168. Meta Ads STRATEGY For Ecommerce Brands

Ecommerce Podcast w/ Will de Bruin · May 5, 2026 · 10m

If your Meta ads aren’t performing the way they should, it’s usually not the platform, it’s the strategy.⁣⁣

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In this podcast, I break down the exact approach we use to scale ecommerce brands using the S.O.S Ads Formula (Set Up, Optimise, Scale), plus a key insight on audience targeting that most brands get completely wrong.⁣⁣

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You’ll learn:⁣⁣

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✅ How to structure your campaigns using the S.O.S framework⁣⁣

✅ Why not excluding audiences can actually improve performance⁣⁣

✅ How to simplify your targeting and let the algorithm do the heavy lifting⁣⁣

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If you want more consistent, scalable…