Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Free Offers & Frictionless Sales: WhatsApp Client Acquisition

Transcript

Free Offers & Frictionless Sales: WhatsApp Client Acquisition · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. Today's episode is going to be a
• 0:04
  noisy 1 because I'm out and about.
• 0:06
  The kids wanted to escape with the neighbourhood kids.
• 0:08
  So I'm out here just keeping an eye on things.
• 0:11
  Well, and also just in case you hear me shouting at some folks,
• 0:16
  it's sorry. One moment.
• 0:21
  OK, sorry about that. I had to attend to one of the
• 0:23
  kids. So that might be happening every
• 0:25
  now and then. OK, let's see.
• 0:29
  Oh, well, First off, I'd like to say thank you to those of you
• 0:32
  who reached out to me after the last episode to say
• 0:34
  congratulations on the radio show.
• 0:36
  Yeah, thanks. I really appreciate the support.
• 0:38
  And don't worry, I'm still going to be here.
• 0:41
  Podcasting is my first true love.
• 0:43
  I'm just trying to see how I can use radio as a business
• 0:46
  development tool, not just radio, but traditional media.
• 0:50
  Because I think even the one in the age of social media, I think
• 0:53
  radio, television, billboards, things like that, they can still
• 0:56
  be in play for business development.
• 0:58
  So I'm going to keep you guys updated, you know, as I make
• 1:02
  progress in, you know, trying to explore traditional media for
• 1:08
  growing businesses. So today I would like us to look
• 1:13
  at WhatsApp outreach. Now, I think that it's a real
• 1:17
  topical thing to tackle because people try and do WhatsApp
• 1:19
  outreach all the time. People are still trying to hit
• 1:22
  me up on WhatsApp, trying to get me to do business with them.
• 1:25
  And so just like I've done in the past, I'm going to do today.
• 1:28
  We're going to look at one instance of how somebody has
• 1:31
  done what's up outreach and then how you guys can tweak it to
• 1:37
  your own personal circumstances in case you are interested, not
• 1:39
  see if you're interested in trying out these sorts of ideas.
• 1:43
  Now, the reason why I'm looking at this particular idea in
• 1:46
  particular is because when I saw this guy's message in my inbox,
• 1:51
  I thought, and this is really interesting because I haven't
• 1:55
  received this kind of message before.
• 1:57
  Sorry, one moment. OK, sorry about that.
• 2:03
  One of the kids got hurt, so I had to go.
• 2:05
  And what's the word intervene? So the reason why I'm looking at
• 2:12
  this guy's what's up outreach is because I think it's really,
• 2:14
  really different. I mean, I've heard about it in
• 2:16
  theory, but I haven't seen it in practice.
• 2:18
  So let's go ahead and explore it today.
• 2:21
  So this is the background. Someone reached out to me and
• 2:23
  let's call him Peter Parker or Spider Man.
• 2:26
  Of course, not his real name because I don't have permission
• 2:29
  to use his real name. And also because the guy was
• 2:32
  giving me, you know, like Peter Parker vibes, you know, like
• 2:35
  high energy, very sprightly, you know, that sort of thing.
• 2:38
  And of course, it's always good for business when from the
• 2:41
  beginning people can source out who you are.
• 2:44
  You know, they're beginning to get a sense of who you are get
• 2:46
  get a feel of your vibes and things like that.
• 2:48
  I mean, these are things that help you stand out, you know,
• 2:51
  impressions. And that's the reason why I tell
• 2:54
  people that look in business, don't try and be somebody else.
• 2:56
  Just be yourself. Because when you're when you're
• 3:02
  yourself, it's cool. The impression is much more
• 3:06
  genuine and much more long lasting.
• 3:08
  So I tell people, look, don't try to be me because if you're
• 3:11
  trying to be me, you will flop. It's the same thing.
• 3:13
  I shouldn't try to be you. If I try to be you, I'm going to
• 3:16
  flop. So just be yourself.
• 3:18
  You know it's OK. It's, it's cool.
• 3:21
  And actually if you're yourself and you repel other people, it
• 3:23
  actually is a good thing when some people think of it as a bad
• 3:26
  thing, but it actually is a good thing.
• 3:27
  If you and I are not vibing, chances are it's going to bleed
• 3:31
  over when we start trying to do business.
• 3:33
  So we're better off not doing any runs together if already
• 3:38
  from this small talking toasting stage, you know, I know vibing.
• 3:42
  So just be you. So Peter Parker spider man.
• 3:47
  Now he hit me up. He said he got my contact from
• 3:49
  Google My Business. And that's the reason why I've
• 3:53
  been telling you guys on the podcast for a very long time
• 3:56
  that you guys should set up your Google My Business profile.
• 3:59
  You know, I was talking about traditional marketing earlier.
• 4:01
  So the way I explained Google My Business is I explained it as a
• 4:06
  billboard on the Internet. Because when people.
• 4:09
  Google something like Ketra Best Ketra in Abuja or Best Ketra in
• 4:16
  Anambra or Ketra in Emily or something like that.
• 4:22
  The search results show up on the left, but then on the right
• 4:26
  hand side of the page, there are some businesses that pop up in,
• 4:30
  you know, with the big squares and you know, the photos and
• 4:33
  with extra information like address and time open and then
• 4:36
  stuff like that. So the people who show up on the
• 4:39
  left, that is the Google My Business.
• 4:43
  So that's the reason why I've always said that you guys should
• 4:46
  consider doing something like that because it's a much nicer
• 4:48
  way to show up on the Internet. Because if you have a good
• 4:51
  Google My Business profile, if you set it up right and then if
• 4:55
  you get lots of interactions and reviews and things like that,
• 4:58
  you show up in the searches and you show up in a very nice way.
• 5:01
  So on the left side, people are showing up as a blue, blue links
• 5:03
  in Google. But you you will show up on the
• 5:06
  right hand side, you know, with that huge box with your business
• 5:10
  name, bold with your pictures, bold number of reviews, bold
• 5:14
  phone number is there. If somebody wants to call you,
• 5:16
  they can just click on the number straight and then just
• 5:18
  call you up. So yeah, Google My Business.
• 5:22
  Well, unfortunately I've been hearing gist that Google My
• 5:25
  Business is going away. I don't know how true it is
• 5:28
  because you know, all this digital marketing stuff, stuff,
• 5:30
  stuff, it's not really my Forte. But as the gist I've been
• 5:34
  hearing that Google My Business is going away.
• 5:36
  So if you want to get on that game, you know, perhaps now is
• 5:40
  the time to to do it. So if you're listening to this
• 5:43
  podcast episode at the time it's being recorded in the year 2025,
• 5:47
  then I think you better hop on that because I'm hearing just
• 5:49
  that it's going away. So you're listening to this in,
• 5:52
  you know, 3062 then. Sorry, nothing for you.
• 5:56
  I'm sure that technologies would have moved on since then.
• 6:00
  So he says he got my details from Google, my business and the
• 6:04
  services that he provides. That's Peter Parker is he's into
• 6:07
  graphic design now initially. OK, well, let me just go
• 6:12
  straight to the offer now. The offer was that he was going
• 6:14
  to design 5 Flyers for me for X amount.
• 6:18
  Now I'm not going to say what the amount was, but let me just
• 6:21
  let you guys know that it was a very attractive offer and in
• 6:25
  fact, he might find the offer embarrassing at some point in
• 6:28
  the future. So that's why I'm not going to
• 6:29
  say how much the amount was, but the amount definitely caught my
• 6:32
  attention because it was a very attractive offer.
• 6:35
  So the offer was that he's going to design fire Flyers for X
• 6:39
  amount and I would only pay if I like the designs.
• 6:46
  He also said that he was going to gather all the information
• 6:48
  from my profiles so I didn't even need to send him anything
• 6:52
  else. So let me repeat, he said he was
• 6:56
  going to design 5 Flyers for me for X amount.
• 6:59
  Was a very attractive offer, in fact an embarrassing offer.
• 7:03
  So that's why I'm not going to say the the amount and I would
• 7:06
  only pay for it if I liked it and he would gather all the
• 7:09
  information from my profiles. Now what he's trying to do here
• 7:14
  in traditional sales and business development is called a
• 7:16
  risk mitigation strategy. Because when you're reaching out
• 7:19
  to people, you know, people don't know who the hell you are
• 7:23
  and people don't know who the hell you are, what the hell you
• 7:26
  are about. And it's a risky proposition
• 7:27
  trying to do business with strangers.
• 7:30
  So there are some people who have come up with tactics when
• 7:33
  you're doing business outreach to try and mitigate, to try and
• 7:37
  reduce that risk, make the risk seem.
• 7:39
  Small. So in this case, a total
• 7:41
  stranger hits you off and says, look, this is what I do.
• 7:44
  There are the services I can provide.
• 7:46
  Let me just go ahead and do this thing for you anyway.
• 7:48
  You don't have to pay except if you like it.
• 7:50
  That is one way of risk mitigation.
• 7:53
  Now you see what I mean when I said it's a strategy I'm aware
• 7:56
  of, but I have not seen it in practice.
• 7:58
  And that's the reason why I want to bring it in front of you guys
• 8:01
  today so we can see live all the different things that people are
• 8:05
  trying to do to move their businesses forward.
• 8:08
  And then you see how it works. So that is a risk mitigation
• 8:11
  strategy. And then him saying that he was
• 8:13
  going to gather all the information from my profile so I
• 8:16
  don't need to give him anything. That is part risk mitigation.
• 8:20
  And it's also part of reducing, what's it called, reducing
• 8:24
  friction in the business process.
• 8:25
  Now, the idea is that if we make it easy for people to do
• 8:28
  business with us, then, you know, the whole process will be
• 8:32
  smooth and it makes people much more inclined to do business
• 8:34
  with us. So those are two strategies that
• 8:36
  the guys using here. He's using risk mitigation and
• 8:39
  he's trying to remove friction in the process.
• 8:44
  Now, I'm sure you guys listening to this podcast episode today,
• 8:48
  I'm sure like 80% of you have never heard of these concepts
• 8:51
  before. So that's why we are examining
• 8:53
  it. So since this is my field, in
• 8:54
  theory, I've heard about it. In practice I have not seen it
• 8:59
  and in practice I have not even recommended it to anyone because
• 9:02
  it's hard. And as we go on, you see the
• 9:04
  reason why it's hard. And some of you, especially
• 9:06
  those of you who are designers, I'm sure you guys are already
• 9:11
  all I say. I'm sure you guys are already
• 9:13
  been into vets. Like what kind of rubbish is
• 9:15
  that? 5 designs for free, How many
• 9:18
  people will I design for? Blah, blah, blah, blah, blah.
• 9:20
  This thing is going to be a nightmare.
• 9:22
  So yeah, you're right. That is one reason why people
• 9:25
  don't and try these sorts of strategies.
• 9:27
  So, but for me, Sha, I was curious and so I told the guy no
• 9:32
  Ala no problem, I'm down. But The thing is I am no longer
• 9:36
  into photography. The main thing that I'm pushing
• 9:39
  right now is my consulting practice because actually I've
• 9:43
  stopped the photography. I think the last time, to be
• 9:45
  honest, I even did, I tried to market any photography related
• 9:49
  service. I think you should be entering
• 9:51
  maybe like 55, like 7 years. That's why I'm, you know, I'm
• 9:57
  even shutting down the Instagram handle, you know, all the
• 10:00
  profiles and everything because you know, I'm not, I'm not doing
• 10:03
  it. So there's no point.
• 10:05
  So I told him, I asked him if he'd be OK doing that for the
• 10:08
  consulting practice and he said, OK, sure, no problem.
• 10:11
  But I told him that look, Flyers, I don't really need
• 10:14
  Flyers because I'm not doing anything.
• 10:17
  That is a flyer LED strategy for me right now.
• 10:19
  You know, if you've been listening to the show for a
• 10:21
  while, you will know, You remember the guy who was outside
• 10:24
  my son's school handing out Flyers as part of lead
• 10:26
  generation. And I've been talking about how
• 10:30
  property development firms in Abuja have been handing out
• 10:32
  Flyers at traffic lights, so our traffic stops, what else, you
• 10:38
  know, stuff like that. So yes, people do have
• 10:41
  deliberate strategies that are built around handing out Flyers.
• 10:43
  So I told the guy that, look, Flyers, whether actual or
• 10:46
  digital, is not part of my game right now.
• 10:49
  So I don't need Flyers. However, because my design
• 10:55
  skills are 0 and my social media skills are 0, what I actually
• 11:02
  need right now, I think anyway, you know, if you're a
• 11:05
  professional, you have a look at my stuff, you tell me exactly
• 11:07
  what it is, the idea for my business.
• 11:08
  But from a layman's perspective, I think what I need now is I
• 11:11
  think I need a LinkedIn banner and I think I need a YouTube
• 11:16
  banner because when you come to my LinkedIn, it's plain.
• 11:21
  When you come to my YouTube, it's plain.
• 11:23
  So I just focus on putting up good content.
• 11:25
  And you know, that's working for me for now.
• 11:27
  But you know. I got, you know, and I'll make
• 11:31
  everything look presentable, I guess, package everything to
• 11:34
  look real nice. So yeah.
• 11:36
  So I told him LinkedIn banner, YouTube banner, that's what I
• 11:40
  need right now. Flyers, maybe not.
• 11:44
  So I gave him my LinkedIn handle and he said OK, cool, no
• 11:46
  problem. Now we will start the work.
• 11:50
  So this was a conversation that we had on.
• 11:55
  And so was it like maybe Saturday or so?
• 11:58
  Then on Monday, now the guy hits me up and then he starts trying
• 12:02
  to haggle a new price. Now, if you're going to try this
• 12:06
  kind of strategy, even beyond the strategy itself, any
• 12:12
  interactions that you're going to have to any interactions that
• 12:14
  you have with potential customers, you should always
• 12:17
  keep to the terms of your offer. Don't make an offer.
• 12:20
  And then come back halfway and then start trying to
• 12:22
  renegotiate. We have to keep.
• 12:25
  The expectations consistent with our prospects and with our
• 12:29
  potential customers. We want to keep the expectations
• 12:32
  consistent and want to keep the experience consistent.
• 12:36
  So don't come back halfway and then try to renegotiate
• 12:39
  anything. In fact, if anything, we should
• 12:42
  think very well at the beginning of crafting the offer whether
• 12:44
  this thing is a sweet deal for us or not.
• 12:48
  And if it's not a sweet deal, don't put out the offer.
• 12:52
  If you think it's a sweet deal, you can kind of make this thing
• 12:54
  work, then put out the offer and then trust the process.
• 12:57
  But don't make an offer and then you come back and now start
• 13:00
  trying to renegotiate anything. But anyway, I'm still curious
• 13:04
  about this guy's work and what he's calling for.
• 13:08
  The renegotiation itself is OK. It's not.
• 13:10
  It's not that much of a big deal as in, yeah, I'm strapped for
• 13:13
  cash right now, you know, because of moving house and
• 13:14
  everything. But you know, the money that
• 13:17
  he's asking for, I can raise it, you know, it's not a problem.
• 13:21
  So where was I? So he starts trying to negotiate
• 13:26
  so we agree on the new price. Now Peter Parker, Spider man
• 13:31
  remember not his real name. He told me that the work will be
• 13:34
  available Sunday. Remember we talked Saturday, he
• 13:38
  came on Monday, tried to renegotiate and I said the work
• 13:41
  will be available Sunday. So I said OK well Sunday no
• 13:43
  problem. Then I wake up on Sunday.
• 13:47
  Now my guy sends me a new message.
• 13:49
  He says he has no access to LinkedIn.
• 13:52
  So he has not been able to view my link.
• 13:55
  And you know all the stuff that I sent him, no access to
• 14:00
  LinkedIn. So now let me comment on that.
• 14:04
  And in fact, this is a very stern warning to you guys.
• 14:09
  You don't have to be on LinkedIn.
• 14:11
  And the choice of social media that you use is dependent on
• 14:15
  where your customers hang out. So if your customers are like,
• 14:20
  and if your customers are the Instagram crowd, then make sure
• 14:23
  that you have a a presence on Instagram.
• 14:29
  If your customers are the Tiktok crowd, make sure you have a
• 14:32
  presence on Tiktok. However, if you're going to try
• 14:36
  and sell business to business, I think that most businesses in
• 14:41
  Nigeria are beginning to take LinkedIn serious and then that's
• 14:44
  where they hang out. So if you're trying to sell flat
• 14:47
  designs to business consultants, I really think is somehow that
• 14:52
  you do not have a LinkedIn profile.
• 14:54
  If nothing else, have the LinkedIn profile so that you can
• 14:57
  now be looking at the profile of other business consultants.
• 15:01
  And then from there you start trying to toast them for
• 15:03
  business even nothing else. So for social media, yes, hang
• 15:08
  out wherever it is that your customers hang out.
• 15:11
  But then if you're in the business to business space, you
• 15:13
  are selling to a business, it will not hurt you.
• 15:17
  I really think it will not hurt you to open up a LinkedIn
• 15:19
  profile and just hang there. And from there, just be using it
• 15:24
  to be spying on people. Is this a good person to do
• 15:26
  business with? It's just not a good person to
• 15:28
  do business with. Or let me do outreach here.
• 15:30
  Let me do outreach there. Some people put their phone
• 15:32
  numbers on LinkedIn, like my phone number is there.
• 15:35
  People put e-mail addresses websites, you know it's a
• 15:38
  treasure trove of information so you can go there and look for
• 15:40
  prospects. So the result of the business to
• 15:43
  business space, I beg you need a LinkedIn profile.
• 15:47
  So those of you who sell like corporate hampers and things
• 15:50
  like that, you're not on LinkedIn.
• 15:52
  Like, I don't understand, yes, you should have the Instagram
• 15:56
  handle so that when people say when you're chatting on LinkedIn
• 15:59
  and they say, I want to see some samples, you now send them the
• 16:02
  Instagram, whatever. But you want to get people's
• 16:07
  office addresses, office phone numbers, e-mail address, you
• 16:10
  know, so he can start chasing down and looking for new
• 16:12
  customers. I really think for some people,
• 16:14
  especially if you're business to business, your customer is a
• 16:17
  business, I really think LinkedIn is the place to be.
• 16:19
  So that's my warning to you guys.
• 16:22
  So I'm shocked, quite frankly, that he didn't have LinkedIn
• 16:25
  money. That's not a problem.
• 16:27
  So he asked me to describe my business.
• 16:29
  I said, OK, sure, no problem, I'll do that.
• 16:32
  And which leads me to another failure in this guy's approach
• 16:35
  because I've been telling you guys time and time again that
• 16:38
  Google is here to stay. And Google is a nice way to
• 16:42
  research people. If you hit someone up, you're
• 16:45
  trying to do business on the photography front.
• 16:47
  Like in my own case, I say I'm not doing photography again.
• 16:50
  I have another line of business. I mean, at the very least Google
• 16:53
  the person so you can have an informed conversation when you
• 16:56
  show up the next time around. So it's, it's a good idea and
• 17:04
  it's something that I do. In fact, I'm not going to take a
• 17:06
  meeting with any of you If you want us to do business in the
• 17:11
  future, I'm not going to take a meeting with any of you without
• 17:13
  Googling your business. So you reach out to me.
• 17:17
  You want me to do consulting services for you, You know
• 17:19
  something. At the very least, I will do a
• 17:21
  Google search where I know some basic one or two things before
• 17:25
  the phone call or before I show up in your office and then we
• 17:27
  start talking. So you guys should be doing
• 17:29
  that. So I'm surprised that you know,
• 17:30
  he didn't at least Google. Please understand though, it's
• 17:33
  not like I'm feeling like a style.
• 17:35
  I'm not feeling like a superstar.
• 17:37
  You know, I haven't had, my dear, I haven't reached, I
• 17:38
  haven't blown yet. I'm not saying that these things
• 17:41
  are basic stuff that you should be doing.
• 17:45
  In fact, even in this, my house itself, because landlords want
• 17:49
  to vet you. I have been researching every
• 17:50
  single landlord because we'll start chatting on WhatsApp.
• 17:54
  I take the number, I paste it in Truecaller from Truecaller.
• 17:57
  The landlord's real name will show.
• 17:59
  Now copy the landlord's name, paste it in Facebook and I'll
• 18:01
  see what comes up. Paste it in LinkedIn, see what
• 18:04
  comes up. I'm trying to figure out who is
• 18:05
  this guy? What do they do?
• 18:07
  Who is this woman? Are they nice?
• 18:09
  Are they problematic? Are they people I can do
• 18:11
  business with in the future? You know, you never know.
• 18:14
  So any researcher, Google is your best friend, Google,
• 18:17
  Truecaller and all these things, they're your friends.
• 18:21
  So I sent him my bio and then next thing and I started asking
• 18:27
  for payment. Remember that the initial offer
• 18:32
  was that he would do the work for free.
• 18:36
  If I see anything I like, I'll pay for it.
• 18:39
  This is another inconsistency in the whole experience now, in the
• 18:44
  whole customer experience and the whole user experience.
• 18:48
  And these are things that we should avoid.
• 18:51
  And it also goes back to what I said early in the beginning that
• 18:54
  this kind of thing, this kind of risk mitigation strategy is
• 18:57
  hard. So you need to decide from the
• 19:00
  beginning whether The thing is sweet for you or not, whether
• 19:03
  it's worth the risk or not. If it is.
• 19:07
  And that's how you put out the message.
• 19:08
  Go ahead, but don't start something and then I'll start
• 19:14
  trying to do you turn later because in this case they will
• 19:18
  come across as I'll like describe it and then let me just
• 19:25
  continue here. Bottom line is I understand.
• 19:28
  I know, I know, I know how the guy is.
• 19:30
  I know how he's feeling right now because I've, you know,
• 19:33
  we've all been there. Like you're really.
• 19:35
  Tight for cash like you need cash now, now, now, now, now,
• 19:38
  now. We've all been there.
• 19:39
  So I can't really blame the guy. It's not a good it's not a good
• 19:46
  way to go about it if you need cash now, now, now.
• 19:49
  So now let's do some debrief about the outreach style that he
• 19:55
  did and then how we can improve on that.
• 19:58
  Oh, sorry, one moment. Oh, my sister-in-law just showed
• 20:02
  up. OK, I bet you guys give me just
• 20:04
  let me see give me like 10 minutes.
• 20:05
  Let me settle them and then I'll be back.
• 20:10
  OK, I am back. I'm sure you guys might have
• 20:14
  noticed a change in. The.
• 20:17
  Background noise well that's because you know, well back in
• 20:21
  the house my sister-in-law just showed up.
• 20:23
  So I had to, you know, settle her first and her friend before
• 20:26
  coming back to you guys. Now for those of you who are
• 20:30
  single in a relationship and are looking towards getting married.
• 20:33
  This is one of the wonderful things that you guys can look
• 20:35
  forward to. You're just minding your
• 20:37
  business. You're trying to make a podcast
• 20:39
  recording and voila, your sister-in-law just shows up.
• 20:42
  So let's see. I have so I was talking about
• 20:48
  try where? Were we?
• 20:49
  Where were we? I have.
• 20:52
  So OK, I have. So now going to try and debrief
• 20:57
  this guy's outreach, all the things that he's trying to do
• 21:01
  with risk mitigation and trying to remove friction in the
• 21:04
  process and then see how we can. How can we can improve what it
• 21:11
  is that this guy, Peter Parker, yeah, Peter Parker, that was
• 21:15
  what we namely selected Peter Parker, Spider Man to try and
• 21:19
  see how we can improve his business outreach.
• 21:22
  Now, before my sister-in-law showed up, I think I was telling
• 21:25
  you guys that I understand how the guy will start one way and
• 21:29
  then next thing he's renegotiating the money and then
• 21:31
  next thing he's trying to get me to pay.
• 21:33
  Now, even though he has said don't pay, if you see what you
• 21:37
  like, then pay. So I want to say that guy is
• 21:41
  cash strapped and that's the reason why he's doing outreach
• 21:45
  now because the guy needs cash now.
• 21:47
  Now, now, now, now, traditional sales and business development.
• 21:51
  This is what we call Commission breath.
• 21:53
  When somebody's hungry and the person is chasing you and you
• 21:55
  can't tell that the person is hungry, it is not a good place
• 21:59
  for a salesperson to be in and it's not a good place for a
• 22:02
  business person to be in. Even if you're trapped and you
• 22:06
  are dying, don't let the person know because the person knows
• 22:09
  what's up. The Omar you're hungry.
• 22:12
  Like they will take you for a ride, like they will use less
• 22:15
  you. So is normal.
• 22:17
  We all get into that situation where we need cash like back,
• 22:21
  back, back like now, now, now, now, now, now, but don't let.
• 22:24
  People know so. Because we don't want people to
• 22:29
  smell our Commission breath. You know, when you open your
• 22:32
  mouth, people can hear, can smell the saliva, they can smell
• 22:35
  the hunger. That's what Commission breath
• 22:36
  is. You know, you haven't eaten for
• 22:38
  a long time. You open your mouth, you know,
• 22:40
  you know that order now, you know, like you haven't eaten for
• 22:42
  like 2 days is where your mouth will be smelling.
• 22:45
  Those of us who went to boarding school, you understand what I
• 22:46
  mean? Now you know where for breakfast
• 22:49
  or give you beans and pop is one spoon of beans, the pop is one
• 22:53
  spoon of pop, the egg, you only eat egg once a time.
• 22:58
  You know that kind of suffering or that that harsh life, a mass
• 23:01
  perpetually smelling. So in order for people not to
• 23:05
  smell your mouth when you start doing these kind of things, I
• 23:09
  keep saying on the podcast that LinkedIn, WhatsApp, Instagram,
• 23:16
  all this DM outreach is not a good way to go when you are
• 23:19
  broke and you need cash now, now, now.
• 23:23
  Because no matter how you try and play cool, eventually your
• 23:26
  mouth will start to smell, the Commission breath will start to
• 23:29
  show. So if you're cash strapped, this
• 23:33
  is not a good thing to do. You appear slimy, you will
• 23:37
  appear desperate. And the one that pains me the
• 23:39
  most, you will now start assuming on equal status with
• 23:42
  the other person. That's the thing that pains me
• 23:45
  the most. And I really, my hope and my
• 23:47
  prayer for you guys is that we stop doing this kind of rubbish.
• 23:51
  When you stand and you're talking to somebody, the person
• 23:53
  should see like, OK, me and this guy were equals.
• 23:58
  And I told you guys, when I meet down Gote, it'll be a
• 24:01
  conversation of equals. Yes, he's a billionaire.
• 24:04
  He has more money than me, but it does not mean him and me down
• 24:08
  Gote, two of us were equals. Culturally.
• 24:10
  He just happens to have a whole lot more money.
• 24:13
  And that's how we're going to have a conversation.
• 24:15
  And that's the only hope that I even have of standing out when I
• 24:18
  meet down Gote. If I show up and my mouth is
• 24:23
  smelling Commission breath harsh, how am I going to stand
• 24:27
  out in front of him? I'll just be relegated in his
• 24:30
  mind to all those other people, all those beggars who show up
• 24:33
  when they need something. So please, desperation, slimy,
• 24:38
  unequal status, we should not be in our vocabulary anymore.
• 24:43
  No matter how broke you are, you everybody is equal.
• 24:47
  So yes Dangote has more money than me but as far as I'm
• 24:50
  concerned me and him were equal. When I meet him we will have a
• 24:53
  conversation and I will hold my own and so should you too.
• 24:59
  Don't lose your social footing. It's OK to be cap in hand
• 25:03
  because everybody gets broke as normal.
• 25:05
  Never assume on equal status. Never lose your social footing.
• 25:10
  Never. Anyway, let me not get caught up
• 25:15
  in the whole whatever. So if you're cash strapped, all
• 25:19
  these DM outreach, it's not a good way to go.
• 25:21
  People who smile your mouth and you're hungry.
• 25:23
  So don't bother. Content marketing is not a good
• 25:26
  way to brook to go when you're broke and you're cash strapped
• 25:29
  because content marketing is a long time play.
• 25:32
  And that's why I tell lots of people.
• 25:33
  Some people meet me and after I tell her, look, guy, do not
• 25:37
  start a podcast. I told somebody that last week
• 25:39
  Friday, a real estate guy, I told him, do not waste your
• 25:43
  money. Do not start a podcast.
• 25:46
  You're looking for money that comes now, now, now podcasting
• 25:48
  money comes long term. People make money with their
• 25:52
  podcast after they've been podcasting one year, 2 year,
• 25:55
  three years, some people self eight years.
• 25:59
  So content marketing, putting our stuff on social media,
• 26:02
  creating a podcast, all these things that is not for money
• 26:04
  now, now, now, now. So you need money now, now, now
• 26:07
  you're cashed up all this DM outreach, No stop it.
• 26:12
  Content marketing no, stop it, leave money now.
• 26:16
  Now what you need to do is direct marketing or direct
• 26:20
  response tactics. That is what you need because
• 26:23
  that is what has been designed to give you immediate cash now
• 26:28
  or to get people to buy now or to get people to place the order
• 26:32
  now. So if you want Peter Parker
• 26:36
  situation and you need that money now, now, now, now, now.
• 26:40
  Sorry my son likes to act a fool.
• 26:42
  He's trying to scare people, he's running around shouting, so
• 26:46
  ignore the noise. How was I?
• 26:50
  So if you need money, no no no no no.
• 26:52
  Ignore this DM game. You come across as desperate.
• 26:55
  Don't do content marketing. You frustrate yourself because
• 26:58
  content marketing involves a lot of time and attention and money
• 27:01
  and you're not going to see any fruits in, you know, six months
• 27:05
  or one year. There's some people who hammer,
• 27:07
  you know, you start with the podcast today and then in four
• 27:10
  months, you know, you hammer with some huge advertising deal.
• 27:13
  That is not the norm. That is the exception.
• 27:15
  So don't think it's going to happen to you.
• 27:16
  I don't plan on it happening to you.
• 27:19
  So after today's episode, let's say today is Sunday.
• 27:25
  OK, so Monday, I think I'll now do an episode how we'll show how
• 27:29
  direct marketing and direct response tactics would work in
• 27:32
  this situation. What Peter Parker should have
• 27:35
  been doing because he needs money now, now, now, now, now.
• 27:38
  So the purpose of the WhatsApp outreach, he was doing it
• 27:43
  because he needs cash. Based on how this thing goes
• 27:47
  with based on how me, I'm understanding the situation.
• 27:49
  If you you're hearing everything I've said so far and you think
• 27:52
  he doesn't need cash like that, hit me up.
• 27:54
  Send me a message. The phone number is 0806466.
• 27:59
  Excuse me, 2140 country code +234.
• 28:03
  For those of you who are not Nigerian, that's my WhatsApp
• 28:04
  message. If you have a different opinion,
• 28:06
  hit me up. Let's rub mines.
• 28:09
  If I see your weight, I'll make another podcast episode and they
• 28:12
  will explore other alternatives. Well, they can also hit me up on
• 28:17
  LinkedIn, the name to look for establishing my IED.
• 28:20
  I'm on YouTube as well, same name.
• 28:22
  So my opinion now the purpose of this what's up outreach that he
• 28:25
  was doing? Should he be to get cash or
• 28:29
  should it be to have solid business conversations that
• 28:34
  might lead to business tomorrow or next tomorrow or next month?
• 28:39
  I repeat, if I'm going to be reaching out to people like this
• 28:42
  on WhatsApp, what's the focus? Is it to get cash?
• 28:44
  No, no, no. Or is it to have conversations
• 28:48
  with people that might lead to fruitful business opportunities
• 28:52
  later? If you've been listening to this
• 28:55
  podcast for any length of time, you already know my own point of
• 28:57
  view. If we're doing our outreach like
• 29:01
  this on WhatsApp, we're sliding into people's DM.
• 29:03
  It's not because I'm trying to collect cash now.
• 29:05
  Now I'm just trying to get as many nice positive, you know,
• 29:14
  solid conversations going that might lead to something in the
• 29:19
  future. That should be the goal.
• 29:23
  So my own suggestion for doing what's about reach like this
• 29:29
  where you're trying to have conversations with people.
• 29:32
  And by the way, when we're having these conversations with
• 29:34
  people, remember what I've been talking about, not assuming on
• 29:37
  equal status or losing your social footing.
• 29:40
  We should always be trying to position ourselves as an
• 29:42
  authority, position yourself as an expert because nowadays
• 29:47
  everything is commoditized. This guy is in graphic design.
• 29:51
  I mean, think about it. You probably know like 5 or 6
• 29:55
  graphic designers. Even if you don't know them,
• 29:57
  you've seen few people, their Instagram handles, Boscha
• 30:00
  graphic designers, you can't find them a dime a dozen.
• 30:04
  It is not your graphic design skills that is going to make you
• 30:06
  stand out in the market, is the fact that you position yourself
• 30:09
  as an authority that will make you stand out.
• 30:12
  Because let's face it, the average person does not know the
• 30:14
  difference between good graphic design and bad graphic design.
• 30:17
  My own area of specialty is sales and personal selling.
• 30:21
  When it comes to graphic design, I only know I like it.
• 30:24
  I don't like it, but I cannot tell you from an artistic or an
• 30:30
  academic angle why this design is good and why this is bad, why
• 30:34
  this will work and why that will not work.
• 30:36
  Your average customer does not know.
• 30:38
  So you distinguish yourself by standing out as a professional,
• 30:42
  as a business growth consultant, I can tell good from bad.
• 30:46
  You listening to the podcast, you don't.
• 30:49
  The only thing you know is I like this idea.
• 30:51
  I don't like this idea. I think this might work.
• 30:53
  I don't think this might work, but you can't tell me from a
• 30:56
  good, sound academic perspective or theoretical perspective why
• 31:04
  something might work or why something might not work.
• 31:06
  The only way that I can hope to sell my own services and that
• 31:10
  Peter Parker can sell his own services as a design
• 31:13
  professional is we need to set ourselves out as the authority.
• 31:17
  People hear us, they see us, they like us, they regard us,
• 31:20
  they respect us. They will listen to us.
• 31:22
  Everybody else's, damn, it doesn't.
• 31:24
  But when they look at us all, OK, this guy, he knows his
• 31:27
  stuff. So where was I?
• 31:33
  This unequal status thing you think just makes me angry.
• 31:37
  Where was I? Where was I?
• 31:40
  So the way now my suggestion for how to position yourself as an
• 31:44
  authority and initiate solid business conversations that will
• 31:48
  end up closing deals later. Because remember, if we're going
• 31:51
  to be doing once up outreach like this, it's not about
• 31:53
  collecting 300K400K now, it's about starting a number of
• 31:59
  conversations, maybe 5 or 6 conversations like yours,
• 32:03
  chatting with these people and with the 5 or 6, maybe there's a
• 32:05
  hope that two or three of them might close like around that,
• 32:09
  you know, 300, three, 5400 K kind of thing.
• 32:13
  The focus is not, I'm reaching out now to 20 people because I
• 32:16
  won't collect 400K now. So this is my suggestion now
• 32:20
  Peter Parker, this is how I suppose run now you reach out to
• 32:23
  people and you say, hi, my name is Peter Parker.
• 32:25
  You can call me Spider Man. I do responsive graphic designs
• 32:29
  and this is what it means for you and your business.
• 32:32
  I have an incredible offer that's going to give you 5
• 32:35
  amazing designs for free if you're interested.
• 32:38
  You only have to pay X amount for the ones that you like.
• 32:42
  What do you think they leave it like that?
• 32:45
  You see the initial structure. This pretty much what he did
• 32:48
  anyway, but as the initial structure, the initial flow, the
• 32:52
  people that are interested, they'll reply.
• 32:53
  The people that are not interested, they don't reply.
• 32:55
  They didn't reply, ignore, continue for the people that
• 32:58
  replied, continue with the conversation.
• 33:00
  You can see that the risk mitigation strategy is here.
• 33:02
  You're trying to get people interested.
• 33:06
  But of course, we've also pointed out that this thing is
• 33:08
  labor intensive. If you're going to apply it,
• 33:13
  strictly speaking, you will do design for free for the whole
• 33:18
  world and you'll be frustrated. So the purpose of the
• 33:24
  conversation and the reason why I tell people tell you guys,
• 33:29
  listen to ensure that everybody needs to have a sales framework.
• 33:32
  Because the first part of the sales framework is when we reach
• 33:34
  out to people, we try and figure out who these people are and we
• 33:38
  try and figure out are these people good people to do
• 33:41
  business with in the 1st place. So the next step is was try and
• 33:46
  engage in conversation with them.
• 33:48
  I'm trying to figure out, is this a serious person who can
• 33:51
  pay? If the person sounds like an
• 33:54
  inhale person who's looking for Osho free, then ignore the
• 33:58
  person, let the person bounce. But if it looks like, OK, this
• 34:03
  is a cream person, this is a person who is worth building a
• 34:08
  relationship with in the future. You know, something like that,
• 34:10
  then OK, let me go ahead and do the designs.
• 34:12
  You know, if it clicks, no problem.
• 34:14
  If it doesn't click no Allah, at least it seems like he's an OK
• 34:17
  somebody. She's an OK person.
• 34:19
  You know, who knows, we might do business in the future, that
• 34:21
  kind of thing. So the next step now is to
• 34:25
  engage in conversation because we're trying to figure out who
• 34:28
  is serious, who is somebody that can pay, and then who is Osho
• 34:32
  Free, who is workout pass, who is a time waster, You know, who
• 34:38
  is a demon. That's what we're trying to
• 34:40
  filter out now. In traditional sales and
• 34:42
  business development, that is what we call discovery and
• 34:45
  qualification. You're asking questions about
• 34:47
  the person, you're asking questions about their business.
• 34:51
  You're asking questions about the opportunity.
• 34:53
  You're asking questions about the problem, asking questions
• 34:55
  about the vision. You're trying to feel this guy
• 34:57
  out or feel this girl out. That's the whole point because I
• 35:01
  only want to give a proposal and offer a presentation in whatever
• 35:04
  to somebody who is serious because I don't have time for
• 35:07
  time wasters. So after this whole first
• 35:14
  whatever, Hi, I'm Peter Parker, I do responsive graphic design,
• 35:17
  I have an incredible offer, blah blah blah.
• 35:19
  You only pay if you're interested.
• 35:21
  The next thing is to start asking questions about them.
• 35:26
  If you have been listening to the podcast from like 2 weeks
• 35:29
  back where we did the episode on Sounding Like a Spy where the
• 35:32
  guys spoke about elicitation, getting people to have free
• 35:36
  flowing conversations, go listen to those episodes again.
• 35:39
  You know, so you get caught up to speed.
• 35:41
  That's the focus of everything that we're going to have to do
• 35:43
  now. So now let me rewind.
• 35:46
  I wondered the part where I say I am Peter Parker.
• 35:48
  You can call me Spider Man. I do responsive graphic designs.
• 35:51
  I have an incredible offer. I'll give you 5 amazing designs
• 35:54
  for free if you're interested. You only get to pay X amount for
• 35:57
  the ones that you like. Would you like to know more?
• 36:01
  Are you interested? Does that sound like something
• 36:03
  you'd like to invest in? You know, whichever way shall
• 36:06
  you want to do call to action, we must always do call to action
• 36:09
  because that's how we get feedback.
• 36:10
  There's only when we ask people to do something, that's how we
• 36:12
  get feedback. So that's your risk mitigation
• 36:14
  strategy in play. Now for people who say, yeah,
• 36:18
  OK, that sounds interesting, What have you got?
• 36:23
  Where Peter Parker goofed was now was right.
• 36:26
  He now said, don't worry, you don't have to tell me anything.
• 36:28
  I will go to your website and get all the information that I
• 36:30
  need. No, you're wrong.
• 36:32
  That is foul. That is a failing strategy.
• 36:35
  Engage the person in the conversation because you're
• 36:37
  trying to figure out, remember, you're trying to figure out is
• 36:39
  this a person or substance? Somebody who can pay?
• 36:43
  Is this somebody who's looking for Osho free?
• 36:47
  Is this person a trickster? Is this person and serious
• 36:49
  somebody? Because there's some people who
• 36:50
  have no conscience. In fact, they'll try and get you
• 36:54
  to design the first five, try and get you design another
• 36:57
  second five try and get you design another 3rd. 5:00 And
• 37:00
  then of course, all of this is soft copy.
• 37:02
  They will now try and take these 15 copies and use them.
• 37:05
  I won't give you anything that's on people like that.
• 37:08
  So the next thing is, you know, Peter Parker, you know, tell
• 37:11
  people, OK, cool. Before I start designing, I need
• 37:14
  to ask you a few questions about you and about your business.
• 37:18
  And of course the person is getting these things for free in
• 37:22
  their mind. So they will continue talking to
• 37:23
  say, yeah, sure, sure, no problem.
• 37:25
  What do you need to know? You now start asking questions.
• 37:28
  You ask them questions about their marketing challenges.
• 37:31
  You ask them whether they have used Flyers before.
• 37:34
  You ask them what their target audience is like.
• 37:38
  You ask them in the past when they've used Flyers before, what
• 37:41
  didn't work or how much did they budget for it?
• 37:43
  How did they try to execute it? Ask them questions about their
• 37:46
  preferred style when it comes to Flyers and stuff like that.
• 37:49
  Ask them questions about their brand aesthetic.
• 37:52
  Because all of us, we have a certain brand that where I'm
• 37:55
  trying to, I was not worth trying to portray in our
• 37:58
  businesses. So you ask, he asked them, OK,
• 38:02
  for the flags that I designed, what kind of messaging messaging
• 38:05
  do you want to convey? What's the call to action?
• 38:07
  What do you want to achieve? And he also asked them, huh, Is
• 38:11
  there any existing marketing materials of that I can see?
• 38:14
  Can I see your logo or can I see the last whatever campaign you
• 38:17
  did Something, something, something.
• 38:20
  Now, by asking all these questions, it seems plenty.
• 38:25
  But here The thing is, if you do the first part right, the risk
• 38:28
  mitigation part right, this whole, you know, amazing 5
• 38:31
  designs for free pay only if you're interested, the person
• 38:34
  will go into conversation. That's the whole point of risk
• 38:36
  mitigation. We're trying to get the person
• 38:38
  to be calm and relaxed. OK, There's no risk.
• 38:41
  Let me follow this guy be talking.
• 38:43
  After all, what do I have to lose if I talk and I see the
• 38:47
  five designs and I don't like it?
• 38:49
  Yeah, if I like it, no, I'll, I'll pay.
• 38:52
  After all, the money that he's calling is not too big.
• 38:55
  So no, Bono asking all these things is this is how you now
• 39:02
  figure out this guy, this babe, are they serious?
• 39:05
  From the way that I reply you, from the way that they're
• 39:08
  responding, you now know, is this an educated fellow or this
• 39:12
  an illiterate person? It is a babe who's trying to
• 39:16
  move her business to the next level or is she looking for show
• 39:18
  free? Is this somebody who likes to
• 39:22
  get the best out of what they pay for or is this somebody
• 39:26
  who's always looking for things that are cheap?
• 39:30
  By having these conversations, you'll be hearing some kind
• 39:33
  things that will let you know where this person is, You know
• 39:36
  where this person falls. That is what will now answer the
• 39:39
  question, is it worth the risk of doing 5 designs for free?
• 39:44
  If you hear that this guy is cheap or you think that this
• 39:47
  baby is useless, then there's a way that you just bounce and
• 39:51
  weave the conversation. But if it sounds like, OK, this
• 39:54
  is a solid somebody, this is a serious somebody, this is
• 39:58
  somebody I'd like to keep in my network, then yeah, it might be
• 40:01
  worth the risk of doing 5 designs for free.
• 40:03
  Because if the person doesn't see, sees what he doesn't like,
• 40:06
  yeah, no, Allah, no problem. At least you're expanding your
• 40:09
  network and there's a possibility of you calling back
• 40:12
  tomorrow to or next week or next month.
• 40:14
  Do business with the person again.
• 40:16
  If the person sees the design that they like, you have entered
• 40:20
  the account. That's all.
• 40:23
  People now say land and expand. You entered, you entered for
• 40:26
  cheap and no problem. It will be hard work to now to
• 40:30
  get paid what you're worth in quote, but at least you've
• 40:33
  achieved land and expand. So this is the process and this
• 40:36
  is how you do it. So those of you who are in the
• 40:40
  situation of Peter Parker Spider man, remember not the real
• 40:43
  spider man. That's the guy who reached out
• 40:44
  to me. This is how you run the play.
• 40:48
  If it is not worth your risk, if the guy sounds like he's an
• 40:51
  idiot or the babe sounds like she's cheap, then this is how
• 40:54
  you weave the thing. You just say, oh, OK, brochure
• 40:58
  could be based on the discussions that we've had so
• 41:00
  far. I don't think I have the skill
• 41:02
  sets to deliver on what it is that you, what it is that you
• 41:06
  need and you know and you leave it like that.
• 41:10
  He can't force you to make the designs.
• 41:12
  I think about it. You've asked some questions
• 41:13
  about him, his company, the marketing challenges and goals,
• 41:18
  whether they use fly out before the target audience, the
• 41:22
  preferred style, the brand aesthetic, the message they want
• 41:24
  to convey. If you ask all those questions,
• 41:26
  I say brush you Cody. I don't have the skill set to
• 41:27
  give you what you want. He can't call you a phone and he
• 41:31
  can't argue. He can't whatever conversation
• 41:33
  ends there. And that's how you weave, weave
• 41:35
  it because brush you Cody is useless.
• 41:39
  And it's not the kind of person who would have ever paid or
• 41:45
  let's say it is Cami. So, but I'm Cami.
• 41:49
  Based on what we've discussed so far, I don't think you're a good
• 41:51
  candidate for the offer. I don't think you're a good
• 41:54
  candidate for the offer. You know, how will I put it?
• 41:58
  OK, Bottom line is there are ways that you can weave it.
• 42:02
  I can't come with any more examples, but OK, The first one,
• 42:05
  I said, I think that one makes sense.
• 42:06
  I don't have the skill sets. You have to deliver on what it
• 42:10
  is that you want for now and then you weave it.
• 42:13
  That's how you deal with people who are not worth the risk.
• 42:18
  Then you can also try and do some value add and you can say,
• 42:23
  oh look, boss, you could be based on our conversation, my
• 42:26
  recommendation for you for this kind of your business is to do
• 42:30
  XYZ. It's like you're giving him free
• 42:32
  advice. That's value add.
• 42:36
  That's part of positioning yourself as a valuable resource.
• 42:41
  You're knowledgeable and you're useful and you could be
• 42:44
  valuable. Then after that, you also try
• 42:48
  and make a referral plea. Oh, OK, Our sister Cami, do you
• 42:51
  know any other business owner who could take advantage of this
• 42:54
  offer? And then you hear what it is
• 42:56
  that she has to say or he has to say.
• 42:58
  So you might get other referrals to other people that you can try
• 43:02
  having this conversation with. This is for people who are not
• 43:05
  worth the risk because I'm assuming for that, if person is
• 43:07
  worth the risk, you already have that process figured out.
• 43:10
  But if person is not worth the risk, this is how you do it.
• 43:14
  Now, the benefit of this approach that I've outlined here
• 43:17
  is you will weed out all the fake people and you will weed
• 43:21
  out all the cheap people. Well, not all, but you weed out
• 43:24
  a a huge percentage. In fact, there's some very, very
• 43:28
  cheap people who will say when you start concerned, look, look,
• 43:31
  look, if you're not even going to give this design for me,
• 43:33
  then, you know, stop wasting my time.
• 43:34
  And then they'll just cut you off.
• 43:36
  When that happens. Don't feel bad though, it's
• 43:38
  good. It's God helping you.
• 43:40
  You've dodged the bullet. You can imagine what this is
• 43:44
  when you design for this guy and then he says that he likes or
• 43:49
  she likes, and they are now trying to collect money.
• 43:52
  So the benefit is you want to weave out fake people without
• 43:55
  all the cheap people, and then you position yourself as an
• 43:57
  expert. Because I firmly believe that
• 44:00
  even when we're broke, we can go begging with style.
• 44:03
  Just like when I finally meet Down with It and when I finally
• 44:06
  meet Illumilu, I want to finally meet more Abudu.
• 44:10
  While all of us are chilling together.
• 44:11
  Yes, I'll be the broker's person at the table.
• 44:15
  Even if I'm begging, I will go begging with style and I'm not
• 44:19
  going to lose my social footing and I'm going to maintain equal
• 44:24
  status with them even though they have more money than me.
• 44:29
  So I was like, anyway, this is over 40 minutes.
• 44:33
  Let me just wrap up. Let's have realistic
• 44:35
  expectations. If you're going to try this kind
• 44:38
  of approach that Peter Parker is doing, don't expect to get paid
• 44:41
  for every single conversation you have.
• 44:43
  You won't get paid for every single conversation you have.
• 44:46
  Even when you separate the chi people and you separate the
• 44:48
  wheat from the shelf and you're only dealing with, you know,
• 44:50
  people of timber and caliber, people of substance.
• 44:52
  You don't want to end up doing business with them, all of them.
• 44:55
  But I can promise you one thing, you will be broadening your
• 44:58
  network if you try and do this thing, you know, two to three
• 45:01
  people every single day you do for like one or two months,
• 45:05
  whether you get paid or not, I can assure you, you are going to
• 45:07
  be broadening your network. And that's one of the reasons
• 45:11
  why at a certain point in my practice as a wedding
• 45:14
  photographer in Abuja, there was no wedding planner that I didn't
• 45:17
  know because I tried to hit up a good number of people.
• 45:20
  Somehow, somehow whether it's WhatsApp or enter the office or,
• 45:23
  or or something, you know, I knew I knew people and people
• 45:30
  knew me. I wasn't able to leverage it
• 45:32
  into, I wasn't always able to leverage it into business
• 45:35
  opportunities, but at least I knew people, people knew me.
• 45:38
  I was quite well networked and it's also something that has
• 45:40
  been helping out now that I am doing documentaries, that's
• 45:43
  apart from my consulting practice that I do documentaries
• 45:46
  for NGOs, developmental, international developmental,
• 45:50
  what do you call them? International NGO shop is also
• 45:54
  something that has helped because I have been well
• 45:56
  networked within the community and so it pays off.
• 45:59
  So you might not make money now, but you're broadening your
• 46:01
  network and I can assure you that it's going to pay off in
• 46:04
  the future. So my recommendation for Peter
• 46:07
  Parker and other people who are trying to do this thing like
• 46:09
  Peter Parker Spider man number 11, buy data.
• 46:14
  Luckily, data is not like too expensive anymore.
• 46:16
  If you're on glow, 1K is going to buy you.
• 46:20
  Sorry, no glow is it? If you're on AT salad, 1K will
• 46:24
  buy you 4 point something gig. So that's all right.
• 46:27
  Just invest in that 1K, then say your prayers.
• 46:31
  Business can be hard. It can be rough.
• 46:33
  So sometimes we need support. You know, if you have a babe,
• 46:36
  you can go and, you know, create your babe as you, you know, give
• 46:39
  you some soccer and, you know, your mood arise and you'll be
• 46:42
  happy. Or if you have a boyfriend, you
• 46:44
  can go and talk to your boyfriend.
• 46:45
  You know, he will help encourage, you know, things like
• 46:47
  that. You know, talk to your parents.
• 46:49
  Yeah, you know, watch out any which way.
• 46:52
  Take care of all that mental game and then say your prayers.
• 46:55
  You need help because we all need help.
• 46:57
  Business can be rough. Then also keep it manageable
• 47:00
  because this kind of outreach can be hard.
• 47:03
  You say you're going to be messaging 20 people like this
• 47:06
  every day and it's your first time of doing it, man, it'll be
• 47:08
  rough and you'll be depressed. So start on a realistic
• 47:11
  something, Say OK, I'm going to be doing 3A day or maybe 5 a
• 47:14
  day. You know, eventually you're
• 47:15
  going to be able to build and improve.
• 47:18
  So those are just my recommendation so far.
• 47:20
  So risk mitigation, really, really impressive tactic or
• 47:30
  strategy when it comes to sales. So yeah, if you want to try it
• 47:35
  out, yeah, try it out. Just make sure you research it
• 47:38
  well and come up with the plan well and make sure that the
• 47:43
  terms suit you well before you start because it's not a good
• 47:47
  idea. Excuse me to tell a potential
• 47:48
  customer nowhere. Let's do it like this is my
• 47:51
  offer and when the person says yes you now start trying to
• 47:54
  change the offer. Just set it up well from the
• 47:56
  beginning and see what I think pays you or not.
• 47:58
  If it pays you go all in. If it doesn't pay you, then
• 48:02
  relax and try and do something else.
• 48:04
  Well, please, if you're broke, I need money so that your mouth
• 48:07
  will not smell. I know because I've been in that
• 48:09
  situation before where I open my mouth and people can smell my
• 48:11
  Commission breath. Like man, these guys broke.
• 48:13
  You'll take advantage of you. All these LinkedIn DM, you know
• 48:17
  what's up? Instagram trying all that DM
• 48:21
  thing is not going to work. Content marketing is not going
• 48:24
  to work because you're broke. You're desperate.
• 48:26
  So don't do that. Direct response, direct
• 48:29
  response. There is support marketing.
• 48:31
  These are direct marketing, direct response tactics.
• 48:33
  These are the things you should be doing.
• 48:34
  Tomorrow, I'll come up with a couple of ideas to see how our
• 48:37
  guy Peter Parker could have done some direct response.
• 48:40
  So thank you very much for listening.
• 48:42
  I'll catch you guys at the next episode.
• 48:44
  If you'd love to connect, the phone number is 08064662140.
• 48:49
  Country code is +234. Excuse me, what was I?
• 48:55
  Yeah, country code +234. For those of you who are not
• 48:58
  Nigerian, then you can hit me up on LinkedIn.
• 49:04
  Yeah, the name to look for is Tavishima Aidi.
• 49:07
  Thank you very much for your time and attention.
• 49:09
  I'll catch you guys at the next recording.
• 49:12
  Bye.