Your Mission, Vision, and Values Are Not the Same Thing
Most businesses skip the foundation and wonder why everything feels muddy. Mission. Vision. Values. Purpose. Turns out there's a big difference between writing them down and actually knowing what they mean.
This week on Not All Business, brand strategist Cindy Frigard of Yours Truly comes back for her second appearance and does something we've never done on the show before: walks Heather and Blakely through their own brand strategy, live. Every question, every honest answer, every moment they realized they'd been saying the same words and meaning completely different things.
If you've ever…
The skinny
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