Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
How to Sell by Showing the Profit
In today's session, I'm breaking down how to sell by using ROI (Return on Investment) because if you cant show your customer how their money will yield a return in "naira and kobo," you aren't really selling.
I recently sat down with one of my students, lets call her "Cinderella," (not her real name) who is preparing a major solar pitch for an upscale estate in Lagos.
We used the SPIN framework "Situation, Problem, Implication, and Need Payoff" to structure her presentation.
Here is the reality: her client spent 135 million Naira on diesel in just ten months. By the time we crunched the…
The skinny
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