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Solopreneur or Entrepreneur? What Really Matters (Plus: The Danger of Too Many Hats) · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. I'm recording today's episode
• 0:04
  outside. I'm in the car, the parking lot
• 0:08
  at Grand Square, and I'm here with the kids because I'm
• 0:11
  supposed to meet someone in a few minutes.
• 0:14
  So I said let me just make a quick recording.
• 0:17
  So anyway, since you know, because of where I am expecting
• 0:19
  to have some interruptions. Now, this is your first time
• 0:21
  listening to the show. Don't worry, don't run away.
• 0:24
  The goal of this show is free business education and I'm sure
• 0:28
  you're going to get lots of value from it.
• 0:30
  So after you're done, Please remember to share, promote and
• 0:32
  talk about the show so that your friends and family members in
• 0:35
  Nigeria or abroad can benefit from the questions that we
• 0:38
  tackle. And if you have sales and
• 0:40
  marketing questions after we're done, you can call SMS or
• 0:43
  WhatsApp me on 08064662140. The country code is +234 for
• 0:51
  those of you who are not Nigerian.
• 0:54
  Now today on the show, I'm hoping I can tackle 2 questions
• 0:59
  quickly. OK, well, no questions anyway.
• 1:02
  Well, one of them is a question on solopreneurship.
• 1:06
  So I wanted to look at whether you are a solopreneur, whether I
• 1:10
  am a solopreneur, whether you are a solopreneur, what is
• 1:13
  entrepreneurship, all those sorts of things.
• 1:16
  And then everyone is that a bunch of you who reach out are
• 1:20
  still at the ideation stage. You have a bunch of possible
• 1:23
  ideas that you have for your businesses.
• 1:24
  You can't decide which is which. And so we're also going to have
• 1:27
  that conversation as well. So let me start off with the
• 1:31
  solopreneur thing, OK? Before this solopreneur thing,
• 1:34
  shout out to Rex on Spotify, OK? He mentioned some of the
• 1:39
  comments that he has ideas about AI, and so I put it there on the
• 1:45
  Spotify comments. Yeah.
• 1:47
  So Rex Samia, what's our message?
• 1:51
  I'd love to see what you're working on that is AI related,
• 1:54
  especially since I use AI every day on the course of my
• 1:57
  business, and I'm a strong believer that we all should be
• 1:59
  using AI tools to move our business forward.
• 2:03
  Then shout out also to Lao Lu or Lo.
• 2:07
  I like this kind of surname if I remember correctly, because my
• 2:12
  Yoruba is really crappy. Excuse me, my Yoruba is really
• 2:16
  crappy. I didn't spend much time in
• 2:18
  well, from about 13 lived in Lagos.
• 2:20
  Now from there went to OU. So I picked up some Yoruba.
• 2:23
  So or lower is like the, the person that has money.
• 2:26
  So that's the kind of name I like, but you have to be careful
• 2:29
  how you pronounce it because I think if you say or lower, it
• 2:31
  means the person that has money. But then if you say oh, lower,
• 2:34
  it means the person does not have money.
• 2:36
  So one of those interesting names, but I'm believing and I'm
• 2:40
  the queen that Laul Laulu is all low as we have plenty of money.
• 2:45
  So thank you for listening and commenting on the podcast.
• 2:49
  Laulu says this is the first Nigerian owned podcast that he
• 2:52
  has listened to and he wished he had discovered it sooner.
• 2:55
  And yes, my brother, I wish you had.
• 2:57
  Oh, Laulu can be a woman's name too.
• 2:59
  OK, well my brother or sister, I wish you had discovered the show
• 3:02
  sooner as well. And just as you have discovered
• 3:05
  it and you're getting value from it, please share with other
• 3:09
  people. Then Rex also asked the question
• 3:13
  that sorry Lao Lu answered the question that I think some of
• 3:16
  you might have Now Lao asked me where can I find how can he find
• 3:21
  or how can she find more AI related content that I have
• 3:25
  made? And yeah, so this is the answer.
• 3:29
  Searching within the podcast is quite difficult.
• 3:34
  So if you go to YouTube rather, because all my all the podcast
• 3:40
  episodes are there. So if you go to YouTube and you
• 3:42
  just search Tavi Shimmer podcast AI, every single episode I've
• 3:48
  made about AI is going to show up there in your YouTube feed.
• 3:51
  So again, if you want to see more of the stuff that I've done
• 3:54
  related to AI, go to YouTube and then type in Tavi Shimmer
• 3:58
  podcast, AI Tavi Shimmer. That's my name, TAVER SHIMA.
• 4:05
  And no, I'm not half Japanese, I'm not half German, I'm not
• 4:08
  half anything fool. Nigerian teeth.
• 4:11
  That's for those of you who have never heard that name before.
• 4:14
  OK, now straight to this whole thing of solopreneur because
• 4:18
  someone I think was Rex said he likes the stuff I'm putting out
• 4:22
  and he's following some of those principles so that you know, he
• 4:26
  can build his career as a solopreneur or he referred to me
• 4:28
  as a solopreneur. And so that reminded me about
• 4:32
  something I've been talking about on the podcast for a very
• 4:34
  long while. And I also want to re emphasize
• 4:37
  or bring up here again, because some of you are just new
• 4:39
  discovering the show. So you haven't come across some
• 4:42
  of these ideas. Now, whenever people say I'm a
• 4:47
  solopreneur, I'm a mom preneur, I'm a lawyer preneur, I'm a this
• 4:50
  preneur, I'm a that preneur, I am quick to step in because when
• 4:57
  we come up with these newfangled times, it comes up with all
• 5:00
  kinds of expectations. And at the end of the day, it
• 5:02
  leads to frustrations because if we're not clear about who we are
• 5:05
  and what we're doing, we're also not going to be very clear about
• 5:09
  what we can expect in return for the level of effort that we are
• 5:12
  putting in. And it can cause some confusion.
• 5:15
  That's why some people say kind entrepreneurship is hard.
• 5:19
  But then I look at them and I'm like, yeah, what you're doing is
• 5:22
  hard, but what you're doing is not entrepreneurship.
• 5:25
  So you're doing one thing, calling it something else and
• 5:29
  expecting some other kind of results when really what you're
• 5:32
  doing will never yield to the results of entrepreneurship
• 5:35
  because really you are not doing entrepreneurship.
• 5:39
  So we really need to be clear about all these terms.
• 5:41
  So that's the first question for today.
• 5:43
  Am IA solopreneur because some of you think I am or are you a
• 5:47
  solopreneur because some of you think you are?
• 5:50
  Now solopreneur just means how do I put it?
• 5:55
  When people say solopreneur, what they mean is an
• 5:56
  entrepreneur who is working alone.
• 5:59
  I repeat, when people say solopreneur in Niger by Azantran
• 6:04
  is they mean this person is an entrepreneur who is working
• 6:08
  alone. But is that even possible?
• 6:10
  Is there such a thing as an entrepreneur who works alone?
• 6:13
  So let's break it down a little bit.
• 6:15
  Now entrepreneur in the traditional meaning of the word
• 6:18
  I think is French. I can't remember.
• 6:20
  It's been a while, and it's a surprisingly old word.
• 6:23
  It's hundreds of years old. It's the popular time now.
• 6:26
  But this is a word that is hundreds of years old because,
• 6:28
  like I said, it's French. I should really go and check the
• 6:31
  the root word. But what it means in its
• 6:34
  original term is a person who assumes the risk of enterprise.
• 6:39
  I repeat, an entrepreneur is the person who assumes the risk of
• 6:43
  enterprise. That means the person who brings
• 6:46
  all the factions of production together and who tries to
• 6:50
  promote the business and get the business going.
• 6:53
  Remember, this is an old term and in the old times, we used to
• 6:56
  talk about factors of production.
• 6:57
  Now people don't talk about factors of production anymore.
• 7:00
  But you know, Nigerians listening to the show, you know,
• 7:03
  from secondary school, you remember now factors of
• 7:05
  production, land, labor, capital, material, blah, blah,
• 7:08
  blah, all those things. So the person who drops by, the
• 7:13
  person who brings money that is capital, that person is the
• 7:17
  entrepreneur. The person who fronts labour,
• 7:20
  that's paying the cost to pay the sales team, the developer,
• 7:23
  the this, the whatever, that's the entrepreneur.
• 7:26
  The person who fronts the money for materials and all those
• 7:30
  other things, that is the person who is an entrepreneur.
• 7:35
  So the person who is bringing together all these factors of
• 7:39
  production and bearing the list is the person who is an
• 7:42
  entrepreneur. Now I'm sure you realize that
• 7:45
  from the old definitions of the word entrepreneur, you can see
• 7:47
  that the entrepreneur is always oriented towards building
• 7:52
  sustainable systems that exist outside of him or her.
• 7:58
  I repeat, since the old meaning of the word entrepreneur is
• 8:01
  someone who is assuming the risk of capital, labor, materials,
• 8:06
  all these other things, the person usually is building
• 8:10
  something that is bigger than him or her or that is
• 8:13
  sustainable and will outlive him or her.
• 8:17
  Which is the reason why we can talk about Walt Disney as an
• 8:21
  entrepreneur. He was building something bigger
• 8:24
  than him, building something that was going to be sustainable
• 8:27
  and that would outlive him and maybe even his children's
• 8:31
  children at this rate. Because I think now it's the
• 8:33
  grandchildren who who are like majority shareholders.
• 8:41
  So we cannot talk about a solopreneur because there's no
• 8:44
  such thing as an entrepreneur who is working alone.
• 8:49
  Because by the very definition, the entrepreneur is building
• 8:54
  something that is bigger than himself or herself and is
• 8:58
  putting together sustainable systems that will outlive
• 9:01
  himself or herself, building something that is sustainable or
• 9:06
  building something that they can sell.
• 9:09
  So if you are a solo something like me, I'm doing consulting
• 9:15
  services, but I'm solo, or you're a wedding photographer
• 9:18
  about your solo, or you're an architect, but you are solo, or
• 9:23
  you're an accountant, but you're solo.
• 9:25
  My own opinion, stop calling yourself solopreneur because
• 9:28
  you'll be calling yourself solopreneur feeling like what
• 9:30
  you're doing is entrepreneurship.
• 9:31
  And then I'll be saying, hi, Entrepreneurship is hard.
• 9:34
  But meanwhile, you have not been doing intrapreneurship.
• 9:37
  You've not been trying to build sustainable systems around
• 9:39
  yourself. And of course, it will be hard
• 9:42
  because a solo thing, a solo person, solo lawyer, solo
• 9:45
  accountant, the problem is that your personal effort and
• 9:48
  attention is required every single day.
• 9:52
  I can't take a break. People who are entrepreneurs and
• 9:56
  who are building businesses, they can say, oh, you know what,
• 9:58
  life is hard. Let me go and flex more in
• 10:01
  America. You know two months I'll come
• 10:03
  back. I can't do that.
• 10:06
  If I take a break and I say let me go and flex more, what
• 10:08
  happens? Things will stop, things will
• 10:11
  grind to a halt. So if you are a solo person,
• 10:16
  just stick to the old terms. You are a self-employed person
• 10:20
  or in Nigeria as they used to tell us in primary school, you
• 10:22
  are a sole trader. I know it doesn't sound sexy but
• 10:25
  facts are facts. So I'm a sole trader or I'm
• 10:29
  self-employed. I'm not an entrepreneur.
• 10:32
  And that's also more UBC. Entrepreneurship is hard.
• 10:34
  And then you resign. No, you didn't even try
• 10:35
  entrepreneurship. Trying entrepreneurship as an
• 10:38
  architect means you're trying to build a firm.
• 10:42
  And then over time, excuse me, if you do it right, it will get
• 10:46
  easier because you build pool, you build marketing systems,
• 10:49
  sales systems, you, you build a team.
• 10:52
  And then these things will start running whether you're involved
• 10:56
  every day or not. And then eventually you'll be
• 10:58
  able to get to the point where you can say, ah, I'm tired, let
• 11:02
  me travel to Villa, let me go and rest for two weeks.
• 11:04
  Or let me travel to America, let me go and rest for two months.
• 11:08
  That is entrepreneurship. So a whole lot of us who are
• 11:11
  solo things, I know it doesn't sound sexy, doesn't sound cool,
• 11:15
  but let's stop trying to sexify ourselves.
• 11:20
  You're self-employed or you're a sole trader.
• 11:22
  Full stop. And off with the new fancy
• 11:25
  names. You know this will open nothing.
• 11:27
  Mom preneur this printer that preneur lawyer preneur beauty
• 11:31
  printer like what the hell? It's becoming too much.
• 11:36
  So if you're a solo person, you're self-employed or you're a
• 11:40
  sole trader. Hi, I'm self-employed.
• 11:42
  Hi, I'm a sole trader. The old times are fine.
• 11:45
  Even though sole trader you know sounds as if I sell or cricket
• 11:50
  under the bridge. But facts are facts.
• 11:54
  I am what I am. The goal eventually is that I am
• 11:58
  going to build a sustainable business.
• 12:00
  But until then, I'm not an entrepreneur yet.
• 12:04
  And if you're a solo person, a solo anything, a solo lawyer,
• 12:07
  you are not an entrepreneur yet. So as a baby lawyer, it's just
• 12:11
  you. After a while, you partner with
• 12:13
  three or four of your classmates.
• 12:14
  You will do for like 7 years, you know, start hiring.
• 12:16
  You know, people you know. Before you know it, you guys
• 12:19
  have a plan and a system for everything.
• 12:22
  Then you are now an entrepreneur.
• 12:24
  There's a business, there's somebody who there's a system
• 12:27
  that is in charge of marketing and promotions.
• 12:32
  You guys have figured out the most efficient way to do
• 12:34
  networking. Casework is assigned between
• 12:39
  senior lawyers and junior lawyers.
• 12:42
  You know, things are taking shape at that stage.
• 12:44
  You can now say, why don't tire, Let me go to the UK, let me go
• 12:47
  and rest for two months and the business will fall apart.
• 12:50
  Then you got an entrepreneur. So whether you are happy or not
• 12:59
  with what I've said, I guess what I'm trying to say is look
• 13:02
  just decide if you're a solo person.
• 13:05
  Now acknowledge yes I'm self-employed, I'm a sole
• 13:07
  trader. But then decide am I going to
• 13:10
  stay here and be solo all my life or I want to build
• 13:13
  something then just decide. But either way it's all good.
• 13:16
  I'm not saying entrepreneurship is better than sole
• 13:20
  proprietorship. Sole trader, self-employed.
• 13:23
  I'm not saying that better because, you know, it depends.
• 13:25
  Some people are just trying to build something.
• 13:27
  You know, there's some people who their goal is this thing
• 13:31
  works them. So I can gather millions and
• 13:33
  millions and millions. By the time the children finish
• 13:35
  with school and I have something for retirement, I'm OK.
• 13:38
  If that's your goal, school. Then there's some people who
• 13:41
  say, look, I must build this thing, it must be big.
• 13:43
  I must stand on a national scale and I must float on the Nigerian
• 13:46
  Stock Exchange. You know, if those are visions
• 13:48
  too, you know, it's all good, but let's just be clear about
• 13:52
  these things and let's talk. Come over all these fancy terms.
• 13:54
  No such thing as lawyer preneur. No such thing as solopreneur, No
• 13:59
  such thing as mom preneur. If we're trying to motivate
• 14:03
  ourselves, let's motivate, motivate ourselves some other
• 14:05
  ways. But it's not about the title.
• 14:07
  So again, these are the essential questions.
• 14:10
  You know, are you solo or are you trying to scale?
• 14:12
  If you're trying to scale the business, it means you're trying
• 14:14
  to come up with systems and you're trying to use multiple
• 14:16
  people. The whole idea is you're trying
• 14:17
  to leverage other people's effort and leverage systems to
• 14:23
  grow and to blow. So if you're trying to scale,
• 14:26
  you're an entrepreneur. That is the reason why we say
• 14:28
  Dangote is an entrepreneur, because the goal is to leverage
• 14:33
  systems, leverage other people's capital, leverage multiple
• 14:40
  people, the teams and the employees and all that.
• 14:43
  That's why we say Dangote is, is an entrepreneur.
• 14:47
  My client who I'm currently working with in Benin City, I
• 14:49
  can call him an entrepreneur because he's trying to leverage
• 14:52
  people. He has a team, He wants to
• 14:55
  leverage multiple locations. What else He's trying to
• 15:00
  establish systems in place. That's the reason why I'm
• 15:03
  working with him so that we can come up with the standard
• 15:05
  operation procedures for sales. So he is an entrepreneur.
• 15:09
  Boston Consulting Group, you can call them entrepreneurs, they're
• 15:12
  consultants. The same people, McKenzie, you
• 15:14
  can call them entrepreneurs because they're building global
• 15:17
  consulting practices. So the auger of BCG or the head
• 15:22
  of McKinsey and consulting, the senior partners, all of them can
• 15:24
  say let's go and rest in Switzerland for two months and
• 15:27
  the business will all die. Things will be fine.
• 15:30
  Jay-Z. We can say Jay-Z is an
• 15:31
  entrepreneur. Yes, he started off as a solo
• 15:33
  person doing music, but now he's not the clothing business, he's
• 15:38
  got the alcohol business. I think there's also perfume
• 15:41
  business and then what else? Then he's also doing venture
• 15:44
  capital so he can decide. He and Beyoncé can decide that
• 15:48
  they will go and ski in Switzerland for six months and
• 15:51
  the business will not die. Those people, you call them
• 15:53
  entrepreneurs. But me, I'm self-employed, sole
• 15:59
  proprietor, sole trader, Professor Peter Drucker, that I
• 16:03
  love and respect. The man himself, he's also, so
• 16:07
  while he was also self-employed, also trader, also proprietor
• 16:11
  because he was an academic and a consultant, but really he was a
• 16:15
  one man show. Michael Jackson.
• 16:17
  We can't really say Michael Jackson was an entrepreneur
• 16:21
  because Michael Jackson was solo with a music career.
• 16:24
  Now of course, Michael Jackson ended up making lots of money by
• 16:27
  buying other people's intellectual property.
• 16:29
  You know The Beatles, who else? The Beatles, I think Elvis
• 16:34
  Presley, you know, he bought most of their songs, acquired
• 16:37
  their IP, And so because of that, his estate was able to
• 16:41
  make money through that. But really, Michael Jackson was
• 16:44
  more or less a solo person, a sole trader.
• 16:48
  So we can't say Michael Jackson was an entrepreneur.
• 16:50
  You know, what about born a boy? Born a boy, you know, it's just
• 16:54
  him. He's alone, he's a soul,
• 16:55
  whatever. What about Davido?
• 16:57
  And Davido is different. We can't say Davido entrepreneur
• 17:00
  because yes, he started off solo with the music, but he has his
• 17:02
  alcohol business going on and I hear that he's also doing one or
• 17:05
  two things, you know, like real estate and or whatnot.
• 17:08
  So that's the way to think about it anyway, So I've overstressed
• 17:12
  this part. So let me just bring this to
• 17:13
  this part very close, especially since we've done 17 minutes now
• 17:16
  on this whole thing about people, this whole thing about
• 17:24
  hold on. OK, sorry about that.
• 17:28
  One of my kids was trying to get my attention and really I should
• 17:31
  be wrapping it up soon because the person I'm expecting is
• 17:33
  probably will be here in a few minutes.
• 17:36
  And so the thing I said about, you know, people have multiple
• 17:38
  ideas, you know, people running around saying I'm multi
• 17:40
  haphinite, multi, haphinite, multi, creative multi this,
• 17:43
  multi that, like you should be coming down, becoming down.
• 17:45
  It's too much. You can't make progress this
• 17:48
  way. I was having a chat with
• 17:49
  someone. How's your listener of the
• 17:51
  podcast? The guy had the stuff about the
• 17:53
  charcoal. He said, ah, charcoal.
• 17:54
  Yeah, it makes sense. You know he's interested, you
• 17:57
  are on UX, banking UPS, he's interested, websites he's
• 18:00
  interested, call support, he's interested.
• 18:02
  Also trying to find out what can you make good money at?
• 18:05
  Like it's too much. We are interested in loads of
• 18:09
  things. But The thing is you can't build
• 18:11
  any sustainable business. Whether you want to be an
• 18:13
  entrepreneur or whether you want to be a sole trader or sole
• 18:16
  proprietorship, you can't build anything solid.
• 18:18
  If your mind is scattered in five different directions, you
• 18:21
  have to pick one. It's either going to be Charcoal
• 18:24
  or you are on UX or website or call support.
• 18:28
  Call support is like when you open the call center, pick one.
• 18:31
  There's no way you can run all of those together.
• 18:34
  And I'm seeing this as a pattern because there's someone else who
• 18:36
  reached out to me and he's interested in being an author.
• 18:39
  So he has written a few things. Then he also has a skin and
• 18:42
  beauty thing that he's into that is going on.
• 18:45
  Then he also has this food thing on the side that he's selling.
• 18:49
  And then what else? Then he also was interested in
• 18:53
  some of the stuff that I said about AI, like it's too much,
• 18:55
  you're scattered. Pick one, pick one.
• 19:00
  Except if you're a highly disciplined human being who says
• 19:02
  on Monday I'm going to pay attention to Charcoal.
• 19:05
  On Tuesday, it's going to be exclusively you are UX.
• 19:08
  On Wednesday, it's going to be exclusively websites.
• 19:11
  On Thursday, exclusively call support.
• 19:13
  Like you can't make it work. It's too much.
• 19:16
  Pick one. Then some people now say oh what
• 19:20
  about Dangote? I'm like OK, perfect.
• 19:22
  Dangote is the perfect example. Dangote didn't start doing
• 19:24
  everything at once. He started by trading cement
• 19:27
  first. When trading cement was now
• 19:30
  settled, it was now OK next in cement factory.
• 19:34
  Then when cement factory was settled, next thing was OK
• 19:36
  spaghetti. Then when spaghetti was now
• 19:39
  settled, then next thing was juice.
• 19:42
  The juice business did not settle.
• 19:43
  The thing packed up and then I can't remember what he did else.
• 19:46
  And then now it is refinery and by the time refinery settle, I'm
• 19:50
  sure the next playbook is going to be expands to all the African
• 19:54
  countries. But you can see how the people
• 19:57
  that you like to celebrate has multi hyphenates or multi
• 20:00
  entrepreneurs or you know, serial entrepreneurs or
• 20:02
  whatever. You can see how they didn't
• 20:04
  start doing everything in one day.
• 20:06
  The same thing with Richard Branson, it is they start here.
• 20:09
  When this one is settled, this one has grown, this one is
• 20:12
  sustainable, this one has blue. And it's OK, now what next?
• 20:15
  And then they move on. And then they move on.
• 20:17
  The same thing with what's his name, this guy that has Trump's
• 20:21
  right hand man. Now what's his name now?
• 20:25
  This is guy X Melon, OSK, Elon Musk people.
• 20:30
  So multi, half in it, multi this, yeah, maybe multi, this,
• 20:33
  multi that. But it wasn't everything at the
• 20:35
  first time. It was him and then the PayPal
• 20:37
  guys. And they're trying to figure out
• 20:39
  how we're going to solve the problem of payments.
• 20:42
  The only payments is settled and then payments is strong.
• 20:44
  Then they move on to other things.
• 20:45
  Then it was not a matter of electric cars.
• 20:48
  Then electric cars is doing well, is now strong.
• 20:51
  Then next thing, OK, what next? Rockets and the whole thing of
• 20:53
  putting somebody on the moon. But it was not a matter of day
• 20:57
  one. Let me do payments company, let
• 20:59
  me do car company, Let me do rocket company from day one.
• 21:02
  No, that's not how it is. So we need to pick a skill set.
• 21:05
  We need to pick something. So for the person who is
• 21:09
  generally interested in Charcoal, UIUX, banking apps,
• 21:12
  websites, call support and AI, The thing is just sit down and
• 21:18
  have a conversation with yourself.
• 21:19
  What are you passionate about? What is your skill set or where
• 21:21
  are there significant market gaps?
• 21:23
  Those are the things you should be thinking about, your passion,
• 21:25
  your skill set or market gaps. Then, you know, write down all
• 21:30
  these your fancy ideas and then rank them, whichever you want to
• 21:34
  rank it, even if you want to rank it alphabetically and then
• 21:36
  start tackling it like that. Even now it's OK.
• 21:38
  Or if you want to rank it based on OK, this is the one that I
• 21:40
  think is most probable. It's all right, by the way, put
• 21:43
  on sheet of paper and then rank it.
• 21:44
  Then start testing the viability of these ideas.
• 21:48
  And of course, you've been listening to the show.
• 21:50
  To test the viability of something means you have to do
• 21:52
  some sales motions, go out into the market, try and see what you
• 21:54
  can sell, how much of it you can sell, and see if the profit
• 21:58
  margin is enough to reinvest in the business.
• 22:01
  And also so that you can put some change for yourself.
• 22:04
  So you can afford Internet, can afford fuel, you can afford
• 22:07
  charmer. Once in a while.
• 22:11
  If it is not enough, then yeah, they move on to the next thing
• 22:14
  on the list. But The thing is, if you spend
• 22:17
  too much time in, you know, I can do this, I can do this.
• 22:23
  This is my side also. This is my side also.
• 22:25
  I mean, you yourself, think about it, you work in Zenith
• 22:28
  Bank, but then you have five side hustles.
• 22:30
  You will not be successful in your Zenith Bank career because
• 22:32
  you're not paying attention to it.
• 22:33
  And then you have five side hustles.
• 22:35
  Like how, how, how you pay attention to five side hustles.
• 22:39
  Some of you are spending too much time in Maybelland and it's
• 22:43
  OK to maybe this, maybe this, maybe that.
• 22:44
  But at some point we have to just decide, I'll pick one thing
• 22:47
  and start running with it. So on that question, yeah,
• 22:51
  that's it. Just pick one.
• 22:54
  Anyone pick one? What are passionate about?
• 22:57
  What is your skill set? What are the market gaps right
• 23:00
  now? These ideas rank it, rate them
• 23:03
  somehow. Start from #1 begin their work
• 23:05
  now. And I start all these hyphenated
• 23:08
  BS, multi haphinated BS. Yeah, you can truly be a multi
• 23:13
  hyphenate something something something.
• 23:14
  But I don't know of any multi haphinate that started and did
• 23:17
  everything at once. If you know them, I give up my
• 23:22
  phone number all the time every episode of the show.
• 23:24
  So reach out let me know. But as far as I know, this is
• 23:28
  how they all start. You start with one.
• 23:30
  When one is strong, you move to 2.
• 23:32
  When 2 is strong, you move to 3. When 3 is strong you move to 4.
• 23:35
  But I don't know anybody who started off on day one.
• 23:37
  I said I'm building 1234 and I'll build all of them.
• 23:41
  Mega doesn't happen like that. And then so that's all folks, if
• 23:45
  you have got sales and marketing questions, remember you can call
• 23:48
  SMS on WhatsApp on 08064662140, country code +234.
• 23:54
  Thank you for your time and attention.
• 23:55
  I'll catch you guys on the next episode.