Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise
Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world's oldest bra manufacturers, and it has been size-inclusive since their inception.
In This Conversation We Discuss:
[00:28] Intro
[00:53] Learning the fundamentals of consumer marketing
[02:01] Climbing the ladder one title at a time
[02:17] Pivoting a century-old business online
[04:01] Transitioning from wholesale to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.