Latest / Craft Brewery Financial Training Podcast
Secret Hopper Taproom Data That Drives Dollars
Today on the podcast Andrew Coplon opens the playbook on Secret Hopper’s 10,000-visit dataset and shows how mystery shopping metrics translate into increased sales for your taproom.
We talk through the staff behaviors that lead to high engagement—prompt greetings, informed recommendations, and closing gratitude—and the numbers that follow: bigger tabs, higher tips, and dramatically faster return visits.
You’ll hear why a simple flight suggestion makes guests 350% more likely to order one and adds roughly thirteen dollars to the tab, how a to-go prompt can 4x purchases, and why tip percentage…
The skinny
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