Latest / Multifamily Tech Gurus
The Easy Target: When The Vendor Becomes The Perfect Scapegoat
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they tackle a common challenge in multifamily operations: the tendency to blame vendors before uncovering the true source of the problem. When leads slow down, occupancy softens, or performance changes unexpectedly, the first assumption is often that a website, marketing platform, or software provider has failed. But is the vendor really the problem—or simply the most visible target?
In this episode, Kerry and Jimmy explore why assumptions often replace analysis, how operators can…
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