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Retail, The Lipstick Effect, and Why You Should Keep Selling
Have you ever looked at the news and wondered whether it's even appropriate to be selling your products right now?
If you're an independent retailer or product business owner and the state of the world is making you hesitate about showing up and selling, this episode is for you.
I'm Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality. This week, one of the most common questions I get from product business owners: should I keep selling when the world feels uncertain?
In this episode:
→ Why big brands never pause their…
The skinny
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