Humanising Service Management: Co-Creating Value in the Age of AI
Service Management is evolving, from frameworks and governance to human experience, allyship, and the ethical use of AI.
David Barrow is an ITIL 4 Master and Ambassador, author, and consultant with more than three decades of experience helping organizations make IT feel more human.
Throughout his career, David has focused on co-creating value — not just delivering services. He is passionate about allyship, collaboration, and building service management cultures that people genuinely want to be part of. His work challenges traditional, compliance-driven approaches and instead emphasizes shared…
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