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The Merchandise Assortment Plan

Watch on YouTube: https://youtu.be/-KeSQq-oZjU

In this spotlight from episode 370 of Stories from the River, the conversation takes a closer look at the strategy behind assortment planning and how Broad River Retail determines which products make it onto the showroom floor. The discussion explores the challenge of building a balanced assortment from the ground up, identifying regional winners, creating differentiation, and maximizing sales per square foot through the right mix of good, better, and best products.

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