Latest / Aggressive Negotiations: A Star Wars Podcast
Star Wars Marketing: 1976 v 2026
Star Wars Marketing: 1976 v 2026.
John is joined by a special guest this week to compare notes on how marketing was handled in 1976 in the lead up to the original release of Star Wars in 1977, compared to how the marketing arm for Disney is handling things in the lead up to the 50th Anniversary in 2027! Armed with anecdotes, personal memories, and first-hand accounts, Yancy shares with John the perspective of someone who was there and remembers when the novelization was released, the magazines covered the production, and the slow-burn hype that built!
…is Disney repeating history or…
The skinny
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