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How A Myrtle Beach Coffee Truck Built Momentum · The Leader Mentality

• 0:20
  SPEAKER_02: Welcome to the Leader Mentality Show with Rob Clemens.
• 0:24
  SPEAKER_02: It is a beautiful day in Myrtle Beach, South Carolina.
• 0:27
  SPEAKER_02: We have a great show today because we're going to be talking all about entrepreneurship.
• 0:31
  SPEAKER_02: We're going to be talking about starting a business.
• 0:33
  SPEAKER_02: We're going to be talking about coffee a little bit.
• 0:35
  SPEAKER_02: Um, I we have a good friend of the show.
• 0:37
  SPEAKER_02: I'm going to introduce her in a minute, but she is the proprietor of K coffee in Myrtle Beach.
• 0:43
  SPEAKER_02: And anybody who knows me, you know, I love a good energy drink, I love a good coffee.
• 0:47
  SPEAKER_02: So on this show today, we have to talk about the things I enjoy the most.
• 0:50
  SPEAKER_02: A little bit of coffee, a little bit of business.
• 0:52
  SPEAKER_02: Can't be better than that, right, Carly?
• 0:54
  SPEAKER_02: Absolutely.
• 0:55
  SPEAKER_00: What is better?
• 0:56
  SPEAKER_00: Truly nothing.
• 0:57
  SPEAKER_02: I I don't truly nothing.
• 0:58
  SPEAKER_02: Maybe, I don't know, maybe a good book once in a while, whatever.
• 1:01
  SPEAKER_02: But well, look, we are excited to be here because on the Leader Mentality show, I I have this vision of appealing to all kinds of listeners.
• 1:10
  SPEAKER_02: I want to appeal to the people who have been running a business for 50 years if you want to.
• 1:15
  SPEAKER_02: I love to appeal to the people who have never run a business or maybe never even care about running a business.
• 1:20
  SPEAKER_02: But if you've thought about it, I think most people have thought about it at some point.
• 1:25
  SPEAKER_02: This is a show for you because we're going to talk a little bit about the journey of somebody in year one of running a business that's really done a good job marketing itself, good job uh establishing something that differentiates.
• 1:38
  SPEAKER_02: And so without further ado, I want to introduce to the show Carly Martin, founder of the K Coffee and Myrtle Beach.
• 1:44
  SPEAKER_02: Yes, yeah, absolutely.
• 1:45
  SPEAKER_00: Hello, thank you for having me.
• 1:46
  SPEAKER_02: Good to have you, good to have you.
• 1:48
  SPEAKER_02: Well, you know, Carly, I've I've known you uh going back to your Ground Zero days.
• 1:52
  SPEAKER_02: Yeah, I guess you're still with Ground Zero.
• 1:54
  SPEAKER_00: Yeah, yeah.
• 1:56
  SPEAKER_00: I'll help out, yeah.
• 1:57
  SPEAKER_00: And I was at the Dragon Boat Festival this year, the coffee truck was, and I'm still really close with everyone there, so I pop in and out from time to time.
• 2:04
  SPEAKER_02: Ground zero, great organization helping youth at our area, Myrtle Beach, and so that's always great.
• 2:09
  SPEAKER_02: But that's how I first met you.
• 2:11
  SPEAKER_02: We were meeting, talking about CCMF and the local country music festival.
• 2:15
  SPEAKER_02: And I realized early on that you had a you know a passion for helping people, um, hence the ground zero.
• 2:22
  SPEAKER_02: But early on in the running, we talked a little bit about uh your aspirations for becoming a business owner and specifically this business.
• 2:30
  SPEAKER_02: Tell me a little bit though about like what's going on right now for you.
• 2:34
  SPEAKER_00: Yeah, so right now the coffee truck is at farmers markets every week on Wednesdays and Fridays.
• 2:39
  SPEAKER_00: Um and I am actually with school starting back up in the past week or so.
• 2:43
  SPEAKER_00: I've gotten several schools reach out to me about doing something for their teachers.
• 2:47
  SPEAKER_00: So I'm going there almost every morning, a different school, um, doing celebration things for them.
• 2:52
  SPEAKER_00: And we have some fall festivals coming up here soon.
• 2:55
  SPEAKER_00: The Surfside Family Festival and the North Myrtle Beach Live, which is formerly the Irish Italian Festival.
• 3:01
  SPEAKER_02: Yeah, very cool.
• 3:03
  SPEAKER_00: Very busy, running everywhere.
• 3:05
  SPEAKER_02: How how are these people finding you typically?
• 3:07
  SPEAKER_02: I mean, you because I see you're everywhere, but how are you finding these venues?
• 3:11
  SPEAKER_02: Are the people reaching out to you?
• 3:12
  SPEAKER_02: Are you reaching out to them?
• 3:14
  SPEAKER_00: Most people reach out to me.
• 3:16
  SPEAKER_00: Some of the festivals you have to apply to, um, the farmers' markets you have to apply to.
• 3:21
  SPEAKER_00: So it's kind of a little bit of both.
• 3:23
  SPEAKER_00: Most people see my Instagram reels or TikToks or see me on social media, or someone will post on a Facebook page, what's a good coffee truck in the area?
• 3:32
  SPEAKER_00: And people are tagging me as well as several other great ones in the in the grand strand, too.
• 3:37
  SPEAKER_00: So it's kind of word of mouth.
• 3:39
  SPEAKER_00: They'll see me at farmers markets, they take my card.
• 3:41
  SPEAKER_00: It's it's just however the networking gets around.
• 3:45
  SPEAKER_02: Man, well, you know, so today, as I said, we're gonna talk a little bit about that first year of business, but from the way you've marketed yourself, you you got it going, right?
• 3:54
  SPEAKER_02: You have people reaching out to you, and I think that's really important.
• 3:57
  SPEAKER_02: A lot of times in business, one of our first challenges is what do you do when you have nothing going on?
• 4:02
  SPEAKER_02: So we're gonna talk all about that.
• 4:03
  SPEAKER_02: I guess that's a great place for us to start.
• 4:06
  SPEAKER_02: You think back to a year ago.
• 4:07
  SPEAKER_02: You've been doing this for a little over a year now.
• 4:09
  SPEAKER_00: Yes, July 19th of last year is when my official official soft opening was.
• 4:14
  SPEAKER_02: Wow, and it's cool because we're in August of 2026 right now, if you're listening to this in the future.
• 4:20
  SPEAKER_02: And so think back to last year at this time, and you're really just grinding, you're trying to get some traction.
• 4:26
  SPEAKER_02: Tell me what that looks like and and what were you doing at that time that kind of stimulated the things that are now helping you today?
• 4:32
  SPEAKER_00: Yeah, I had to really at first market myself.
• 4:36
  SPEAKER_00: Um, it was I was working another job just to kind of balance out my income.
• 4:42
  SPEAKER_00: So when I wasn't at that job, I was constantly hustling, constantly trying to think, okay, how can I better get the word out that this is there, other than just people seeing the truck or seeing me somewhere.
• 4:54
  SPEAKER_00: So I was constantly posting on social medias.
• 4:57
  SPEAKER_00: Um, I was constantly putting myself in places.
• 5:00
  SPEAKER_00: I'm I can sometimes be an extrovert, but most of the time I just like kind of being by myself, being by my people.
• 5:06
  SPEAKER_00: And so it's not always my first step to be like, yeah, let's go talk about ourselves, let's talk about the business.
• 5:12
  SPEAKER_00: And so I had to take those steps and just tell myself, suck it up.
• 5:15
  SPEAKER_00: Like, go put yourself out there, let people see what you have, let the coffee speak for itself.
• 5:20
  SPEAKER_00: And that's kind of what happened.
• 5:22
  SPEAKER_00: Um, the Wednesday farmers market that I'm at at the Carolina Force Rec Center, that had just started like a month prior to when the truck started.
• 5:32
  SPEAKER_00: And I couldn't figure out how to, there wasn't an application I could find.
• 5:36
  SPEAKER_00: I couldn't figure out who to contact.
• 5:37
  SPEAKER_00: And so I was driving by one day and I saw it going on.
• 5:40
  SPEAKER_00: I said, I'm just gonna show up and I'm gonna find who's running this market and say, Hey, I have a coffee truck, you don't have a coffee truck here.
• 5:47
  SPEAKER_00: Can I pull up?
• 5:48
  SPEAKER_00: And he's like, Oh my gosh, yeah.
• 5:49
  SPEAKER_00: And he's been one of the biggest supporters since, you know.
• 5:52
  SPEAKER_00: Man, so it you just have to do it.
• 5:54
  SPEAKER_02: A lot of good notes there, by the way.
• 5:56
  SPEAKER_02: I mean, it I don't want to underscore some of the things you're saying because you're talking about such real life things you have to do in business.
• 6:03
  SPEAKER_02: Whether you're starting a construction supply house or a software firm, you have to do exactly what you did, which is the initial grind.
• 6:11
  SPEAKER_02: When you don't have that business, you have to be creatively thinking of how I'm gonna get in front of people more and more often.
• 6:17
  SPEAKER_02: But beyond that, and and equally important to that is you talked about having uh go into that farmer's market and you said, You guys don't have anything like this here.
• 6:26
  SPEAKER_02: I mean, I think that's step one.
• 6:28
  SPEAKER_02: So many people feel like I'm seeing this everywhere, so I'm gonna go do that.
• 6:32
  SPEAKER_02: And it's like that's the worst thing you can do as a business owner, especially a young business.
• 6:36
  SPEAKER_02: I'm gonna copy all these people.
• 6:37
  SPEAKER_02: You literally did the opposite.
• 6:39
  SPEAKER_02: You said, Hey, I see there's nothing like what I have here, I want to be there.
• 6:42
  SPEAKER_02: Yeah.
• 6:43
  SPEAKER_02: Is that coming from like things you learned when you were in school, or is this just something that came to you naturally?
• 6:49
  SPEAKER_00: I think it's it's probably a little bit of both.
• 6:51
  SPEAKER_00: Um, my so I graduated with a bachelor's um my degree, sport management.
• 6:58
  SPEAKER_00: So nothing that I'm doing right now.
• 7:00
  SPEAKER_00: Um, but when I went to school and was going through all the classes I had to go through, I actually learned I took one graphic design class, and the professor I was not a huge fan of, but the concept of it and like designing things and all that creativity I loved.
• 7:16
  SPEAKER_00: And so that's always something that I've just kind of carried on the side.
• 7:19
  SPEAKER_00: Like I learned how to do all of those things.
• 7:21
  SPEAKER_00: Um, and it's come in handy throughout like while I was working at Ground Zero, and I got to further kind of continue that.
• 7:27
  SPEAKER_00: And so um, as I was I completely lost my train of thought.
• 7:32
  SPEAKER_02: Well, no, I mean I think you're doing a great job.
• 7:35
  SPEAKER_02: What you're talking about is the fact that did it come naturally to you to look and say, Hey, there's nothing like what I have on the market right here.
• 7:43
  SPEAKER_02: It's almost like a research analysis report where a lot of times we're looking and we're saying, I need to service something that's not being serviced.
• 7:51
  SPEAKER_02: Yeah.
• 7:52
  SPEAKER_02: And that's what you did here.
• 7:53
  SPEAKER_02: So I was just kind of asking, like, did that come naturally to you, or were you actually applying a business thing you had learned?
• 7:58
  SPEAKER_00: Yes.
• 7:58
  SPEAKER_00: So, with that, like knowing that the creativity of the graphic design is something that just kind of sparked that passion in me.
• 8:05
  SPEAKER_00: And coffee is one of the huge passions that I have.
• 8:08
  SPEAKER_00: Like, I've learned to roast coffee, I've worked at some awesome coffee shops that have built that background for me.
• 8:16
  SPEAKER_00: And so, as I was, I was really burnt out right before I started the coffee truck.
• 8:20
  SPEAKER_00: Like, I was just really struggling with a lot of things in my personal life, and so as I'm like, I had someone ask me the question You you say you're not dreaming anymore.
• 8:29
  SPEAKER_00: You say you don't have any like, you don't have anything that's exciting you.
• 8:33
  SPEAKER_00: What's something that you can trace back and say that is a dream I've always had?
• 8:37
  SPEAKER_00: And one of those dreams is having a coffee shop.
• 8:40
  SPEAKER_00: And so, or like having my own coffee business.
• 8:43
  SPEAKER_00: And so, as I was going through the process of thinking of that, um, I when I finally came along, Lil' Blue, the K Truck, and I was looking at it and I'm like, this is the brand, and now my creativity is going, and it's I feel that spark, you know what I mean?
• 8:58
  SPEAKER_00: And that was when I was like, I have to do this.
• 9:00
  SPEAKER_00: Like, there's no K Truck coffee shops in the area, it's cute.
• 9:04
  SPEAKER_00: That's gonna draw people in.
• 9:05
  SPEAKER_00: I built the brand around just the beachy cuteness of it.
• 9:08
  SPEAKER_00: Yeah, and so as my creativity is just carrying that through, it's like, okay, like these are some of the random background things, and it's all come together, and we are missing like we have several awesome coffee trailers, we have several awesome coffee shops, but it's different when that coffee, that fun coffee thing comes to you.
• 9:25
  SPEAKER_02: Yeah, yeah, yeah, yeah.
• 9:26
  SPEAKER_02: No, I totally agree.
• 9:27
  SPEAKER_02: And so let's go back to that journey then, right?
• 9:31
  SPEAKER_02: So early on, you said that you were kind of I I I think kind of this trying to find some inspiration again, finding that spark, and you went back to something, you grounded yourself with something that you know that you really want to do.
• 9:43
  SPEAKER_02: And there's a power in that.
• 9:44
  SPEAKER_02: Look, I mean, one thing I'll say for those people who want to be business owners, uh if you have a spark for something, sometimes you don't know until you immerse yourself in it.
• 9:54
  SPEAKER_02: And I think that anybody can relate with what you just said.
• 9:57
  SPEAKER_02: You've been at a point in your life where you're just you you just can't get going for whatever reason.
• 10:02
  SPEAKER_02: It it it just feels like just getting off the couch is a big deal.
• 10:05
  SPEAKER_02: And you know, yeah, I'm Mr.
• 10:06
  SPEAKER_02: Motivation, but I've been there.
• 10:07
  SPEAKER_02: You know, there's that time where you're just dragging a little bit, and you have to find that passion again.
• 10:12
  SPEAKER_02: The thing that I love that you did here is you talked about finding your passion, but you have to have that passion just to bash through in business.
• 10:19
  SPEAKER_02: Yeah.
• 10:20
  SPEAKER_02: Because when it gets tough, and and by the way, I want to talk about some of the tough times you might have had in the last year.
• 10:24
  SPEAKER_02: Oh, yeah.
• 10:25
  SPEAKER_02: When you have that tough time hit you, you have to have the passion to bash you through.
• 10:29
  SPEAKER_02: And that's what I always tell people.
• 10:30
  SPEAKER_02: If you're thinking about being in business, find something that you do really enjoy because, as cliche as it sounds, if it gets tough and you don't really have a passion for it, you'll bail.
• 10:39
  SPEAKER_02: Yeah.
• 10:39
  SPEAKER_02: That's why so many small businesses fail.
• 10:41
  SPEAKER_02: But here you are, you found something that you're like, hey, look, even if nobody bought anything today, I still love this, so I'm gonna still do it.
• 10:46
  SPEAKER_02: Yeah, absolutely.
• 10:48
  SPEAKER_02: I got you.
• 10:49
  SPEAKER_02: Um, little blue uh and K coffee.
• 10:53
  SPEAKER_02: Tell me a little bit about this.
• 10:54
  SPEAKER_02: This is a uh a nationwide chain, or uh am I right on that or not?
• 10:59
  SPEAKER_00: No, no, it's just me.
• 11:00
  SPEAKER_00: Um there so when let's go back to the story of how it all got started.
• 11:05
  SPEAKER_00: Um, I had decided I was gonna do a coffee cart.
• 11:08
  SPEAKER_00: So there's these coffee carts that you can build and tear down per event.
• 11:12
  SPEAKER_00: A lot of people do them for weddings or indoor events, and so I was like, okay, I started putting together a budget and just the general plan for doing that.
• 11:20
  SPEAKER_00: And um, as I was driving, I was driving down 17 in Garden City almost every day and passing this little blue truck, and it always caught my eye.
• 11:27
  SPEAKER_00: I thought it was the cutest thing, but I couldn't find it online.
• 11:30
  SPEAKER_00: I had looked, and so finally the day it came on Facebook Marketplace, I was looking through the pictures and I thought, oh my gosh, I can put this coffee cart on the bed of this truck, and now this is becoming real.
• 11:42
  SPEAKER_00: And so I did some research because I surely that's I'm not the first person to think that.
• 11:47
  SPEAKER_00: And so it's actually very popular that style of food truck in Japan.
• 11:52
  SPEAKER_00: So little blue, it's a 1993 uh Mitsubishi mini cab.
• 11:56
  SPEAKER_00: Okay, and so that's like the actual truck itself, and so I saw how people built their trucks out, and there's a couple K trucks in this country that have a similar um style, but I named K coffee K Coffee so that one day I can have multiple K vehicles because there's K vans, also.
• 12:15
  SPEAKER_02: Yeah, you have your your eye on the future as well as we're speaking in the present.
• 12:20
  SPEAKER_02: Very, very cool because obviously you will treat things different at that point.
• 12:24
  SPEAKER_02: Yeah.
• 12:24
  SPEAKER_02: I I think that now we get into business principle number three of this show so far, two, three, four, wherever we're at.
• 12:30
  SPEAKER_02: Um, which is that I I tell my staff this sometimes, and as you know, I own a business, Carolina Bay's homes, and when you make moves, when you make decisions and improvements, you don't want to do them just for the now.
• 12:43
  SPEAKER_02: You want to do improvements that are gonna be there that are sustainable for the future for your growth period, right?
• 12:48
  SPEAKER_02: Yeah, absolutely.
• 12:49
  SPEAKER_02: So as you went through that, I wanted to ask you what's something that you started doing early on, if you can think of an example that you're like, this is fun foundational.
• 12:59
  SPEAKER_02: This isn't just something that I'm doing to improve a a certain drink recipe, but I'm doing something that's foundational for the future.
• 13:06
  SPEAKER_00: Yeah.
• 13:07
  SPEAKER_00: That is a great question.
• 13:12
  SPEAKER_00: I guess a lot of the things when I started, I had that thought of how can I do this?
• 13:19
  SPEAKER_00: How is this gonna affect the future?
• 13:21
  SPEAKER_00: And there's things that I chose to do in the moment because it was easy, and then things that I chose like I'm gonna stick with this because I know this is gonna this is gonna last.
• 13:31
  SPEAKER_00: So, like, for example, I use the Square um card reader system for when I'm at markets, and Square's expensive.
• 13:40
  SPEAKER_00: Out of out of all of them, I think it's one of the more expensive ones.
• 13:43
  SPEAKER_00: However, you got when you sign up and pay all the fees you have to pay, you get a free, free um card reader or like system, and it connects to an iPad, and I already knew how to use it from some of the other places I've worked.
• 13:58
  SPEAKER_00: And so I was like, you know what?
• 13:59
  SPEAKER_00: This is something I'm gonna pay a little extra on up front and eventually change further down the line once I know more.
• 14:06
  SPEAKER_00: Um, but I'm gonna do this so that I can focus on other things.
• 14:10
  SPEAKER_02: Well, yeah, no, that's a great answer because what you're actually saying is there comes a point in every business where you have to realize it's easier for me to do it in some weird way, like just doing it the simple way.
• 14:21
  SPEAKER_02: You know, I'm getting a notebook and I'm gonna write down stuff.
• 14:23
  SPEAKER_02: I'm only gonna take cash, right?
• 14:25
  SPEAKER_02: Like that's the kind of thing you can do if you're playing small ball forever.
• 14:28
  SPEAKER_02: But you can't build a an empire taking cash only.
• 14:32
  SPEAKER_02: Yeah.
• 14:32
  SPEAKER_02: You can't build an ampire, an empire not uh paying your taxes and floating under the radar.
• 14:38
  SPEAKER_02: So some of the things you're doing are foundational just in the sense of, yeah, it takes you a little extra time.
• 14:42
  SPEAKER_02: I call this handcuffing myself to my own rules.
• 14:46
  SPEAKER_02: And what I mean by that for for you people out there, and this is a management tip too, we cannot make rules that only apply to people working around us.
• 14:54
  SPEAKER_02: We have to make rules that we also apply to ourselves.
• 14:57
  SPEAKER_02: So I will often tell my staff, I'm like, I'm handcuffing myself to this rule.
• 15:01
  SPEAKER_02: I know I can skip this rule that we created.
• 15:04
  SPEAKER_02: Yeah, but if I do that, now I'm undermining the whole system.
• 15:07
  SPEAKER_02: And I think that's kind of what you're doing there.
• 15:08
  SPEAKER_02: You're saying, like, look, no, we're gonna do the square.
• 15:10
  SPEAKER_02: Yeah, it's more expensive.
• 15:12
  SPEAKER_02: Um, and and maybe it is the most expensive on the market, but it's the most growable product I have.
• 15:16
  SPEAKER_02: Right.
• 15:17
  SPEAKER_00: Yeah, absolutely.
• 15:18
  SPEAKER_00: As for like things that I had decided on, or even it wasn't one of the things I decided within that first couple of months, because that first couple of months I was just trying to get myself out there.
• 15:27
  SPEAKER_00: Yeah, and so I was picking up every gig I could.
• 15:30
  SPEAKER_00: But one of the things that I've had to implement within the past, probably at the beginning of this year, um, was having a minimum.
• 15:37
  SPEAKER_00: So that protects me so that when I am booked, I say, hey, here is the minimum I need to reach this number in order to break even.
• 15:45
  SPEAKER_00: And so that makes it worth me coming out and doing whatever event it is.
• 15:49
  SPEAKER_00: And so it's it's different from event to events like the farmers markets.
• 15:54
  SPEAKER_00: Yeah.
• 15:54
  SPEAKER_00: You you can't do that.
• 15:56
  SPEAKER_00: But like some of the private events, or if someone wants me to come out to a neighborhood or a wedding or any of those type things, I say, hey, this is my minimum.
• 16:06
  SPEAKER_00: It goes towards a drink.
• 16:08
  SPEAKER_00: You don't have to pay the$300 up front if this is a public event.
• 16:11
  SPEAKER_00: If I, let's say I only make$280 in sales, I just ask that you make up that difference of$20.
• 16:17
  SPEAKER_02: I mean, you you have to do that.
• 16:18
  SPEAKER_02: I think this is something that happens for new business owners.
• 16:21
  SPEAKER_02: And let's keep in mind, Carly, we're talking to the new business owner.
• 16:24
  SPEAKER_02: We're talking to the perspective.
• 16:25
  SPEAKER_02: I want them to see real life because a lot of times what happens when you start a business is let's be honest, you sometimes you don't really know how to price things.
• 16:33
  SPEAKER_02: Yeah.
• 16:34
  SPEAKER_02: I mean, this is a real world problem.
• 16:35
  SPEAKER_02: Unless you buy a franchise and like, you know, if I buy a McDonald's, McDonald's tells me to charge, you know,$250 for a cheeseburger or whatever, right?
• 16:43
  SPEAKER_02: But when you start your own business, you don't really know what to charge.
• 16:46
  SPEAKER_02: You don't know what the market will bear.
• 16:48
  SPEAKER_02: So it's kind of like being a scientist tinkering with things, right?
• 16:51
  SPEAKER_02: Oh, yeah.
• 16:52
  SPEAKER_02: What does the public want and what can I charge for it?
• 16:54
  SPEAKER_02: But what we inevitably find out sometimes is that, oh, I lost money on that.
• 16:59
  SPEAKER_02: And and once you find out you lost money, you have to go, you know what, that's not a sustainable business.
• 17:03
  SPEAKER_02: If I'm gonna go out here, yeah, I'm I'm killing it, but I'm making zero dollars.
• 17:07
  SPEAKER_02: Like you have to have something.
• 17:08
  SPEAKER_02: Yeah, you have to.
• 17:09
  SPEAKER_02: And then so that's kind of how you adjusted to it.
• 17:11
  SPEAKER_02: You said I have to have a minimum.
• 17:12
  SPEAKER_02: And I think the great thing is is when people see a value in you, they will pay the minimum because they they see that value.
• 17:18
  SPEAKER_02: And you don't have to undersell yourself ever.
• 17:20
  SPEAKER_00: No, not at all.
• 17:21
  SPEAKER_00: And if if someone's trying to get me out for an event and they're like, I don't think I'm gonna make that, then I'm like, okay, well, if if you're having an event and you think I'm not gonna reach that, then why should I come out to your event?
• 17:34
  SPEAKER_02: Oh yeah, I mean, exactly.
• 17:35
  SPEAKER_02: It's like, well, we're not here doing charity work, you know.
• 17:37
  SPEAKER_00: I mean, unless you are a business student charity worker, and there's like when I go to I don't charge schools a minimum for the teachers because teachers need the coffee.
• 17:44
  SPEAKER_00: So like it's not like a fully set rule, but for the most part, it is a fully set rule, you know?
• 17:50
  SPEAKER_00: And because there were events I was doing maybe$60, and that's definitely not worth it.
• 17:54
  SPEAKER_00: So that's it, it was the first time I did that.
• 17:56
  SPEAKER_00: I'm like, yeah, I have to do this because I didn't want to.
• 17:59
  SPEAKER_00: I feel bad.
• 18:00
  SPEAKER_00: I feel bad taking people's money, you know?
• 18:02
  SPEAKER_00: Like I when I first started, I readjusted my prices a couple times, and I I still my I have 16 ounce cups.
• 18:09
  SPEAKER_00: That's the only size I carry, and my specialty lattes, like what Rob is drinking, that is a seven dollar latte, but that includes the flavors, the espresso, the milk, the cold foam.
• 18:20
  SPEAKER_00: Um and what's this one called again?
• 18:22
  SPEAKER_00: That is the Beach Blonde.
• 18:23
  SPEAKER_00: So that is one of the more popular ones.
• 18:25
  SPEAKER_00: Yeah.
• 18:25
  SPEAKER_02: I'll tell you what, and and I I love this drink.
• 18:29
  SPEAKER_02: I mean, I'm I'm telling you right now, it's gonna sound like I just have her on the show, and that's why I'm talking.
• 18:33
  SPEAKER_02: The reason she's on the show is because I really like the coffee.
• 18:35
  SPEAKER_02: I mean, I'm telling you, you could go to any place in America.
• 18:38
  SPEAKER_02: You can go to your favorite, and we'll I'm not gonna name name brands, but you can go anywhere and try a coffee.
• 18:42
  SPEAKER_02: You're not gonna find anything better than this.
• 18:45
  SPEAKER_02: And so I really enjoy it.
• 18:46
  SPEAKER_02: Anytime I see you around, if you're near nearby, I'm coming over and get one.
• 18:49
  SPEAKER_02: But this is great, it's creamy, it's got like a little chocolatey undertone to it, and um, and I'm feeling a little pepped right now.
• 18:56
  SPEAKER_00: Well, good.
• 18:56
  SPEAKER_00: See, it's doing its job then.
• 18:58
  SPEAKER_02: The thing about this drink, while we're on the subject of it, is uh so at the beginning I can only picture uh I'm thinking of myself as a coffee guy, right?
• 19:08
  SPEAKER_02: And well, I mean, a guy who's trying to make a coffee company.
• 19:10
  SPEAKER_02: I'm thinking, I need a menu.
• 19:12
  SPEAKER_02: Uh well, we're gonna do black coffee.
• 19:14
  SPEAKER_02: That's gotta be on there, obviously, right?
• 19:16
  SPEAKER_02: Yeah, but then you start thinking about what your menu should look like.
• 19:19
  SPEAKER_02: How are you coming up with your drinks?
• 19:21
  SPEAKER_02: Or is this just, I mean, sitting in a lab and coming up with stuff?
• 19:24
  SPEAKER_00: Or like there were when I was when I was creating the menu, I would invite some of my friends over, and I had all these different things that I had them try.
• 19:32
  SPEAKER_00: And I just had like little, little tiny cups that they would, I'd pour the latte in and be like, okay, what do you think?
• 19:37
  SPEAKER_00: Give me, give me your completely honest opinion.
• 19:40
  SPEAKER_00: It's not gonna offend me.
• 19:41
  SPEAKER_00: I'm trying to pick the top, at least latte flavors.
• 19:44
  SPEAKER_00: Now, with any coffee shop, you're gonna have the Americanos and you're gonna have that whole list of the espresso drinks.
• 19:50
  SPEAKER_00: Um, and but I solely started out with coffee first because I'm I know I like coffee, and I'm gonna make sure that whatever I give to people, I'm gonna like, and my friends are gonna like because I trust them, you know?
• 20:00
  SPEAKER_00: And so now since then I've ordered or I've added matcha, so that's on my menu now.
• 20:05
  SPEAKER_00: Um I have other teas, and depending on the season, I might have a little another little special drink.
• 20:11
  SPEAKER_00: But coffee's always the basis because that's what I love.
• 20:14
  SPEAKER_02: You always gotta have your anchor or whatever business you have, it's gotta be that thing.
• 20:18
  SPEAKER_02: Um matcha is very popular right now.
• 20:20
  SPEAKER_02: Why is matcha so popular and what is it?
• 20:23
  SPEAKER_00: It's it's ground green tea leaves, and so it's not as it's slightly less caffeinated, and the way that it works, coffee is like an instant, an instant caffeine boost, and for some people it causes anxiety.
• 20:37
  SPEAKER_00: Yeah, but matcha is more of like like a wave, like it's a slow wave, and then it goes back down, so it's not as like an aggressive jolt.
• 20:45
  SPEAKER_00: Um I personally not I don't love matcha, yeah, you know, and so I love matcha lemonade, and I had that on my menu this summer.
• 20:55
  SPEAKER_00: Um, and I'll drink a little bit of matcha, but I'll drink coffee before matcha.
• 20:59
  SPEAKER_02: You know what's really cool?
• 21:00
  SPEAKER_02: I I love it when you have uh a round of options, though, because picture you're that person and everybody's like, I'm gonna go make a coffee run.
• 21:08
  SPEAKER_02: And if you don't like coffee, guess what?
• 21:10
  SPEAKER_02: You're just out of the clip.
• 21:11
  SPEAKER_02: But you say, hey, no, we got matcha over here and you can try something different.
• 21:15
  SPEAKER_02: I think that's actually really underrated.
• 21:17
  SPEAKER_02: The other thing I've found about business is it is true we have to find something we're passionate about, something we enjoy.
• 21:23
  SPEAKER_02: I think that helps us get through.
• 21:25
  SPEAKER_02: But we also have to sometimes offer things that we don't really like ourselves.
• 21:30
  SPEAKER_02: I think it's a big mistake of business owners to go, well, I don't really like this, so I don't sell it.
• 21:34
  SPEAKER_02: It's like, well, who cares?
• 21:36
  SPEAKER_02: Because it's not all about you.
• 21:37
  SPEAKER_02: Yeah.
• 21:38
  SPEAKER_02: So uh talk about the let's go back one step.
• 21:42
  SPEAKER_02: Talk about your your circle.
• 21:45
  SPEAKER_02: I picture this inner circle.
• 21:47
  SPEAKER_02: We in this industry like to talk about.
• 21:49
  SPEAKER_02: I'm talking about in the leadership industry, how important it is to have a group of people around you that you trust the answers of.
• 21:56
  SPEAKER_02: These are people who are gonna give you the hard answer when you need it.
• 21:58
  SPEAKER_02: I mean, look, you don't want to put a Coffee out on the menu that's terrible, right?
• 22:02
  SPEAKER_02: No, absolutely not.
• 22:04
  SPEAKER_02: You don't need well-wishers at that point.
• 22:05
  SPEAKER_02: You don't need people are like, you know, they're tasting it going, Oh, yummy.
• 22:10
  SPEAKER_02: You know, you want people who are actually looking at that thing and going, you know, this could use this, or I don't like that.
• 22:16
  SPEAKER_02: Um these people that you picked, how did you pick them?
• 22:20
  SPEAKER_02: Have you known them forever?
• 22:21
  SPEAKER_02: That you said they're friends, but I mean, how did you make sure that this was a good group for you?
• 22:26
  SPEAKER_00: Yeah, I had two of my closest friends.
• 22:29
  SPEAKER_00: Um, they came those days, and they will always be completely with any part of my life.
• 22:35
  SPEAKER_00: You know, if I tell them something and they're like, Carly, maybe not.
• 22:38
  SPEAKER_00: It's like, okay, I'm gonna trust you with that.
• 22:40
  SPEAKER_02: These are the ones who you're like, what do you think of my shirt?
• 22:42
  SPEAKER_00: Yeah, and they'll be like, no, go change.
• 22:44
  SPEAKER_00: And so I was like, okay, they have to be there.
• 22:47
  SPEAKER_00: And then I had some people who would maybe lightly tell me that they don't like things, but they're not gonna be as like, no.
• 22:54
  SPEAKER_00: And so, but they all have different things they like.
• 22:56
  SPEAKER_00: So one of them loves just a vanilla latte, right?
• 23:00
  SPEAKER_00: And the other one loves hazelnut.
• 23:02
  SPEAKER_00: So it's like, okay, we have things that different people like, and if they like something else, awesome, then we know we have a really rounded out menu.
• 23:10
  SPEAKER_00: My husband loves caramel vanilla lattes, that's all he ever wants to drink.
• 23:14
  SPEAKER_00: And so, but sometimes I'll give him something else and he'll be like, I wouldn't get this for me, but this is still good.
• 23:20
  SPEAKER_00: There you go.
• 23:20
  SPEAKER_00: And so that's just one of those honest opinions where it's like, okay, thank you.
• 23:24
  SPEAKER_00: Or he'll just be like, No, Carly, no.
• 23:26
  SPEAKER_00: I'm like, okay, great.
• 23:27
  SPEAKER_02: You know, I thought of something while you were talking about having that circle that you can run ideas off of.
• 23:31
  SPEAKER_02: You have to know who's like ultra polite in that group.
• 23:34
  SPEAKER_02: Because some people, when they say, um, it's not my favorite, that means it's terrible.
• 23:39
  SPEAKER_02: It's the worst thing ever happened.
• 23:41
  SPEAKER_02: And you know, so you have to know who that person is because you're like, oh, if they said that, I cannot sell this.
• 23:46
  SPEAKER_02: It's poison, right?
• 23:47
  SPEAKER_00: Yeah, yeah.
• 23:48
  SPEAKER_00: We're getting that off of menu.
• 23:50
  SPEAKER_00: Absolutely.
• 23:50
  SPEAKER_02: Um, no, that's so fun to talk about.
• 23:52
  SPEAKER_02: I I love the research element of it.
• 23:54
  SPEAKER_02: Um, it was interesting.
• 23:56
  SPEAKER_02: One of the days that I saw you out working, when I came over, you were actually writing notes.
• 24:02
  SPEAKER_02: Yes.
• 24:03
  SPEAKER_02: You had each coffee on there, each drink, and you were writing notes on pricing and things.
• 24:08
  SPEAKER_02: Um from a pricing adjustment standpoint, we always know we have to do only what the market can bear.
• 24:14
  SPEAKER_02: You could have the greatest coffee in the world, and if it costs$30 a cup, you're probably not gonna sell a lot of it, right?
• 24:20
  SPEAKER_02: So how do you generally make sure that your pricing is A, profitable?
• 24:25
  SPEAKER_02: We can't give it away.
• 24:26
  SPEAKER_02: We have to make sure we're making money, but B still marketable in a way that uh people are seeing it as a valuable uh asset for spending their money on.
• 24:34
  SPEAKER_00: Yeah, absolutely.
• 24:35
  SPEAKER_00: Um actually, when you when you came that day, I was trying to decide.
• 24:39
  SPEAKER_00: So right now, the$7 latte, all the drinks really, but um they include the sales tax in that final line.
• 24:46
  SPEAKER_00: Um that way I can just be like seven dollars, boom, don't have to do a change, right?
• 24:50
  SPEAKER_00: Yeah.
• 24:50
  SPEAKER_00: Um, and so that's one of the things that I've been going back and forth with lately because people will come up on occasion, it hasn't happened more recently, but they'll say, you know, seven dollars for a latte, I'm not paying that.
• 25:03
  SPEAKER_00: I'm gonna go to one of the chains and pay less.
• 25:05
  SPEAKER_00: And so I go, okay, like go and do that.
• 25:08
  SPEAKER_00: Um, but I know my product, I know I get locally sourced beans.
• 25:12
  SPEAKER_00: Um, I try and support as local as much as I can, and I have my spreadsheet.
• 25:18
  SPEAKER_00: And so in the spreadsheet, it has all of the things.
• 25:22
  SPEAKER_00: So it has like cost of goods, it has um, it has different other things that I pay for, like how much does a generator cost every time?
• 25:29
  SPEAKER_00: How much is gas?
• 25:30
  SPEAKER_00: How much is my insurance?
• 25:31
  SPEAKER_00: How much is rent and utilities?
• 25:33
  SPEAKER_00: And so after I go through all those things and put that behind this drink, I don't make that much off of each drink, right?
• 25:40
  SPEAKER_00: And so$7, it does sound like a lot.
• 25:44
  SPEAKER_00: But also, if you put this drink into the Starbucks app, it will cost you almost nine.
• 25:48
  SPEAKER_02: As far as we talked about pricing, we've talked a little bit behind the scenes, how you're doing your marketing and things like that.
• 25:55
  SPEAKER_02: It's been a full year for you now, and we talked about the beginning and how you were getting going.
• 26:01
  SPEAKER_02: But what's something that might have surprised you in year one of being a business owner?
• 26:05
  SPEAKER_00: You're always working.
• 26:07
  SPEAKER_00: You never not work.
• 26:08
  SPEAKER_00: And so something that I have had to prioritize is just personal time, right?
• 26:15
  SPEAKER_00: So I usually try and take at least one day off where I'm off my phone.
• 26:19
  SPEAKER_00: Because even with marketing, like you're always, I wish I could delete social media, but I can't, you know?
• 26:25
  SPEAKER_00: And so, because it's such a distraction all the time.
• 26:27
  SPEAKER_00: And so, usually I try and take some time away from my phone, spend time with my friends, spend time with my family, um, and take care of what I need to be taking care of instead of just the business.
• 26:39
  SPEAKER_00: But you're still always thinking, you're always thinking of ways you can you can improve the business during those times.
• 26:44
  SPEAKER_00: But if you don't prioritize that, either you're gonna get burnt out again, and if you lose that passion, you're gonna fail.
• 26:51
  SPEAKER_00: Or on the days when really you ask me what day, it it changes all the time.
• 26:56
  SPEAKER_00: Like, how are you doing?
• 26:57
  SPEAKER_00: Like, how's business?
• 26:58
  SPEAKER_00: Is it awesome?
• 26:59
  SPEAKER_00: And some days I'll be like, oh my gosh, absolutely yeah, I love it.
• 27:01
  SPEAKER_00: And some days I'm like, no, this sucks.
• 27:04
  SPEAKER_00: But that passion, like we've talked about this whole time, that's what carries you through.
• 27:08
  SPEAKER_00: Yeah.
• 27:08
  SPEAKER_00: Like in the winter months, when it's dead here, like, and you're like, oh my gosh, I have not a ton in the bank account right now.
• 27:16
  SPEAKER_00: Am I gonna make it to March?
• 27:17
  SPEAKER_00: Am I gonna make it to May when the when tourism starts kicking back up and events are happening again?
• 27:23
  SPEAKER_00: Like, you have to dig deep and you have to make sure, okay, Carly's taken care of, business is taken care of, we're regulating, and that's all you need right now.
• 27:32
  SPEAKER_02: Crazy good answer because I think this is one of the things that all business owners have to deal with at some point.
• 27:37
  SPEAKER_02: There's this balance between sometimes, especially in the profession that that you know we're in.
• 27:42
  SPEAKER_02: I I have a home building company that does remodeling and things.
• 27:46
  SPEAKER_02: We've always had this balance problem.
• 27:48
  SPEAKER_02: Sometimes you're so, so busy.
• 27:49
  SPEAKER_02: How am I gonna get to everybody?
• 27:51
  SPEAKER_02: And then sometimes you slow down and you're like, oh boy.
• 27:54
  SPEAKER_02: And so we have two really modes that we have as a business.
• 27:57
  SPEAKER_02: We have hardcore production mode and hardcore marketing mode.
• 28:01
  SPEAKER_02: When the production's a little slow, we go into hardcore marketing.
• 28:04
  SPEAKER_02: When marketing or when production's really busy, we we dial back the marketing a little, but you never stop either.
• 28:10
  SPEAKER_02: Yeah, you always are marketing, and um, and so but the other thing is when you own a business, and I and if you're out there at home and you're listening and you plan on starting a business, this is the thing I want you to know.
• 28:24
  SPEAKER_02: And I heard this a long time ago, and and it's the most true thing I've ever heard.
• 28:27
  SPEAKER_02: You will go from having a boss to having a hundred bosses, a thousand bosses.
• 28:33
  SPEAKER_02: However, many customers you have, that's how many bosses you have.
• 28:36
  SPEAKER_01: Yeah.
• 28:37
  SPEAKER_02: Because a lot of us think like, I want to work for myself.
• 28:39
  SPEAKER_02: Yeah, but there's an attachment when you're a business owner to the customer that goes way deeper than you can ever experience until you've done it.
• 28:46
  SPEAKER_02: And so when you go to bed at night, you're thinking, How do I take care of those customers?
• 28:49
  SPEAKER_02: I mean, that's how I am for sure.
• 28:51
  SPEAKER_00: Oh, no, absolutely.
• 28:52
  SPEAKER_00: Yeah, I'm thinking about that all the time.
• 28:53
  SPEAKER_00: Or like my phone, I'm always getting messages about people wanting to get the truck or getting quotes in those things.
• 28:59
  SPEAKER_00: It's like I want to reach out to all of them right now.
• 29:01
  SPEAKER_00: But I have other things that I need to pro I need to make dinner, you know?
• 29:05
  SPEAKER_00: And so sometimes it happens, they start messaging you multiple times, and you're like, okay, now I can get back to you.
• 29:11
  SPEAKER_00: I'm sorry, it took a second.
• 29:12
  SPEAKER_00: I had to do my personal life, and now we're back.
• 29:14
  SPEAKER_02: Yeah, and and I don't want to get too personal, but do you have kids yet?
• 29:17
  SPEAKER_02: You don't have to do that.
• 29:17
  SPEAKER_02: No, not yet.
• 29:18
  SPEAKER_02: Okay, so you you have your husband and you guys, and it's kind of like me, me and my wife, we're married, but we don't have any kids at this point.
• 29:24
  SPEAKER_02: Well, we're we're probably never gonna have kids at this point, but you might, you're very young.
• 29:28
  SPEAKER_02: Um, the point is I have talked to my staff a lot, and anybody listening to the show, I share this with you because I believe this is important.
• 29:36
  SPEAKER_02: We have gone into that point sometimes with companies where we're too customer heavy, and we have to focus on customers if we don't, we don't pay the bills.
• 29:44
  SPEAKER_02: Exactly.
• 29:44
  SPEAKER_02: But then we start forgetting about the employee, and then some companies almost go too far the other way.
• 29:49
  SPEAKER_02: They're so employee friendly they forgot about the customer.
• 29:52
  SPEAKER_02: Those are the kinds of businesses that go out of business.
• 29:54
  SPEAKER_02: Yeah.
• 29:55
  SPEAKER_02: But then there's this weird anomaly, and I've seen them out there, and if you work for one, you might know it.
• 30:00
  SPEAKER_02: The comp the companies who say we're gonna prioritize our employees and we're gonna take care of our customers, but it's like they forget about the families of the employees.
• 30:08
  SPEAKER_02: And so I call it my holy triangle.
• 30:11
  SPEAKER_02: I want to take care of my customer, I want to take care of my employee, and I want to take care of my employees' family.
• 30:16
  SPEAKER_02: What that means is being intentional with your time, taking that time to take your kid to the to the mother-daughter, you know, whatever at school or the father-son thing at school.
• 30:27
  SPEAKER_02: Take that time because if you don't, something's gonna collapse.
• 30:30
  SPEAKER_02: It could be you personally or your business.
• 30:32
  SPEAKER_02: Absolutely.
• 30:33
  SPEAKER_02: That's a great tip, Carly.
• 30:34
  SPEAKER_02: Uh, I'm just gonna wrap up with a couple of quick last notes as we have a couple of minutes to wind.
• 30:38
  SPEAKER_02: Yeah.
• 30:39
  SPEAKER_02: Your marketing has been really cool.
• 30:41
  SPEAKER_02: To me, your social media has been very, very successful.
• 30:44
  SPEAKER_02: You get a lot of people who are checking your site, you get a lot of likes at a time.
• 30:48
  SPEAKER_02: And the thing you've done that I think is really interesting is that you don't have what I would call contrived marketing.
• 30:56
  SPEAKER_02: Contrived marketing is when we just go, look at my K coffee.
• 31:00
  SPEAKER_02: It's so good.
• 31:00
  SPEAKER_02: Want to try some?
• 31:02
  SPEAKER_02: You're different than that.
• 31:03
  SPEAKER_02: You actually do things where you put a human element to it.
• 31:05
  SPEAKER_02: One of your best marketing clips I saw from way back is when you were getting your truck ready and you were kind of like tearing the thing off of the ceiling.
• 31:12
  SPEAKER_02: That's what I remember.
• 31:13
  SPEAKER_02: It was such a good ad because it was so identifiable and it was such a slice of your humanity.
• 31:18
  SPEAKER_02: Yeah, I love that marketing.
• 31:19
  SPEAKER_02: Tell me a little bit about how you're doing your your social media and what makes it so unique.
• 31:25
  SPEAKER_02: Yeah.
• 31:26
  SPEAKER_00: I try my motto is just how can we make it more fun?
• 31:32
  SPEAKER_00: Right?
• 31:32
  SPEAKER_00: So I love, I love bright colors.
• 31:35
  SPEAKER_00: I love all the colors in the logo, really.
• 31:37
  SPEAKER_00: And so as I'm like thinking with videos, I'm a goofy person.
• 31:41
  SPEAKER_00: Like, I'm you have a conversation with me, I blame my ADHD, but it's gonna be all over the place.
• 31:48
  SPEAKER_00: But it's it's like glitter and rainbows, and it's just fun.
• 31:50
  SPEAKER_00: And so, how can I turn that into brand?
• 31:54
  SPEAKER_00: I see a video on TikTok, it's funny.
• 31:56
  SPEAKER_00: Okay, how can we turn that?
• 31:57
  SPEAKER_00: If it's one of those trends, do the trends so that that picks it up.
• 32:00
  SPEAKER_00: And I do some of those, but then sometimes, like that video you're talking about, the headliner of the truck had to come out because it was just dirty and nasty and gross.
• 32:08
  SPEAKER_00: And so I just stuck my phone up there and I'm like, I'm gonna end up talking.
• 32:12
  SPEAKER_00: Let's see, let's see what comes out, you know?
• 32:14
  SPEAKER_00: And so just put it out there because that's real.
• 32:17
  SPEAKER_00: And people, people like real.
• 32:18
  SPEAKER_02: Oh, they don't like the fake.
• 32:20
  SPEAKER_02: No, people like the real and they like to see things that are different, and and you're doing that well.
• 32:24
  SPEAKER_02: And one thing I'll pay a compliment to you on is I'm going back to your ground zero days.
• 32:29
  SPEAKER_02: I was talking to one of my employees today, and he said, Oh, my son loves Carly.
• 32:33
  SPEAKER_02: I said, How does your son love Carly?
• 32:35
  SPEAKER_02: And he goes, Well, he used to go to Ground Zero and he met her there.
• 32:38
  SPEAKER_02: And um, so first of all, your compassion and your humanity really stand out and well done on that.
• 32:43
  SPEAKER_02: And it shows in your social media.
• 32:45
  SPEAKER_02: And look, be who you are on social media.
• 32:47
  SPEAKER_02: Don't be who you're not.
• 32:48
  SPEAKER_02: That gets exposed really quickly.
• 32:50
  SPEAKER_02: So well, very cool.
• 32:51
  SPEAKER_02: Carly, it's been a lot of fun having you on the show today.
• 32:54
  SPEAKER_02: Thank you for having me.
• 32:55
  SPEAKER_02: Oh, of course, anytime.
• 32:56
  SPEAKER_02: And tell people how they can find out more about you, K Coffee, all that good stuff.
• 33:00
  SPEAKER_00: Yes, you can look me up on Facebook, Instagram, TikTok.
• 33:03
  SPEAKER_00: It's K Coffee Company, spelled K-E-I.
• 33:06
  SPEAKER_00: Um, or my website is KCoffeeco.com.
• 33:10
  SPEAKER_00: And if you ever want to find the truck, there is every week on social media as we post at the beginning of the week the schedule, or on the website, there's a little tab that says where's a little blue, and you can see where we would be at in March if you wanted to, you know, like months from now.
• 33:23
  SPEAKER_00: I try and get that updated as I can.
• 33:25
  SPEAKER_02: Planning ahead, Carly.
• 33:27
  SPEAKER_02: Thank you so much for being on the show.
• 33:28
  SPEAKER_02: Good times.
• 33:29
  SPEAKER_02: Uh, let me tell you guys go out, get yourself some K coffee.
• 33:33
  SPEAKER_02: It is really good.
• 33:34
  SPEAKER_02: You can find our on social media.
• 33:35
  SPEAKER_02: We enjoy it.
• 33:36
  SPEAKER_02: Big fans at the show here.
• 33:38
  SPEAKER_02: And this, as we started off the show, was meant to be for people who are thinking about getting into business.
• 33:44
  SPEAKER_02: I don't care what age you are.
• 33:45
  SPEAKER_02: You could be 15 starting a business, you could be 59 starting a business.
• 33:50
  SPEAKER_02: It does not matter.
• 33:51
  SPEAKER_02: The principles are always the same.
• 33:52
  SPEAKER_02: Find something you love, make sure you're being unique, find your market, study what people actually need, and go out and be your best every day.
• 34:00
  SPEAKER_02: And so, with that being said, we want to thank everybody who listens to the show.
• 34:04
  SPEAKER_02: Make sure to like and share us on your social media preference.
• 34:07
  SPEAKER_02: And until then, we'll see you next time on The Leader Mentality Show or Rob Clemens.