Latest / Most People Don't... But You Do!
"No One Is Coming. Shawn Walchef Built a Media Empire When He Stopped Waiting."
EPISODE SUMMARY
For 18 years, Shawn Walchef has run Cali BBQ in San Diego -three restaurant locations including a spot at Snapdragon Stadium and the local Navy base. But the story most people know isn't about brisket and peach cobbler. It's about the media company he built on top of his barbecue business after he sent a press release to 14 San Diego writers celebrating Cali BBQ's five-year anniversary and got zero replies. Crickets.
That moment was the pivot. Shawn stopped waiting for legacy media to tell his story, started telling it himself, and 13 years later runs Cali BBQ Media - producer…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.