Latest / What is Business Development? / Episode 161: “From Invisible to Influential” with Angie Snowball

Transcript

Episode 161: “From Invisible to Influential” with Angie Snowball · What is Business Development?

• 0:03
  Speaker 1: Welcome to the Business Development Podcast, brought to you by
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  Speaker 1: the Global Business Development Association, delivering the strategies and tactics
• 0:11
  Speaker 1: to boost your career and corporate growth.
• 0:21
  Speaker 2: Hello, BD pros, and welcome to the BD Podcast, the
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  Speaker 2: official podcast of the Global Business Development Association. And today,
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  Speaker 2: We're here with our guest author, Angie Snowball. We're going
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  Speaker 2: to talk about her book, but before we get to
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  Speaker 2: her book, let me ask you this one question. You
• 0:38
  Speaker 2: have the experience, you have the expertise, you have the
• 0:42
  Speaker 2: track record that speaks for itself. So why aren't the
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  Speaker 2: right people calling you? Well, we're going to find out
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  Speaker 2: soon enough, but let me call you to take a
• 0:51
  Speaker 2: look at this book.
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  Speaker 3: This is the.
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  Speaker 2: Business Development Body of Knowledge. It's available on Amazon and
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  Speaker 2: This is the universal guide to the business development profession.
• 1:02
  Speaker 2: Read the book and then go to the website at gbdassociation.org
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  Speaker 2: to learn how you can get your business development professional certification. Okay,
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  Speaker 2: so let's talk about Angie.
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  Speaker 3: Snowball's new book.
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  Speaker 2: It's called From Invisible to Influential, Seven LinkedIn Strategies that
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  Speaker 2: Build Your Brand and Create Opportunities. Now, a little bit
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  Speaker 2: about Angie. After nearly 15 years, she left the corporate
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  Speaker 2: world in 2010 to pursue her master's in English communications.
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  Speaker 2: She's the CEO of the Snowball Effect because like a snowball,
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  Speaker 2: she takes your idea and rolls it into a giant
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  Speaker 2: ball of brand awareness, telling your story everywhere via networking
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  Speaker 2: and marketing channels. As LinkedIn is the ultimate storytelling platform
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  Speaker 2: for B2B, she focuses her efforts on coaching professionals on
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  Speaker 2: how to optimize their profiles and presence on LinkedIn. She
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  Speaker 2: offers group training courses, private coaching, and most recently, she
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  Speaker 2: created an online course to share these proven techniques and
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  Speaker 2: secrets with as many people as possible. Now, about her
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  Speaker 2: newest book, it's available on Amazon. Again, it's called From
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  Speaker 2: Invisible to Influential. It's the LinkedIn Personal Branding Playbook for
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  Speaker 2: business development professionals, account managers, salespeople, and business owners who
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  Speaker 2: are ready to stop waiting to be discovered and start
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  Speaker 2: building the visibility that creates real opportunities. So with no
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  Speaker 2: further ado, let's welcome our guest author, Angie Snowball, to
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  Speaker 2: the show.
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  Speaker 3: Welcome, Angie. Thanks, Toni.
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  Speaker 4: I'm so excited to have made your list and to
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  Speaker 4: be here. As I mentioned, I love to talk, so
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  Speaker 4: this is going to be exciting for me. Thank you.
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  Speaker 3: Good, good.
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  Speaker 2: Well, I'm so excited that you specifically said your book
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  Speaker 2: is for business developers and then salespeople and everybody else.
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  Speaker 2: And I love how you put us first. I can't
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  Speaker 2: wait to talk to you more about the book. But
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  Speaker 2: before we get into the book, can you tell the
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  Speaker 2: folks a little bit about how you got into business
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  Speaker 2: development and why you wrote the book?
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  Speaker 4: Absolutely. So I guess there's kind of two answers to
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  Speaker 4: that because I got into business development before I knew
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  Speaker 4: what it was. So the first time I was in it,
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  Speaker 4: I didn't even know I was doing it. And I
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  Speaker 4: think that happens to a lot of people. You don't
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  Speaker 4: really know the concept, but we're, and I guess that's
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  Speaker 4: why I wrote the book because really we're always developing
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  Speaker 4: our business because sometimes our business is ourselves. Even when
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  Speaker 4: you're in a corporate role, even if you're in another role,
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  Speaker 4: you're still selling yourself to your company, to your colleagues,
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  Speaker 4: to whatnot. So That's kind of my first business development
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  Speaker 4: role happened most likely really when I started my own business.
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  Speaker 4: And that was a language company. Everything was word of mouth.
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  Speaker 4: I didn't know anything about marketing. I didn't spend a
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  Speaker 4: dollar on marketing because I didn't know it. It was
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  Speaker 4: not my plan. My plan was to teach some expat
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  Speaker 4: wives on my couch and drink wine in the evenings
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  Speaker 4: with them and have a great time. So I really
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  Speaker 4: learned about business development as I went there. And that's
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  Speaker 4: one of the reasons I wrote the book. I think
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  Speaker 4: a lot of people get overwhelmed by the concept of marketing,
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  Speaker 4: business development. Am I good enough? There's a lot of
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  Speaker 4: imposter syndrome. So I like to share the fact that
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  Speaker 4: I didn't know what I was doing. And I don't
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  Speaker 4: think many of us do. And that's why it's important
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  Speaker 4: for us to share our stories so we can learn
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  Speaker 4: from each other and we can continue to develop ourselves
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  Speaker 4: and we can continue to grow.
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  Speaker 2: Yeah, a lot of business developers are business developers before
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  Speaker 2: they even know it. And so I can certainly empathize
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  Speaker 2: with that story. I was there myself as a program manager,
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  Speaker 2: often being required to help contribute to the top line,
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  Speaker 2: not just the bottom line. And so this is great.
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  Speaker 2: I look forward to jumping into your book. So let's
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  Speaker 2: do that. And again, folks, before we talk about the
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  Speaker 2: first tactic from Angie's new book, again, the name of
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  Speaker 2: the book is called From Invisible to Influential. Seven LinkedIn
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  Speaker 2: strategies that build your brand and create opportunities. Okay, Angie,
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  Speaker 2: let's jump into the first tactic, key takeaway from your
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  Speaker 2: book you would like to share with everybody.
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  Speaker 4: And it almost is the same answer. You have to
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  Speaker 4: tell your story. The key tactic is understanding that you
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  Speaker 4: have a story. Everyone has one, even if you are
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  Speaker 4: what my friend likes to call a cubicle dweller. Everyone
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  Speaker 4: has a story. and everyone should tell it. So the
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  Speaker 4: first part of my book is kind of walking you
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  Speaker 4: through understanding what problems do you solve? What do you know?
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  Speaker 4: What is your why? And helping you discover your value,
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  Speaker 4: which I know sounds a little cheesy because there's so
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  Speaker 4: many books, but the truth is many of us don't
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  Speaker 4: step back and appreciate the things that we do know.
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  Speaker 4: So the first tactic is really asking yourselves the right
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  Speaker 4: questions so that you can understand what your story is.
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  Speaker 4: And more importantly, what value that story brings to other people.
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  Speaker 4: I can't tell you how many people I talk to
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  Speaker 4: that tell me, yeah, but who wants to hear that?
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  Speaker 4: And I said, more than you know, I felt that
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  Speaker 4: way about my story. Who cares about that? And people
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  Speaker 4: would say, you're incredible. I'm like, did you, me? Are
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  Speaker 4: you sure? Did you see me? And most people feel
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  Speaker 4: that way about themselves. And when that story comes out,
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  Speaker 4: when they start to ask themselves those questions, like, you
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  Speaker 4: know what? I do do that. I do know that.
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  Speaker 4: Maybe somebody would be interested in that. So the first
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  Speaker 4: step is really asking yourself the right questions so you
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  Speaker 4: understand the story that you have to tell.
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  Speaker 2: Yeah. If you want to know where you want to go,
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  Speaker 2: you have to know where you came from. And so
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  Speaker 2: this is great, this kind of self-discovery.
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  Speaker 3: Start with this self-discovery.
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  Speaker 2: So Angie, tell us, what are some of those questions?
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  Speaker 2: I know we don't have time to go into all
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  Speaker 2: of them, but what are some of those first questions
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  Speaker 2: people can ask themselves?
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  Speaker 4: So I think the first thing I like to ask
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  Speaker 4: people is, what problem do you solve? And that can
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  Speaker 4: be at a very easy level. I mean, sometimes even
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  Speaker 4: at home, if you're a mom, what problem do you solve?
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  Speaker 4: You feed your family. Sometimes start small and easy and
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  Speaker 4: then you build up more. And I also do this
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  Speaker 4: and I also do this. So at work, if you're thinking, well,
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  Speaker 4: I just provide a report. Well, what does that report do?
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  Speaker 4: What answers are you giving? Because once you start to
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  Speaker 4: understand the problems you solve, the next question is, how
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  Speaker 4: do I do that? And that brings you to some
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  Speaker 4: of your talents and your skills. And also understanding your
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  Speaker 4: background and your experience. Maybe I had that skill, but
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  Speaker 4: without that experience, I still couldn't have solved that problem.
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  Speaker 4: So asking that eventually helps you discover the things you
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  Speaker 4: already know about yourself, but you're not looking at.
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  Speaker 2: Yeah. I love this because problems lead to profits. As
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  Speaker 2: we say in the business development body of knowledge and
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  Speaker 2: some of our training, it's pain points. We call them
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  Speaker 2: pain points for a technical term, but fundamentally those are problems.
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  Speaker 2: Problems that you've had that you've you've managed to overcome
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  Speaker 2: that experience that you had, that you were able to
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  Speaker 2: overcome that common problem. And, you know, that also sets
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  Speaker 2: you up nicely for the classic three-part story arc that
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  Speaker 2: Aristotle created thousands of years ago, which was, you kind
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  Speaker 2: of set the stage of the hero who encounters the problem,
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  Speaker 2: but there is a certain way that they went about,
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  Speaker 2: they had an experience that enabled them to overcome that
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  Speaker 2: problem and win the And so that's kind of the
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  Speaker 2: three-part story arc. And I think it's fascinating what you're
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  Speaker 2: doing here because you're really just on question number one
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  Speaker 2: is the self-discovery of what problems did you overcome? And
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  Speaker 2: now I think that walks us pretty nicely into the
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  Speaker 2: second key takeaway from your book. And again, folks, we're
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  Speaker 2: talking with Angie Snowball about her new book. It's called
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  Speaker 2: From Invisible to Influential, Seven LinkedIn Strategies That Build Your
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  Speaker 2: Brand and Create Opportunities.
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  Speaker 3: So, okay, I love this, Angie.
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  Speaker 2: We talked about how you self-discover and really get to this.
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  Speaker 3: Root of, why am I here?
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  Speaker 2: You know, this proverbial question all humans ask is, why
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  Speaker 2: am I here? Well, you can find that answer in,
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  Speaker 2: what have you done? So, okay, Angie, I'm super excited.
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  Speaker 2: What's key takeaway number two from your book?
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  Speaker 4: Well, the next one is, once you have the story,
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  Speaker 4: you have to tell it. So you'll find that it's
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  Speaker 4: kind of a combination of three of the strategies. And
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  Speaker 4: I know it sounds like a lot, but I have
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  Speaker 4: the bookings. It's very small. It's an easy read, and
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  Speaker 4: it's very tactical. Each chapter ends with action steps for
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  Speaker 4: you to actually do something. And that's very important when
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  Speaker 4: we get to telling the story, because when you're telling
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  Speaker 4: the story, there's different ways to do that on LinkedIn. One,
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  Speaker 4: you want to make sure you're addressing the people who
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  Speaker 4: have the problem you solve. So they're interested people in
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  Speaker 4: your industry, your sphere of influence, your referral partners. So
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  Speaker 4: there's a section about finding those people. Two, you're going
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  Speaker 4: to make a perfect profile that's telling that story with
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  Speaker 4: an about section. And again, there's a checklist in here.
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  Speaker 4: There's questions on that help you answer those things at
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  Speaker 4: the end of every little section. You'll see this, your
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  Speaker 4: action steps, all questions to help you tell your story.
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  Speaker 4: So you're going to do your profile. You're going to
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  Speaker 4: learn to search. And lastly, you're going to learn to post.
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  Speaker 4: And that's one of the things, only 1% of active
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  Speaker 4: users on LinkedIn are posting. That's a phenomenally low number,
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  Speaker 4: which means it's phenomenally easy for you to be found
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  Speaker 4: right now. So jump on the train before it leaves
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  Speaker 4: the station because it's leaving soon. And that's why I
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  Speaker 4: think it's so important to get that story out there.
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  Speaker 4: There's different ways to tell it. And that's what the
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  Speaker 4: book is about is sharing that. And a little bit
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  Speaker 4: of don't be afraid to tell it. There's a little
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  Speaker 4: bit of too many people wait to tell this story because, well,
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  Speaker 4: is it perfect? Is it enough? Do it in small
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  Speaker 4: pieces and get started because, you know, progress is better
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  Speaker 4: than perfection every single time.
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  Speaker 2: It is.
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  Speaker 3: Yeah. So true. So true.
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  Speaker 4: Okay.
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  Speaker 3: So Start with understanding who your audience is. Where are they?
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  Speaker 3: Where do they hang out?
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  Speaker 2: You know, obviously in a professional environment, LinkedIn is the channel,
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  Speaker 2: the venue for having those kind of engagements. But this
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  Speaker 2: would apply to, I suppose, other channels as well. You know,
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  Speaker 2: whether it's Instagram, Facebook, other social X, you name it, right?
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  Speaker 2: I mean, those are all places where you can find
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  Speaker 2: your audience easily. and engage with them in this kind
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  Speaker 2: of a storytelling fashion, right?
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  Speaker 4: Absolutely. In fact, you'll find that in the first pages
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  Speaker 4: of my book. LinkedIn is not necessarily where everyone's audience is.
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  Speaker 4: I think everyone should have a great profile because America's
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  Speaker 4: favorite pastime is stalking people. And LinkedIn has such a
• 12:04
  Speaker 4: great SEO that your LinkedIn profile is going to pop
• 12:06
  Speaker 4: up probably in the top of the fold, one of
• 12:09
  Speaker 4: the first five results usually whether you like it or not.
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  Speaker 4: So don't miss the chance at a good first impression
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  Speaker 4: or worse, give a bad first impression because you just
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  Speaker 4: haven't brushed it off or done anything with it. So
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  Speaker 4: that's like one piece of having it. But really, LinkedIn
• 12:24
  Speaker 4: is a tool to be used everywhere else. And sometimes
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  Speaker 4: your focus should be on Instagram. You know, if you're
• 12:31
  Speaker 4: selling products lollipops of a certain kind for, you know, the,
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  Speaker 4: I have a 16 year old, I have a 26
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  Speaker 4: year old and a 16 year old, and they sometimes
• 12:39
  Speaker 4: are into the same fads, but you know, they get
• 12:42
  Speaker 4: into these fads. They're not on LinkedIn. So you have
• 12:44
  Speaker 4: to go to TikTok. You have to go to Snapchat.
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  Speaker 4: You have to go to where they are. Um, but again,
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  Speaker 4: your presence, your personal brand at LinkedIn, the great place
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  Speaker 4: to do that. So you have to think about, do
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  Speaker 4: the research where you find your people, Um, but there's
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  Speaker 4: a lot of information that you can still find on
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  Speaker 4: LinkedIn to present yourself in those other areas as well.
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  Speaker 4: And then the real superpower that I like of LinkedIn,
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  Speaker 4: when we talk about finding is the search function. So
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  Speaker 4: when you go to LinkedIn, you can search, but, and
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  Speaker 4: this is even just a very low, even free accounts.
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  Speaker 4: You can do so many on a very inexpensive, um,
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  Speaker 4: leveled up account. You can do search functions of industry, um,
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  Speaker 4: company name, past company name, and you can find the
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  Speaker 4: name of the person that you want to talk to.
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  Speaker 4: And I often get pushback. Well, do they look at
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  Speaker 4: LinkedIn every day? Probably not. But what did you do?
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  Speaker 4: You found their name. If you were doing this on Facebook,
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  Speaker 4: you'd have to throw it out to 10,000 people and
• 13:44
  Speaker 4: hope that somebody saw it. And also, do you think
• 13:46
  Speaker 4: that CEO's looking at Facebook trying to buy group health insurance?
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  Speaker 4: Probably not. He's probably looking at his kids and panda
• 13:54
  Speaker 4: bear's So what we really want to do is use
• 13:57
  Speaker 4: it as a tool. And sometimes it is the right place.
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  Speaker 4: Sometimes they're there. But it's always a good tool to
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  Speaker 4: find that person, even by name, because you can filter so,
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  Speaker 4: so detailed. Yeah, yeah.
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  Speaker 2: And I like what you said, too, about don't delay.
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  Speaker 2: Get out there, post. If the post doesn't, if you're
• 14:17
  Speaker 2: not comfortable with it, you can always edit it. And
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  Speaker 2: even after that, you can delete it.
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  Speaker 3: That's the beautiful thing. You can delete it.
• 14:24
  Speaker 2: And, and, you know, more and more, we're starting to
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  Speaker 2: see this increase of AI slop where anybody could write
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  Speaker 2: an informative LinkedIn post. And I do, you know, I
• 14:35
  Speaker 2: have my LinkedIn posts that I've been doing several years
• 14:37
  Speaker 2: now about the business development body of knowledge. But I
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  Speaker 2: think it's also difficult for some folks that may be
• 14:45
  Speaker 2: introverts to think, oh, you know, this.
• 14:48
  Speaker 4: Isn't, This is going to be painful.
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  Speaker 3: It's cringy. It's cringy.
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  Speaker 2: Yeah. I don't want to put myself out there like that.
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  Speaker 2: Could I potentially be, you know, could it look negative
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  Speaker 2: upon me? And I think that's a concern for a
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  Speaker 2: lot of people. My experience though has been very positive
• 15:07
  Speaker 2: on LinkedIn. Maybe if you do it on some other platforms.
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  Speaker 4: Yeah.
• 15:10
  Speaker 3: Or you have some trolls that love to take podcasts.
• 15:14
  Speaker 2: And there's trolls everywhere.
• 15:15
  Speaker 3: But yeah, there are trolls everywhere.
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  Speaker 2: But I got to tell you, I've, I've been posting
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  Speaker 2: on LinkedIn for probably two years, two and a half
• 15:23
  Speaker 2: years solid now.
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  Speaker 3: I've never found one troll. I've never found one troll.
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  Speaker 4: I haven't either. I really haven't. I mean, I've had
• 15:29
  Speaker 4: people who like want to have a good conversation and
• 15:32
  Speaker 4: push back. And those have been the best posts I have.
• 15:35
  Speaker 4: The best traveled because they create conversation. And that's what
• 15:38
  Speaker 4: LinkedIn wants is to create conversation. So people talk back
• 15:42
  Speaker 4: to you. That's fantastic. One of the best things that
• 15:44
  Speaker 4: could happen to your post is someone disagrees. But usually
• 15:48
  Speaker 4: it's in a very polite, professional way. It's not like
• 15:51
  Speaker 4: the Facebook trolls who call your kids names and make
• 15:54
  Speaker 4: fun of your hair. And these people are very professional. So, yeah.
• 15:58
  Speaker 4: And then also to your point, I love what you
• 16:00
  Speaker 4: said about the people who are introverted. Even extroverts don't
• 16:05
  Speaker 4: want to do this. There are ways, and I've alluded
• 16:08
  Speaker 4: to that in the book, of posting. Because to me,
• 16:13
  Speaker 4: I prefer posts that are very educational. So you're actually
• 16:16
  Speaker 4: sharing information that's not about you, that's sharing what you
• 16:19
  Speaker 4: know you're giving a gift. You can also thank other
• 16:22
  Speaker 4: people that have been part of what you did. If
• 16:25
  Speaker 4: you're sharing an achievement, don't make it about you, share
• 16:28
  Speaker 4: it about the organization that gave you the opportunity. So
• 16:31
  Speaker 4: it's really about how you're framing things as well, because
• 16:34
  Speaker 4: even though you're posting, none of them have to be
• 16:37
  Speaker 4: about you. The most cringy time I've had on LinkedIn
• 16:39
  Speaker 4: is this book, because I've had to have a marketing
• 16:42
  Speaker 4: coach myself that says, Angie, no, you actually have to
• 16:45
  Speaker 4: tell people you've had a number one bestseller in two categories.
• 16:49
  Speaker 4: You have to say that. And I was like, yeah,
• 16:51
  Speaker 4: but they could find out on their own. No, you
• 16:55
  Speaker 4: have to do that. But most of my past LinkedIn
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  Speaker 4: is really about either clients I've worked with that have
• 17:00
  Speaker 4: been excited of what they've done or projects I've worked on,
• 17:05
  Speaker 4: my volunteer organizations, just showing people who you are, what
• 17:09
  Speaker 4: you're passionate about and sharing what you know. So that's
• 17:13
  Speaker 4: not cringy. It's a gift, you know?
• 17:15
  Speaker 2: Yeah.
• 17:15
  Speaker 4: Yeah.
• 17:16
  Speaker 2: Yeah. As they say, the cobbler's children has no shoes.
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  Speaker 4: Exactly.
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  Speaker 3: It's the same thing.
• 17:21
  Speaker 2: Some business developers are some of the worst self-promoters.
• 17:24
  Speaker 4: I've ever met.
• 17:25
  Speaker 3: Oh, we are.
• 17:27
  Speaker 2: Okay. All right, Angie. Let's jump into tactic number three here.
• 17:31
  Speaker 2: And again, folks, we're talking with Angie Snowball, and it's
• 17:35
  Speaker 2: her new book. It's available on Amazon. Grab yourself a copy.
• 17:38
  Speaker 2: It's called From Invisible to Influential. Okay, Angie, let's roll
• 17:43
  Speaker 2: into tactic number three.
• 17:45
  Speaker 4: All right. Tactic number three is my favorite, and it's
• 17:47
  Speaker 4: very short, so you won't have to listen to me
• 17:49
  Speaker 4: much longer. Thanks for hanging in this long. I put
• 17:53
  Speaker 4: in the right in the middle of the book, you're
• 17:54
  Speaker 4: going to find a LinkedIn daily checklist. And the reason
• 17:58
  Speaker 4: I created this is because tactic number three for me
• 18:01
  Speaker 4: is all about doing it. You defined your story. You're
• 18:04
  Speaker 4: telling your story. Now, how are we actually going to
• 18:07
  Speaker 4: make it happen? And that's about building a habit, because
• 18:10
  Speaker 4: as we alluded to just a few minutes ago, one
• 18:12
  Speaker 4: of the hardest parts is actually getting that post, creating
• 18:16
  Speaker 4: that first post, getting over that cringy feeling of, do
• 18:19
  Speaker 4: you want to talk about me? And then also just
• 18:23
  Speaker 4: looking at LinkedIn as this insurmountable mountain of work. Most
• 18:27
  Speaker 4: people come to me like, I just don't have five,
• 18:29
  Speaker 4: six hours a week to spend on LinkedIn. And I said,
• 18:32
  Speaker 4: I don't either. I don't know what you think I
• 18:34
  Speaker 4: do with my life. But 15 minutes a day, you
• 18:38
  Speaker 4: can do an incredible amount of make an incredible impact
• 18:42
  Speaker 4: of 15 minutes a day. And that's what the checklist
• 18:45
  Speaker 4: is all about. It's about how you can jump in,
• 18:48
  Speaker 4: check your notifications. That's where you're going to see the
• 18:51
  Speaker 4: highlights of what's going on in your world. Things that
• 18:53
  Speaker 4: are relevant to you gives you an opportunity to share things.
• 18:58
  Speaker 4: and posting as well. There's something in here about making
• 19:01
  Speaker 4: a post or resharing one, but LinkedIn has a great
• 19:04
  Speaker 4: scheduling feature. If you're really afraid of posting, put one
• 19:07
  Speaker 4: hour a month away and create one post a week
• 19:10
  Speaker 4: and schedule it out. That's making sure your face is
• 19:13
  Speaker 4: in front of people, you're top of mind, and you're
• 19:15
  Speaker 4: not forgotten. So there are a few other pieces in
• 19:17
  Speaker 4: there about how to make connections and quick follow-ups, but
• 19:21
  Speaker 4: each one comes with a timeline of two to three
• 19:23
  Speaker 4: minutes that you can do every day. And once you
• 19:26
  Speaker 4: get into that, I think it's like, well, it's like
• 19:28
  Speaker 4: a snowball, right? It just starts rolling and it gains momentum.
• 19:31
  Speaker 4: Once you're in there, you're like, oh, well, that was cool. Look,
• 19:34
  Speaker 4: he commented or, oh, look, they said this and people
• 19:36
  Speaker 4: like my post. I'm going to make another one. But
• 19:39
  Speaker 4: it's that getting into it that is difficult. So that's
• 19:42
  Speaker 4: tactic three for me is if you don't take anything away,
• 19:45
  Speaker 4: flip to the middle of the book, grab that checklist
• 19:48
  Speaker 4: and start doing stuff.
• 19:50
  Speaker 2: Well, you know, and that creates that consistency that you
• 19:52
  Speaker 2: need because that's the important thing. It's just having that
• 19:55
  Speaker 2: consistency every day, just 15 minutes, 30 minutes a day.
• 19:58
  Speaker 3: You know, and I have my own daily checklist.
• 20:01
  Speaker 2: And you know what I do, Angie, is I have
• 20:03
  Speaker 2: a hot link that takes me to like my posts
• 20:07
  Speaker 2: so I can go back and look at the posts
• 20:09
  Speaker 2: that I've had. I have notifications set up with people
• 20:12
  Speaker 2: I like to follow and comment on, because I think
• 20:15
  Speaker 2: they just have great business development material. So every day,
• 20:18
  Speaker 2: I just look at my notifications, I make one really
• 20:22
  Speaker 2: good comment at least, and like, and some quick comments
• 20:26
  Speaker 2: on other ones.
• 20:28
  Speaker 3: And then I look at my previous.
• 20:30
  Speaker 2: Comments from the day before, and then I reply to
• 20:33
  Speaker 2: those as well. That's pretty much my kind of go-to
• 20:36
  Speaker 2: way early day routine and I have it all hot links.
• 20:40
  Speaker 2: So I can, I don't even have to go back,
• 20:41
  Speaker 2: like fish around in my profile or whatnot. I love
• 20:46
  Speaker 2: this idea of having a daily checklist. And then folks,
• 20:48
  Speaker 2: if you're just getting into this, you don't have to
• 20:50
  Speaker 2: be convoluted like me and have the hot links. I
• 20:52
  Speaker 2: just find it saves me a lot of time. And
• 20:55
  Speaker 2: just having that consistency, you know, and over time now
• 20:58
  Speaker 2: what I've done is I have a spreadsheet that is
• 21:02
  Speaker 2: linked to every post I did previously. And then I
• 21:04
  Speaker 2: just have a quick subject of what it was. And so,
• 21:08
  Speaker 2: you know, I do that for a whole year. And
• 21:11
  Speaker 2: then in the new year, I repurpose that content. I'll
• 21:15
  Speaker 2: go back and look at that old post, see if
• 21:17
  Speaker 2: it needs to be updated. And then I'll repost it
• 21:19
  Speaker 2: because a lot of that is evergreen content. It's not
• 21:23
  Speaker 2: necessarily time specific. And that saves a huge amount of
• 21:27
  Speaker 2: time as well. And I really love what you said, too,
• 21:31
  Speaker 2: about this engagement piece.
• 21:33
  Speaker 3: And I'll just tell you, folks.
• 21:34
  Speaker 2: There are a lot of people that will read your
• 21:36
  Speaker 2: content and never like, never comment, never repost. But when
• 21:41
  Speaker 2: you see them at a social event, they're going to
• 21:44
  Speaker 2: come up to you and say.
• 21:45
  Speaker 3: Man, I really love your post.
• 21:47
  Speaker 4: Really?
• 21:48
  Speaker 2: Well, why don't you like it and like hit the
• 21:49
  Speaker 2: thumbs up or something for me, please. You know, but
• 21:52
  Speaker 2: I can't tell you how many times. And so for
• 21:55
  Speaker 2: those that think, oh, I didn't get any likes or
• 21:57
  Speaker 2: maybe I only got like a handful of likes. Look
• 21:59
  Speaker 2: at the number of impressions. You're getting impressions out there
• 22:01
  Speaker 2: and people are reading it. And you'll find that people
• 22:03
  Speaker 2: will come up to you that are in your network
• 22:06
  Speaker 2: and say, hey, I love your post.
• 22:08
  Speaker 3: Keep it up.
• 22:08
  Speaker 2: And so really great stuff today, Angie. I really enjoyed
• 22:13
  Speaker 2: talking through your book. And folks, again, we talked about
• 22:18
  Speaker 2: from invisible to influential.
• 22:21
  Speaker 3: It's available on Amazon.
• 22:23
  Speaker 2: Angie, if I could, I'd just like to summarize real
• 22:25
  Speaker 2: quickly what we talked about today. And I think it
• 22:27
  Speaker 2: all kind of centers around don't be just the best
• 22:33
  Speaker 2: business developer. Also be your best business developer. And that's
• 22:40
  Speaker 2: tough for business developers sometimes. But step one is.
• 22:43
  Speaker 3: Find your story. Find your story.
• 22:45
  Speaker 2: Find those problems that you overcame in your life. And
• 22:49
  Speaker 2: then step two is find your audience of people who
• 22:52
  Speaker 2: had those same problems and would probably really like to
• 22:56
  Speaker 2: learn how you overcame those problems. And they'd be a
• 22:59
  Speaker 2: very sympathetic, receptive audience and find out where they are.
• 23:04
  Speaker 2: What channel are they on? What platform are they are?
• 23:07
  Speaker 2: Talk to them, share with them, engage with them. And
• 23:10
  Speaker 2: then the final piece is continuity. Just building that daily
• 23:15
  Speaker 2: rhythm that checklist. As Angie said, you can jump right
• 23:19
  Speaker 2: to the middle of her book, find the checklist and
• 23:21
  Speaker 2: just start getting to work. Get out there, start engaging.
• 23:25
  Speaker 2: And Angie, I really like how you've gotten this book
• 23:28
  Speaker 2: out there.
• 23:29
  Speaker 3: How can folks.
• 23:30
  Speaker 2: Connect with you, engage with you and become a client?
• 23:34
  Speaker 4: Well, I love LinkedIn. So you can find me on LinkedIn.
• 23:37
  Speaker 4: There's only one Angie Snowball out there right now. My
• 23:40
  Speaker 4: website is andysnowball.com. I have some online courses on there.
• 23:44
  Speaker 4: You can also book strategy sessions because I love when
• 23:47
  Speaker 4: people tell their own stories. You'll also find that link
• 23:49
  Speaker 4: on my LinkedIn profile and Facebook and Instagram. You'll find
• 23:54
  Speaker 4: me on The Snowball Effect and Instagram. you'll find everything
• 23:59
  Speaker 4: out there, but Angie at Angie snowball.com. That's me. And
• 24:02
  Speaker 4: it's luckily I have a crazy last name, so I'm
• 24:04
  Speaker 4: pretty easy to find. And I'd love to talk to
• 24:06
  Speaker 4: anyone who's interested. It's, it makes me happy. I get
• 24:09
  Speaker 4: excited about storytelling. So thank you, Tony, for letting me
• 24:12
  Speaker 4: talk and share my passion about storytelling. It's great to
• 24:15
  Speaker 4: be here. Yeah.
• 24:16
  Speaker 2: Well, Angie, I'd love talking to you, learning your story
• 24:20
  Speaker 2: and thank you so much for how you've shared so
• 24:23
  Speaker 2: much with the business developers that are out there again, folks,
• 24:27
  Speaker 2: Don't just be the best business developer, be your best
• 24:32
  Speaker 2: business developer. Angie Snowball, thank you for joining us today.
• 24:36
  Speaker 4: Thanks, Tony. Thanks, everyone, for listening.
• 24:40
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• 24:45
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• 24:49
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• 24:54
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