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Nonnas & Naira: What a Netflix Movie Can Teach You About Starting a Restaurant (and Avoiding Failure · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:01
Hello and welcome to the show. I'm taking today's recording at
0:04
my desk. My neighbor is still doing
0:06
renovations on his house, just in case you hear lots of bumping
0:10
and clanking and all of that. So yes, there will be some
0:13
interruptions in the background. Now, the goal of this show is
0:16
free business education. I'm not here to tell you about
0:18
my neighbors. So if you're looking to learn
0:21
something about sales, marketing, business in general,
0:24
then you are in the right place. And if you get value from
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today's episode, then share, promote and talk about it so
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that Nigerians, family members, people here, diaspora, you know,
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all over the place can benefit from the questions that we
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tackle. Now, they can do that by
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subscribing on Spotify, YouTube, Apple or any player of their
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choice. And if you in particular, dear
0:46
listener, you the very person listening to the show right now,
0:50
if you have any sales and marketing questions, then bring
0:52
them to me. You can call, you can SMS, you
0:54
can WhatsApp me on 080 64662140. So today on the show we're going
1:03
to do something I haven't done in a very long time.
1:06
We're going to look at sales and business development themes from
1:10
the Netflix movie known as known as is NONNAS.
1:15
So we're going to look at Netflix movie and then we're
1:18
going to see what we can learn about how to start a restaurant
1:21
business or how to start any business in particular.
1:25
For those of you who've been listening for a while, you know,
1:27
I keep on saying that you can learn about business or get
1:30
ideas about businesses, you know, things like that just by,
1:33
you know, keeping an open eye, see what's going on in movies,
1:36
on the news, you know, things like that.
1:38
So this is going to be one example about how we can take
1:41
some of our pastimes like chilling and watching Netflix
1:43
and how we can use it to improve our sales skills and our skills
1:51
in growing businesses. So let me give you guys a
1:53
summary of the biz of the movie. Hopefully I won't spoil it for
1:57
you guys as anybody who wants to watch the movie known as again,
2:00
it's O sorry, NONNAS. So the movie stars Vince Vaughn.
2:09
He plays the main character. You know, those of you who are
2:12
on the youngest side, you don't know who the hell Vince Vaughn
2:14
says. But no, I like watching the
2:15
movie show. It was still all right, It was
2:17
all good. And so Vince Vaughn, now his
2:21
character, wants to build a restaurant to honour his
2:24
recently deceased mother as a Mumsy.
2:27
Don't die, you know, Grandma, of course, died.
2:30
So he's now alone as in the pillar of his lives, you know,
2:34
Mumsy and grandma see, you know, they're gone.
2:38
So now he's all alone in the world.
2:42
But because his mum and his grandmother were huge influence
2:46
in his life and their cooking gave him really strong all, I
2:52
put it because of the way they live their lives and, you know,
2:54
all the food days to cook and how do I peel off the community,
2:57
how they used to keep everybody around.
2:58
You know, every family has, you know, women like that.
3:04
So he gave Vince's character very strong associations about
3:08
food and how, you know, food, community life, how you show
3:12
love, you know, all these kind of things.
3:14
So, and believe me, these people exist in every family.
3:17
If I'm not going to call in my Monty's family, you know, we
3:20
have one. I'm not going to say what her
3:21
name is because she's a very private woman, but everybody
3:24
knows like once you enter Michael D, especially when she
3:30
was much younger, if you go there, you be sorted.
3:33
Food, you'll be sorted. You might not have a place to
3:37
stay. But this particular answer of
3:39
mine, like she's the all I put it, she's like the cornerstone
3:46
of that side of the family. Everybody knows her.
3:48
And you know that if you come here, your problems will be
3:51
sorted. Even if your problems are not
3:54
have not been sorted, she will know how to, you know, step you
3:58
down and say, OK, you know, reason I'm like this or maybe go
4:01
here or go there, you know, that kind of thing.
4:04
So he wanted to build a restaurant now to honor his mom
4:08
and honor his grandma. And then, of course, you know,
4:10
there are some of us who are starting businesses, you know,
4:13
based on these emotional, you know, emotional, emotional, you
4:18
know, you understand something happens to you or you're feeling
4:21
like this, you're feeling like that.
4:22
So you want to start an Ng or you want to start this business.
4:25
You understand that business or some emotional whatever.
4:29
And it's one of the themes that was running throughout the movie
4:31
because at some point, the guy, his best friend, how to tell him
4:34
that look, guy, grow up now like you've been you've been like
4:37
this since we were kids. I grew up yes you love mumsy.
4:42
It's a pity that you know she's not here again, but you can't
4:44
continue to allow like this now like Josh just move you want to
4:49
set up this restaurant to to honor her.
4:51
This thing is not going to work. You didn't reason this thing you
4:53
didn't plan this thing. You know, so the attention I was
4:57
running throughout the whole movie, I'll let you guys watch
5:00
it and then you see how the whole thing ends.
5:02
But coming up with some brilliant idea or some personal
5:08
idea or some idea that the thing just shooks your heart in a
5:11
certain way. It doesn't mean that The thing
5:13
is going to fly. You know what's in your heart.
5:17
It's not as if the whole world knows what's in your heart.
5:19
And to be honest, it's not as if the world even cares that your
5:21
mum see has passed. So might be a compelling story
5:25
for some, might not be a compelling story from others.
5:28
So there are just plenty themes to look at from a business
5:31
perspective and I would because of that.
5:34
Of course, there's some small romance inside the film shine.
5:36
So no action, just drama and romance.
5:40
So if you're looking for shooting and explosions, then
5:42
don't watch this film. So yeah, I'd recommend that you
5:45
guys watch it anyway. So one, there's some questions
5:49
that the guy's character, that's Vince Vaughn, his character had
5:51
to answer from the get. Number one was how will you
5:54
distinguish or set apart your restaurant from other people's
5:58
restaurants so that people will have reasons to come.
6:01
Now this is the background, the guy is a New York person and of
6:05
course we all know that New York, at least those of you that
6:08
have traveled to New York, you know, haven't been there, you
6:09
know, wifey has been there, mom say has been there.
6:12
But me, I've never haven't travelled reach that side yet.
6:14
But everybody knows that, you know, New York and restaurants
6:17
is like 5 and 6 everywhere you go, restaurant, restaurant,
6:19
restaurant, restaurant, Italian restaurant, Chinese restaurant,
6:21
Turkish restaurant, this restaurant, that restaurant has
6:23
a restaurant, restaurant everywhere.
6:26
So to get hard to answer one very key question, how am I
6:31
going to differentiate my restaurant from other people's
6:33
restaurant? This highlights a key problem in
6:38
business nowadays because nowadays everything is
6:40
commodified. Commodification just means
6:43
everything is the same. You all look the same.
6:46
So if you happen to be in that kind of town like New York or
6:50
Lagos, where everywhere you look, restaurant day, you look
6:53
to the rest, to the left, restaurant, to the right,
6:55
restaurant, go to his next estate, restaurant everywhere,
6:58
restaurant, everywhere at nightclub, your own nightclub,
7:01
how are you going to make it stand apart?
7:04
So that's the key thing that the guy had to face.
7:07
And it's something that you have to face if you're facing
7:09
commodification in your business.
7:11
If you're setting up a nightclub in Lagos, you need to have the
7:14
gas be a compelling reason. Like what makes your own
7:16
nightclub different from any or the other person's nightclub?
7:21
At least back when I was still in The Catcher on Allen Ave.
7:25
Nightclub like 2 or 320 St. nightclub, maybe like 1, or
7:30
maybe nightclub maybe like 3 or 4.
7:32
That's just one small stretch. One small stretch of Rd. really
7:36
have like 7-8 nightclubs. If you're going to go and open
7:40
another one nightclub #9 why are you opening it?
7:42
Why are you different? Why should somebody come?
7:46
So Vince Vaughn's character had to deal with that question and
7:49
you most likely will have to deal with that question as well.
7:52
If you are opening a business in the space where it looks as if
7:56
everything don't commodify as in everybody just look the same as
7:59
in we are plenty. Why am I standing out if I'm the
8:04
same as everybody else? What's the particular reason why
8:06
people have to come to me? Now?
8:09
The guy's solution was for him in his own restaurant, all the
8:13
food that was going to be made there, everything.
8:15
Because the guy can cook, but he was not cooking because,
8:18
remember, the guy is a foodie, you know, like me.
8:20
Because me, I like to eat. So, you know, you cook our lamb,
8:25
our chop was not safe. When I cook, I mean, I do some
8:27
basics, like I fry yam, I boil beans, I can boil rice, I can
8:33
fry egg, you know, the basics. But this guy, yeah, the guy
8:36
could cook. The guy could cook, but he was
8:39
not going to be the cook in his own restaurant.
8:43
All the food there was going to be made by Nonas.
8:45
Nona. It just means grammar, What they
8:48
do, you know, whatever it is you call it in your language.
8:51
NONNASI think that's the Italian word for either.
8:55
OK, sorry, I should have checked.
8:56
I'm not sure if it's a word for mothers or for grandmothers.
9:00
So nonas, NONNAS. So that was the solution.
9:04
Everything there was going to be made by grammar, by nonas, by
9:09
real life nonas, and it was going to be authentic regional
9:13
cuisines that people have received from their family.
9:17
So at the time that the guest started the restaurant, because
9:19
he's on, he's of Italian descent.
9:21
So of course all the grandmas and all the mommies and all the
9:24
big aunties he knows are Italian, so plenty of Italian
9:27
cuisine. But now in 2025, the scope of
9:32
the restaurant has been broadened, so it's grandmas from
9:35
all parts of the world. So I'm surprised if you go to
9:37
his restaurant and maybe you see a grandmother is Gary and she's
9:40
cooking Gary cuisine or there's a grandmother who is Steve and
9:45
you know, the grandma is now cooking Bush meat in thief
9:49
style. That would be nice to see.
9:51
By the way, for any of you who happened to be on, I think the
9:54
restaurant was in Staten Island. If you're in Staten Island and
9:57
you check out the guys restaurant, you know, please
9:59
come and report back. Let me know what do I what do I
10:00
cook in there? So maybe when I get visa, I can
10:03
go there and see, you know, what's on the menu.
10:06
So that was his own way of setting the restaurant apart in
10:10
the kitchen. We only have grammars, real life
10:12
grammars and they think they'll be on the menu is not something
10:15
we have planned beforehand. It will be the things that these
10:18
women have received from their village, from their Muncie, from
10:22
their local government, from their wherever.
10:24
That's all beyond the menu. Now, of course, that's a
10:28
differentiating factor because like I said, in New York,
10:30
restaurant everywhere, New Jersey restaurant everywhere,
10:35
you know that I mean, what they call it tri-state area
10:37
restaurant everywhere. So for some people, they promote
10:42
their restaurants by putting a celebrity chef or you know, a
10:47
Michelin 5 star trained celebrity chef, you know, that
10:50
kind of thing. That's the distinguishing
10:52
factor. Like come to this restaurant
10:55
because this restaurant was set up by Gordon Ramsay.
10:58
All these chefs have been trained by Gordon Ramsay.
11:01
This is a Gordon Ramsay restaurant, you know, that kind
11:03
of thing. So that's how other people are
11:05
setting their own restaurants apart.
11:07
Now, those of us in Nigeria were already familiar with this kind
11:11
kind of things because is the model that people are using
11:16
nowadays. So in some circles you get a
11:20
Nigerian celebrity chef, somebody who did foreign
11:23
training, you know, fine boy or fine girl who went to Michelin
11:27
Institute in Paris, in Paris or who went to this cooking
11:31
institute in this place or in that place.
11:34
The person has received training.
11:35
The person is a big influencer on social media, huge Instagram
11:39
accounts, you know, whatever person has influential backers
11:44
and then they open a restaurant. So that is the model that we're
11:47
familiar with in Nigeria at the moment.
11:50
At the time of this recording, I'll call any of the celebrity
11:53
chefs, but just Google Nigerian celebrity chef hit enter.
11:58
You see all their names coming out and you see the restaurants
12:01
that they're opening in Lagos. OK, there's one guy.
12:04
OK, the guy in Abuja, I don't know if he has opened a
12:08
restaurant, but his own is a, is a school, a training school.
12:11
Now I know that because my sister-in-law, that's where she
12:14
went. Grand, Yeah, get her own
12:16
certifications, our own chef chefing, own chef free skills,
12:21
that's where she went. So that's the motto.
12:25
He, his own is going to be different.
12:26
No celebrity chef here, no fire star anything here.
12:30
If you come here, grandma's cooking straight, authentic,
12:34
come here because you want an experience, Come here because
12:36
you want a different kind of menu.
12:39
So now was this a, a compelling UVPUVP just means unique value
12:44
proposition. Unique value proposition can be
12:47
defined in many ways, but for me, the way I like to define it
12:49
is unique value proposition is the reason why people keep
12:52
coming back to you. Whatever reason they tell you,
12:54
that's your unique value proposition.
12:58
If somebody because your goal might be you want to have the
13:00
best tasting food in the world. But The thing is, if you ask 50
13:03
of your customers and 45 percent, 45 of them say the
13:07
reason why we come here is because you're the most
13:08
professional restaurant in the world, then I'm sorry, your
13:11
unique value proposition is not that you have the best tasting
13:14
food in the world. It is that you are the most
13:15
professional restaurant. I can say this out for a fact
13:19
because back when I was waiting photographer, I thought my UVP.
13:23
I thought the main reason why Brad used to come to me was
13:25
because they don't like Photoshop.
13:28
So I thought that was my UVP. If you come with me and I take
13:31
photos of you, pictures of you, you'll see your natural beauty
13:34
shining. No Photoshop, you'll look at
13:37
your photos, you'll see your expressions and be like ah truly
13:40
truly I am fine and truly truly in my wedding I was having fun.
13:43
I thought that was my UVP. But after talking to lots of
13:47
brides, I discovered that the reasons why people came back to
13:50
me was because I was the wedding photographer, the only wedding
13:54
vendor. In fact, that's what somebody
13:55
said that you were the only wedding vendor that I did not
13:59
have to worry about. Anyway, I was happy in a way.
14:02
I was also sad because I was thinking, you know, it's my
14:05
images that wow them, but wasn't my images.
14:08
It was the other things that I do in business that was making
14:11
people come back to me. So UVP is not what you think of.
14:14
Ask your customers. You'll be surprised that you're
14:17
thinking one way. That is where people are feeling
14:19
me. These are people are coming to
14:20
me. Or by the time you ask your
14:22
customers what's up, you will now hear that.
14:24
Oh, OK, there's another reason why people are coming to you.
14:27
So if you're a restaurant person and you think the main reason
14:29
why people are coming to you is because of your preparedness,
14:31
you might be surprised that actually people are coming to
14:32
you because they think you have the best time.
14:34
I like in town. So your UVP, your unique value
14:38
proposition is not something you just decide by yourself.
14:41
Decide by yourself because you have to aim for something, but
14:43
start asking people. Hope you enjoyed your meal.
14:46
Hope you enjoyed this, hope to see you again.
14:48
Oh, by the way, what was the best part of the evening?
14:50
Oh, I heard you recommended so soon.
14:52
Also, why did you recommend this person?
14:55
How would you like us to take care of this person?
14:56
From all these small, small, small conversations, you figure
14:59
out what your UVP is. And when you find your unique
15:02
value proposition, you now deliberately make that to be a
15:05
part of your marketing, a part of your branding, a part of your
15:09
messaging. Because if the market is already
15:12
telling you this is the main domain you best believe, and you
15:15
better key in that has the main thing.
15:19
So what was I? So was this a compelling unique
15:25
value proposition? Not in itself, maybe, I don't
15:30
know. Watch the movie for yourself and
15:31
you decide. But The thing is, the restaurant
15:33
had lots of financial difficulties and they almost
15:36
closed down because there was no sales and marketing plan.
15:43
Now, Sir, hold on. Let me just somebody's at the
15:45
door. I'm just going to turn to this.
15:46
I'll be back. OK, I'm back.
15:51
Sorry about the interruption. So like I was saying now the
15:54
restaurant almost closed down because they didn't have a sales
15:58
and a marketing plan. Remember I told you that the guy
16:00
and his best friend that they were fighting at some point
16:03
because his best friend was the contractor that was help him to
16:06
build the things small small. And the contractor now started
16:09
dropping his own money in building this thing.
16:12
So that was the fight that look guy, you've always been like
16:14
this. You don't think things true.
16:16
Any small thing you just took head.
16:18
Now see how you put us in serious trouble?
16:22
The money that you have 0. The money that you inherited 0.
16:26
Even me sell from my own business.
16:27
You are now putting me at zero. And this restaurant is not
16:31
flying. You should have reasoned this
16:34
thing before we started was a big quarrel.
16:36
Almost ended their friendship. You know, there's reasons why I
16:39
tell people. Look, yeah, it's a wonderful
16:42
idea, but what's the plan? How are we going to sell this
16:45
thing? Because you haven't started
16:48
thinking about these things. How will I sell this thing?
16:50
How will I let people know about me?
16:51
How will I let people know about us?
16:53
You will just take millions and millions and millions and then
16:56
throw it down somewhere that the thing will not move.
17:03
For this guy, for this restaurant.
17:06
He went ahead. The guy buy land.
17:07
The guy bought building buy everything, started to do work.
17:12
He only started telling people about the restaurant after they
17:15
have opened and he was only telling friends, our family
17:18
members, associates, coworkers, you know, that kind of thing.
17:23
That's a good place to start. But The thing is, eventually we
17:27
need to have a plan to start reaching out to strangers and
17:29
the wider community because your friends and your family members,
17:34
your coworkers at work, your people in the church or people
17:36
in the most, that's not enough to keep your business afloat is
17:39
not in the beginning. Some people come as far less
17:43
support our guy, But I want that initial, let's support our guy
17:46
or let's support our babe. When I initial, let's support
17:49
my, you know, my friend when I think it feeds, then what?
17:52
What next? There has to be a plan for
17:54
talking to the strangers, talking to people that you don't
17:57
know, reaching out to strangers, reaching out to the wider
17:59
community. Now, to the guy's credit, he
18:03
tried out influencer marketing, but not influencer marketing the
18:06
way that we do it nowadays because, you know, I'm recording
18:08
this podcast in 2025, you know, but this movie was made.
18:13
The movie was made reflecting a different time period.
18:17
So influencer marketing back then went about running this
18:20
restaurant, trying to run this restaurant was using food
18:24
critics and restaurant reviewers, you know, in the New
18:26
York literary scene, because like I say in the, I really call
18:32
it tri-state area and the tri-state area, you know, New
18:34
York, New Jersey, you know, that whole side, plenty of
18:38
restaurants. And so there's a industry there
18:40
where, you know, that influencers, people who write
18:43
newspaper columns, you know, things like that, that people go
18:46
and read and follow up on to find out where is the newest
18:50
restaurant, which one is the best, which one they rain, which
18:52
one is rubbish, which one is cool, you know, all those kind
18:54
of things. So those are the people that he
18:57
was courting. So he was trying to do
18:58
influencer marketing. So those of you listening to the
19:03
podcast right now, you see how I keep saying that there's nothing
19:06
new under the sun. Some people think influencer
19:08
marketing is something new. People have been doing
19:10
influencer marketing since we were embryos.
19:14
Influencer marketing does not just mean Internet.
19:16
Influencer marketing has been here since before the Internet.
19:19
It is here during the Internet. And I don't know what's coming
19:24
after the Internet. I don't know.
19:26
Well, whatever comes next has to be Internet enabled.
19:28
But The thing is, influencer marketing is has always been
19:31
here. It's still here and will always
19:33
be here. So you're better off learning
19:36
about influencer marketing in itself, learning the principles
19:41
and try to apply them instead of always thinking in terms of
19:44
Internet and digital, digital, digital, Learn the principles.
19:48
The principles will apply across different technologies.
19:51
So in this case, you're seeing influencer marketing.
19:53
So if you watch the movie, you'll see influencer marketing
19:56
being applied in the newspaper space where it is paper.
20:01
Somebody will go and buy paper, open the newspaper and be
20:03
reading. Nowadays we are exposed to
20:07
influencer marketing in the online space, in the digital
20:10
space. But anyway, the guy was trying
20:12
to influence our marketing. He was trying to toast food and
20:15
restaurant reviewers, you know, write them e-mail, write their
20:18
message, you know, that that kind of thing.
20:20
But nobody came. At some point, the guy vex, he
20:26
cooked, told the grammars like you should cook up something to
20:29
give him. And I went to go and start
20:30
approaching them one-on-one with food.
20:35
You see, on podcast, I keep talking about how not all
20:38
outreach that you do should be behind the keyboard.
20:44
Sometimes actually have to stand up and go and see somebody.
20:47
I had to take on some of those meetings.
20:50
Good morning, Sir. How you doing?
20:52
Sorry, I'm interrupting you. You know, I've been trying to
20:55
reach out to you. I've been to e-mail you, but I
20:57
didn't get any response. I sent a letter, I didn't get
20:59
anything. So I say my address show Bros no
21:02
vex, this is me. This is my restaurant idea.
21:06
If I want guy was like, how'd you get in here?
21:07
How'd you get in here? Security security wanted to
21:09
throw him out, but at some point you have to get up.
21:14
I have to go see someone. This thing I'm trying to build a
21:17
business behind the keyboard is is good.
21:21
It's efficient because you can see that your keyboard and you
21:23
can e-mail 100 people, but at some point, get ready, be
21:29
prepared to stand up, carry one or two samples and go to
21:33
somebody's office. The ones that will happen, like
21:35
in this guy's case is somebody would look at you and the person
21:38
who shout how'd you get inside here?
21:39
Security, security. That's the ones that will
21:41
happen, but you won't die. Funny enough, that's what turned
21:46
out to be his saving grace that he tried this last minute
21:49
gimmick that let me carry food and let me go begin the visit
21:53
them 1 by 1 turned out to be his saving grace.
21:56
See, but The thing is, even though he was trying to do
21:59
influencer marketing now or some of you call networking, the
22:02
thing was he wasn't trying to network or do all these
22:05
activities until after he opened the restaurant.
22:09
That was the big flaw. He opened the restaurant first
22:13
before he now started toasting food critics and going to meet
22:16
food reviewers and restaurant review and everything because
22:20
that guy that was now shouting security, security.
22:22
Eventually the guy calm down, listen to him.
22:24
And the guy told him, bro, I can't help you see my calendar
22:27
now I'm booked for the whole year.
22:30
And the guy told him if to say, you came up with a plan before
22:34
and he reached out to me, you know, like last year, you could
22:38
have been on the book. Now we'll come and see your
22:39
place, but see my calendar now I'm full.
22:42
And then the guy said, OK, thank you very much, Sir.
22:47
He left the food and then he he left.
22:50
That's what turned out to be his saving grace because guy tasted
22:52
the food and like this food is not Badger.
22:55
Then he now told one of his junior employees, says, Cecilia,
22:59
come here, take the address, go and see the restaurant.
23:03
That's what turned out to be saving grace.
23:06
When it comes to networking and all these sorts of things.
23:10
You can't start networking today because you need help in your
23:13
Business Today. So about that noise in the
23:15
background, you know, I told you my neighbors doing all kind of
23:17
work, the foundation of the house wants to collapse,
23:20
collapse. So you know, the digging and
23:22
reinforcing and everything. So it just brought one trailer
23:25
of a Sharp's hand now to do the work and it creates lots of
23:29
noise. But The thing is actually me,
23:30
I'm happy because I was wondering this one, I just moved
23:33
here. This guy's house wants to
23:34
collapse. I better go.
23:35
It's come and fix this thing because I don't have money to
23:38
move again. But anyway, I have to move maybe
23:41
like next year because it's ridiculous.
23:45
Where was I? So you can't start networking
23:48
today because you need help in your Business Today.
23:54
The thing is you start networking today because you
23:57
might need some benefit tomorrow, next month, next year
24:00
shy. You're just networking now to
24:02
lay the ground just in case, in case of Incase City, if you wait
24:07
until you need help and then you'll start networking and
24:09
start running to people now, now, now, now, now.
24:11
You've waited too long and then people will see you as a pest.
24:15
That's the reason why that guy was not asking him.
24:18
Who are you? How did you get in here?
24:20
How did you get into my office? Security.
24:21
Security. Because at this point, now you
24:27
need something. You're coming to harass me like
24:29
you're a pest. Get out of my space.
24:31
Now be the attitude. But if you don't need anything,
24:35
you take your time. You know, you're socializing.
24:38
You show up with someplace, you introduce yourself on a very
24:40
cool and calm level, like, oh, so, so so I love what you do.
24:44
I'll be reading your review in the Washington Post in the
24:47
something, something in the this and that.
24:49
I think you're a brilliant writer, blah, blah, blah.
24:50
Oh, by the way, can I have your business card?
24:53
You know, when next I'm in, you know, New York and I pass
24:56
through, I'd love to say hello, blah, blah, blah.
24:58
So if on that level you're just doing small, small networking
25:01
like that over like 2-3 years of building relationship with
25:04
people, then when you start your restaurant you don't know who to
25:07
call. And it's not a matter of your.
25:09
Pest, they will see when I say ah, Mr. Hedy, ah, welcome,
25:11
welcome, welcome. Sit down, sit down.
25:12
How are you doing? You mentioned you might be.
25:15
Starting a restaurant, How's your idea coming on?
25:17
So actually, so that's the reason why I'm here.
25:19
You see how networking works? The problem is.
25:23
Some of you are just waiting until like you need the help now
25:27
now now you need the money now now now.
25:29
You now start decide to be running after people now now now
25:31
and then they're thinking of you as a pest.
25:35
So we network. For the future, we don't network
25:37
for today. So all the networking you're
25:40
doing just be doing it. You know, in case of in case it
25:42
now you know anyhow, anyhow, let me just be building a
25:45
relationship. You never wish you never know
25:48
which way the wind will blow. That's the way you should be
25:50
doing networking. Not that oh, I need 5 M right
25:54
now. These are the people that might
25:56
have 5 M Let me start chasing them so I can get 5 M At that
26:00
point it's too late. Everybody think of you as the
26:02
best. SO how did the restaurant start
26:05
seeing signs of success? Like I said, that his last
26:09
minute ditch of, excuse me, carrying food to people up and
26:12
down doesn't work because the guy was booked for a year.
26:15
But he told his junior reviewer, I said, hey, can we go and check
26:19
out this restaurant? Let me know what you feel.
26:22
And so she went. But The thing is, she came on
26:26
the final day. That restaurant was supposed to
26:28
be closed because after a while he got to go and meet his best
26:32
friend. Go ahead and meet the grandmas
26:33
that were in the kitchen to tell them, look, I'm sorry, I know to
26:37
reason this thing well, So all the time and money we've put
26:40
into this thing is like it's a waste.
26:42
This thing is going to close. And they all said, well, my son,
26:45
you know, the woman was supported.
26:46
How My son, you tried. It was good at least me coming
26:50
here, me cooking, me everything. I was beginning to feel alive.
26:53
I was beginning to feel that has a grammar that my life was
26:56
useless, but at least hanging around here, hanging with you
26:58
people trying to do this restaurant thing that was good.
27:01
They think gave me life small. And so they decided let's.
27:04
Go out on a high note. We have bought the food.
27:08
The food is here. Let the food no waste.
27:11
We'll invite everybody. We'll do one final cook off.
27:13
We'll just cook and always just chop.
27:15
When we finish eating, we'll now close up the restaurant and then
27:17
go. So that was their plan.
27:19
So there was that junior reviewer.
27:22
That was the day that she now came, that final day.
27:24
That day was supposed to close. And the girl was.
27:28
Impressed by what she saw because she didn't see a five
27:30
star restaurant. Remember this guy wants a
27:32
restaurant that is different. She didn't see a five star
27:35
restaurant. She didn't see professional
27:36
chefs the way that the thing they built the restaurant was an
27:39
open. I think calling open kitchen
27:41
concept or something. They're there behind open
27:43
kitchen is that you're here, you're waiting for your food,
27:45
but you can see straight into the kitchen.
27:47
You can see the people as they're cooking I.
27:51
Don't think it would be a good. Idea for Nigerian restaurant
27:53
because if you can see all The Dirty dice inside the
27:55
restaurant, some of you just want me to come back again.
27:58
So and that was the concept. So she showed live that look
28:03
inside that kitchen. Those are real grammars.
28:05
Real or the day? Real Mama, real big aunties,
28:09
those are the ones that are cooking.
28:11
And then she saw the food. She saw the fun.
28:15
She saw cuisine from different parts of Italy because they even
28:18
had this thing like, like ECO. Yeah, it was a good head.
28:22
Pepper soup. I didn't know Italians eat this
28:24
kind of thing. So they carried the ram head.
28:27
You put vegetable, put everything inside you now go and
28:29
bake it. And then you put it there.
28:31
Look left to me, nothing looks ugly.
28:33
I don't know why people eat easy.
28:35
My mom sees one of those people that eat them.
28:37
You bring it to crack it open and should start eating brain.
28:39
I'm like, mommy, how can you be eating brain?
28:41
Which is like, brain is sweet. Brain is the best part.
28:45
But the way I look at is like. Look, are we cannibals?
28:47
How can we be eating brain? You eat brain, you eat eyeball.
28:49
You eat lungs. You now be eating stomach.
28:53
I'll be what house I do is it can't can't be can't OK, like
28:56
how can be eating all these things when all cannibals are
28:58
big anyway, not just my own personal pet peeve.
29:02
So doom I saw everything there. She even saw you say who live.
29:07
And she was impressed. And she wrote a glowing review
29:10
about the newspaper. So about the restaurant.
29:14
Oh, by the way. Like I said, this movie was made
29:17
in a different time period. At that time it was mostly
29:19
Italian cuisine because the guy is of Italian descent, so of
29:23
course his mom's is Italian, his grandma's is Italian, all his
29:26
big aunties are Italian, the neighbors are Italian.
29:29
So it turned out there were lots of Italian women there.
29:31
But on the end credits, you can see some black grandmas in there
29:36
and even one grandma that does wearing hijab, you know, so
29:40
looks like they now have grammars from different parts of
29:42
the world. So really, really interesting
29:46
concept. So was after that junior
29:49
reviewer gave these reviews in the national in in the papers
29:52
that were not able to get some attention to keep the restaurant
29:55
open. So.
29:58
In my own opinion. Now the main lessons from this
30:00
movie remember from a sales and business development
30:03
perspective, because there's other things that you know,
30:04
there's also some small romance going on in the movie, you know,
30:09
ask Anisha be giving on to you and.
30:12
He was liking one. Babe.
30:12
But I didn't have to leave her to say, you know, babe, what's
30:15
up? You know so.
30:17
That's one of the things you can learn ask Anisha be giving on to
30:20
you. So if you're a young man right
30:21
now. There's one babe.
30:23
You've been feeling but you think she's too high.
30:26
Her level is too up for you. You don't have what it takes.
30:31
Just try your. Luck my guy, shoot your shot,
30:34
ask and shall be given. The worst thing that you do is I
30:37
should laugh at you and say is he your kind?
30:39
That's what's that will happen when you recover, you will
30:42
recover from the embarrassment. And eventually you.
30:46
Find one of your dreams. So ask and shall be given on to
30:48
you. Although that's not the
30:50
different, that's not the main reason why you should watch the
30:55
movie. 1 also for babes too, you know, I don't think babe should
31:00
be toasting, but it's a way that the babe signaled that the
31:03
course was clear, that the path was open, that he can ask.
31:08
So babes, you know you to find a way to show that the small green
31:13
light. In case the guy.
31:16
Doesn't have courage so he can, you know, so he can shoot his
31:20
shot. But anyway apart.
31:22
From all those lessons that we'll learn, for those of you
31:24
who like romance, you know, watch that film.
31:26
Some good romance there. So the main reason?
31:29
Is we need a sales and marketing plan from the beginning?
31:35
Your brilliant idea. Is not enough, Too many of you
31:37
think I have this brilliant idea.
31:39
This idea will sell itself something something once people
31:41
see, they will get it. No, it doesn't work that way.
31:46
And if anybody says but Apple Computer, I will knock you on
31:49
the head. Apple Computers was not a matter
31:51
of the ability. There was proper marketing plans
31:53
and everything. In fact, I even found out that
31:57
Apple models itself after Sony. And the reason why Sony was a
32:01
success is because they knew we're a Japanese company.
32:06
We're in an industry where America dominates.
32:09
If we're going to our class and outbid American businesses, we
32:14
need to go heavily into sales, marketing, branding, and that is
32:18
what was responsible for Sony's success.
32:21
So Jobs now and the others coming after looking at Sony
32:25
started patterning themselves after that.
32:28
So stop this whole myth that Apple made such a brilliant
32:32
product that people saw and I started rushing to it doesn't
32:34
work that way. It's a myth.
32:35
By the way, do that in another podcast.
32:39
So there's no. Brilliant idea that will sell
32:41
itself. Yes, this is your grandmother's
32:43
idea. It is your grandmother's recipe.
32:45
The food is tight. The food is enough to resurrect
32:48
the dead. Yes, we agree.
32:53
But if you don't have a. Marketing plan from the
32:54
beginning, this thing will die, this thing will not work.
32:58
Your brilliant idea is not enough.
33:00
You need to have a plan. To make sure that enough people
33:03
know that you exist, people have to know that you exist first.
33:06
Before they even like your idea, before people come and
33:09
experience your grandma's cuisine and the revolutionary
33:13
food that you have and everything they need.
33:14
To know that you exist, you need a sales and marketing plan from
33:18
the beginning. That is the main lesson.
33:21
Sorry, my neighbors, them doing this hammering thing then #2
33:26
We've already explored this. You need a differentiating
33:29
factor in your business because if you're the same as everybody
33:32
else, then why would anybody else come to you?
33:35
You need to differentiate yourself.
33:37
And that's something he did well actually, because that his
33:40
concept of real life grammar is not something I've seen anywhere
33:44
before. Never heard of it before.
33:47
OK. But when I was in OAU, we used
33:48
to go to Obuca to go and eat. And there was this place.
33:51
Yeah, again, she, she was not exactly a grandma, but she had
33:56
some of those big anti vibes. And she was very rude, Very,
34:02
very rude when her food was good and the soup was hot.
34:06
So yeah, you need a differentiating factor.
34:09
There needs to be something about your own business that is
34:11
different. Then another thing I want to
34:14
stress, because in the business community, people argue about
34:16
this all the time. Luck or Providence is still is a
34:20
factor in business because there's no way that we can
34:22
orchestrate all possible outcomes.
34:24
There's no way that we can plan for all possible outcomes.
34:27
Sometimes things happen and it just happens to fall in our
34:30
favor because think about it, let's say August said.
34:34
Or I'll go and review this place.
34:36
But then she said, oh, sorry, Olga, I'm doing something
34:38
tomorrow. Can I come next week Friday?
34:40
If the Babe had come one day late, not to talk of next week
34:43
Friday, the restaurant would have never taken off because the
34:46
restaurant would have closed because the reviewer came on the
34:49
last day, the very last day. There'll be nothing to review.
34:55
So the lesson is, yes, luck plays a role.
35:00
The Christians among us who said, no, I'm not guided by
35:03
luck. Yes, that's also say Providence.
35:05
So God also has a hand. The thing is just do what you
35:09
can. Let things fall the way they
35:12
will. Do what you can, say your
35:13
prayers. Let things fall the way they
35:15
will. But we can't plan for.
35:17
Everything we just do, our best luck happens.
35:22
If happens in your favor, we thank God.
35:25
If it doesn't happen in your favor, no problem.
35:27
We live to fight another day. So there are some problems with
35:30
this movie. The movie had an improper
35:32
understanding of Christian piety and Catholic prayer.
35:36
Also they throw. In some countercultural
35:39
lifestyles, I'm not going to open my mouth and talk, fool,
35:42
you understand, so that they won't come and block my podcast
35:46
and say that I was saying this, I was saying that.
35:47
So just reading between the lines.
35:49
So then now we're putting countercultural lifestyles in
35:51
there, if you know what I mean. The problem I have with these.
35:55
Things is the countercultural things that Putin is not central
35:58
to the story in any way. Now we're here and it's about a
36:00
businessman who is struggling and trying to front a business.
36:03
So which one? You're beginning to choke this
36:04
agenda took the agenda again. I won't use my mouth and say it
36:09
because if I do, you know they will now block my podcast.
36:12
So reading between the lines or watch the movie, you understand
36:15
what I'm saying. But then the best part of.
36:18
The movie now if we forget the business side, the best part of
36:23
the movie is this. You guys pay attention because
36:27
all of us, we have mothers, well most of us that some of us who
36:30
are orphans. But so for those of.
36:34
You who are not orphans. All of us.
36:39
We have mothers, we have big aunties.
36:40
You know, we have important people in our lives like that.
36:43
So the best part of the? Film is it explored how our
36:46
mothers and our big aunties, because they're old, they're
36:50
already beginning to feel as if they're past their prime.
36:53
Now we need to feel as if they're out of touch.
36:54
They're beginning to feel as if I have nothing to give my family
36:58
or my community. Again, it's something that can
37:00
relate to because when we want to go and see grandma, see
37:03
before she passed, that's back when was too small.
37:05
Now I was like like in the 90s or so.
37:08
At some point my grandma was crying.
37:12
And then my father said. Why are you crying?
37:13
And then she said, look at me, I'm now old, that when I was a
37:16
young woman, when my children come, I used to go to farm and
37:20
bring pounded German. I'll cook for all of you that
37:22
see me here. I'm lying down here.
37:23
I cannot do anything. And my grandmother was crying in
37:27
our presence. My father was trying to.
37:30
Comfort her. But, you know, my father was not
37:31
a very soft man, so he didn't do you know, he just started
37:34
saying, Mama, stop it, Mama, stop it.
37:36
You know, speaking language, you know, but he didn't really
37:38
comfort her. But The thing is, you know, big
37:42
monies, they feel as if they're past their prime.
37:44
They feel as if they're old. They're spent.
37:46
There's nothing they can contribute again.
37:49
So apart from leaving it. As a small boy.
37:52
I'm now. Old enough, I'm still a young
37:55
man, but I'm not at that age where, you know, my big aunties,
37:59
you know some of them, like my oldest relative now is 83.
38:04
So, you know, you go home, you know, having you're not having
38:06
some kind serious conversations. So for my big aunties, they feel
38:11
as if, you know, I failed in my life, I failed in my career or I
38:16
made this mistake, this life choice.
38:17
I didn't quite do it. Well, because of that, now I
38:20
don't have anything to give you. Again, I don't have anything to
38:22
give the children. I don't have anything to give
38:24
the family. So some of our big mommies are
38:27
my big aunties. They're feeling as if I'm spent,
38:30
I'm old, I'm out of touch and I'm useless.
38:34
So after you watch that film. Or after listening.
38:39
To this podcast, please, I beg all of you, call your mother's,
38:43
call your big aunties. Just call them those.
38:46
Mummy, I'm just going to greet you.
38:49
Just call and greet them. Because these people have
38:53
nurtured for nurtured children and nephews and nieces all their
38:59
lives. They have been nurturing,
39:00
they've been given, they've been providing.
39:02
Now all of us are. We're all grown up.
39:04
We're all hustling, you know, those are hustling in Abuja,
39:08
were here. Those of you hustling in portal
39:09
culture are there. Those of you hustling in the UK,
39:12
in Canada, in Japan, in Korea, we're all hustling.
39:16
Everybody's doing their own thing.
39:18
But now our big mommies, they're all left.
39:22
They're living. It's like they're living in a
39:24
vacuum, you know, in the village or wherever they are and they
39:28
don't know what's next in this next phase of life.
39:31
So after I watch this movie, I beg just call your mom's.
39:35
Call your big aunties. Don't let it be as if.
39:38
They're just believing to die. So I really think that's the
39:44
best part of the movie. Everything.
39:47
That's the best part. So how about these podcasts?
39:49
I beg your mums is still alive. Call your mumsy mommy.
39:52
How you doing? I don't seem I agree to you,
39:54
that's all. Once in a while if you.
39:57
Can afford because like I was talking to my electrician he
39:59
hadn't seen his mumsy in like 4 years and the mumsy will say.
40:05
Amos, when are you coming? And he would say, I don't
40:07
remember, I'm coming, I will come.
40:10
And then he raised some. Small money and then he will now
40:12
look at it that this money that I've raised, instead of using
40:14
this thing to travel, let me just send to my brother because
40:17
his brother still in the village, let me send to my
40:19
brother. If my brother uses it, he can do
40:21
one or two things around the house that will be better for
40:23
Mama than for Mama to see me. And then he will travel again.
40:27
And that's how four years he had not seen his mom see and even
40:31
they said mom sister asked him Amos, when are you coming?
40:35
So yes, you know. It's nice that you can send
40:38
money, but if you can once in a while just drop in.
40:42
I don't have anything but I. Said let me come and greet you.
40:47
Anyway. So other lessons, yeah, because
40:50
there are some customers are looking for authentic
40:52
connections in business. For instance, people who
40:55
discovered this podcast, they like my tone, they like my
40:57
delivery, they like the Niger Connect and just like the
41:01
restaurant, there's some people who value that grammar feel in
41:04
the restaurant. So excuse me.
41:07
So think about it. Is that something that you can
41:10
incorporate into your business? But Shah, as we are thinking
41:15
authentic connection, let's go back to the main thing that I'm
41:18
stressing. Remember, you will need to have
41:21
a sales plan or a marketing plan or some way to validate or to
41:29
prove or to measure or to quantify or to show that this
41:33
your idea is something that the market is looking for, something
41:37
that your customer base is looking for.
41:41
So. Yes, there's a personal
41:43
connection to an idea. There's a there's a personal
41:46
connection to the idea of a restaurant being run by
41:48
grandmothers. But you need to have a plan to
41:50
figure out, will people pay for this thing?
41:53
Are they interested in this thing?
41:54
Will they come? If I open this thing, it'll come
41:56
up with a plan. Then there's that whole thing of
41:59
building relationships and not just transactions in the movie.
42:03
And yes, that is good because it looks like the restaurant
42:05
eventually is going to thrive. But because of word of mouth and
42:09
the loyal customer base, you know, people come, they
42:11
experience, they like and then they tell someone else.
42:16
So that's also a good element we can put into our business
42:18
because some of us are just two transactional with our business
42:21
too. More too many of us are just pay
42:22
me my money and go. And that's not going to work
42:24
well today. Because The thing is, you're not
42:27
the only business in town. And I say that with a pet with a
42:30
heavy heart because there's one guy that's back from my wedding
42:34
photography days. We used to make friends from me.
42:36
I was able to hook him up with someone to do some business and
42:40
the person wanted the things delivered to somebody else.
42:43
The person made a set of birthday frames that are
42:45
supposed to be delivered to another client.
42:48
And then I hooked everything up. They paid the guy.
42:51
And then when I was talking to him yesterday, I said, OK, how
42:53
far the delivery said I've already paid a a delivery guy to
42:57
go and drop it on a kind of driver.
42:58
And in my mind, I'm thinking I didn't tell him Michelle, where
43:01
my mind, I'm thinking like, what the hell, These are people I've
43:04
done good business with before. The frame is going to be
43:07
delivered. The frame is looking good.
43:09
We don't give trap the thing everything and you will now give
43:11
it to dispatch rider to deliver. Go and deliver this thing
43:14
yourself. This is how we build.
43:19
Businesses now this is how we build relationships, you know,
43:21
put on a cutter rider. We don't know how the.
43:26
Dispatch rider is going to be whether his body will be
43:29
spending whether I could be on time.
43:32
You know it was a small job. Go there by yourself.
43:39
Go and face the end client. So good afternoon, ma.
43:43
I'm from so so so and so she made this because of your
43:47
birthday took the time out to deliver here myself.
43:51
Happy birthday, ma'am. Here's your portrait.
43:56
The delivery was going to happen in the office.
43:59
Try and make some small. Small talk.
44:01
That's OK. Sorry Madam.
44:02
Can I have your business card please?
44:04
I'd like to call you after you get home.
44:06
By the time you've opened up your frame, I want to be sure
44:10
that you love it so I can get back to so, so and so.
44:12
Of course, the woman will give you a business card.
44:16
You know, give it a day or two, you call back.
44:19
Good afternoon, man. This is in the BC.
44:22
I was at your office 2 days ago. I'm the fellow who delivered the
44:25
frame from so so and so a young man.
44:27
I remember you, blah, blah, blah, blah.
44:29
I hope you like the frame. Oh, it is lovely.
44:31
I've never seen this before, blah, blah, blah.
44:34
But she of course the woman wouldn't have because it's
44:37
acrylic frames. They are now becoming popular
44:40
again. They used to rain maybe like 10
44:42
years ago, but I now become popular again.
44:44
So some people think it's brand new tech, but it's not brand
44:46
new. So of course we want to be wild
44:47
like, well, I've never seen this before.
44:49
It's wonderful. You know, it's in my living room
44:51
is something, something, something.
44:52
Oh, I'm glad that you're very happy, man.
44:54
I will tell. So, so, so, so I'm sure should
44:57
be glad to hear that. So no, don't worry.
44:58
I even called her to say thank you and that I'm impressed.
45:01
And then you build some small rapport.
45:03
By the way, man, how did you meet?
45:05
So, so, so and so. Oh, I used to mentor her when
45:09
she was in something, something, something, blah, blah, blah.
45:11
You know, this kind of small talk, building rapport, that
45:13
kind of thing. And then, you know, you cap it
45:17
off, man. I'm glad that you liked your
45:19
frame, just in case you need frames in the future or you know
45:25
anybody who is celebrating a birthday or you want to make a
45:27
gift for someone else. This is my line of business,
45:29
man. This is what I do.
45:31
So thank you very much, young man.
45:33
I will keep your number. I'll be in touch.
45:35
Well, first of all is a lie. No man is not going to store
45:36
your number. But this is the reason why we
45:38
have a plan for relationship building and nurturing because
45:41
this is not the last time you called the woman.
45:44
So this is the reason why I was vexing.
45:47
I've hooked up this thing. But my guy doesn't.
45:50
Have a plan for building relationships because for him
45:53
it's just a transaction. You come and you pay for a
45:55
frame, he will deliver the frame and then that's it.
45:58
End of story. Relationship building is not
46:00
even entering into the picture in any way, and too many of you
46:03
are running your businesses that way.
46:06
Stop thinking in terms. Of transactions, we should learn
46:08
how to build relationships. This one was an easy layup for
46:11
the guy. An easy layup.
46:14
He should have gone and delivered the frame by himself,
46:19
spoken to the Madam and there could have been room for
46:23
potential referrals and a new client in the future.
46:27
It's not a done deal. It's not as if Madam we give him
46:31
business guaranteed. But The thing is, you do enough
46:33
of these things every week or every month or every year, and
46:37
over time you start reaping the benefits.
46:42
Anyway, it's almost. 15 minutes. So let me bring this to a close.
46:45
So I'll take the biggest lesson for the days when we're watching
46:47
movies. Watch it with an eye for
46:49
exploring business ideas and how people execute their businesses.
46:52
You know, these are ways that we can get ideas and then please,
46:56
I'm going to stress it one more time.
46:59
Excuse me, have a good. It's was a key tension
47:03
throughout the whole movie. Whatever you do, make sure you
47:06
have a sales and a marketing plan.
47:09
Do not wait until you have finished the restaurant.
47:11
Do not wait until you have finished the whatever.
47:17
Before you come up with a. Plan start coming up with a plan
47:19
in the beginning as your reasoning this thing.
47:21
I want to start a restaurant. Start reasoning.
47:23
How are we going to market this thing?
47:25
As you are reasoning your AI startup start reasoning, OK, how
47:29
are we going to market this thing?
47:30
How are we going to sell this thing?
47:32
Don't wait until The thing is finished and you are now
47:34
wondering, OK, now that this thing is here, how are we going
47:36
to promote it? How are we going to market it?
47:40
See the process of creating one. See the thing?
47:43
The plan doesn't even have to be written out.
47:44
It doesn't have to be fancy or laminated.
47:47
Should I just be thinking about something, writing on some
47:50
scraps of paper? Even if it's only in your head,
47:52
The thing is, at least you would have been thinking, how am I
47:54
going to promote this thing? How am I going to execute this
47:57
thing while he's still in the incubation phase, While he's
47:59
still in the growing phase? Because one reason why lots of
48:02
businesses die, people say it's lack of capital.
48:04
No, it's not lack of capital. This guy's business was going to
48:08
fail not because of lack of capital.
48:09
It was going to fail precisely because nobody knew that he
48:12
existed or where he was. So he wasted money in buying
48:16
land, money in buying building, money in buying kitchen, money
48:20
in buying food, buying oven, paying for paying for staff
48:27
salary, paying for everything. Nobody knew he existed.
48:30
That was the problem. And nobody knew.
48:32
Nobody knew he was there or where he was or what he does.
48:36
That's the main reason why. Businesses fail, and that's the
48:38
main reason why I started this podcast, because as a young
48:41
wedding photographer, I realized that the reason why I was
48:43
suffering, me and my brothers and sisters in the photography
48:46
phase, the reason why I was suffering is because we're not
48:48
doing a good job of letting people know this is who we are.
48:51
This is where we are, This is what we do.
48:53
This is why we're the best. This is why you should work with
48:55
us. We had no plan.
48:57
We're just, we're good with a. Camera and we say I shall let's
49:00
enter the business. And that's not a recipe for
49:02
success for anybody. You can't just say I'm good with
49:05
the kitchen, let me set up a restaurant.
49:07
Doesn't work that way. You need a sales and marketing
49:09
plan. So that's all for today.
49:11
Sorry for the 15 minute episodes.
49:13
If you have any sales and marketing questions, then bring
49:15
them to me. You can call you, get an SMS or
49:17
WhatsApp me on 08064662140. Thank you very much for your
49:22
time and attention. I'll catch you, dear listener,
49:24
at the next episode.