Latest / Influencer Confidential / Silver Influencers Are Taking Over! How to Start as a 50+ Creator #255

Transcript

Silver Influencers Are Taking Over! How to Start as a 50+ Creator #255 · Influencer Confidential

• 0:00
  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
• 0:04
  Speaker 1: Nina Zeta and I will be your host. I love
• 0:07
  Speaker 1: working with brands and influencers on all things business strategy.
• 0:11
  Speaker 1: Are you ready to learn what it takes to work
• 0:13
  Speaker 1: in this influencer industry and see behind the curtain? Well,
• 0:16
  Speaker 1: let's jump in. As someone who's worked in this industry
• 0:24
  Speaker 1: for over ten years, I'm constantly researching to see what
• 0:27
  Speaker 1: do brands want, what are the trends happening, and how
• 0:30
  Speaker 1: can creators effectively increase their brand deals opportunities. While I've
• 0:34
  Speaker 1: researched something and speaking to my brand clients and speaking
• 0:37
  Speaker 1: to my community, there is a shift happening, you guys.
• 0:41
  Speaker 1: There's something that I am so excited about actually, because
• 0:44
  Speaker 1: it's about damn time that the fifty plus influencer gets
• 0:48
  Speaker 1: their moment and they get to come into the spotlight.
• 0:51
  Speaker 1: We are seeing a new wave of creators that have
• 0:54
  Speaker 1: silver hair, more wisdom, and are making more money than
• 0:58
  Speaker 1: probably you when it comes to brand partnerships. Brands are
• 1:01
  Speaker 1: trying to tap into this demographic I think is going
• 1:04
  Speaker 1: to blow your mind. Whether your fifty plus or not.
• 1:07
  Speaker 1: Maybe you're a brand, maybe you're a creator, or maybe
• 1:09
  Speaker 1: you are fifty plus trying to get into this market.
• 1:11
  Speaker 1: These creators are taking over. Earlier this month, I spoke
• 1:15
  Speaker 1: to Robin Lamont, a creator who is sixty eight years
• 1:18
  Speaker 1: old and is killing it in brand deals. Sixty eight
• 1:22
  Speaker 1: years old, making four or five figure brand deals with
• 1:24
  Speaker 1: some of the world's biggest brands. And I think it's
• 1:26
  Speaker 1: such an important reminder that influencer marketing has no age.
• 1:31
  Speaker 1: There is a new type of creator in town. My friends,
• 1:34
  Speaker 1: They're not just having a moment. The fifty plus influencer
• 1:37
  Speaker 1: is here to stay as someone who works on the
• 1:40
  Speaker 1: brand side as well, manages hundreds of thousands of dollars
• 1:43
  Speaker 1: of budgets, pays creators, helps put campaigns together. I could
• 1:47
  Speaker 1: see why the quote unquote silver economy is so profitable
• 1:51
  Speaker 1: for brands to want to tap into. Think about it.
• 1:54
  Speaker 1: Most of these people have a higher disposable income, Their
• 1:57
  Speaker 1: kids are not at home, They have the time to
• 1:59
  Speaker 1: engage with their audiences. So many people who are in
• 2:02
  Speaker 1: this market, you know, they've let go. They don't care.
• 2:04
  Speaker 1: They are authentic, wholesome and creating content that gen z loves.
• 2:09
  Speaker 1: Vogue Business actually reported that baby boomers hold over fifty
• 2:13
  Speaker 1: percent of household wealth, So why has this target been
• 2:16
  Speaker 1: ignored for so long in luxury marketing? While that is
• 2:19
  Speaker 1: completely changing because of social media, we're seeing a huge
• 2:22
  Speaker 1: rise in this type of creator specifically, and it's resonating
• 2:25
  Speaker 1: with multiple generation. Gen Z particularly is loving these types
• 2:30
  Speaker 1: of creators. If you go on to any of their feeds,
• 2:33
  Speaker 1: you're going to see that a lot of times these
• 2:35
  Speaker 1: audiences are a lot younger. In fact, the older creator
• 2:38
  Speaker 1: has something really interesting. They not only attract ages in
• 2:41
  Speaker 1: the higher demographic, they also have a lot of younger
• 2:44
  Speaker 1: people following them, idolizing them so to speak. Right, We'll
• 2:48
  Speaker 1: see comments like the future looks bright. I was going
• 2:50
  Speaker 1: through some of these creators like comments and seeing how
• 2:53
  Speaker 1: it was such a young base being like I love this.
• 2:55
  Speaker 1: I hope I'm like this when I'm older. So they're
• 2:57
  Speaker 1: really bridging multiple generations, multiple age brackets, and when you
• 3:02
  Speaker 1: think about it from a brand perspective, again me someone
• 3:05
  Speaker 1: that wants to get in there, isn't that the perfect
• 3:07
  Speaker 1: type of creator to work with, someone that's going to
• 3:09
  Speaker 1: span across ages. Now, before I show you some of
• 3:13
  Speaker 1: my favorite accounts so that you guys can see what
• 3:15
  Speaker 1: I mean by the fifty plus market and how they
• 3:17
  Speaker 1: are killing it. I want to talk about the why
• 3:20
  Speaker 1: why is this market so important, the why on both sides,
• 3:23
  Speaker 1: why brands are tapping in, and why gen z and
• 3:26
  Speaker 1: younger creators are loving this one. From a consumer perspective,
• 3:29
  Speaker 1: you know, we're seeing content that's more wholesome. We're seeing
• 3:32
  Speaker 1: you know, aging gracefully. We're seeing this authenticity in a
• 3:36
  Speaker 1: way that we don't see in other ages the older population.
• 3:40
  Speaker 1: The fifty plus influencer shows what it's like to be
• 3:42
  Speaker 1: authentically yourself. It is so refreshing and that's why it
• 3:46
  Speaker 1: does so well online because people can really sense that
• 3:49
  Speaker 1: energy come through the screen. In terms of the brand sides,
• 3:52
  Speaker 1: why brands are loving it. Like I mentioned earlier, they
• 3:55
  Speaker 1: do have a different type of disposable income. These creators
• 3:58
  Speaker 1: are also very brand They have deep relationships with their audience,
• 4:03
  Speaker 1: strong engagement, and are able to bridge age gaps like
• 4:07
  Speaker 1: no other market can. And that's why we're seeing a
• 4:09
  Speaker 1: huge rise in brand deals specifically with this market. Now,
• 4:13
  Speaker 1: if you're a fifty plus creator and you've already started
• 4:16
  Speaker 1: posting social content, and you love the content side, and
• 4:19
  Speaker 1: you actually want to monetize and make this into a
• 4:22
  Speaker 1: profitable business for you, whether it's a side business, something
• 4:25
  Speaker 1: you do on the side, just make extra money. There's
• 4:28
  Speaker 1: so much opportunity. I want you guys to go ahead
• 4:30
  Speaker 1: and click and watch my free on demand training on
• 4:34
  Speaker 1: how to land paid brand deals. This training is timeless
• 4:38
  Speaker 1: and ageless and is going to help creators of all
• 4:40
  Speaker 1: paths work with brands. We're going to go over media kits,
• 4:44
  Speaker 1: We're going to go over pitching strategies. I'll show you
• 4:46
  Speaker 1: a sample role play. So if you're interested in actually
• 4:49
  Speaker 1: getting into the arena actively pitching two brands, regardless of
• 4:53
  Speaker 1: your age, go ahead and click below to watch my
• 4:54
  Speaker 1: on demand training. So let's go ahead, and I'm going
• 4:57
  Speaker 1: to screenshare some accounts that I think are doing awesome.
• 5:00
  Speaker 1: This is actually Robin the creator I was talking to
• 5:02
  Speaker 1: you guys about earlier. She is in the fashion, travel,
• 5:06
  Speaker 1: wellness lifestyle. She is super interesting because again sixty eight market.
• 5:12
  Speaker 1: She is crazy engagement on her content right people love
• 5:15
  Speaker 1: her style posts and they're also you know, really connect
• 5:18
  Speaker 1: with her. She talks about all different types of products
• 5:21
  Speaker 1: as well. Here we go, she's working right here with
• 5:23
  Speaker 1: go pre Beauty Net cream ad This is a great
• 5:27
  Speaker 1: paid partnership example. Congrats to Robin killing it. Let's go
• 5:30
  Speaker 1: ahead and see this creator also in the fashion niche.
• 5:34
  Speaker 1: I believe her name is pronounced Gres or Grace. You know.
• 5:38
  Speaker 1: I love her content. I like go in there for
• 5:40
  Speaker 1: fashion advice for myself. Again, I don't care how old
• 5:43
  Speaker 1: she is. I'm like, this woman is fabulous. I love
• 5:45
  Speaker 1: the self, but love this so again, we're having multiple
• 5:48
  Speaker 1: ages follow her content and feel engaged. And I'm sure
• 5:51
  Speaker 1: if you were to go through her content, you're going
• 5:54
  Speaker 1: to see those brand partnerships pop up. And like I said,
• 5:58
  Speaker 1: when you go in and look at the actual comment
• 6:02
  Speaker 1: love her fashionist forever goals, one of the best fashionistas.
• 6:06
  Speaker 1: This is such a fan of her. She's so cool.
• 6:09
  Speaker 1: I want to be her. You know again, she is aspirational.
• 6:14
  Speaker 1: So not only she she's so iconic, right, so she
• 6:18
  Speaker 1: is not only targeting, you know, people of her age,
• 6:21
  Speaker 1: She's targeting all these younger generations as well. Now let's
• 6:24
  Speaker 1: take a look at Batty Winkle. Baddy Winkle is one
• 6:27
  Speaker 1: of these Instagram accounts. She is having so much fun.
• 6:31
  Speaker 1: We all know and love her. I believe she's in
• 6:33
  Speaker 1: her nineties. She posts hilarious content and again we're talking
• 6:38
  Speaker 1: two hundred thousand likes on a piece of content. My friends,
• 6:42
  Speaker 1: we're talking, you know, all types of ageless, fun content.
• 6:47
  Speaker 1: And these creators are living authentically. This creator is in
• 6:51
  Speaker 1: the food market brunch with Babs. You know, she's talking
• 6:54
  Speaker 1: about cleaning, cooking, dishing out advice. Grandma knows best, you know,
• 6:59
  Speaker 1: family dinner tas her book, her family. You know, we
• 7:02
  Speaker 1: love it. And I could not do this without showing
• 7:05
  Speaker 1: one of our very own favorite creators, Denise Jordan. Denise Jordan,
• 7:11
  Speaker 1: let me go ahead and pull her up because I
• 7:13
  Speaker 1: just love her. Denise is part of our sidewalker community
• 7:16
  Speaker 1: and I met her in real life, worked with Denise
• 7:19
  Speaker 1: for a while. Look at Denise. She has over close
• 7:22
  Speaker 1: to ninety thousand subscribers on YouTube. How cool is that?
• 7:26
  Speaker 1: Homemaking with Denise and Denise is in her seventies, she
• 7:30
  Speaker 1: is what we call the you know, our internet grandma
• 7:32
  Speaker 1: teaching us how to make sure we can keep a
• 7:34
  Speaker 1: clean home, do laundry, all the things that maybe Grandma
• 7:38
  Speaker 1: never taught us. There. That's and again, when I see
• 7:41
  Speaker 1: creators at this age doing this, it is such a
• 7:44
  Speaker 1: reminder to me that there is no excuse as someone
• 7:48
  Speaker 1: that's fifty plus to get started, truly no excuse because
• 7:51
  Speaker 1: all of these creators show us that it can be
• 7:54
  Speaker 1: done right. So so many times will hear creators say
• 7:57
  Speaker 1: things like oh, like technology or like this. No, there
• 8:01
  Speaker 1: are tons of free tutorials on YouTube. You don't need
• 8:03
  Speaker 1: to be tech savvy to get started. You know what
• 8:06
  Speaker 1: creators in this market need to know is that people
• 8:09
  Speaker 1: want to follow you for you. You can film content. Okay,
• 8:12
  Speaker 1: that's really what we need to get started. So again,
• 8:15
  Speaker 1: if you are a creator in this market and want
• 8:17
  Speaker 1: to work with us here at Sidewalker Daily to help
• 8:19
  Speaker 1: build out your strategy and figure out how we can
• 8:21
  Speaker 1: get you in. Maybe you're a brand new just getting started,
• 8:24
  Speaker 1: book a call with my success manager. She's going to
• 8:27
  Speaker 1: tell you what programs we have here, how I can
• 8:29
  Speaker 1: get into your business and support you and really help
• 8:32
  Speaker 1: you take maybe something that you've always wanted to do
• 8:34
  Speaker 1: and get out there and do it. Team no excuses.
• 8:37
  Speaker 1: Whether you're fifty plus or not, remember, team no excuses.
• 8:40
  Speaker 1: We can all get it done. There's room for all
• 8:43
  Speaker 1: of us. But the only thing that's stopping you is yourself.
• 8:45
  Speaker 1: The time is now. Pick your niche, pick your platform,
• 8:49
  Speaker 1: start posting content, don't overcomplicate things, and have fun because
• 8:52
  Speaker 1: that's really what it's all about. I hope you enjoyed
• 8:56
  Speaker 1: today's episode. If you did, make sure to rate, review,
• 8:59
  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
• 9:03
  Speaker 1: for more resources on all things influencer, marketing and social media.
• 9:08
  Speaker 1: Until next time,