Latest / Gym Business Coach Podcast
The Unattractive Solution
“I don’t want to lie in my ads…”
We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that results take time, that this isn’t some magic fix... And we get it.
But here’s the problem: If you position your marketing that way, no one will show up at your door.
In this episode, Tim and Zach talk about the uncomfortable reality of fitness marketing and why you can’t lead with how hard your program really is.
Instead, you need to position it as fun and effective in a risk-free manner, even though you know it will require discipline and consistency…
The skinny
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