How A Myrtle Beach Coffee Truck Built Momentum
A lot of people say they want to “start a business someday” until they realize the hardest part is the quiet beginning, when the product is ready but the calendar is empty. We talk with Carlee Martin, founder of Kei Coffee Company in Myrtle Beach, about what it really takes to get traction in year one and why momentum usually comes from doing the uncomfortable basics over and over. If you’re thinking about entrepreneurship, a coffee truck is the perfect case study because every win and mistake shows up immediately in sales, bookings, and repeat customers.
We get into how Carlee fills her…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.