563. How Phononic Used Terminus To Reap Huge ABM Success

GTM Made Simple · Mar 12, 2020 · 34m

For today’s episode of the Flip My Funnel podcast, we spoke with Daniel Englebretson, Director of Integrated Marketing at Phononic.

In this show, Daniel and I talked about how Phononic used Terminus to reap ABM success.

Here’s what we’re unpacking today:

Can Your Demand Generation Be Too Successful?

Account Based Marketing Proves Its Worth

How They Did It

Blogging Strategy Changed

Selling the Sales Department on ABM

Keeping It Fresh

Too Much Success

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