Latest / The Marketing Millennials
209: Why Audio is One of the Most Powerful Tools in Marketing, with Paul Suchman
Audio is the most trusted medium out there— so why aren’t more marketers utilizing it to boost their brand strategy?
Paul Suchman, CMO at Audacy, Inc., drops the studio to chat with Daniel about the power of audio media consumption and discloses how marketers can leverage it as a holistic part of their native advertising strategy.
With multiple ways to measure traffic and attribution rates, audio advertising still remains one of the most scientifically trackable mediums out there. Paul explains how to leverage those statistics and the best ways to invest your time and resources into…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.