Latest / The Wellness in Hospitality Podcast
97. The “I Want To Be Like…” Syndrome
Ever caught yourself thinking, “I want my wellness concept to be like so and so?”
You’re not alone.
But what if I told you that blindly following someone else’s success formula could actually set you up for failure?
Today, I’ll break down the "I Want to Be Like..." Syndrome—why it happens, how it holds you back, and what to do instead.
In my 20+ years in the wellness and hospitality industry, I’ve seen this play out time and time again—boutique hotel owners and wellness leaders wanting to replicate the success of big brands without questioning if it actually fits their own vision, market, or…
The skinny
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