 3: I've said it to you before. I've said it on
• 32:45
  Speaker 3: the show before.
• 32:46
  Speaker 2: Like, the best film teacher I was ever going to
• 32:48
  Speaker 2: have was George Lucas because he would open that stuff up.
• 32:52
  Speaker 2: And it was always super upfront and interesting and in-depth
• 32:56
  Speaker 2: where it was like, oh, this is how you make
• 32:58
  Speaker 2: a movie and this is what goes into it. It's
• 32:59
  Speaker 2: not as simple or straightforward as you think it is.
• 33:01
  Speaker 2: You have this, you have these. on set like i'd
• 33:04
  Speaker 2: still love to see all of the discarded footage he
• 33:06
  Speaker 2: shot for revenge of the including like bail organic getting
• 33:09
  Speaker 2: stopped by the guards asking for his id like i
• 33:12
  Speaker 2: don't even need to assemble it don't even need to
• 33:14
  Speaker 2: put anything behind it just i just want to see
• 33:16
  Speaker 2: like you know the the somebody who had the freedom
• 33:19
  Speaker 2: to just be like you know what this might be.
• 33:21
  Speaker 1: A new scene i could put in it's the reason
• 33:24
  Speaker 1: i joined the the hyperspace remember when they had on
• 33:26
  Speaker 1: the official oh i was a member too Cause I
• 33:28
  Speaker 1: wanted to see all that behind the scenes stuff. That's
• 33:30
  Speaker 1: all I cared about. I love the fact that they
• 33:32
  Speaker 1: had that 24 hour live stream that you could watch
• 33:36
  Speaker 1: of what's going on on the set. I'm just like, that's,
• 33:39
  Speaker 1: that's the best thing ever. I'm, I'm happy with my,
• 33:41
  Speaker 1: whatever it was, $ 9 a year or something like that.
• 33:45
  Speaker 2: It feels like it's something they could still do. Like
• 33:47
  Speaker 2: that would be part of the hype train. I mean,
• 33:49
  Speaker 2: you can't do a hype train for the re-release in
• 33:53
  Speaker 2: the same fashion, but to have something like that, where
• 33:56
  Speaker 2: even with starfighter, You know, like, hey, release something like
• 34:00
  Speaker 2: that for Starfighter where you can see people like, heck,
• 34:04
  Speaker 2: have a stream of people in the editing bay. I
• 34:06
  Speaker 2: can't see what they're working on, but I can see
• 34:08
  Speaker 2: them sitting there like pointing to the screen and like, oh,
• 34:11
  Speaker 2: move that over there and stuff like that and see
• 34:12
  Speaker 2: people coming and going. what type of sandwiches they're eating.
• 34:16
  Speaker 2: You feel like a stalker, but at the same time,
• 34:19
  Speaker 2: it's super interesting.
• 34:21
  Speaker 1: And it also makes you personally invested in what they're doing.
• 34:24
  Speaker 3: Yeah, exactly. Exactly.
• 34:26
  Speaker 2: So from your perspective, the hype train, the marketing for
• 34:33
  Speaker 2: Star Wars, you were there for the very beginning of it.
• 34:36
  Speaker 2: It contributed to your love for it. It got you
• 34:38
  Speaker 2: in the theater and it primed everything because it gave
• 34:43
  Speaker 2: a full... you know, warm up to the movie coming out.
• 34:47
  Speaker 2: We don't have that for the re-release. Do you think
• 34:51
  Speaker 2: we will get it for Starfighter?
• 34:54
  Speaker 1: They've got to. I mean, they're banking a lot of
• 34:57
  Speaker 1: money on this movie. Even if everybody says, you know,
• 35:00
  Speaker 1: internally everybody's saying it's a great movie. Disney execs allegedly
• 35:04
  Speaker 1: say it's one of the best things they've ever done
• 35:06
  Speaker 1: Star Wars-wise. You've got to start putting... eyeballs on this
• 35:13
  Speaker 1: thing at least you know i i just i again
• 35:19
  Speaker 1: it goes back to the marketing marketing seems to be
• 35:21
  Speaker 1: like a three you know two to three month window
• 35:24
  Speaker 1: in some cases like a one month window even you
• 35:27
  Speaker 1: know um yeah i i still think mando and grogu
• 35:30
  Speaker 1: they only right really only started promoing that about a
• 35:32
  Speaker 1: month out now the promo was heavy but they they
• 35:36
  Speaker 1: really didn't lead you In the months leading up to it,
• 35:40
  Speaker 1: they really didn't talk about it that much.
• 35:44
  Speaker 3: I still think they fumbled the Mando and Grogu marketing.
• 35:48
  Speaker 3: I do.
• 35:49
  Speaker 2: I don't mean any offense to anybody, but one of
• 35:52
  Speaker 2: the things you pointed me toward that I'm always grateful
• 35:56
  Speaker 2: for is I did read, finally, John Carter and the
• 35:59
  Speaker 2: Gods of Hollywood. And just reading through, now it was
• 36:03
  Speaker 2: a little bit skewed, but like reading through sort of
• 36:05
  Speaker 2: like the missteps that were like, oh.
• 36:06
  Speaker 3: Yeah, no, don't worry. Don't worry. We're going to promote it.
• 36:08
  Speaker 3: Don't worry. We're going to promote it. And it's like, I.
• 36:12
  Speaker 2: Don't know.
• 36:12
  Speaker 3: I don't know.
• 36:13
  Speaker 2: Like I, you know, I don't think Doomsday is doing
• 36:15
  Speaker 2: a good job. Like Doomsday hasn't even entered my bubble
• 36:18
  Speaker 2: too much. Like I'm aware of the posters and there's
• 36:21
  Speaker 2: a trailer, I guess, or something, but it's like even Doomsday,
• 36:24
  Speaker 2: I'm like, When is that coming out again?
• 36:26
  Speaker 3: It's December, right?
• 36:28
  Speaker 1: Yeah, I think they're just counting on the popularity of
• 36:30
  Speaker 1: Spider-Man to carry that through. And they can just minimally
• 36:34
  Speaker 1: promote the film. They don't have to spend that much money.
• 36:37
  Speaker 1: I think they think, with the actors involved and all
• 36:42
  Speaker 1: of that, and the hype of just the Avengers coming
• 36:44
  Speaker 1: back together, I think they think that's enough to market
• 36:47
  Speaker 1: the movie. And it may very well be. The brand
• 36:50
  Speaker 1: may be strong enough where that's fine. And the actors,
• 36:53
  Speaker 1: bringing Robert Downey Jr. back, That may all be well
• 36:56
  Speaker 1: and good, but I'm just like, yeah, that's not how
• 37:01
  Speaker 1: film is traditionally handled, you know, as far as marketing.
• 37:05
  Speaker 3: It's interesting.
• 37:06
  Speaker 2: Maybe we can get some of that guerrilla marketing back
• 37:08
  Speaker 2: that captured you in 76 and start putting... start putting
• 37:13
  Speaker 2: band stickers up on mailboxes and stuff like that.
• 37:16
  Speaker 3: Who knows?
• 37:18
  Speaker 2: But the thing is, if people want to get a
• 37:20
  Speaker 2: communications campaign going where they reach out to you, Yancey,
• 37:23
  Speaker 2: where can they find you out there on the wilds
• 37:25
  Speaker 2: of the internet?
• 37:26
  Speaker 1: Well, my handle has always been Galandro1, G-A-L-L-A-N-D-R-O, and then
• 37:32
  Speaker 1: the number one. It's an homage to Brian Daly's Han
• 37:36
  Speaker 1: Solo novels from the late 70s. He was the villain.
• 37:40
  Speaker 1: I wouldn't even call him Bounty Hunter. He was a gunslinger.
• 37:45
  Speaker 3: Yes.
• 37:45
  Speaker 1: Just a great character.
• 37:46
  Speaker 3: And the best. The best gunslinger. Yeah.
• 37:50
  Speaker 1: So you can find me on all the social media
• 37:52
  Speaker 1: platforms that way. I am now finally getting around to...
• 37:57
  Speaker 1: I was actually talking about this to myself internally. What
• 38:01
  Speaker 1: we're discussing here, I'm actually going to put in a
• 38:02
  Speaker 1: big blog post on my blog, which has been defunct
• 38:06
  Speaker 1: for years, called One Saga... uh, love it. Dot wordpress.com. And, uh,
• 38:15
  Speaker 1: it'll probably eventually morph over to sub stack. I think
• 38:17
  Speaker 1: at some point in time, but that's, uh, that's primarily, oh,
• 38:20
  Speaker 1: and also, uh, even though he's not here, uh, I
• 38:24
  Speaker 1: am with the Matt and spirits. We do a show.
• 38:28
  Speaker 1: We've been on a little bit of a hiatus, but
• 38:30
  Speaker 1: we do the Indy Files on 602 Club.
• 38:32
  Speaker 3: Yeah, that's right.
• 38:33
  Speaker 1: Talking about the Young Indiana Jones Chronicles by George Lucas
• 38:37
  Speaker 1: from the early 90s. And it's been a fun deep
• 38:40
  Speaker 1: dive back into that show.
• 38:42
  Speaker 3: Fantastic. That's super cool.
• 38:44
  Speaker 2: Thanks for telling everybody where you're at. Of course, I'm
• 38:47
  Speaker 2: Kessel Junkie. Everybody knows that. If you can't spell it
• 38:49
  Speaker 2: by this point, I don't know what I've been doing
• 38:51
  Speaker 2: almost 500 shows for. And actually, my blog fits and
• 38:56
  Speaker 2: starts KesselJunkie.com. And then right here on the network, I'm
• 39:00
  Speaker 2: co-hosting another show called House Lights with Darren Moser and
• 39:03
  Speaker 2: Tristan Riddell. where they continually disappoint me with their reviews
• 39:07
  Speaker 2: of truly great films by John Carpenter and the like.
• 39:10
  Speaker 2: So with all of that said, Yancey, I got to
• 39:13
  Speaker 2: go put up my 50th anniversary poster that maybe we're
• 39:16
  Speaker 2: going to get in my temple quarters.
• 39:19
  Speaker 3: Hope so.
• 39:20
  Speaker 2: And other than that, I think it's time to close
• 39:23
  Speaker 2: these negotiations.
• 39:25
  Speaker 1: Negotiations are closed.
• 39:38
  Speaker 3: Join the revolution.
• 39:39
  Speaker 1: Join the nerd party.